• Title/Summary/Keyword: Marketing journals

Search Result 77, Processing Time 0.02 seconds

A study on recent research trends related to infant & children's clothes (최근 유·아동복 관련 연구 동향에 관한 연구)

  • Kim, Yun Hee;Lee, Jin Hee
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.20 no.4
    • /
    • pp.175-186
    • /
    • 2018
  • These days, due to increased income levels, lower birthrate, and increased marriage age, interest and investment in children has increased, and infant & children's clothes has become more upgraded, differentiated, and diversified. In accordance with the change of the infant & children's clothes market, Examine the research trends of the papers in the journals. Used 'KISS', 'DBpia', 'Korea Institute of Science and Technology Information', in the search system, and 137 papers were searched for by using key word, 'infant's clothes' and 'children's clothes'. The year of publication is limited to 2001 to 2017, and they are classified into 5-year units and again the papers were classified by year, by journal, by field of clothing research (Technical Design & Production, Fashion Marketing, Textile System, Fashion Design), and frequency and percentage were used as data analysis. The number of articles related to infant & children's clothes increased such as 39 in 2001~2005, 43 in 2006~2010, and 55 in 2011~2017. The distribution of articles by journals has been published mainly in the journal of the Korean Society of Clothing and Textiles, but as the journals were diversified, they were distributed evenly in other journals related to the apparel. In the presentations according to the research field by year, from 2001 to 2005, the ratio of apparel design and production was high, but since 2006, many papers related to fashion marketing and fashion design have been published. The research contents of the field of clothing research are as follows: 41 articles in design production field, focusing on dimensional system and pattern design, 40 articles in fashion design field, focusing on design development and design preferences, 46 articles in fashion marketing field, focusing on consumer behavior and marketing management. And 10 articles in apparel material system field, focusing on research on cloth science materials, but they are less well studied than others, but these studies should be actively pursued in the future.

  • PDF

The Past, Present, and Future of Marketing Research in Asia

  • Chung, Jaihak
    • Asia Marketing Journal
    • /
    • v.17 no.4
    • /
    • pp.1-19
    • /
    • 2016
  • The lack of international research networks in Asia has been a major barrier in bridging scattered Asian academic societies. As a result, most researchers in Asia are not familiar with which journals they can access for their research, nor where they can submit their valuable research manuscripts. Asian Marketing Journal (AMJ) and the International Conference of Asian Marketing Associations (ICAMA), both of which are managed by Asian scholars for Asian scholars, are expected to take on such roles to make a significant contribution to Asian academic societies by encouraging them to study and share research topics that are more relevant and helpful to Asian market studies that come from an Asian researcher's perspective. This study aims to acknowledge and explain the successful settlement of the International Conference of Asian Marketing Associations (ICAMA) and its representative journal, Asia Marketing Journal (AMJ), by discussing how ICAMA and AMJ were created, why they are necessary to Asian researchers, and what goals they hope to achieve. Another, arguably more important objective of this study is to provide Asian researchers with information on what topics Asian academia has been researching since 2000, and guide researchers as to which journals in Asian academia can publish their marketing research papers.

Research and Publication Ethics: Developing Procedures to Avoid Questionable and Poor Academic Activities

  • KIM, Dongho;YOUN, Myoung-Kil
    • Journal of Research and Publication Ethics
    • /
    • v.2 no.2
    • /
    • pp.21-24
    • /
    • 2021
  • Purpose: This paper aims to evaluate and reinstate preventative guidelines necessary for a sound academic journal (or academic conference) for the articles published by KODISA and its branch journals. As questionable or predatory academic journals and academic conferences are rapidly increasing, preemptively establishing preventative standards have become essential to obviate questionable academic activities. Research design, data and methodology: This is an analytical study that explores and examines research, publication ethics, and misconducts. For this purpose, research ethics related data in overseas and domestic academic journals have been examined and analyzed. Results: The issues identified from this research are as follows: enhancing the expertise of editor-inchief (no concurrent jobs for major and non-major area); clarifying the index; complying with the review policy (The review policy should be publicly announced); complying with anonymous review process; complying with 3 peer-review policy, complying with the publication policy as per field of study; avoiding conference hosting at holiday resorts unless unavoidable; complying with the planned programs and cancelling events if not feasible; following proper review standards and management for all journals, including the journals publishing large number of articles (all materials should be prepared in case explanatory data is required); complying with the marketing policy standards; complying with the impact factor; excluding personal solicitation; and complying with the general policy. Conclusions: Questionable and predatory academic activities by academic organizations and journals will continue, and it is the responsibility of the individual scholars to identify and reject these types of dubious academic activities. This study provides standards to prevent the possibility of questionable academic activities that have been conducted in the past. The analysis and findings will strengthen the continued efforts of KODISA as it strives to be a transparent, ethical, and professional academic association, and the association will continue to foster an academic environment that is well-respected by scholars and practitioners throughout the world.

Cross-Cultural Studies in Fashion Marketing Discipline (패션마케팅 영역에서의 비교문화적 연구의 경향)

  • Cho, Yun-Jin;Yang, Su-Zin;Kim, Eun-Young;Choo, Ho-Jung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.30 no.8
    • /
    • pp.1312-1322
    • /
    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

Publication Ethics and KODISA Journals

  • KIM, Dongho;YOUN, Myoung-Kil
    • Journal of Research and Publication Ethics
    • /
    • v.1 no.2
    • /
    • pp.1-5
    • /
    • 2020
  • Purpose: The purpose of this paper is to identify the most common misconducts in publication ethics, to demonstrate KODISA journals' management of the misconducts, and to share the findings with future and potential authors of Journal of Research and Publication Ethics (JRPE). Research design, data and methodology: This is an analytical study that explores and examines research and publication ethics and misconducts. Results: Based on literature review, major publication misconducts that many academic journals had to contend with over the years encompass unethical authorship, including ghost, guest, and gift authorships, data falsification and fabrication, plagiarism, including self-plagiarism, submission and publication fraud (multiple submission and publication), and potential conflicts of interest. Conclusions: KODISA and its journals have strived and done great work in making the journals transparent and in combatting the issues associated with plagiarism, including self-plagiarism. However, it seems there is no mechanism to detect or deter unethical authorship, conflicts of interest, and fabrication and falsification misconducts. The inception of JRPE signifies how KODISA and its journals continuously view research and publication ethics as their foremost important factor in maintaining and improving the academic journals. The future research and scholastic manuscripts of JRPE could provide necessary and updated information about research and publication ethics, practices, and misconducts.

KCI Candidate Review Assessment and internationalization strategy by JEMM(The Journal of Economics, Marketing, and Management) of The International Convergence Management Association

  • Kim, Taejoong
    • The Journal of Economics, Marketing and Management
    • /
    • v.5 no.2
    • /
    • pp.40-42
    • /
    • 2017
  • The purpose of this study was to review and analyze JEMM(The Journal of Economics, Marketing, and Management) of ICMA(The International Convergence Management Association) and all of published articles of 2013 to 2016 and to revise and update the existing publication strategies in order to improve the internationalization and reputation of JEMM. JEMM of ICMA is a new academic journal of Korea Distribution Science Association(KODISA). It is still in its early stage as it is founded in 2013 as an academic journal to increase an recognition through KCI Candidate application under National Research Foundation of Korea(NRF). It endeavors its efforts to be recognized as a reputable international journal. This study was conducted to confirm the current status of JEMM in the current standards and to establish a strategic process to complement the deficiencies and achieve the goals. JEMM of ICMA has three distinguished features of online submission and review system, only English-based papering, reviewing by anonymous refrees. JEMM of ICMA continuously revised and updated its publication standards and practices and adopted technological support systems to enable its journals to remain independent and open access in order to ultimately become one of the most international journals.

Growth Strategy of The International Journal of Industrial Distribution & Business

  • Suh, Eung-Kyo;Shin, Dong-Jin;Kim, Dongho;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
    • /
    • v.10 no.4
    • /
    • pp.7-12
    • /
    • 2019
  • Purpose - The purpose of this study is to analyze the current status of various fusion research journals and its operational strategies, comparing them to those of IJIDB. Research design, data, and methodology - This study focused on the content analysis and strategies of operations for other convergence journals, comparing them to IJIDB in terms of the number of publication journals, publications, academic scope, and the impact factor. Results - IJIDB is relatively new and in its developmental stages compared to other convergence journals. But, IJIDB also shows much promise in that it came second in the field of economic publications of 54 journals in 2017. In order to To elevate IJIDB journal to the top in Korea Citation Index Journals, KODISA should host more international conferences to increase its international recognition levels, develop its managerial functions for increased stability, and open more opportunities for Candidates of Ph.D and Masters degree students to publish for fostering and building potential leaders and innovators. Conclusions - IJIDB is a newly born academic journal. In the future, IJIDB will be able to develop exponentially and be one of the leading journals in the Korea Citation Index by continually learning and developing its operational strategies.

Contemporary Global Environment and Future Directions for KODISA

  • Kim, Dongho;Youn, Myoung-Kil
    • Journal of Distribution Science
    • /
    • v.17 no.1
    • /
    • pp.7-9
    • /
    • 2019
  • Purpose - The purpose of this paper is to briefly review the contemporary global environment to suggest and develop appropriate strategies for KODISA and its journals. Research design, data, and methodology - This is an analytical case study that examines KODISA and its journals and the contemporary environment to demonstrate the importance of developing the future goals. Results - The analysis indicates that KODISA and its journals must decide whether to follow same footsteps of many reputable and big academic associations and journals or to start focusing more on the welfare of the public as an academic institution. Researches and scholarly works should be shared with everyone, and practicality and relevancy of researches should be valued and applied for the general welfare. Conclusions - Based on the progress and current success of KODISA and its journals, their goals should not be limited to just becoming a world renown academic association or journals. Promoting the welfare of the public through researches and scholarly activities should be their ultimate goal as an academic institution and journals. Attracting more practitioners and producing more researches that are practical and applicable to the public would be the first step while maintaining the quality and rigor of their academic and scholarly activities, which include publication practices.

Analyzing Healthcare Marketing Research Trends in Korea - Focusing on marketing strategy factors and performance factors perspectives - (국내 의료서비스 마케팅 연구 동향 분석 - 마케팅 전략 요인과 성과 요인 관점으로 -)

  • Jongjin Bae;Byungtae Park
    • Korea Journal of Hospital Management
    • /
    • v.28 no.4
    • /
    • pp.33-46
    • /
    • 2023
  • Purpose: This study analyzed the research published in KCI-registered journals related to healthcare marketing for the last 27 years from 1995 to 2022 to identify academic research trends, the specificity of the healthcare field and to suggest future research directions. Methodology: A total of 213 articles were selected for this study, and a descriptive analysis of the period and journals was conducted, as well as the analysis of research topics and keywords from the perspective of marketing strategy factors and performance factors. Findings: A total of 213 articles related to healthcare marketing have been published in the last 27 years. The descriptive analysis showed a steady quantitative increase, but the STP field showed a decreasing trend, and many papers were mainly published in the Korean Journal of Hospital Management. According to the analysis of research topics and keywords, STP field will be hard to become an active research topic in the future, and even in the 7P field, only Product, People, and Process can be researched according to medical law regulations, and other factors such as PX & WOM, CRM, and the Internet fields are expected to be research topics. Implications: Through the analysis of research trends over the past 27 years, we were able to identify the specificity of the healthcare marketing field in Korea and suggest future research directions based on this.

  • PDF

Updated Reviews and Trends in Consumer Neuroscience

  • Jin Ho Yun
    • Asia Marketing Journal
    • /
    • v.25 no.3
    • /
    • pp.111-125
    • /
    • 2023
  • Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach intended to enhance both the external and ecological validity of neuroscientific findings. Along with the need for embracing scientific rigor and marketing theory, more guidelines are also needed to improve the validity issues of neuroimaging uses and highlight practical directions in the nascent field of consumer neuroscience.