• Title/Summary/Keyword: Mass Marketing

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The Analyses of Successful Strategy for Internet Portals: From the Analyses of M&A Cases (인터넷 포탈의 성공적인 분석: 인수합병 사례를 중심으로)

  • Chae, Soo-Wan;Kwon, Seung-Woo;Yoo, Byung-Joon
    • Information Systems Review
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    • v.9 no.2
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    • pp.85-108
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    • 2007
  • Currently, most of big IT companies attempt to penetrate into Internet portal industry aggressively in order to expand their channels(sale, distribution, marketing, R&D, and so on) and to acquire competitive advantages. Existing Internet portals also have become larger and more complex with continuous developments. Therefore, it is necessary to acquire competitive contents to survive the extreme competition and to satisfy diverse needs of customers. In this paper, we have done qualitative analyses on the cases of domestic and foreign major Internet portals which have acquired contents through of M&A and strategic alliances. In our analyses, we identify five factors crucial to the successes and failures of Internet portals. From the analyses, we find that the acquisition of UCC based contents and subscribers over the critical mass point are the two most important factors that should be simultaneously satisfied for the successful M&As. Additional analyses suggest how to acquire synergy effects from successful M&As.

A Study on Consumer Perception of Safety Anxiety on Overall Clothing Environment (전반적인 의생활 환경에 대한 소비자의 안전 불안감 인식에 관한 연구)

  • Park, Shinyoung;Lee, Yuri;Kim, Jooyoun;Go, Eunkyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.2
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    • pp.209-223
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    • 2020
  • This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.

The Research for Amarican Sportswear - Focusing on Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan - (미국(美國) Sportswear에 관한 연구(硏究) - Claire McCardell, Cavin Klein, Ralph Lauren, Donna Karan을 중심으로 -)

  • Jung, Sung-Hye
    • Journal of the Korean Society of Costume
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    • v.15
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    • pp.217-231
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    • 1990
  • The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

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Globalization of Korean Textile Design (한국텍스타일디자인의 세계화 방안)

  • 차임선
    • Archives of design research
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    • v.15 no.1
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    • pp.69-79
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    • 2002
  • The Korean textile industry contributed much to the country's economic success during the 1970s-80s. Since the end of the 1980s, however, most of the Korean textile industry has begun to suffer from both high labor costs and skilled-labor shortage. During this period, such countries as China, Indonesia, and Malaysia began to gain strong foothold in the global textile market, mainly owing to considerably low label costs. To maintain competitiveness in the global textile market, the Korean textile industry should undergo a structural change. It should switch from the mass production of low quality design to selective praction of high quality and well-designed textiles. An cement of high value-added should be put into the textile product.: Usage of functional material, new processing technology, automation, pro-environmental dye shes, and strategic marketing is required. In this appear, I suggest ways and means to make the Korean textile design be good enough to compete in the global market.

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A study on the tourism folklore development in choongnam province (충남지역의 관광민예품 개발에 관한 연구 -섬유 및 금속공예를 중심으로-)

  • 이수철;박상수;고창환;현종건;김선균
    • Archives of design research
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    • v.3 no.1
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    • pp.34-70
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    • 1990
  • Recently the tourism industry has achieved rapid growth and thus stands out as a means for the improvement of international payments and the acquirement of foreign currency. In particular, the hotel and major tourist travel industries have been developed for the inducement of foreign tourists. However, the manu-facturing and sales indust\ulcornerries of tourism folklore haven't developed. The reason is that the endeavor to attract tourists has been more emphasized than the development of tourism folklore which includes chief shopping items and indust-rialization. Tourism folklore plays a great role not only as material evidence of a tourist's visit to a country or region but also as a gift and a souvenir. Also it represents the image and the degree of the industrial development of the nation, so it should be congruent with the nature and the images of the region. Nevertheless, our tourism folklore has been merely mass produced by specific companies that do not represent the region's image and nature in their products. Tourism folklore development can raise the image of Choongnam and serve as a catalyst to induce tourists. Also, it can be an avenue for com$$\mu$ity publicity and industrialization. Thus, this study has examined and analyzed original products made with textiles and metal materials whether can be developed into tourism folklore. Also this study presents the example of developed tourism folklore works in a foreign country. It tries to give the unique symbolic image of Choongnam by developing the original products with Choongnam' s own materials. However, this study has shown that the actual conditions of tourism folklore development in Choongnam are seriously inferior to other industries. The producers are limited. Moreover, the product items are coarse. Many problems are being brought up which should be improved. Hereafter, to develop Choongnam's own tourism folklore, it should be carried out with financial and political support from the government, design development by industrial circles, professional design training and marketing research by the sellers.

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Consumers attitude towards Internet banking services in an underdeveloped country: A case of Pokhara, Nepal

  • Shrestha, Deepanjal;Wenan, Tan;Rajkarnikar, Neesha;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.21 no.5
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    • pp.75-85
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    • 2020
  • The application of Internet technology has created enormous impact on banking sector with the implementation of many techno-oriented services like Internet banking, EFT, branchless banking, Automated Clearing House (ACH) transactions etc. Study of customer's attitude in terms of trust, perceived risk and ease of use of a particular technology is as an important parameter for acceptance or rejection of a technology. To explore the customers'attitude for Internet banking this research is undertaken. The research is carried out in Pokhara valley which is the second largest city and tourism capital of Nepal. The study employs descriptive research design with stratified sampling procedure for eight top commercial banks. A set of 25 customers is taken from each selected 8 banks making a sample size of 200 respondents. A fixed set of question related to demographic factors is provided personally or by visiting the location of the customers of Internet banking service and collected accordingly. Reliability test is performed using Cronbach's alpha and data is analyzed using inferential statistics to present the results of the study. This study provides knowledge on the current scenario of Internet banking and helps banks in cost saving, mass customization, product innovation, improved marketing and communication. This study is very important for financial institutions like banks, government agencies and business houses to understand the perception of customers towards Internet banking and technology as a whole. The study also supplements the gap in literature on technology and banking in Nepal and serves as an important knowledge base.

Case Study on Treatment of Pneumothorax in Drama (기흉 질병의 치료 사례 연구)

  • Son, Jung Hwan;Jung, Ga Woon;Jung, Yong Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.3
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    • pp.77-82
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    • 2015
  • Recently there are a lot of cases of pneumothorax disease among young people. Also, thoracic Surgery is just a disease that often emerges in the background in the medical drama related to a pneumothorax. However, despite being exposed to a lot of diseases in the mass media pneumothorax, actual pneumothorax patient do not know cases that have early signs of tension pneumothorax, the disease occurs even when coming to the emergency room, and Patients are also looking for the hospital of right lung surgery. When early symptoms of pneumothorax helps to prevent the onset of these problems, it has been studied and dose not receive any treatment. In this paper pneumothorax is compared by the various methods of treatment, and pneumothorax is introduced patients with symptoms in many medical dramas. And Other internet sites including google were investigated for various treatment methods through academic papers related to pneumothorax.

Effects of ethephon and aminoethoxyvinylglycine on fruit quality and incidence of physiological disorders during simulated exportation environment in 'Wonhwang' pears (Ethephon 및 Aminoethoxyvinylglycine 처리가 '원황' 배 모의수출 환경에서의 품질 및 생리장해 발생에 미치는 영향)

  • Choi, Jin-Ho;Lee, Ug-Yong;Ahn, Young-Jik;Hwang, Yong-Soo;Chun, Jong-Pil
    • Korean Journal of Agricultural Science
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    • v.40 no.2
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    • pp.79-86
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    • 2013
  • We investigate the effect of preharvest spray of aminoethoxyvinylglycine (AVG), an inhibitor of ACC synthase activity, on fruit quality of 'Wonhwang' pear (Pyrus pyrifolia Nakai). And the effects were compared with ethephon which releasing ethylene to elucidate treatment efficacy of ethylene biosynthesis inhibitor on Asian pears. Chemicals were sprayed on 30 days before harvest with AVG (75 and 150 mg/L) and ethephon (100 mg/L), respectively. Highest flesh firmness during 21 days of shelf-life at $25^{\circ}C$ after 30 days of cold storage was attained in the fruit treated with 150 mg/L AVG (26.5N) when compared with untreated control (16.7N), while the fruits treated with 100 mg/L ethephon completely lost their marketability within 14 days of shelf-life by mass drop of firmness down to 11.6N. Low incidence of physiological disorders including pithiness and core browning were attained at the fruits treated with 150 mg/L AVG when we compared with untreated control. No occurrence of mealiness found in the fruits treated with AVG but ethephon treated fruits showed 36.4% during 14 days of shelf-life. Consequently, AVG spray at the concentration of 150mg/L on Asian pear 'Wonhwang' fruit regarded as useful preharvest management approach for keeping quality during marketing period after simulated exportation.

Application of Total Quality Management in Developing Quality Assessment Model: The Case of Vietnamese Higher Education

  • NGUYEN, Quyen Le Hoang Thuy To;NGUYEN, Du Van;CHU, Ngoc Nguyen Mong;TRAN, Van Hong
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.1049-1057
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    • 2020
  • The shift from elite education to mass education in Vietnam has met the demand for education for everybody as well as for quality human resource talent for an emerging nation. Under the resource constraint, understanding the quality dimensions of education and its priority level is important for effective and efficient policies. This study was carried out using both qualitative and quantitative methodologies to develop quality criteria and a ranking model. Two rounds of in-depth interviews were conducted with fifteen experts in the field, who were rectors, employers, and recruitment specialists to develop the quality framework applied in Vietnamese universities under total quality management (TQM), starting from the input of the senior secondary school leavers, through a teaching process to the output. The first round of interviews were unstructured questionnaires designed to explore the main factors in quality assessment model. The second round affirmed the experts' agreement on the assessment model. Then, fuzzy logic was applied to rank eight criteria in the quality assessment model into priority order: cost, teaching and administrative staff, leadership, curriculum, student-related factors, internationalization, admissions, and campus. The results are critical for identifying the necessary actions to enhance the education quality and to further research on the optimal quality model.

Recognition and Preference of Native Local Foods by University Students in Chonbuk Area (전북지역 향토음식에 대한 대학생의 인지도 및 기호도에 관한 연구)

  • Yang Hyang-Sook;Rho Jeong-Ok
    • Journal of the Korean Home Economics Association
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    • v.43 no.11 s.213
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    • pp.49-58
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    • 2005
  • This study investigated the recognition and preference of native local foods in area by students living in Jeonju. Statistical data analysis was completed using the SPSS 10.0 program. The recognition of native local foods was generally poor: Among 56 kinds of native foods only Jeonjubibimbab, Jeonjukongnamulkukbob and Sunsoonsabockbunjasul were highly recognized, whereas the other native foods (such as Pungchyunjangaguvi. Namwonchuatang, Jeonjukongnamulkukbob, Sunsoonsabockbunjasul, Pungchyunjangaguyi, Namwonchuatang, Minmulgokiajuk etc.) were very poorly recognized by students. About $48.6\%$ of the students acquired the knowledge on cooking the native local foods from their mother or grandmother. About half of the students had eaten the native local foods in a restaurant, but not at home. The reasons to eat the native local foods were 'curiosity', 'favorite' and 'consider about health and nutrition'. The most common frequency of consumption of the native foods by the students was once a month($24.0\%$). However $74.9\%$ of the students did not eat local foods because they did not have a opportunity to eat them. About $49.1\%$ of the students responded that the 'unknown cooking method' was an important problem for the further development for native local foods. Most of the students($97.3\%$) responded, somewhat hypocritically, that native local foods were a very important part of our culture, so they must be maintained. In conclusion, the further development of native local foods was dependent on the cooperation with different institutions (e.g. marketing of local mass media, local events, family education).