• Title/Summary/Keyword: Marketing System

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The Effect of Blind People's Golf Activity Participation Motivation on Quality of Life: Focusing on the Additive Multiple Moderating Effect of Income and Self-Efficacy

  • LEE, Seok-Dong
    • The Journal of Economics, Marketing and Management
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    • v.10 no.5
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    • pp.25-34
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    • 2022
  • Purpose: The purpose of this study is to find a way to improve the quality of life of the blind by confirming the effect of the motivation of the blind to participate in golf activities and the effect of income and self-efficacy in these relationships. Research design, data, and methodology: This study conducted a survey of 30 visually impaired people, and simple regression analysis, additive multiple moderating effect analysis were conducted using SPSS and PROCESS macro. Results: First, it was confirmed that the motivation to participate in golf activities is an important factor in improving the quality of life. Second, it was confirmed that income has a positive effect on the quality of life rather than the motivation to participate in golf activities, but self-efficacy negatively affects the quality of life. Third, it was confirmed that the interaction between participation motivation and income level negatively affects the quality of life, but the interaction between participation motivation and self-efficacy improves the quality of life. Conclusions: It suggests that organizations, golf courses, local governments, and volunteers who support the blind's outdoor activities, especially golf activities, need to establish a support system and take a careful approach to overcome these factors.

Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior

  • CHAE, Myoung-Jin
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.123-133
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    • 2022
  • Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

Factors Influencing Debt Maturity Structure of Real Estate Companies Listed on the Ho Chi Minh Stock Exchange

  • NGUYEN, Thanh Nha
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.355-363
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    • 2022
  • The debt maturity structure has a significant impact on a company's financial situation. Any debt maturity structure decisions substantially impact investment decisions due to changes in capital cost and dividend decisions due to cash flow consequences. This study used the system generalized method of moment (Sys-GMM) to investigate the debt maturity structure of real estate companies listed on the Ho Chi Minh Stock Exchange (HOSE) in the duration from 2008 to 20019. It found that the firm size, liquidity, and tangible assets affected the decision on debt maturity structure. The tangible asset had the most significant impact on the possibility for companies to access long-term loans. This finding revealed that the majority of the real estate companies listed on HOSE borrowed money from banks. Such decisions are most likely affected by the collateral. Another finding of the study is that financial institutions had a major impact on loan maturity structure, whereas the effects of the financial market were negligible. Besides, the real estate companies listed on HOSE seemed not to pay attention to changes in inflation, economic growth, and institutional qualities when deciding on the debt maturity structure.

Research on Customer Survey for Clothing DIY Packages (의류 DIY 패키지의 소비자 현황조사 연구)

  • Eunhye Lee
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.108-123
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    • 2023
  • Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

Target Market Determination for Information Distribution and Student Recruitment Using an Extended RFM Model with Spatial Analysis

  • ERNAWATI, ERNAWATI;BAHARIN, Safiza Suhana Kamal;KASMIN, Fauziah
    • Journal of Distribution Science
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    • v.20 no.6
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    • pp.1-10
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    • 2022
  • Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

Development of visitor counter system for disaster situations and marketing based on real-time object recognition technology (재난상황과 마케팅을 위한 실시간 객체인식 기술기반 출입자 카운터시스템 개발)

  • Kim, Young-gwon;Jeong, Jae-hoon;Kim, Jae-hyeon;Kang, Myeung-jin;Kang, Min-sung;Ju, Hui-je;Jang, Woo-hyun;Yun, Tae-jin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.187-188
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    • 2021
  • 최근 COVID19 상황에서 생활 속 거리두기가 강조되면서 관광지나 다중이용시설 등의 이용객 수와 밀집도를 파악하는 것이 중요해지고 있다. 따라서, CCTV 영상을 활용하여 저렴한 비용으로 다중이용시설의 출입자수에 대한 정보를 실시간으로 모니터링할 수 있는 시스템이 필요하다. 이를 위해 본 논문에서는 딥러닝 실시간 객체인식기술을 활용한 출입자의 수와 동선을 측정하여 출입자에 대한 통계정보를 웹브라우저를 통해 제공하는 시스템을 개발하였다. 실시간 객체인식기술인 YOLOv4와 YOLOv4-tiny 알고리즘을 Nvidia사의 Jetson AGX Xavier 와 데스크톱PC에 적용하여 각 알고리즘의 FPS와 객체 인식률을 비교 분석 하여 알고리즘을 적용하였다.

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Application Analysis of Smart Tourism Management Model under the Background of Big Data and IOT

  • Gangmin Weng;Jingyu Zhang
    • Journal of Information Processing Systems
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    • v.19 no.3
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    • pp.347-354
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    • 2023
  • The rapid development of information technology has accelerated the application of big data and the Internet of Things in various industries. Big data has a great potential in the development of smart tourism. With the help of innovation in emerging technologies such as big data and Internet of Things, smart tourism has a better possibility to surpass traditional tourism. Therefore, this article provides a theoretical support to this process. It has explored the innovative management model of big data and IoT in smart tourism and evaluate their effects on promoting tourism. It offers a reference for the integration and innovation of the tourism theory system. Before big data technology, the development of Internet boosted online tourism. However, tourism marketing is still inefficient due to a lack of understanding about tourists. After many practical explorations of big data technology, tourism websites begin to adopt big data technology in their daily operations. With the changes in tourists' preferences and needs, further innovation and research are needed to help smart tourism keep up with the changes in the market and create more competitive products and services. Innovation serves as the driving force for enterprises to occupy the market and develop.

Hi Herzberg ? : The Role of Compensation Factors and Suggestions for Performance Compensation System

  • Kim, Yoo-Gue;Yang, Woo-Ryeong;Kim, Ha-Ryong;Yang, Hoe-Chang
    • The Journal of Economics, Marketing and Management
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    • v.5 no.1
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    • pp.21-26
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    • 2017
  • Purpose - This study extracts performance-reward factors based on the previous studies related to Herzberg's two-factor theory and performance-reward and proposes a research method to identify how these factors have an influence on task performance directly related to production performance and contextual performance that has an indirect influence. Research Design, Data, and Methodology - This study draws performance-reward factors through Focus Group Interview(FGI), classifies them into economic/uneconomic and direct/indirect factors, draws maintenance/improvement factors and unnecessary ones through IPA, and maximizes the effectiveness of performance-reward factors. Results - It also identifies how performance-reward factors have an influence on internal and external motives based on previous studies, classifies performance-reward factors into task performance and contextual performance and identifies the influence relationship between these, and proposes a research model to identify the roles of equity sensitivity based on equity theory. Conclusion - The findings from this study are expected to lay the groundwork for drawing various methods to reduce the turnover rate of employees and be important resources for reinforcing the competitiveness of businesses by classifying the performance -reward factors that may cause internal and external motives from the small and medium-sized manufacturing perspective and presenting methods to identify if these have an influence on task performance and contextual performance.

An Investigation on the Mutual Effect between Tax Revenue and Economic Growth

  • He, Yugang
    • The Journal of Economics, Marketing and Management
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    • v.6 no.3
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    • pp.14-25
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    • 2018
  • Purpose - Taxes cover all aspects of society, especially in terms of resource allocation and economic growth. In reality, the tax revenue is often used to measure the quality of a country's economy. The relationship between tax revenue and economic growth has been paid much attention by academic circles. Due to this background, this paper attempts to investigate the mutual effect between tax revenue and economic growth. Research design, data, and Methodology - The annual datum form 1980 to 2017 are employed to conduct an empirical analysis under the vector error correction model. In this paper, the GDP is treated as an independent variable. The tax revenue is treated as a dependent variable. Furthermore, a menu of statistic approaches will be used to testify the mutual effect between tax revenue and economic growth. Results - Via the co-integration test, the results report that the tax revenue has a positive effect on economic growth in the long run. Through the vector error correction estimation, the results also report that the tax revenue also has a positive effect on economic growth in the short run. Conclusions - This paper provides a view that the tax revenue is a kind of a determinant to promote economic growth. Therefore, the China's government should pay much attention to the improvement of tax revenue system so as to maintain a high-speed economic growth.

A Theoretical Recapitulation of the Ethical Nature of Islamic Finance and Banking Law

  • Swartz, Nico P.
    • The Journal of Economics, Marketing and Management
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    • v.2 no.4
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    • pp.1-19
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    • 2014
  • The rule of Islam is simple: if you advance a loan, you are entitled to receive your capital only and nothing more. If you wish to secure profit you should enter into a partnership and become a shareholder. Prohibitions against interest are not peculiar to Islam. If we were to trace back through history, a number of examples of such prohibitions can be found in the early Greek, Roman and Rabinnical thought. With the decline of the influence of the Catholic Church interest transactions become legal and stimulated giant Western corporations which forged capitalist imperialism. The practice of charging interest (usury) now dominated Western law and ethics for over a millennium. But, the Western or capitalist economic system has proven a failure in its quest for economic justice, which serves to benefit all in society, both the rich and the poor. In particular, capitalism is currently causing a terrifying scenario of making the rich richer and the poor poorer due to interest charges. An alternative banking model, called Islamic finance and banking, is evoked in this study in order to depress financial exploitation by banking institutions.