• The Journal of the Convergence on Culture Technology
• /
• v.10 no.6
• /
• pp.619-624
• /
• 2024

The fashion industry has been actively responding to the digital transformation, enhancing its competitiveness through the integration of digital technology. This study aims to uncover emerging trends in integrating Augmented Reality (AR) technology within digital marketing for the fashion industry. By examining literature on Digital transformation of the fashion Industry and AR technology employed in fashion marketing, the study aims to provide a comprehensive understanding of AR's impact on digital fashion industry. In-depth interviews with experts in digital media, visual design, jewelry design, 3D animation, clothing design, digital fashion reveal that AR technology can enhance the user experience in digital fashion industry from four key aspects: enhancing shopping convenience, introducing fun interactive experiences, enriching aesthetic experiences, and facilitating online socializing. Our findings suggest that Augmented Reality technology will not only enhance user experience but also offer valuable insights for guiding digital marketing strategies in the fashion industry. We also highlights the potential of AR technology to bridge the gap between physical and digital fashion, creating new avenues and horizon for innovation in fashion marketing.

• Proceedings of the Korea Multimedia Society Conference
• /
• 2001.11a
• /
• pp.336-341
• /
• 2001

무선인터넷 환경하에서 기업의 무선상거래의 활성화를 위해서는 제품 및 서비스에 대한 홍보가 무선인터넷을 통해서 이루어져야 한다. 즉, 해당 상품에 대한 정보를 느낄만한 사람들에게 필요한 시점에 무선 광고를 전달하기 위해서는 고도로 개인화된 마케팅에 대한 연구가 필요하다. 본 논문에서는 무선인터넷이라는 매체가 가지는 특성을 기반으로 개별화마케팅을 수행하기 위해 개인정보 취득 및 처리단계에서 데이터마이닝 기법인 연관관계와 군집모델 탐사를 통하여 고객의 관심사를 분석하고, 이를 토대로 마케팅을 수행하는 시스템을 설계하였으며, 이후 프로모션 정책수립과 마케팅 수행방안들을 제안한다. 이는 기업의 모바일 환경에서의 고객관계관리(mCRM)를 위한 솔루션 개발의 기반기술이 될 것이다.

• The Journal of Information Technology
• /
• v.3 no.1
• /
• pp.99-115
• /
• 2000

This study shows up its objectibe in probiding enterprises which are intending to join the Electronic Commerce in the near future and existing enterprises with useful information basis for proper establishment of proper direction for marketing by the way of researching the characteristics of customers who utilize Electronic Commerce for the promotion of domestic Electronic Commerce.

• Culinary science and hospitality research
• /
• v.7 no.1
• /
• pp.35-56
• /
• 2001

The purpose of this study is to found out that how well yield management, the element of Marketing mix possible to control, is composed and is conducted in strategic level in Italian Restaurant of domestic Hotel and that how much menu which is the element of Yield management contributes to growth of sales. As a result of this research, it is found out that all of three hotels have a different characteristic promotion hold by 10% in F/B. By that reason, out saucing is need to hotel management, but Restaurant should be activated continuously.

• Digital Contents
• /
• no.4 s.35
• /
• pp.116-118
• /
• 1996

우리나라 조사업계를 이끌어온 한국갤럽 22년, 정확하고 수준높은 조사로 우리국민 68%가 이름을 알고 한국갤럽이 '여론조사 데이터베이스'의 문을 연다.(총 5,000여건 수록) 미국 ROPER CENTER의 여론조사 데이터베이스 수준을 지향하는 GALLUP DATABASE, 이제 우리나라 학계, 언론계, 사회단체, 연구소도 수준높은 GALLUP여론조사 활용으로 한걸음 더 나아갈 수 있게 되었다. 1974년 6월 17일에 설립된 한국갤럽조사연구소는 수준높은 마케팅조사와 여론조사를 행하는 조사전문기관이다. 갤럽국제조사기구(Gallup International)와 유럽조사기구(European Society for Opinion and Marketing Research:ESOMAR)에 가입한 한국 유일의 조사기관이다. 이번호에서는 지난 2월 천리안과 4월 하이텔을 통해 새로이 선보인 갤럽 데이터베이스를 소개하고자 한다.

• Journal of Information Technology Applications and Management
• /
• v.10 no.1
• /
• pp.91-110
• /
• 2003

The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

• Journal of Korea Port Economic Association
• /
• v.19 no.1
• /
• pp.69-88
• /
• 2003

The purpose of this study is to propose the need of Masan Free Trade Zone and the strategy of successful implementation. MFTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, it can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, d) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

• Journal of Korea Port Economic Association
• /
• v.21 no.3
• /
• pp.149-170
• /
• 2005

With the globalization of economy, there is keen competition among countries to be a logistics hub and companies are striving to be first in establishing logistics system centering on advantageous sites, especially airport and seaports, to perform supply, production and distribution. Gwangyang port has been designated as Free Economy Zone. This paper analyzes many problems and presents various measures to activate Gwangyang port as follows regional economy to promote Gwangyang Free Economy Zone, governmental support, introduction & logistics functions, early development of the hinterland, investment attraction into the area and diversified promotion & marketing activities.

• Proceedings of the Korea Port Economic Association Conference
• /
• 2003.07a
• /
• pp.69-88
• /
• 2003

The purpose of this study is to purpose the need of Masan free Trade Zone and the stratege successful implementation. Masan FTZ was established as a center of general free trade and global distribution by means the promotion of foreign investment in 1970s. To promote the development of MFTZ, in can be proposed a) successful technology innovation, b) reforming of related laws and regulations, c) the care of local government, 4) strengthening of marketing activities, e) deeping of comparative advantage of investment, f) encouraging of strategic industries.

• The Journal of Economics, Marketing and Management
• /
• v.2 no.3
• /
• pp.1-5
• /
• 2014

The author could recommend suitable gruel in accordance with customer's needs to widen scope of selection and to increase customer satisfactions. The research would be of great help to increase sales. The professional entertainment could increase customers' reliability to be given more order: The author felt pleasant to greet customers owing to customers' compliments being healthy by taking gruel after cognizing ingredient and effects.