• Management & Information Systems Review
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• v.15
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• pp.187-222
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• 2004

The existing fixed telematics facilities for car were restricting of efficiency, utilization, communication, possibility, so it become disconnected with reality in the domestic and foreign market within thy near future, like as the case of 'car-phone'. It is too difficult to make a various business model on the restrict basis. To solve these problems, We suggested Tablet PC system as a new mobile telematics platform. The telematics platform based on the Tablet PC realize the perfect office, because it shows an excellent portability, high power and extension, various input equipment, and environment of communication in the car. To realize this concreteness, it needs a proper marketing strategy for a new business model. For this purpose, We analyzed the structure of industry, selected a proper target market, and established the strategy of marketing. Additionally, We proposed new business models ; particularly Portal site, Car-Home network, Car Software Tuning, and T-Vaccine(Intelligent Car Inspection System). These are made possible by the only Tablet PC platform.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.54
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• pp.27-36
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• 2000

The problem of discovering association rules is an emerging research area, whose goal is to extract significant patterns or interesting rules from large databases and several algorithms for mining association rules have been applied to item-oriented sales transaction databases. Data warehouses and OLAP engines are expected to be widely available. OLAP and data mining are complementary; both are important parts of exploiting data. Our study shows that data cube is an efficient structure for mining association rules. OLAP databases are expected to be a major platform for data mining in the future. In this paper, we present an efficient and effective algorithm for mining association rules using data cube. The algorithm can be applicable to enhance the power of competitiveness of business organizations by providing rapid decision support and efficient database marketing through customer segmentation.

• International journal of advanced smart convergence
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• v.11 no.3
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• pp.72-78
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• 2022

The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.

• Asia Marketing Journal
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• v.21 no.1
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• Asia Marketing Journal
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• v.19 no.4
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• pp.37-59
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• 2018

This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel-choice model. The two retailers select different levels of quality, and this quality competition benefits retailers by softening price competition. In a sequential-channel-choice model, I find that the leader can obtain a first-mover advantage. From the perspective of the supplier, which can decide the distribution channel structure and level of quality, both suppliers choose the decentralized channel in equilibrium.

• Information Systems Review
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• v.14 no.1
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• pp.21-35
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• 2012

The rapid growth and popularity of Twitter have been one of the most influential phenomena in the era of social network system and the mobile internet, which also opens up opportunities for new business strategies; in particular, PR and marketing area. This study analyzed use of Twitter in terms of user characteristics and message attributes. Actual field data from the Twitter for PR and Marketing of a representative Korean IT company (Company "K") was used for this analysis. Research findings show that overall corporate twitter users show passive attitude in retweet behavior. Also, users who have relatively small network size (less than 1,000) are more active in retweet than power twitterians that have big network size(over than 10,000). It is showed that the rate of retweet is higher in the order of recruiting, promotional event, IT information, and general PR message. In the conclusion section, practical implications based on the research finding are thoroughly discussed.

• The Journal of Information Technology
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• v.7 no.4
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• pp.71-87
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• 2004

The present paper attempts to describe Area Marketing and develop an empirical model for Alcoholic Company. The focus is given on the several area in Korea. With both empirical case studies ad literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific area Area Market Research was adopted for several Area as an environment analysis and the action plan about sales promotion that each area was developed. After It was implemented for 5 years(1999-2003). The Jiro made a results as follow: The first is sales volume. It was risen Market Share 55.3%(2004.11) more than 38%(1998). The second is Relationship with retailer(wholesaler) and CRM(customer relationship management effects: Loyal customer was increased). The last one is Brand Power which was extended than before.

• Korean Journal of Rural Living Science
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• v.5 no.2
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• pp.93-106
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• 1994

The purpose of this study was to develop the pattern of bodysuit and to identify the wear fitness of it The methods of statistical analysis applied to the study were ANOVA and cluster analysis. The materials used in making bodysuit were Nylon/Polyurethane, lace, power net, binding tape, and hook eye. The try-on test was administered in two aspects ; (1) the comparison of anthropometric data before and after trying on the experimentally constructed bodysuit with those of marketing bodysuit, (2) the sensory evaluation to estimate the wear fitness in terms of appearance and motion function. The conclusions obtained are as follows ; 1. In the survey of wearing state, 52.2% of respondents had experience of wearing bodysuit. 60.6% of them responded to the item, “well-balanced body” in the question about the purpose of wearing it. 55.7% considered the item, “feel choky in the chest” as uncomfortable point in putting on bodysuit. 48.3% felt the portion of crotch drawn above in taking exercise or behaving routinely in everyday life. 2. As for the characteristics of the bodysuit design, the scooped neckline and horizontal outline without wire in lower bust was used, the adjust point being located right above the perineum point, and the length of bodysuit is as far as trochanteric point. 3. In comparing anthropometric data of the subjects, there was significant difference in the height of lower bust the distance around abdomen, and the length of bust point(right, left) between the experimentally constructed bodysuit and the marketing bodysuit. 4. Concerning the results of the try-on test in appearance, the estimates of expert panel, which were in agreement with those of subjects in mean value and composite reliability coefficient, showed that the pattern fitness of experimentally designed bodysuit was higher than that of marketing bodysuit. 5. To take try-on test in motion function, motion was classified the five steps. The results of the test showed that experimentally designed bodysuit was fitter in each steps of motion than marketing bodysuit.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.19-35
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• 2018

This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.971-976
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• 2013

This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".