• 정보관리연구
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• 제30권2호
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• pp.20-30
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• 1999

본고는 경제재로서의 정보의 성질, 이에 따른 시장거래와 관련된 문제, 기술정보정책에 대한 의미를 살펴봄으로써 기술정보의 생산과 시장거래와 관련된 문제를 다룬다. 이를 위해 우선 정보시장의 일반적 특집을 살펴보고, 다음으로 정보과잉의 출현, 정보의 공급과 품질, 정보의 선택과 같은 문제를 다룬다. 그리고 시장이 정보의 생산과 거래를 어떻게 촉진시킬 수 있으며, 유용한 정보를 어떻게 선택할 수 있는지를 분석한다. 끝으로, 정보재 시장의 특징이 국가 기술정보 유통에 의미하는 바를 고찰한다.

• 통상정보연구
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• 제7권4호
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• pp.351-365
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• 2005

Korean auto mobile industry has been contributed to development on national economy for last 30 years. Especially, The fact is that latest increasement of Korean automobile selling is worthy of notice in U.S. market which is the biggest automobile market of the world. But development of automobile industry unattainable nothing of helping of auto parts industry. So, when we discuss about growth of automobile industry, we also have to consider role of auto parts industry at the same time. The purpose of this study was to analyze exporting competition of Korean auto parts in U.S. market by using Index of Export Bias and Market Comparative Advantage Index. For attaining the purpose of study, we classified the Korean auto parts which exported to U.S. market and the world by using the six units classification of the Harmonized System(HS). Also we measured Index of Export Bias and Market Comparative Advantage Index. Analyzing period was 1998-2004. The results of Index of Export Bias indicated that HS Code No. 8708.50, 8708.91 represented over 3 numerical value and 8708.92, 8708.60, 8708.39, 8708.29 represented over 2 numerical value. Additional results indicated that the Korean auto parts which gained exporting competition in the U.S. market were HS Code No. 8708.70, 8708.93, 8708.92. The products which will have exporting competition in the U.S. market would be HS Code No. 8708.99,

• 통상정보연구
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• 제12권4호
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• pp.363-382
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• 2010

It should be unthinkable to not provide water at survival of any living things. Water is too a basic element for development for a country. Currently, the global market of mineral water is growing rapidly. This study, I conceptualized mineral water as bottled water. In particularly, bottled water has seen huge global growth for the last few years. The annual growth rate of the market in the period 2005-2009 was 5.9%. Following a surge in obesity and subsequent health and wellness trends, many consumers are switching from sugary soft drinks to healthier alternatives. Therefore, the global bottled water market is one area which has big potential for growth, but price competition is getting intensified among multi-national and domestic firms. Korean providers too are faced with strong competition in growing domestic market. The bottled water market has presence of multinational provider like Nestle, Danone and Coca-Cola, which collectively account for 35.1% of the world market share in 2009. On the basis of a market orientation approach, this article looks at changing environments in the world mineral water industry and attempts to describe foreign market entry strategy of the Korean mineral water industry. The market orientation provides strong norms for learning from customers and competitors, is instrumental in creating a superior value for buyers, innovating successfully, and generating excellent firm performance. So firms should consider a strategic planning in basis on market orientation before they enter foreign markets. Some discussions were made about managerial implications for Korean bottled water providers.

• 통상정보연구
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• 제10권1호
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• pp.175-191
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• 2008

Materials Industry has a very large ripple effect on national economic development. Nevertheless, Korea has been passing over importance of this Industry. So, this study examined competitiveness on ten chief exporting items to U.S.A market based on the understanding of vital role of materials industry in the national economy. Analyzing methods were Market Share, Trade Specialization Index(TSI), and Market Comparative Advantage(MCA) and the data were collected through parts and materials statistical data which produced by Korean Commerce and Industry Minister. From this study, following results were found. i) Highly ranked items of U.S.A market share were chemical fiber drapery weaving, synthetic fiber. These items commanded over 10% share of the same market and tire, steel wire occupied 9.05%, 8.65% respectively. ii) In searching trade balance aspects through TSI, tire and steel wire secured very powerful competitiveness among examined items in trading with U.S.A. while synthetic resins and other plastic material were very weak competitiveness in the same market. iii) Analysis results of market competitiveness by MCA, indicated that chemical fiber drapery weaving, synthetic fiber and tire ensured high-powered competitiveness in U.S.A Market. Therefore, these items would be positioned as main items in the market.

• 한국언론정보학보
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• 제44권
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• pp.180-222
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• 2008

본 연구는 시장지배적지위 남용 규제체계를 관련시장의 획정, 시장지배력의 존부에 대한 판단, 남용행위 여부에 대한 판단, 제재 조치 등의 단계를 통해 살펴보고 남용행위의 유형을 법률적 측면과 개념적 측면에서 검토하였다. 이를 바탕으로 그 동안 공정거래위원회의 시장지배적지위 남용행위 사건 처리 과정에서 나타난 미디어산업 관련 심결례를 검토하여 여러 유목으로 분류하여 설명하였으며 심결사례의 특징을 살펴보았다. 관련시장의 획정, 시장지배력 판단과 시장지배적 사업자 추정, 시장지배적지위 남용행위의 유형 등과 관련한 문제점을 정리하고 개선방안을 살펴보았으며 독과점 규제 및 미디어산업 규제와 관련된 함의를 도출하였다.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2002년도 춘계종합학술대회
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• pp.395-399
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• 2002

영국의 이동통신시장은 2001년 8월 성인의 73%가 이동전화를 소유하고 있을 만큼 성장하였고, Vodafone, BTCellnet, One2One, Orange 등 4개 사에 의해 균형적인 경쟁이 전개되고 있다. 본 고에서는 영국에서 이동전화 사업자간 균형발전을 가져오고, 경쟁이 활성화된 배경을 정리하고 있다. 국내의 경우에 후발사업자와 선발사업자간 시장점유율 격차가 지속적으로 확대되고 있고, M&A에 의해 이용자의 사업자 선택권이 축소되고 있는 상황에서 영국 사례를 중심으로 경쟁이 활성화되기 위한 시사점을 살펴보고 있다.

• 경영정보학연구
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• 제3권1호
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• pp.3-18
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• 2001

The Internet is taking up every single life of us with a huge speed of growth. If the ideal market called 'perfect competition' in economics will ever come true in this digital world, the sellers won't be able to have monopolistic profits above the marginal cost any more, letting the resource allocation much more efficient. This paper attempts to test whether this theory is true in e-market as well through observing price differences between online and offline retailers of extremely homogeneous products, CDs. Since most results from previous research were supporting the inefficiency of e-market in price level, price adjustment, and especially price dispersion, this article designed the research methodology most carefully. The results of pervious works are partly due to the immaturity of the Internet market or due to the uniqueness of the American CD market, where oligopolistic market players are significantly dominant. The analysis of price data of 20 titles from 20 retailers for five weeks supports that online market is more efficient than offline market with statistical significance in all the three dimensions. We could conclude that the e-market is going much more efficient at least compared to the offline market and the more would it be unless the sellers resist and prevent comparison-shopping.

• 패션비즈니스
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• 제20권2호
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• pp.134-148
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• 2016

In this study, we determined the characteristics and importance of market maven to today's fashion retailers. Market maven is defined as an individual who is highly involved in the marketplace and takes a role as an information diffuser. In order to identify market maven, a total of 415 data were collected from 30-40 consumers who purchased fashion items from the various types of retailers. The data were divided into three groups based on the average score of summated market maven's scale, and the high group was referred to as "market mavens." Results suggested that the market mavens existed in the fashion retailing market and presented the differences from the other two groups. The market maven group spent more and purchased more fashion items than the other groups. With respect to shopping behavior, the market maven group was more likely to browse and bargain hunt when shopping, and showed higher mean scores on impulse buying and overall satisfaction. In addition, market maven tended to purchase fashion items from different types of retailers including online channel. Accordingly, market mavens seemed to present common characteristics with heavy browser, recreational shopper, and/or multi-channel shopper. Market mavens showed shopping enjoyment characteristics when searching for market-related information from various retailers, hence this segment should be the essential target market in the multi-channel retailing environment.

• 통상정보연구
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• 제8권3호
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• pp.277-297
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• 2006

Joined WTO, China has revised or removed continuously some of existing enter barriers which have been protecting Chinese distribution market. Chinese government intend to open completely it's distribution market in 2007. Such as the open policy of Chinese distribution impact on Korean firms which invest in China. in order to occupy China's market, Korean firms needs to prepare counterplan on change of China's distribution environments. China's distribution environment is uncertain on account of remaining communism system even though opening it's distribution market. The purpose of this paper is to suggest diverse counterplan of Korean firms and answer how Korean firms can enter the China's distribution market successfully. through exmaninig how China's distribution channel is formulated and implemented. this study exhibits a model for strategy of Korean firms and shows implementations schemes.

• 통상정보연구
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• 제11권1호
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• pp.139-155
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• 2009

This study investigates empirically the export competitiveness of Korea and Japan in America by calculating 4 indexes such as market share index(MSI), export similarity index(ESI), market comparative adventage index(MCAI) and market share expansion ratio(MSER)-export similarity deepening ratio(ESDR). The empirical finding of this analysis shows that Korea is competitive in the labor-intensive products and Japan in the technology-intensive products. This result also meets the general understandings that Japan is superior to Korea in the export competitiveness such as value added of goods, etc. Therefore, in order to strengthen the export competitiveness of Korea in the US market, it's desirable for our firms and government to improve the quality of product ranges by developing technologies focused on the higher value-added products.