• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.501-504
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• 2020

모바일 게임 시장에서 많은 게임들이 출시되고 있는 가운데 2D를 기반으로 한 게임들이 많이 출시가 되고는 있다. 하지만 과도한 성적 노출을 기반으로 한 게임이 늘고 있으며 기존 몇몇 게임마저 기존 유저를 만족시키기 위한 방법 중 하나로도 쓰이고 있는 상황이다. 본 논문에선 2D 남성향 모바일 게임들의 과도한 성적 표현을 지양하고 성공한 게임이 무엇이 있는지 알아보고, 게임들의 특징을 분석하고 그를 토대로 2D 남성향 게임의 성공 전략을 제시하고자 한다.

• Journal of Korea Multimedia Society
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• v.23 no.4
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• pp.581-587
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• 2020

In this study, we investigated the correlation between logotype elements and brand recognition among corporate logos using quantification methodology 2. In addition, this study wanted to find out if consumers could easily recognize the product according to the design elements of the logotype. Our study showed that feminine tendency in logotype design was associated with clothes and cosmetics and masculine design element that will make people recall the game and health products. There were clothes and cosmetics for men but feminine design factor was strongly associated with clothes and cosmetics. In other words, logotype for cosmetic and clothing needed to be feminine by using neutral and cold colors. The relationship between the logotype and related products affected the brand recognition and this result can be used as a key element of corporate marketing.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.749-772
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• 2022

This study aimed at investigating the validity of WHR (or waist-to-hip ratio) and Golden ratio as standards of physical attractiveness. Each of 60 male and 60 female college students were divided into two groups of 30. Using the 3D game program, each person in one group drew a physically attractive figure of the opposite sex while the other group drew a physically attractive figure of the same sex. Then, WHR and Golden ratio of the figures were measured and compared with the ideal WHR (.7 for women and .9 for men) and Golden ratio 1.618. It was found that WHR and Golden ratio for the physically attractive figures were lower than the ideal standards regardless of the participant's gender. That is, the participants preferred to men and women having curvaceous body shapes with a narrow waist and a wide pelvis. In most cases, Golden ratios measured in many ways were not correspondent to the ideal ratio, 1.618. In regards to BR (or Body Ratio), the legs and waist of the physically attractive figures were shorter relative to the Golden ratio and this was more salient for physically attractive man figures. Regarding the facial ratio measured by FR(or facial ratio) and FR_VP(or facial ratio_vertical point), the faces of figures made by participants, regardless of their sex, were shorter and wider compared to the Golden ratio. Further, the participants preferred baby-faced woman and masculine man figures. Finally, implications of the findings, limitations the of the present study, and the suggestions for future research were discussed.