• Journal of the Korean Society of Costume
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• v.55 no.8 s.99
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• pp.15-29
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• 2005

In these days, T-shirt is not only the simple wearing goods but also the suggestive communication, which is not showed outward as well as being intended. Also, it indicates expression of contemporary sensitive living, expression of substantial oneself, and the effective commercial promotion fer advertising fashion brand and promoting the object's sale. Following the above concept, the aim of this study is to understand the outstanding tendency of ' The T-shirt one-point graphic's functions and visual image ', which is appeared after 2001 in the fashion industry's commercial aspects. The visual image's applicative rate of the T-shirt one point graphic is the following; The best applicative rate on T-shirt one- point graphic is the visual image using the mix & match technique shown 42.8 percent applicative rate. The second one is the visual image using the typography shown 38.7 percent. The third one is the visual image using the animals and plants shown 8.5 percent. The fourth one is the visual image using the person's character shown 3.8 percent. The fifth one is the visual image using the geometry shown 2.4 percent. The least one is the visual image using the cartoon character shown 1.6 percent. On the other hand, another important function of t-shirt one-point graphic is the following; 1, The essential function as t-shirt design factor. 2, The promotional function as brand image marketing and brand advertisement. 3. The communicative function as discriminative strategy of object. 4. The achievable function as value added goods.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.3
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• pp.133-168
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• 2008

As the library and information environment advanced, librarians should participate in continuing education programs for the improvement of services to satisfy users' need. To develop a curriculum model of continuing education for academic librarians, we reviewed related previous studies and continuing education programs performed both in Korea and overseas. Then. a survey was done to the academic librarians sampled systematically to identify the subject need for education. Based on the analysis, 2 sets of comprehensive curriculum were devised for the middle managers and working librarians respectively. The curriculum for the middle managers is consisted of 27 courses in 9 subject fields. and the curriculum far the working librarians is consisted of 25 courses in 7 subject fields. We selected one highly demanding subject from each curriculum, and developed specific educational program models. 'Library marketing' for middle managers and 'building and management of digital information resources' for working librarians. Program models include educational goal, content, teaching/learning strategies. duration time, teaching methods/tools, and instructor qualifications in detail. Finally, recommendations are suggested for the promotion and settlement of the continuing education.

• Archives of design research
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• v.18 no.1 s.59
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• pp.253-262
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• 2005

In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

• Journal of the Korean Society for information Management
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• v.33 no.1
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• pp.197-223
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• 2016

The purpose of this study is to understand information behavior of older adults with diabetes. After reviewing previous research, related factors are identified and a questionnaire was devised. The structured interview was administered to the aged 60 and over in the B hospital (N=543). Data about awareness of the disease, health literacy, information environment, information need, information seeking, information use, information service, and personal background are collected and analyzed descriptively. Relationship between variables are examined and hypotheses are tested to find factors affecting information behavior. The level of the awareness of the disease and health literacy appeared to be low. It is proved that awareness of the disease is a factor affecting information need and information use. Health literacy affects information use. There is a statistical significant difference between information need and information use by disease education and duration. There is also a statistical significant difference between information use among groups divided by information environment, sex, age, and education. Based on the results, campaign to raise disease awareness, marketing promotion about information support facilities, customized information service for older adults are suggested.

• Korean Institute of Interior Design Journal
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• v.14 no.1
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• pp.168-176
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• 2005

As the pluralistic value in which various cultures and trends exist develops the world at large, development of interior design is required to examine consumers by group. This requirement purports to set up a strategic model of operating interior design organizations under cross-cultural (past and present) enviroment, not to express new researches of interior design following the direction of the developed media service. Based on the educational and complex cultural approach to design matters - the key issue in solving the cross-cultural design matters, this paper has suggested the structure of semi-centralized design process and the system for finding out consumers' trends under the new media-based cultural design environment. This study presents some expected effects. First, it will be able to enhance the consumer-oriented design mind by providing the information on the interior design system and design trend. Through analyzing the lifestyle in the 21st century and providing the relevant information, it will lead irrlprovement in living environment. And further, by using the program of searching consumers' new preference, the system of grasping consumers' propensity and making decisions will be materialized. Secondly, based on the background database of forecasted consumers' trends, marketing strategies can be established. Thirdly, through the better technology of designing living environment, efficiency will be increased and the economic foundations through use of new database will be constructed. Fourth, systematic interior design can be developed. Strategic correspondence to consumers' desires and reinforcement of competitiveness will become possible with development of database. By encouraging consumers' participation under digital environment, their trends can be forecasted, and by efficiently using information and new technology, resources can be saved and further, additional costs for promotion and sales will be reduced.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.943-957
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• 2004

The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.473-477
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• 2007

Industry for artificial joint is a complex one based on various technologies, including mechanics, biotechnology, material engineering, and medicine which are connected closely. This industry has been already known to a higher value-added business, and as going into an aging society, is expected a market growth. Also, it is a knowledge based component industry and each components assembled into product is almost all import items. This characteristics made many small and medium and venture enterprises participate in this area. For these reasons, it is needed a government's promotion. In this study, commercialization environment was analyzed and then commercialization items and strategies was figured out. Firstly, three factors for need, environment, technology were analyzed and then growth drivers growth restraints were provided. Secondly, items and strategies for commercialization were analyzed based on needs and trends of technology. Commercialization opportunities are expected to be created based on strategies following as; building a integrated technology development system, making a public opinion, strengthening a marketing, entering into niche market, B2B strategies etc.

• Journal of the Korean Operations Research and Management Science Society
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• v.42 no.2
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• pp.1-17
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• 2017

Based on increased popularity and use of social network services as a marketing tool, social commerce became an emerging trend in e-commerce platforms. Social commerce involves sellers offering potential consumers the products and services at a lower price in a limited time period. Through comparison of the performances of domestic social commerce websites, we found that the buying environment such as price, number of available products, and the remaining time period for sale has a significant difference influencing on the purchase decisions of consumers. This study aims to analyze the interaction effects and preference levels of four characteristics (price, discount rate, number of purchases and purchase time) by conducting choice-based conjoint analysis. Survey experiment was performed using a sample of 146 undergraduate and graduate students. The results showed that consumers importantly consider purchase time, discount rate, price, number of purchases in the order of their preference. Also, discount effect is more significant on purchase decisions than price effect and consumers distinguish less the differences among the buying environment characteristics in the closing days of purchase period. Customer segmentation using the preference levels of characteristics indicates that the preference levels have different effects in the purchase utility of each segment. The proposed customer segmentation and differences in feature utilities are expected to be valuable in forming future sales promotion strategies in social commerce.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.316-330
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• 2020

The study analyzes reviews of hardware products, customer service products, and products that take the form of a convergence of hardware and cloud services in ICT using text mining. We derive keywords of each review and find the differentiation of words that are used to derive topics. A cluster analysis is performed to categorize reviews into their respective clusters. Through this study, we observed which keywords are most often used for each product type and found topics that express the characteristics of products and services using topic modeling. We derived keywords such as "professional" and "technician" which are topics that suggest the excellence of the service provider in the review of service products. Further, we identified adjectives with positive connotations such as "favorite", "fine", "fun", "nice", "smart", "unlimited", and "useful" from Amazon Eco review, an integrated product and service. Using the cluster analysis, the entire review was clustered into three groups, and three product type reviews exclusively resulted in belonging to each different cluster. The study analyzed the differences whereby consumer needs are expressed differently in reviews depending on the type of product and suggested that it is necessary to differentiate product planning and marketing promotion according to the product type in practice.

• The Journal of the Korea Contents Association
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• v.7 no.2
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• pp.255-264
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• 2007

This study considers the use of licensing for One source-Multi use revitalization for high profitability in domestic animation industry. To grasp the controversial point in domestic licensing case and establish success point through the study for expansion success case in USA and Japan. Workers in domestic animation industry vaguely think 'Licensing will be succeed naturally, when animation product gets the fame.' However, it is very important to consider licensing in making plan to reflect creating animation product. And also licensing property in included in animation product should have competitiveness, premise understanding of consumption type in relation industry market. Finally, it is necessary to expand by stage better than synchronistical way and management in marketing way, it should be accomplished to manage through technical know-how management system and relation the strategy systematic.