• 마케팅과학연구
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• 제8권
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• pp.165-181
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• 2001

인터넷 시대를 맞이하여 섬유/패션산업에서도 이를 시급히 적용하게 되었다. 패션상품은 인터넷의 적용에 있어서도 여러 취약점을 강고 있으나 인터넷이라는 새로운 채널을 통한 섬유/패션산업에서도 성공하는 기업이 늘고 있으며 그 잠재 가능성은 매우 크다 하겠다. 본 연구에서는 인터넷 상거래 시 온라인 응답자와 오프라인 응답자간에 브랜드 인지도에 관해서 차이가 있는지를 확인하고 오프라인 상에서 기업이 갖고 있는 캐주얼 브랜드 인지도의 잠재력과 시장현황을 분석하여 기업에게 제시함으로 인터넷 패션 비즈니스에서 마케팅 전략에 필요한 정보를 제공하고자 하였다. 또한 브랜드 이미지를 조사하여 캐주얼 브랜드 컨셉을 설정하기 위한 자료로 쓰이고자 하였다.

• 한국실내디자인학회논문집
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• 제13권2호
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• pp.150-158
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• 2004

Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

• 한국의류산업학회지
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• 제8권4호
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• pp.420-426
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• 2006

Korean prior studies on smart clothing seeking complete mixture of clothing and computer with diverse functions in the ubiquitous environment were so mere, while there have been aggressive activities to develop diverse smart clothing products led by the relevant industries and universities in foreign countries. Given prospective growth of the smart clothing market, there should be customers' evaluation of functions and utility of and sensitivity to smart clothing as well. This study conducted a questionnaire to Korean customers in their twenties regarding their perception and liking of and willingness to use smart clothing, and examined the needs of new functions of smart clothing. As a result, the customers in their twenties turned out to like well-designed and comfortable clothing, and be exposed to diverse and continuous computing environment. Also, they have relatively low perception but considerably high liking of smart clothing, indicating their high willingness to use smart clothing products. They cited 'selectable functions' and 'mobile and convenient ' as merits, and 'too expensive' and 'easy to wash' as demerits of smart clothing. In the respect, they proposed many interesting smart clothing ideas, such as 'clothing with automatic temperature-sensing function, which gets higher heat- insulating function by tightening the textile structure in winter and higher ventilating function by loosening the textile structure in summer.' We hope the results of this study will serve basic data for development of more efficient smart clothing in the future.

• 무역상무연구
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• 제69권
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• pp.473-493
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• 2016

If a certain country or an arbitration institution hopes to keep ahead of the fierce competition in the international arbitration market, it needs to develop hardware factors, such as i) Facility and Infra, ii) Geographical Location, iii) Professional Staff, iv) Global Network, v) Capital, and vi) Arbitrators & Practitioners etc., along with software factors including i) Arbitration Rules of Law, ii) Court's Support, iii) International Convention, iv) Political Risk, and v) Education Environment, which are the most critical requirements in the development strategy for international arbitration. Having perceived the above situation, the Korean government has been working on amending the Korean Arbitration Act to reflect global advanced practice of international arbitration, and seeking to enact laws that will promote our arbitration industry and create a more arbitration-friendly environment. The KCAB is also currently revising both the domestic and international arbitration rules in accordance with these national efforts. Under these circumstances, this paper examines how major leading international arbitration institutions manage their secretariats and suggests how the KCAB can compose and manage its Secretariat to gain a competitive advantage over rival institutions.

• Architectural research
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• 제14권1호
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• pp.35-44
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• 2012

Build-Transfer-Lease (BTL) was introduced to the domestic construction market in 2005. Now, seven years later, the BTL model is most active for educational facilities. In 2011, 93 educational facility projects entered the maintenance stage. Considering the characteristics of today's BTL projects for educational facilities, the main issues are the initial performance and maintenance of educational facilities and the service-providing status for the 20-year operational management period, in relation to providing safety and convenience to students, the facility users. Seeking a solution, local education offices and departments in charge of BTL under the Ministry of Education, Science, and Technology have been exploring various methods of evaluating operational maintenance performance from various perspectives. For educational facility BTL projects, however, the appropriateness of initial operation performance evaluation, rather than considering the 20-year operational management period, is controversial in regards to sustainability. On this account, performance evaluation items in four areas-operational maintenance evaluation, facility performance status evaluation, maintenance subject evaluation, and sustainable change response evaluation-should be extracted. An indicator of facility performance evaluation is presented in this study through an AHP survey targeting experts, as part of establishing an operation performance evaluation system for educational facility BTL projects.

• 한국도서관정보학회지
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• 제20권
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• pp.455-470
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• 1993

In recent years, the intellectual property rights (IPR) are increasingly becoming trade goods and the subject of international trade negotiations. During the past decades, intellectual properties earned critical importance for economic development in both developed and developing countries. Developed countries, headed by the United States, that recognize the economic value of the IPR in the world market are aggressively seeking for universal protection of IPR throughout the world. Intellectual properties have unique qualities that distinguish them from other tangible goods. Most importantly, they are public goods created on the basis of knowledge and information accumulated throughout human history and shared by different cultures. However, there is a growing tendency that the quality of public goods are being etched away as the property concept in IPR expands. In this paper, I discuss how copyright and patent laws incorporated the concept of property right as natural right to one's intellectual creations in early formation of the laws in Europe. I argue that copyright law and patent law are the historical products resulting from political, economic, and ideological factors interacting in a certain society. A history of copyright and patent points to that the intellectual property rights as natural lights of authors and inventors as argued by developed countries in international disputes, are not universal, but unique historical products. Copyright and patent laws have been shaped and developed as regulatory measures by governments to promote and control industries by providing authors and inventors with monopoly incentives. Since property right was used as a regulatory device it was restricted. This is to enhance the distribution of knowledge and information rather than to ensure the property right as an absolute right.

• 한국언론정보학보
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• 제16권
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• pp.7-35
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• 2001

This paper examined the present status of local newspapers and their problems. It was originated from the fact that the number of local newspapers have continuously increased since 1987 when the establishment of newspaper company became convenient, and that as a result the competition among local newspapers became high and several unexpected negative out comes brought forth. The analytical focus of this parer was placed on the internal and external environments surroundings local newspapers. The results showed followings: There are too many local newspapers competing each other in the same area; Financial crises mainly caused by over-competition are critical; Ownership and business operations are too distorted to take the socially expected role of newspapers; Many newspapers are often mobilized for the political and economic purposes of the owner; Market rules and advertising inducement practices are likely to be violated because of over-competition; the morales of Journalists are decreased and work qualities are deteriorated. On the basis of these findings this paper suggested several policy implications: The structure of ownership has to be changed into a direction where a few major stock-holders cannot influence the whole business operations; Top managers have to change their business motivation from profit-seeking to profit-sharing; business practices has to be open and clean; New editorial polices attracting readers have to be established; qualified Journalists have to be recruited and they have to be retrained throughout their career life.

• 유통과학연구
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• 제18권7호
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• pp.37-48
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• 2020

Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general discrepancy between ethical attitude, intention and actual behaviour by proposing behavioural measures to understand ethical consumption. Research into the effects of generational cohorts and gender, two fundamental demographic factors that shape the consumer habituated repertoire, on consumer ethics has reported mixed findings. The present study investigates if there are differences in ethical consumer behavior by generational cohorts and by gender in the context of an emerging market - Vietnam. Research design, data and methodology: Data was collected using a quantitative survey (a link to the questionnaire was posted on relevant social media platforms). A total of 539 usable responses was used for ANOVAs and independent t-tests to test the hypotheses. Results: a) There are significant differences in terms of ethical consumer behavior between Gen Z and Gens Y/X, but no difference between Gen X and Gen Y; b) There is no gender difference in ethically minded consumer behavior. Conclusion: For consumer ethics, generational effects may be moderated by macroeconomic conditions, while gender alone as a biological variable may not be a reliable predictor.

• 한국콘텐츠학회논문지
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• 제8권5호
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• pp.184-191
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• 2008

본 연구는 백제 무령왕릉 유물에서 장신구 문화원형을 디자인 소스화 하여, 예술적인 가치가 있는 장신구 개발을 목적으로 한다. 또한 백제문화의 다양한 이미지를 응용하여 전통성, 실용성, 예술성을 가미한 도자장신구를 제작하고자한다. 이에 본 연구는 백제 무령왕릉 전통 유물에서 장신구 소재를 찾아, 충남 공주 지역의 대표 문화유적 유물인 무령왕릉의 문화원형으로 도자장신구로 개발하여, 문화상품으로써 부가가치가 있다는 점을 제시하려 한다.

• 한국시스템다이내믹스연구
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• 제14권3호
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• pp.105-134
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• 2013

Electrical construction business has public and professional characters. It may require appropriate interventions of the government because these business activities stand for not only profit-seeking competition, but also supplies of one of the key functions in our society. In other words, public benefit and private benefit are still in existence. The government therefore considers such an aspect of public importance of the business sector and needs to plan to adjust technical and engineering manpower of this market. This study focuses on the imbalance for labor supply and demand of technical engineer in electrical construction business. A system dynamics analysis is applied to understand and simulate the imbalance as a soft approach. It has the merit of causal loop diagram to alleviate the limitation of data lack problem. We find that excess demand is expected from 2010 to 2011, and excess supply is predicted from 2012 to 2021 about the manpower of technical engineer. It shows considerable disagreement between the supply and demand of human resource. So we suggest that it is strong necessity to construct statistics infrastructure for a manpower supply and demand plan.