• 조형예술학연구
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• 제1권
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• pp.227-266
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• 1999

The idea of identification have become a subject of discussion ever since the time man started to contemplate on the meaning and value of his being. However, the concept of identity defined by theorists such as sociologists or cultural historians influence the consumption pattern of the major consumer group, in conjunction with the advent of the mass consuming age. The conflict and mutual realization among variable generations and residential areas of different. consumer levels profoundly affect the formation of the identity of the new generation and the role and experience of women. This series of transit is progressing more rapidly due to the characteristic situation of the expiration of a millenium. Advertising strives to control our interests and ideas on the products we choose to use and affects our identity by manipulating images of successful people. People tend to be influenced more significantly by the mass-culture than by people around them, such as family or friends, in rendering their self?identity; in which process, adopting the identity produced by mass-media and advertising. Such identity is conducted partly of the product identity and the stereotyped image suggested by mass-media. This study bears significance in the attempt to provide actual data and expand the realm of ideas and planning in future advertising through demonstrative analysis of self-identity creative in Korean TV advertising.

• 패션비즈니스
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• 제27권6호
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• pp.47-65
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• 2023

The purpose of this study is to derive the future-oriented characteristics Sonia Delaunay presented at the time based on the identity and modernity shown in her works and diverse activity. The scope of study spans from 1907 to the start of World War II and includes both applied and fine arts, with a focus on textiles and fashion. The research method is a literary study that includes old documents, exhibition booklets, and explanations from museum curators. The visual materials are actual works observed at exhibitions and digital images of various exhibitions. As a result of the research, she was a practitioner who expressed her identity in marriage, artwork, textiles, and fashion. In order to embody her design and express modernity, she showed geometric and modern motifs and she incorporated a sense of bright color and modernized light into her work by following the principle of simultaneous contrast in color. Additionally, she applied Hungarian embroidery techniques to simple materials and created geometric abstraction with her simultaneous colors, which contributed to both originality and the mass production of textile design. The future-oriented characteristics she presented are the dynamism of modern rhythm, the expansion of convergence and collaboration, the innovation of new production and exhibition, the media of consumer society, and the femininity of modern life. She recognized the mass consumer society and mass production of the early 20th century and actively utilized various media and genres to evoke a dynamic sense necessary for modern life and presented a design to be seen as a modern woman.

• 디자인학연구
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• 제18권1호
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• pp.59-68
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• 2005

시대변화에 따라 제품에 대한 소비자의 구매 결정기준과 제품 공급방법은 끊임없는 변화가 거듭되었다. 디지털기술을 응용한 on-line 시스템이 상품에 대한 정보를 전달하고 생산과 구매가 동시적으로 일어나는 시장체제가 형성하게 되었다. 그 결과 소비자 중심의 브랜드 구축이 중요한 과제가 되고 있다. 따라서 실증조사를 통하여 경제 사회 환경 변화에 따른 소비자의 의식구조를 파악하고, 이 변화에 따른 소비자의 구매결정 기준을 이해하고자 한다. 소비자의 구매태도를 만족, 선호, 재구입, 추천으로 기준을 설정하고, 이들 4개의 기준에 미칠 수 있는 브랜드 이미지의 요인들의 영향을 파악하였다. 브랜드 이미지의 효율적 형성을 위하여서 생성되는 소비자(고객) 중심의 브랜드 가치는 실증분석을 통하여 얻어진 결과를 보면 사회생활가치, 정서가치, 개성적가치 수용하여 브랜드이미지에 적용하는 것이 효과적인 것으로 나타났다. 연구결과에서 도출된 브랜드 이미지의 공통적 요인으로는 차별성가 고객 중심의 일관성 및 개성적, 감성적 요인들을 부각 시를 수 있는 행태로 브랜드 이미지화를 도모할 필요가 있다는 결과가 나타났다. 따라서 본 연구는 미래 지향적이고, 소비자에게 인지 연상되는 기능을 보다 효과적으로 증대시킬 수 있도록 고객 중심의 브랜드 창출을 위한 가이드라인을 제시하였다.

• 한국학교보건학회지
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• 제26권3호
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• pp.195-204
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• 2013

Purpose: The purpose of this study was to examine the relationship between body image, weight-control self-efficacy, and body mass index of high-school girls. Methods: Body image, gender role identity, weight-control self-efficacy, and body weight control behavior were measured by structured questionnaires. Date were analyzed by descriptive statistics, the t-test, the one-way ANOVA, and Pearson correlation, using the SPSS program. Results: Body weight control behavior was positively correlated with weight-control self-efficacy and objective body mass index. Body weight control behavior showed significant differences according to the interest in weight control, current weight control effort, reasons for weight control, secret method for weight loss, eating breakfast or not, and the amount of time exposed to mass media. In regard to the body weight control behavior according to the gender role identity type, the androgynous showed significantly higher tendency than other types. Conclusion: These findings suggest that health providers need to educate high-school girls about appropriate body image and weight control behavior. Also, more studies are needed to identify factors influencing weight control behavior.

• 한국언론정보학보
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• 제37권
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• pp.342-376
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• 2007

이 연구는 온라인 롤프레잉 게임 이용자가 현실공간과 가상공간에서 형성하는 자아정체감의 관계를 탐색하고, 그것이 온라인 게임중독과 현실부적응감에 미치는 영향을 경험적으로 검증하고자 했다. 분석결과 현실공간의 자아정체감과 가상공간의 자아정체감은 정적으로 높은 상관성을 보였다. 구체적으로 현실공간의 자아정체감이 높은 사람들은 가상공간에서도 높은 자아정체감을 보였다. 또한 두 공간의 자아정체감은 게임중독과 현실부적응감과도 매우 높은 상관성을 보였는데, 두 공간 모두 자아정체감이 높을수록 게임중독과 현실부적응감 수준은 낮아지는 것으로 나타났다. 그중에서도 현실공간의 자아정체감은 게임의 부정적 효과들, 즉 중독과 현실부적응감 수준을 결정하는 요인으로 나타났다. 가상공간의 자아정체감은 비록 독립적인 영향력을 발휘하지는 못했지만, 현실공간의 그것과 상호보완적으로 영향을 미칠 가능성을 보였다. 이것은 현실공간에서 자아정체감이 낮은 사람들에게 가상공간이 이상적인 자아를 발견하고 자신에 대해 긍정적인 인식을 발전시킬 수 있는 대안적인 공간으로 작용하지 못함을 의미한다. 중독에 이르고 현실부적응감 수준이 높은 사람들은 현실공간과 마찬가지로 가상공간에서의 자신에 대해서도 부정적으로 인식하기 때문이다.

• 한국지역사회생활과학회지
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• 제11권2호
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• pp.61-76
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• 2000

Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. ＇Communication with friend＇ and ＇acceptance of mass media＇ had significant positive effects on ＇ego-identity developing and differentiating by uniqueness＇ and ＇other oriented and appearance pursuing＇ propensity, whereas had a significant negative effect on ＇consumption orientation＇, ＇Communication with mother＇ had a significant positive effect on ＇consumption orientation＇. Boys where significantly higher than girls in ＇ego-identity developing and differentiating by uniqueness＇ and girls were significantly higher than boys in ＇other oriented and appearance pursuing＇. ＇Income had significant positive effects on ego-identity developing and differentiating by uniqueness＇.

• Mass Spectrometry Letters
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• 제14권4호
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• pp.121-140
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• 2023

It is becoming more and more clear that each cell, even those of the same type, has a unique identity. This sophistication and the diversity of cell types in tissue are what are pushing the necessity for spatially distributed omics at the single-cell (SC) level. Single-cell chemical assessment, which also provides considerable insight into biological, clinical, pharmacodynamic, pathological, and toxicity studies, is crucial to the investigation of cellular omics (genomics, metabolomics, etc.). Mass spectrometry (MS) as a tool to image and profile single cells and subcellular organelles facilitates novel technical expertise for biochemical and biomedical research, such as assessing the intracellular distribution of drugs and the biochemical diversity of cellular populations. It has been illustrated that ambient mass spectrometry (AMS) is a valuable tool for the rapid, straightforward, and simple analysis of cellular and sub-cellular constituents and metabolites in their native state. This short review examines the advances in ambient mass spectrometry (AMS) and ambient mass spectrometry imaging (AMSI) on single-cell analysis that have been authored in recent years. The discussion also touches on typical single-cell AMS assessments and implementations.

• 한국실내디자인학회논문집
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• 제13권4호
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• pp.180-187
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• 2004

This research is focused on the emotion rather than the logic, the present building up the Market toward clients' relationship and the communication through the most direct Contact Space in Non-Mass Media Communication. This research's purposes are to classify Space Communication kinds to analyze how the each element could affect on Brand Identity Strength and to provide the way to appeal the Brand Image as the corporation intends and to analyze Corporations and Clients' value from Space Communication. The process of this research is following. Analysis of the Space Communication, which mentioned above and the value, which was obtained from it, and analysis through the Brand, which uses the Space to build the Brand Identity with positive Brand Image and the conclusion. In Conclusion, we need to analyze the identity of each Brand and do positioning to make outstanding Brand through analysis. Because outstanding scheme varies on deciding to communicate through the Space to satisfy clients with outstanding plan or clients' sex, age, profession, resign though appealing same Brand identity, the Space Identity should be flexible depends on area and target market.

• 패션비즈니스
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• 제17권2호
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• 대한가정학회지
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• 제44권3호
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• pp.27-49
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• 2006

This study investigated the integrated effects of family, school, internet, and mass culture factors on the identity formation of adolescents. Specifically, the purposes of this study were to categorize adolescents into groups by what they do during the time except the life in school and to investigate differences among the groups regarding the identity information(body image, self-esteem, self-identity) and the influences of environmental factors on identity formation of adolescent. The study distributed questionnaires to middle and high school adolescents of five representative cities in South Korea. The total respondents were 2240(960 from Seoul/Kyongki, and 320 each from Taegu, Pusan, Kwangju, and Taejon). The response rate was 98.7%. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and multiple regression. The results showed that Korean adolescents were segmented into five groups : TV preference group, computer preference group, friends and family involvement group, homework and study preference group, and study institute involvement group). The five groups were significantly different in regard to body image pursuit, self-esteem, and self-identity. The body image pursuit, self-esteem, and self-identity of adolescents were significantly different in regard to each environmental factors, in each adolescent group.