• The Journal of Information Systems
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• v.22 no.1
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• pp.225-248
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• 2013

Korean government has been implementing a smart grid testbed in Jeju Island for the low-carbon green growth. As smart grids are in the early stage of their diffusion, strategic guidelines and related measures are needed to spread them successfully. In general, the successful diffusion of new technologies or new products are mostly determined in its early stages. With the introduction of smart grids, the electricity market paradigm will be transformed into user-oriented from provider-oriented. Thus, a study on the diffusion of smart grids from the perspective of users is necessary. This paper examines factors affecting the adoption and diffusion of smart grids from users' perspectives and provide strategic guidelines for diffusing the smart grid. Researchers conducted in-depth interviews with 41 people who have been already using smart grids in the Jeju testbed. Semi-structured interviews were used to collect data. The interviews were recorded on a digital voice recorder memory and subsequently transcribed verbatim. A total of 133 pages of transcripts were obtained from about 10 hours interviews. 97 concepts, 47 sub-categories and 19 categories were identified through open coding of grounded theory. We suggested a paradigm model for diffusing smart grids and total of seven propositions as strategic guidelines.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.3
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• pp.333-341
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• 2014

The purpose of this study is to forecast the penetration rate of renewable energy and a reasonable scale for the R&D investment plan in Korea based on the relationship between the diffusion and R&D investments drawn by analogy from empirical cases of advanced countries. Among numerous candidate developed countries, the German market was chosen based on the similarity of the diffusion patterns to those of the Korean plan. We then figured out how the investment triggers the growth of technology from the selected benchmark, and applied the technology S-curve relation formula to derive the desirable investment plan for Korea. The present paper is a pioneering attempt to forecast the diffusion process of renewable energy technology in Korea using the comparative analogy from cases of advanced countries.

• Korean Management Science Review
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• v.32 no.3
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• pp.29-36
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• 2015

In this research, we analyze the sensitivity of the network density to the estimates for the Bass model parameters with both theoretical model and a simulation. Bass model describes the process that the non-adopters in the market potential adopt a new product or an innovation by the innovation effect and imitation effect. The imitation effect shows the word of mouth effect from the previous adopters to non-adopters. But it does not divide the underlying network structure from the strength of the influence over the network. With a network based Bass model, we found that the estimate for the imitation coefficient is highly sensitive to the network density and it is decreasing while the network density is decreasing. This finding implies that the interpersonal influence can be under-looked when the network density is low. It also implies that both of the network density and the interpersonal influence are important to facilitate the diffusion of an innovation.

• Journal of the Korea Safety Management & Science
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• v.19 no.1
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• pp.169-179
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• 2017

The size of the market for SCM information systems have globally and steadily increased. And there are businesses that obtained innovative business performance by introducing SCM information systems. However, many businesses have still undergone trial and error in the process to introduce and operate SCM. As external factors including suppliers, customers, etc. and internal factors of businesses have been analyzed to be failure factors of executing SCM information systems, the businesses that try to introduce SCM information systems need to understand possible failure factors and establish the solutions. Therefore, this study tries to verify the diffusion of SCM information systems and effects on bullwhip effects. The study is expected to suggest empirical data that people will refer to the establishment of next counterstrategies according to the lapse of the period that systems are introduced based on theoretical bases related to the diffusion of SCM information systems.

• Journal of Distribution Science
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• v.14 no.11
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• pp.61-73
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• 2016

Purpose - Marketing scholars have developed various types of mathematical models for describing marketing phenomenon, because there is no single model comprehensive enough to incorporate all the relevant marketing phenomena. This study tries to summarize the behavioral foundations and the mathematical derivations of the most widely used marketing models and discusses their strategic implications. This study selected four representative marketing models: multinomial logit(MNL) model, elimination-by-aspects(EBA) model, Hauser and Shugan model and Bass diffusion model. Especially, this study focuses on Hauser and Shugan(1983)'s Defender model and discusses the model's behavioral foundation and its implications. Research design, data, and methodology - Of the four selected model, the multinomial logit model is selected as the basic normative model and the other three models are described as descriptive models in contrast. Starting the discussion from the multinomial logit model, this study explains what important strategic variables are incorporated in each of the four models. The IIA(independence of irrelevant alternatives) axiom and Luce choice model is also discussed in relation to the multinomial logit model. The concept of 'efficient frontier' is discussed in relation to Hauser and Shugan's model. Graphs and tables are used to represent the key implications. No empirical study is included. Results - The analyses of the mathematical marketing models are shown to be very useful in understanding the essence of positioning strategy. The multinomial logit model implies the importance of increasing utility or consumer preference level. The EBA model implies the importance of lowering the inter-brand similarity and dominating the competitors. Hauser and Shugan model implies the importance of considering customer heterogeneity distribution in selecting the target market. Conclusions - It is shown that the concepts of 'efficient frontier' is useful in understanding the effectiveness of positioning strategy. Market positioning can be understood as occupying some place on the efficient frontier. The important strategic implications can be summarized as follows: Always try to increase customer preference by providing what they value, and differentiate from competing alternatives as much as possible. The best positioning strategy is to dominate all the competitors and the worst is to be dominated by the competitors.

• Proceedings of the Korean Vacuum Society Conference
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• 2011.02a
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• pp.188-188
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• 2011

Recently, scaling down of ULSI (Ultra Large Scale Integration) circuit of CMOS (Complementary Meta Oxide Semiconductor) based electronic devices, the electronic devices, become much faster and smaller size that are promising property of semiconductor market. However, very narrow interconnect line width has some disadvantages. Deposition of conformal and thin barrier is not easy. And metallization process needs deposition of diffusion barrier and glue layer for EP/ELP deposition. Thus, there is not enough space for copper filling process. In order to get over these negative effects, simple process of copper metallization is important. In this study, Cu-V alloy layer was deposited using of DC/RF magnetron sputter deposition system. Cu-V alloy film was deposited on the plane SiO2/Si bi-layer substrate with smooth surface. Cu-V film's thickness was about 50 nm. Cu-V alloy film deposited at $150^{\circ}C$. XRD, AFM, Hall measurement system, and AES were used to analyze this work. For the barrier formation, annealing temperature was 300, 400, $500^{\circ}C$ (1 hour). Barrier thermal stability was tested by I-V(leakage current) and XRD analysis after 300, 500, $700^{\circ}C$ (12 hour) annealing. With this research, over $500^{\circ}C$ annealed barrier has large leakage current. However vanadium-based diffusion barrier annealed at $400^{\circ}C$ has good thermal stability. Therefore thermal stability of vanadium-based diffusion barrier is desirable for copper interconnection.

• Journal of the Korean Operations Research and Management Science Society
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• v.25 no.2
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• pp.23-31
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• 2000

Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.127-130
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• 2008

Recently, a wide variety of research on the knowledge-based industries, which are considered a key area of social science research, has been conducted. In this light, this study examines a case of knowledge diffusion taken from the IT service field. The IT service industry has been considered difficult to diffuse due to its unique technological regimes and sophisticated market demand. In particular, the established public service systems have limited markets and encompass national characteristics, thereby making their international diffusion difficult. However, despite these limitations, the automated customs system ASYCUDA has been distributed successfully and is now operating in about 100 countries, making the case very unusual. Using various industrial innovation models, and an analysis of lead markets, with regard to ASYCUDA, this research examines patterns of technological learning activities by actors, characteristics of the lead markets, and paths of technology transfer. The findings indicate that when active technology providers attempt to streamline and standardize the technology to make it suitable for the characteristics of the initial technology application areas(lead markets), this helps to diffuse the technology to passive recipients and the surrounding nations. The findings also confirm that south-south cooperation in the acquired technologies was of considerable help in sharing knowledge among the passive technology recipients, and that the active technology providers' programmed, well-organized technology assistance was a key driving force behind technology transfer and diffusion between the surrounding nations.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1116-1123
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• 2006

The methodological framework proposed in this paper addresses the strength of the applied Bass model by Mahajan and Muller(1996) that it reflects the substitution of next generations among products. Also this paper is to estimate and analyze the forecast of demand for products that do not exist in the marketplace. We forecast the sales of digital TV using estimated market share and data obtained by the face to face Interview. In this research, we use two methods to analyze the demand for Digital TV that are the forecasting the Demand for the Substitution and binary logit analysis. The logit analysis is to estimate the decisive factor of purchasing digital TV. The decisive factors are composed of purchasing plan, region, gender, TV price, contents, coverage, income, age, and TV program. We apply the model to South Korea's market for digital TV. The results show that (1) Income, region and TV price play a prominent part which is the decisive factor of purchasing digital TV. (2) We forecaste the demand of digital TV that will be demanded about 18 millions TVs in 2015

• Korean System Dynamics Review
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• v.5 no.1
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• pp.49-71
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• 2004

Demand-side Management can be defined as'any utility activity aimed at modifying customers' use of energy to produce desired changes in the utility's load shape'. Customers benefit by being able to control energy costs and improve quality of life and become more productive. Utilities benefit from DSM's value as a resource that enhances asset utilization and reduces both fuel costs and environmental emissions. The scope of DSM includes load management through rate schedules and conservation by improving energy effciency and using electricity consumption effectively. This paper study the DSM resource evaluation and customer behavior analysis todesign the DSM Program plan in response to customer needs. We develop basic system dynamics model to analysis the customer behavior based on a survey research. The DSM Program participants in the Hi- efficiency Inverter, Electric motor and efficient lighting applicancies operating by Conservation program 2002 become the survey objects. DSM resource evaluation evaluate firstt the distribution potentialities of each machine and then forecast the degree of diffusion. We apply the system dynamic approach to simulate the dynamic DSM market situation at the domestic beginning. This model will give the energy Planner the opportunity to create different scenarios for DSM program planning. Also it will lead to increased understanding of the dynamic DSM market