• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.210-215
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• 2023

As a public space providing night commercial services, night market represents the regional culture of a region or city to a certain extent. With the development of material economy and the continuous improvement of spiritual civilization, the modern night market has also begun to show some new changes. is an important strategy for the development and transformation of modern night market to build the brand image of night market and turn the traditional night market into a new "national tide" night market". Based on the regional cultural perspective, this paper takes many night markets in Changzhou, China as the object of study, and aims to summarize the effective ways to construct a new night market image. We are designed the following conclusions. The first is to deploy rational and unique features. The second is to enrich the business style and to perfect matching. The third is to regulate management and promote multiple effects. Therefore, it is expected that a new strategy will be proposed to create a night market brand image from a local cultural perspective.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.45 no.7
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• pp.558-565
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• 2017

Recently, there has been a tendency to lead the private sector in the launch vehicle market, and as the market has become saturated, efforts are being made to reduce the launch cost. Advanced countries in space development have promoted manned long-range space exploration plans. As oxygen/methane is more efficient, lower cost, and eco-friendly than typical propellants, and can be produced locally on an alien planet, it is the most suitable next-generation propellant to meet this trend. Now methane engine development is accelerating due to changes in international conditions and corporate environment. It is also expected to develop a methane engine in order to survive in this global trend and to keep up with the launch vehicle market in the future.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.412-415
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• 2006

The purpose of the study is to analyze systematically the characteristics of the American Housing according to the trend of American Housing Market recently. The study analyzes the transition of the Housing design since 1950's and the trend of American Housing Market through the characteristics of the social change hereafter. Above all, the study finds out the space design characteristics of the American houses due to the trend of American housing design.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.89-97
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• 2022

The growth of online market is accelerating due to the development of technology and the era of pandemic. In order to deliver the ordered product to customers courier service should be used. In addition, the courier logistics market is growing with the growth of the online market. With the growth of the logistics market, traffic and environmental problems are emerging as social issues. Logistics technology of urban community logistics courier terminal system utilizing vacant space in the city has been developed as a new alternative to environment and traffic problems by increasing logistics efficiency in the city area. In this study, we propose a concept of a system that performs operational concept definition and scenario analysis by applying model-based perspective analysis to urban community logistics courier terminal system under development. Through this study, we defined the operating concept of the urban community logistics courier terminal, which is the target of development, and defined the scenario for system operation by grasping the structure and function of the system and applied it to system development.

• Archives of design research
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• v.20 no.3 s.71
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• pp.163-178
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• 2007

The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.394-403
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• 2017

This study investigates the problems of cultivating and revitalizing traditional market through Busan Yeongdo-gu Namhang-Market, cultural-tourism market type. The study's result shows culture-tourism market should establish integrated regeneration plans to satisfy residents, traders, and tourists with the security of public facilities considering local franchise specializing street, open space, and living area.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.10
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• pp.55-61
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• 2018

Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.6
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• pp.47-58
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• 2019

According to the Korea Ministry of Transportation report in 2015, domestic used car trade (3.66million) is twice the number of new car sales (1.84million). However, contrary to the quantitative growth of the used car trading volume, chaotic used-car market practice has not been improved and also, space that holds these markets (facilities) has remained at a very low level of quality. Lemon Market, asymmetry of information, false bait, tout, dual contracts, negative words that qualify the used car market information are still in place. The aim of this study was to understand the unique circumstances of the used car sales market distinguished from new cars, and to analyse the problems of recent domestic used car market facilities and afterwards to draw guidelines for new used car facility architecture. Through literature review, surveys, the characteristics of domestic used car market have been organised and field research and competitive analysis of the Korea used car market architecture is followed. As a result, empirical guideline for Korea used-car market facility is introduced.

• Journal of the Korean Society of Industry Convergence
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• v.26 no.1
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• pp.105-112
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• 2023

We analyze the global market for flexible electronic circuits, technical considerations, and analyze the market for application areas and regions. In the market analysis of the application field, the display field has the greatest influence in terms of market size and annual growth rate, and the OLE D lighting market size is expected to grow by nearly 50% in 2026. The multilayer flexible electronics, which dependently requires the semiconductor technology, has a larger market size than other structures and its growth rate is relatively large, leading the market and will be further analyzed in depth. The market size of multilayer flexible electronics applied to display field is expected to show an annual growth rate of 21.1% from $2.7 billion in 2017 to $9.8 billion in 2026, and the OLED market is expected to grow by 75.2% during the same periods. Recently, as electronic products have been miniaturized and advanced, and robust installation in a small space is required, companies that preoccupy multilayer structure or rigid flexible electronic circuit technology have an advantage in competitiveness, so many companies are trying to obtain this technology. These efforts are systematically supported by many countries because they can achieve mutual growth by strengthening the competitiveness of the application field and the same industry. In the case of Korea, a support system is established, but it is required to expand and activate it, and to localize manufacturing equipment and materials.