• Title/Summary/Keyword: Market diversification

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A Study on the Retailer's Global Expansion Strategy and Supply Chain Management : Focus on the Metro Group (소매업체의 글로벌 확장전략과 공급사슬관리에 관한 연구: 메트로 그룹을 중심으로)

  • Kim, Dong-Yun;Moon, Mi-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.25-37
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    • 2013
  • Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

The effects of becoming holding companies on corporate governance and business concentration (지주회사체제가 기업지배구조의 효과성과 사업집중화에 미치는 영향)

  • Yoon, Ji Eui;Nam, Giseok;Kim, Duk Ho;Kim, Joongwha
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.121-134
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    • 2014
  • This study investigated the stock market reaction to the announcement of conversion to holding company and its influence on the market value and corporate governance before and after the event. Generally, it is known that the conversion to holding company strengthens corporate governance because of diversification effects. Accordingly, it is expected that holding companies have a significantly positive influence on the short and long term stock value and improve firm performance. The results are as follows. First, companies have significantly positive short-term abnormal returns for a day. It confirms the stock market reaction hypothesis. Second, it is found that corporate governance is improved in two ways, protection of stock holders' right and distribution of corporate income in the year after converting to holding companies. However, the degree of business concentration appears to be decreased but the result is statistically insignificant after the conversion. Third, there is no significant positive relation between market performance and both protection of stock holders' right and distribution of corporate income. Thus, the results do not adequately support the hypothesis between corporate transparency and market performance.

Study on Market Prospects, Financing Challenges and Alternative Solutions in New Nuclear Power Projects (신규 원전의 시장전망 및 금융조달의 과제와 대안)

  • Lee, Jang-pyo
    • KEPCO Journal on Electric Power and Energy
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    • v.2 no.1
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    • pp.133-141
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    • 2016
  • Although construction of any new nuclear power projects had not been launched since mid-1970s until recently in the USA, many new nuclear power plants have been constructed in many countries with the support of their governments mainly as part of their national energy security and electric source diversification policies. For many reasons, the nuclear power industry seemed to reclaim their renaissance from the beginning of this century and the investment in the nuclear power projects draw positive concern from the private financial sector. But the global financial crisis in 2008 and subsequent economic slow-down together with tighter bank credit regulations caused commercial banks, the main source of financing, to lose appetite for investing in new nuclear power projects. But the nuclear power economics shows that the nuclear power is viable in terms of the environmental benefit and long-term average cost compared to other power generation sources. Also doubt about nuclear power safety was much mitigated due to technology development and reinforced safety-related tests and monitoring. Therefore, the prospect for nuclear power market expansion remains positive although there are comparatively big differences among different scenarios. After Korea Electric Power Corp. won the UAE nuclear power project in December of 2009, the competition in nuclear power markets is undergoing huge changes. Competitors backed by the support of their own governments are now entering the market with many aggressive and innovative financing packages to win bids of new nuclear power projects. This report analyzed the nuclear power market prospects, competitive edges of nuclear power, risk management measures, and financing challenges and recommends alternative solutions to promote competitive edges in winning bids of new nuclear power projects.

A Study on Changes of Furniture Hard Ware in Korea - From the Joseon Era to Modern Times - (한국 가구 하드웨어 변화 연구 - 조선시대부터 현대까지 -)

  • Cho, Sook-Kyung;Moon, Sun-Ok
    • Journal of the Korea Furniture Society
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    • v.23 no.2
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    • pp.122-129
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    • 2012
  • This article was intended as fundamental materials to recognize the current status of furniture hard ware in Korean market and to fix the identity of Korean furniture, by investigating and comparing the furniture hard ware used in the Joseon era and in modern times by type, function, shape and material. The analysis of furniture hard ware of the Joseon era and modern times from the view of functional aspects was oriented to the hard ware necessary to open and close the door & drawer on one side, and to that being attached to the main body of furniture not to scratch the wood by another wood on the other side, and from this the following conclusion was drawn. First of all, "Gwangdoojung" - a kind of spike- and metal decoration on the edge of the furniture disappeared, while the function-oriented hard wares have been diversified in modern times, from the perspective of the change of kinds. Second, the functional aspect of the furniture hard ware was emphasized in modern times than the Joseon era. In other words, the hard wares of the Joseon era came into view due to their strong appeal to decoration, whereas those of modern times were mostly hidden or moderated, keeping the function substantially. Third, the hard wares from the Joseon era were shown in concrete and detailed shape motivated by natural objects and furthermore even gloriously, but the modern hard wares are simple & basic geometry, from a formative point of view. Fourth, the material aspects present that the Joseon era's hard ware was mainly cast iron, whereas that of modern times shows the diversification from metal to even plastic. Finally, the recent trend in naming of the hard wares is the words of foreign origin. This resulted from that the foreign names of hard wares are valid also after import process in Korean market, so the domestic development of hard ware as the essential factor for the furniture design is urgently necessary to establish the identity of Korean modern furniture.

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About Korean Precious Metal Industrial Activation Plan Research (With a Focus on Synthetic Gem) (한국 귀금속산업 활성화 방안분석(CAD/CAM을 중심으로))

  • Park, Seung-Chul
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.613-621
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    • 2009
  • Except for traditional industrial art and history of design development, Korea jewelry industry before 1980's, had little meaning in the aspect of marketing and business. Domestic jewelry market which have changed from the value of goods to value of ornaments, faced important transition point for jewelry industry by the chance of in Asian Game held in 1986, and money of overseas traveler after 1980s. The rapidly-grown Jewelry field by the introduction of detail casting method to make it possible mass-production of the products before 1990's, began to change into new system, with introducing CAD/CAM after 1990's. Jewelry industry has changed from manual work called handmade to the detail casting industry based on master for mass-production. For this, the development of master, with the design development, have been suggested as important task to jewelry industry firms, and by the introduction of CAD/CAM, the diversification of design and master development has been made up. In this study, we would try to find out current status of domestic jewelry field and to understand CAD/CAM, and advantage of CAD/CAM, and through this, suggest good solution to precipitate domestic jewelry market.

A Study on the Liquor Market Segmentation by Patterns of Choosing Liquor (주류 선택 유형에 따른 주류 소비 행태에 관한 연구)

  • Kim, Young-Ah;Kim, Dong-Jin;Byun, Gwang-In
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.232-242
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    • 2010
  • The purpose of this study is to provide basic data for forthcoming liquor development and market diversification by finding out the consumers' characteristics related to their patterns of choosing liquor and identifying the liquor consuming patterns. For the study, a survey questionnaire was composed of 11 questions related to the considerations by the consumers in choosing liquor, 5 questions on their demographics, and 5 questions on the types of choosing liquor. The survey was conducted between October 21st and November 1st of 2007 to 400 adults over 19 years old residing in Korea, and then sorted out 377 out of 400 for the analysis. As for the analysis, frequency analysis, K-means clustering, and correspondence analysis were employed. In order to find out the choice considerations associated with the perception of liquor, consumers were divided into four equivalent groups, and liquor consuming patterns and demographics were investigated based on the empirical study.

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The Current State and Application of project Financing followed by Sale after Building System of the Apartment (공동주택 후분양 전환에 따른 프로젝트 금융의 현황 및 활용방안)

  • Lee Sung-Rock;Moon Hwi-Young;Lee Soo-Yong
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.6 s.22
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    • pp.218-225
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    • 2004
  • The supply for the apartment complex in Korea has been accomplished by the sale before building system as a way of institutional means to support massive housing supply in the past. Although this sale before building system has helped the provision of the housing, the necessity of that has been weakened in the current housing market. As this market is changed to emphasize on consumer, the necessity of conversion to sale after building system was raised and finally enforced partially. However, the sale after building system has difficulty in ensuring construction fund and the safety of housing business. So, the diversification in the style of business structure we and the strategy for the activation of construction fund will solve these problems. Consequently, this essay examine the change and influence in the construction fund after adopting sale after building system and suggest the appropriate strategy in project financing for providing fund and reducing the risk in construction business.

Organic Swine Production and Marketing in the Central United States -Present Situation and Farm Level Decision Factors-

  • Boessen, Christian R.
    • Proceedings of the Korean Society of Organic Agriculture Conference
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    • 2001.10a
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    • pp.192-206
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    • 2001
  • A major challenge in the transition from conventional to organic production in a grain intensive region such as the Com Belt legion of the U.S.A. is how to profitably select and manage a crop relation. The opportunity cast of forgoing grain production for forage and green manure crops is significant. Many organic researchers and writers emphasize the need to bring an animal enterprise into the farming system for diversification and enhanced labor utilization. Livestock also add value to grain and forage crops to offset decreased grain production and can recapture nutrients used in crop production that can be recycled through manure. In grain intensive regions, organic farmers should consider swine production as a natural fit for the farming system. Swine are very efficient and adaptable animals that can add value to both grain and forage crops. While somewhat lacking, there is a reasonable body of literature on organic and sustainable swine production. However, there is relatively little specific information available to organic farmers to assist in the initial decision to enter organic swine production and to evaluate marketing alternatives. The primary focus of this paper is to give some background on organic animal production(emphasis on swine) in the Central United States and outline production and marketing decisions and considerations, relative to market trends, demographics and standards(U.S.). At the farm level, decisions must be made regarding resources, such as land, labor, financial and social capital, all relative to opportunities, all in the context of the standards and market forces beyond the farm. At the personal level the farmer must also make decisions about convictions regarding organic or environmentally friendly agriculture, willingness to change, impacts on lifestyle and family, and the transition to organic methods within the planning horizon of the farmer and the family business.

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A Study on the Characteristics of Public Space in Specialized Restaurants at Domestic Composite Shopping Malls and Department Stores (복합쇼핑몰과 백화점 내 전문식당가의 공유 공간 특성에 관한 연구)

  • Yang, Chul-Sik;Kim, Chung-Ki
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.3-10
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    • 2009
  • Domestic distribution market is in a time of transition for the present. With consumers' diverse demands, the growth of department stores, shopping malls, specialized shops and so on has been taken place radically and the competition among them also has become severe. In order to promptly and positively cope with the radically changing trend of market and the generation of competing business entities, they are necessary to establish a discriminated indoor space plan. With such desires as the expansion of leisure activities based on the increase of personal income and the up-gradation, diversification and individualization of living standard based on economic growth, the dining-out space, one of people's life environments, need a variety of changes. In the past, the specialized restaurants of composite shopping malls and department stores were a mere mediating space of food sale between producers and consumers, but today they become a discriminated and creative indoor space which representing customers' lifestyle. The purpose of this study was to examine the characteristic of public space of specialized restaurants at composite shopping malls and department stores and then present a discriminated spatial marketing strategy in order to find out the direction of its proceeding in the future. Therefore, the purpose of this study was to work out basic data for the development of dining-out contents at the time of appearing diverse composite dining-out spaces in the future and of establishing a renovation plan of specialized restaurants at composite shopping malls and department stores in order to provide customers a space which could satisfy their desires. In this vein, the characteristic and composition of necessary space was analyzed based on the examination of cases. The investigator hopes that study findings are used as basic data for the study on the interrelationship between the sale space and dining-out space of composite commercial facilities and for the establishment of marketing strategy to attract customers.

Strategy Research for the Korean Broadcasting Contents Development (한류 방송 콘텐츠 확산을 위한 방안 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.201-210
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    • 2019
  • Recently, Korean broadcasting contents experienced difficulty caused by political issues. After the decision of THAAD missiles placement by Korean Government, Chinese government adopted restriction policy of the Korean wave. This kind of political conflict can influence K-wave broadcasting contents at any time, Therefore, it is necessary to build support system for stable and sustainable K-wave growth. Through in-depth interview with ten experts from broadcasting area, this study attempted to diagnose problems of K-wave related law, system and policy, then suggest the improvement plan for K-wave. In addition, this study tried to investigate the possibility of K-wave market diversification. As potential markets for K-wave, the Southeast Asia area and western Europe were considered and the advancement plan for these area were studied. Lastly, K-wave improvement plan for China and Japan, the traditional K-wave market also considered. The research suggested the strategies and alternatives for K-wave broadcasting contents development.