• 전기학회논문지
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• 제57권8호
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• pp.1342-1348
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• 2008

One important objective of the electricity market is to decrease the price by ensuring stability in the market operation. Interconnected to this is another objective; namely, to realize sustainable consumption of electricity by equitably distributing the effects and benefits of participating in the market among all participants of the industry. One method that can help achieve these objectives is the ^{(R)}$demand-response program, - which allows for active adjustment of the loadage from the demand side in response to the price. The demand-response program requires a customer baseline load (CBL), a criterion of calculating the success of decreases in demand. This study was conducted in order to calculate undistorted CBL by analyzing the correlations between such external or seasonal factors as temperature, humidity, and discomfort indices and the amounts of electricity consumed. The method and findings of this study are accordingly explicated.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.69-78
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• 2021

디지털 기술발전과 더불어 극장이 아닌 디지털 온라인 매체에서의 영화 수요와 공급이 지속적으로 증가하고 있다. 본 연구는 극장에 비해 다양한 영화가 상영되는 디지털 온라인 영화시장의 수요 집중화 경향을 분석하고자 한다. 2013년 1월부터 2019년 12월까지 TV VOD 자료에 대한 실증분석을 통해 다음의 결과를 확인하였다. 첫째, 극장개봉작 1,137편의 영화에 대한 분석을 통해 디지털 온라인 매체인 TV VOD 관람 수요에 비해 극장 관람 수요의 집중도가 상대적으로 더 높음을 확인하였고 이러한 차이가 통계적으로도 유의하게 나타났다. 둘째, TV VOD 수요 집중도 추이를 살펴보면, 시장에 공급되는 작품편수가 증가함에 따라 절대적 롱테일 지수에 해당하는 독립·예술영화(틈새 상품) 수요도 증가하는 추이를 보이지만 상대적 롱테일 지수인 독립·예술영화 수요 비중과 상위 1% 영화의 수요 비중의 경우 증가 또는 감소 추이가 뚜렷하게 나타나지 않았다. 셋째, TV VOD 수요 집중도와 TV VOD 시장규모 간에 통계적으로 유의한 관계가 있다고 보기 어려웠다. 본 연구는 우리나라의 디지털 온라인 영화시장의 특징을 파악할 수 있는 실증적 결과들을 제시하였다는 점에서 유용성을 가질 것이다.

• 한국조리학회지
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• 제23권5호
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• pp.109-120
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• 2017

This study aimed to develop Chinese restaurant set menu which was proper to tendency of market segmentation by using conjoint analysis. In order to examine tendency of market segmentation, this study investigated the important factors and effective values of whole market and segment market. First, the study found that whole market and segment market seemed to prefer seafood to meat except Cluster 3 (Gentle demand type). Second, regarding efficiency of attribute level, the study found that crap soup is favored over seafood in both whole market and segment market except Cluster 1 (strong demand type). Third, Cluster 1 (strong demand type) showed a high level of efficiency on menu which is mixed with meat and seafood. In Cluster 2 (middle demand type), there was a high level of efficiency in meat menu. In case of Cluster 3 (gentle demand type), seafood menu showed high level of efficiency. Forth, there was a high level of efficacy in rice and western dessert menu on the result of analysis on whole market and segment market. Therefore, this study suggests that the preference of seafood is more higher than the preference of meat. It means that current customers care their health more than they used to be. According to this study, people who want to develop Chinese restaurant menu should focus on seafood more than meat. What's more, marketers of chinese restaurants have to not only present new awareness and fresh atmosphere but also provide typical composition of set menu for target customers.

• 전기학회논문지
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• 제66권1호
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• pp.23-26
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• 2017

Social Welfare is useful concept for evaluating the effectiveness of an economic policy in micro economics. This paper focuses on Social Welfare(SW) of electricity market incorporating demand response(DR). Competition between DR and generation company is modeled as a simple bid function. DR function can be considered as an negative generation(called Negawatt) and as an element of modified demand function. These two approaches result in the same demand reduction, generation power, and the market price. However, SW in the modified demand function approach is not identical to SW in the Negawatt approach. It makes the numerical index of DR effectiveness less persuasive. This paper proposes modified definition of SW in the demand function approach. The proposed definition of SW leads the DR effectiveness index to be identical to that in the Negawatt approach.

• 전기학회논문지
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• 제66권12호
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• pp.1705-1711
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• 2017

This paper analyzes the impact of DRA (Demand Response Aggregator) on market power when competing with power generation companies (Gencos) in the electricity market. If congestion occurs in the transmission line, the strategic choice of the power generation company increases exercise of market power. DRA's strategic reduction of power load impacts the strategy of Gencos, which in turn affects the outcome of the load reduction. As the strategy of Gencos changes according to the location of the congested transmission line, the impact on the market depends on the relative location of the congested line and the DRA.

• Journal of Electrical Engineering and Technology
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• 제12권6호
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• pp.2157-2165
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• 2017

This study deals with the design of the mechanism in which demand response (DR) resources are traded in the power generation market. In general, a DR aggregator (DRA), which extends DR resources and provides technical support, is central to this mechanism. In this study, power users, called DR customer (DRC), participate in load reduction and are also modeled to participate directly in DR-related bidding. The DRA provides incentives to the DRC, indirectly impacting the market, and the DRC use the bid parameters strategically. We present the conditions for finding Nash Equilibrium (NE) in game problems of various participants including market operators, and analyze the characteristics of DRA and DRC related models. It also analyzes the impact of the participants on the market according to various types of competition and coalitions between DRA and DRC.

• 전기학회논문지
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• 제66권1호
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• pp.16-22
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• 2017

In order to reduce costs of electricity energy at periods of peak demand, there has been an exponential interest in Demand Response (DR). This paper discusses the effect on the participants' behavior in response to DR. Under the assumption of perfect competition, the equilibrium point of the electricity market with DR is derived by modeling a DR curve, which is suitable for microeconomic analysis. Cournot model is used to analyze the electricity market of imperfect competition that includes strategic behavior of the generation companies. Strategic behavior with DR makes it harder to compute equilibrium point due to the non-differential function of payoff distribution. This paper presents a solution method for achieving the equilibrium point using the best response function of the strategic players. The effect of DR on the electricity market is illustrated using a test system.

• 조명전기설비학회논문지
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• 제28권3호
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• pp.44-50
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• 2014

This paper describes reasonable methods by considering change of outdoor temperature into Customer Baseline Load(CBL) of Demand Resources in Smart Demand Resource Market, which controls peak power demand and maintains reliability of power system. The Smart Demand Resouce Market, which KPX(Korea Power Exchange) implement, is explained and then effects for CBL calculated by considering temperature correction factor are established. Finally, four methods for calculation of CBL are proposed and those results are compared and analyzed.

• 국제학술발표논문집
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• The 7th International Conference on Construction Engineering and Project Management Summit Forum on Sustainable Construction and Management
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• pp.176-182
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• 2017

The housing market is divided into several sub-markets that operate independently. One of them is the distinction between rental and sales markets. Simultaneously, since the housing is a commodity as well as an asset, it has a close relationship between the rental market and the sales market. Due to the unique structure of Korea, it is difficult to apply the general method to analyze the housing market. This means there is a great deal of concern about side effects from the policy. Actually, the government's subsequent regulation of speculative demand in the future may be necessary to prevent market overheating, but at the same time, there is a fear that the rent will rise. Although changes in policy direction may be inevitable due to changes in market conditions, frequent and sudden changes in policy cause confusion in market participants, causing unrest in the housing market. This study aims to derive main factors and correlation with other housing market factor. These factors will be a base of qualitative housing market model to analyze the market effect of the demand-supply shift. Modeling is based on the system dynamics methodology, which is useful for identifying interactions between variables reflecting various variables in the housing market. The model discussed in this study is expected to provide integrated insight into the key variables of the housing market, away from the monopolistic thinking. It can also be useful as a means of assessing the effectiveness of policies.

• 디지털융복합연구
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• 제18권2호
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• pp.205-211
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• 2020

미래 예측의 방법은 기술적 특성 또는 기술적 성능으로 예측이 가능할 수 있다. 그러므로 기술예측은 경제적, 사회적 이익을 산출해 낼 수 있는 전략적 연구 분야에서 활용되고 있다. 본 연구에서는 이러한 기술적 특성으로 미래를 예측하는 방법의 연구를 통하여 미래 시장을 예측하였다. 특별한 제품의 수요 욕구에 따라 시장을 점유하는 시점의 예측을 통해 미래 예측 방법을 연구하였다. 시장수요 예측을 위하여 대표적인 계량적 분석 방법인 연평균성장률(CAGR) 모형, BASS 모형, Logistic 모형, 곰페르츠 성장모형(Gompertz Growth Curve) 등의 비교를 통해 미래시장의 수요예측 모형을 제안하였다. 본 연구는 Rogers의 혁신확산 이론을 접목하여 제품이 시장에 확산되는 시점을 예측하였다. 연구결과로 특별한 제품이 시장을 점유하기 위한 다양한 요인들의 확산 시점을 통해 특별한 상품이 미래 시장에서 성숙하는 시점을 예측할 수 있는 방법론을 개발하였다. 그러나 시장을 예측하기 위한 전문가 판단에 대한 오류를 줄이는 것은 한계점이 있다.