• 한국의류학회지
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• 제29권3_4호
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• pp.535-546
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• 2005

The purposes of this study are to verify the validity of the conceptual structure of clothing shopping orientation(CSO) developed in the previous research, and to explore the difference of CSO structure between male and female consumer groups. For those purposes, data of 499 male and female consumers were collected. Confirmatory factor analysis, ANOVA, and simultaneous factor analysis were used for data analysis. The results are as follows. First, as a result of confirmatory factor analysis, the validity of conceptual structure of CSO was verified. Second, as a result of ANOVA, male and female showed significantly different CSO at the lower-dimensions level, and as a result of simultaneous factor analysis, male and female showed significantly different relationships between dimensions within the structure. This means that the CSOs of both male and female can be explained by the same CSO structure model, but the specific relationships between CSO dimensions are different by the gender of consumers. Finally, directions for fashion marketing mix concerning the CSO structures of male and female were suggested.

• 유통과학연구
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• 제17권10호
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• pp.17-26
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• 2019

Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing involving product quality, price, distribution channel variables as antecedent variables. Research design, data, and methodology - This study emphasizes the empirical/quantitative concept by using a survey as a data collection tool. The number of samples used was 179 eligible respondents who used Samsung smartphone devices for more than five years. Statistical testing tools use PLS with several testing stages such as the classical assumption test to the hypothesis testing stage. Results - The nine hypotheses proposed, as many as two hypotheses were proposed, namely intervening relationships involving Price and Distribution channel variables on customer satisfaction and customer loyalty. Conclusions - Product quality is the essential component affecting customer satisfaction and loyalty while distribution channel is a complementary component that is no less important to measure the extent to which customer satisfaction expectations and customer loyalty are realized for the product quality of the products that have been produced and marketed. The price component is not the only reason to make consumers satisfied and loyal.

• 대한산업공학회지
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• 제27권3호
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• pp.267-273
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• 2001

While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

• 한국생활과학회지
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• 제17권4호
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• pp.745-758
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• 2008

In this paper, we examined the trend information collected by apparel industries to develop fashionable products. We also investigated the product development process of a swimwear industry, ELLE Swimwear, through in-depth interviews. The results are as follows; 1. The apparel industries were collecting information about a fashion trend, international exhibitions and fairs, world collections, and a market trend to develop fashionable products. 2. As the swimwear consumers are spreaded in all ages, the launching of more specialized swimwear brand with ages is required. 3. These days, swimwear is not only an item of sportswear but also being a fashionable product on street. Therefore, the industries should try to develop a various assortment of swimwear capable of coordinating with multi-mix instead of developing a separate item. 4. To design and produce swimwear satisfying functional, sensual and cultural performance, the development of new materials and patterns are required. 5. Nurturing of swimwear pattern specialists dealing with CAD is urgently required. 6. Turning of understanding about the importance of VMD and more attractive marketing strategies by a specialized team are also required.

• 한국의상디자인학회지
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• 제15권4호
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• pp.63-81
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• 2013

This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

• 한국의상디자인학회지
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• 제16권3호
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• 한국의류산업학회지
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• 제16권5호
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• pp.689-697
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• 2014

This study aims to analyze the representation forms of bloggers' personal style on the fashion blogs and enlighten their values which can be actively applied to design and marketing in fashion industry. Image representation of fashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation of expression and the production of virtual and fantastic images by taking advantage of the composite medium such as images, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representation of image as the actual currency. The study conducted case studies of 5 women's personal fashion blogs through the verification of a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl, The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elements is indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such as color, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by film like production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaboration indicates promoting a updated trend as well as a specific brand or designer to make their business profits.

• 한국식품영양학회지
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• 제26권3호
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• pp.438-446
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• 2013

This paper investigated the purchase behavior of Kimchi products by surveying housewives in Jeonbuk area who have purchased Kimchi products. The studied consumers purchased Kimchi products for the convenience and time-saving aspects. Factors taken into account when purchasing Kimchi were hygiene, taste and ingredients. The main places of purchase for Kimchi products were large discount markets. The purchase information paths were product displays at stores and recommendations from acquaintances. The most purchased type of Kimchi products was cabbage Kimchi. An one-time purchase amount was 10,000~30,000 won. The most purchased size was to be 500 g~1 kg. Desired improvements for Kimchi products were a display of the ingredients origin, exclusion of monosodium glutamate, freshness, and hygiene. Based on the results, this research aids in analyzing the marketing mix (4P: product, price, place, promotion) of Kimchi products for Kimchi manufacturers.

• 한국항해학회지
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• 제22권4호
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• pp.1-14
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• 1998

There are three basic modes of operation of ships: liner, tramp and industrial operations. Industrial operations, where the owner of the cargo, i.e. the industrial carrier controls the ships, abound in the shipment of bulk commodities, such as oil, chemicals and ores. Industrial carriers strive to minimize the shipping cost of their cargoes. This paper is concerned with the operational optimization problem of a fleet owned by major international oil company. The major oil company is a holding corporation for a group of oil producing, transporting, refining, and marketing companies located in various countries throughout the world. The operational optimization problem of the fleet is divided into two-phases. The front end corresponds to the optimization of transporting crude oil, product mix, and the distribution of product oil to meet market demand. The back end tackles the operational optimization problem of the fleet to meet the transportation demand derived from the front end. A case study is carried out with the H major oil company problem composed by reflecting the practices of an international major oil company. The results are summarized and examined in the point of optimization for the total operation of the H major oil company and the operational optimization problem of the fleet. The paper concludes with the remark that the results of the study might be useful and applicable in practices of these related decision problems.

• 식품과학과 산업
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• 제53권4호
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• pp.397-409
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• 2020

Coffee, which has spread from Ethiopia to Arabia, Europe and then to Korea, has become the most beloved beverage among today's Korean people. After liberation, instant coffee was first introduced to Korea through the U.S. military, and coffee became popular in earnest. In the 1970s, Dongsuh Foods led localization of coffee by mass-producing instant and regular coffee, and in the 1990s, coffee shops replaced teahouses. After the 1997 financial crisis, office workers made coffee on their own as companies downsized on secretarial staff, leading to a further growth in instant coffee mix market. In 1999, the first foreign brand Starbucks was introduced to Korea and the culture of takeout espresso coffee took off. As consumers' preferences of coffee constantly evolve, the demand for high-quality specialty coffee has emerged, individual roasters have grown in order to meet the demand, and a viral marketing through SNS has been used as a growth engine. In 2020, the spread of coronavirus(COVID-19) is affecting the global coffee market. As many offices, coffee shops, and restaurants practice social distancing, out-of-home sales such as coffee shops have decreased, whereas sales for a takeout coffee and home-café products have increased.