• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.39-51
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• 2024

Purpose: This study aims to derive planning directions of community facilities integrating generations based on local communities to promote sustainable intergenerational exchange by analyzing the spatial configuration and programs of domestic and foreign generation-integrated community facilities based on local communities. Research design, data and methodology: Through theoretical consideration, the concept of intergenerational integration, types of intergenerational exchange, and spatial arrangement types were identified. Then, case study analysis of domestic and foreign community facilities with well-planned intergenerational exchange spaces and programs were conducted to identify intergenerational integration, and to derive community facility planning direction. Results: The results of this research are as follows. First, in terms of humanware, in order to revitalize continuous exchange between the 1st, 2nd, and 3rd generations, a systematic support system is needed to build mutual trust through voluntary participation by each generation. Second, it is important to provide a variety of shared spaces while maintaining the uniqueness of each facility from a hardware perspective, and must be planned in such a way that selective interaction takes place with privacy and interaction in mind. Third, in terms of software, programs that meet the characteristics of each user must be provided. Conclusions: It is expected that the results of this research can be used as basic data for planning community facilities that integrate generations based on local communities, contributing to the search for sustainable ways to revitalize intergenerational exchange in the future.

• Journal of Fashion Business
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• v.14 no.3
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.121-134
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• 2003

Weather marketing is firms' effort to incorporate changes of diverse weather factors into marketing planning and activities. The concept has already been applied in many products with mostly seasonal variation. However researches in this area have been limited only in practical areas and has not been supported by scientifIc approaches. Here, we investigated the effect of diverse weather factors like temperature, rain and wind on product sales based on empirical data and scientifIc methodology. For this, we selected the fashion clothing items in department stores. We tried to fInd the relationship between daily sales of clothing items and daily whether factors. Results showed that there is a meaningful relation between the two factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1081-1092
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• 2003

The purpose of this study was to identify the current situation of textiles and apparel firms in the overseas markets and to examine the relationship between firms' characteristic(i.e., sales volume) and international marketing strategies. A random sample of 311 textiles and apparel firms were selected. The survey design method was used to test conceptual framework. Adjusted response rate was 33.4%(n=115). Descriptive analysis (i.e., frequency, percent) and $\chi$$^2$-test were used for data analysis. About the current situation of textiles and apparel firms in the overseas markets, the motivation for international market entry was highly found to expand their operation from domestic to international market, and most firms were found to be involved with OEMs(Original Equipment Manufacturers) as an entry mode for international market. China and US market were the most popular market among Korean textiles and apparel firms. Product differentiation strategy, pricing strategy based on manufacturing cost and buyer's offering price, place strategy using foreign buyers and participating a few international exhibition were frequently used among Korean textiles and apparel firms for international marketing. Among textile firms, sales volume was related to product strategies(product development), price strategy(buyer's offer) and place strategy(channel). Among apparel firms, product strategy(product labeling), price strategy(price satisfaction). The findings of this can be used when Korean textiles and apparel firms do strategic planning and evaluate the international marketing strategies. Also information and results of this study may assist policy makers to develop better ideas and strategies for textiles and apparel industry.

• Journal of the Korea Furniture Society
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• v.22 no.1
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• pp.26-33
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• 2011

This study aims at suggesting a creative way of activating KOFURN (Korea Furniture) fair by analyzing its problem in studying its marketing strategy. The proposition is limited to the analysis of the matter for the strategy based on KOFURN's status in 2010 with its history. Through the related references and documents, the interview with the related people in KFFIC (Korea Federation of Furniture Industry Cooperatives) that has held the KOFURN fair since 2002, and its viewing in 2010, the materials were collected. As a result, first, there is no effectiveness following participating the fair; second, its public relations on the internet is not enough; third, the furniture-related firms don't make sure that KFFIC is able to do a good job for them; lastly, the companies, KFFIC, and consumers require better communication. Therefore, in order to resolve the four matters, first, the publicity on the internet needs to supplement creative ways of making KOFURN attract a lot of people. Second, KFFIC hosting KOFURN fair needs to offer an opportunity for the visitors to participate and experience a variety of events prepared by itself. Finally, KFFIC has necessity of building its better reliance which is able to lead the furniture-related firms by planning and carrying out various businesses with them.

• The Journal of Asian Finance, Economics and Business
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• v.2 no.3
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• pp.33-36
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• 2015

Innovations in the procurement logistics now is very popular in Kazakhstan. Nowadays there are a lot of documents of transport infrastructure and Kazakhstan logistic system is developing more and more. Procurement logistic is the direction where you can count, sometimes you can buy some products or transport equipments. Logistic in Kazakhstan is new direction, there are a lot of young people who choose this specialty and will stay demanded. Our president said a lot of words in strategies about development in logistics and so there will be new methods that will be used here. Innovations are new technologies that are used in different spheres so this structure as procurement logistic will develop in Kazakhstan and every citizen of our republic will support it. Transport systems are used for transitions different products so there are a lot new transition roads for example Western China - Western Europe; Astana-Almaty; Astana-Ust-Kamenogorsk; Astana-Aktobe, Atyrau; Almaty - Ust-Kamenogorsk; Karaganda - Zhezkazgan - Kyzylorda; Atyrau-Astrakhan, it helps Kazakhstan to support international links between other countries.

• Journal of Korea Multimedia Society
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• v.20 no.8
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• pp.1472-1479
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• 2017

The trailer is an advertising process that requires systematic fabrication in the planning process. However, the role of sufficient consideration of the specialty of the merchandise, and the study of the quality of the merchandise, can serve as an effective advertisement. Therefore, a trailer from a marketing standpoint should effectively express the components that need to be delivered to potential audiences within a brief running time. Want to see if the rhythm of the trailers can be tangible, and how it affects receivers.

• Korea Journal of Hospital Management
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• v.1 no.1
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• pp.203-247
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• 1996

This article reviews the art and practice of strategic management process in hospitals today, in order to help hospital administrators for managing strategic management system in their hospitals. The strategic management process model in this article is based on an integrated approach combining traditional environmental model with resource-based model of strategy. The components of the model are consisted of five steps: (1)formulating objectives, strategic assessment by external environmental analysis, internal capability analysis, TOWS analysis and marketing audit, (3)strategy choice considering context and criteria of choice, (4)program implementation through operational planning, resource allocation, and conversion, and (5)control by monitoring and evaluating hospital outputs. This article deals with many aspects of issues inherent in every step on this strategic management process.

• Culinary science and hospitality research
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• v.4
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• pp.25-42
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• 1998

In order to promote a foodservice professionally, the operator must carefully plan of enterprise goals and how to meet them. This is especially truth of foodservices in which both production and service aspects take place under one roof. In such a case, the foodservice operator sells products and services not just one. It is up to the foodservice operator to package the products and services in a manner that is most pleasing customers. The first stop here is to determine who the customers are and what hey want. The process of answering these questions and developing a program to meet the needs identified is called marketing. This study deals primarily with internal promotional concepts, in this study it is important to cover a few of the basic concepts of marketing as well. Thus this study is try to present the merchandising food. In this study, the merchandising food is based on training employees, planning special promotions, featuring special menu items, creating atmosphere, developing good public relations using promotional materials.

• Journal of The Korean Digital Architecture Interior Association
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• v.8 no.1
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• pp.39-47
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• 2008

This study aims to provide the guidelines for planning and operating convention centers. A case study is utilized with the units of analysis, including Seoul COEX, Busan BEXCO, Daegu EXCO, Jeju ICCJEJU, Ilsan KINTEX, Gwangju KDJ Center, and Changwon CECO. The findings related to the operation of convention centers in Korea are summarized as follows: the interation of similar conventions; an increase in size; globalization; and specialization. With a view of marketing, this study concludes as follows: (1) initial categorization of target markets is needed due mainly to the founding purposes and the site characteristics of the convention centers in question while utilizing market segmentation strategies; (2) a specific target market should be selected and focused on it; and (3) the development strategy of an image and servicescape is demanded to devised in plan.