• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.189-214
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• 2021

Purpose This paper aims to effectively utilize user-generated content (UGC) and analyze the market structure of a relatively new market which lacks rich user review information. Specifically, we propose a domain-specific text mining tool for the domestic craft beer market and visualize the market structure by incorporating how individual beer products are positioned in the perceptual map of consumers. Design/methodology/approach We collect user review information from Naver blogs, and extract words that describe beers. We identify semantic relationships between beer products through text mining, and then depending on these semantic relationships, construct a graph representing the market structure of the domestic craft beer market based on the consumer's perceptual map. Findings First, beer products produced in the same brewery are perceived as very similar to consumers. Second, only two products, 'Heukdang Milky Stout' and 'Gompyo', was noticeably distinguishable from other products. Third, even though 'Gyeongbokgung' is from a different brewery, it is located very close to the products of 'Jeju Beer' brewery such as 'Jeju Baeknokdam Ale' and 'Seongsan Ilchulbong Ale', which suggests the influence of 'landmark series.' We successfully show that our methodology effectively describes the market structure of the craft beer market.

• 한국전자거래학회지
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• 제6권3호
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• pp.41-61
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• 2001

Many markets are forecast to see significant changes due to the growth of electronic commerce made possible by the internet. The way of doing business with internet affects the market mechanism. It is now over 10 years since Malone et al(1987) set out their hypothesis on electronic markets, and electronic hierarchies. An electronic market is an interorganizational information system through which multiple buyers and sellers interact to accomplish one or more of the following market-making activities. And they predicted that markets evolve toward electronic markets, by reducing search cost, which may result in significantly. higher price competition among sellers and therefore lower prices for buyers. And the degree of two factors; asset specificity and uncertainty, affect the market mechanism. Products with low asset specificity and low uncertainty are compatible with a market relationship while the greater the asset specificity and uncertainty, the more likely it is to favour a hierarchical structure. Based on the these researches, we observed and analyzed a case study of market mechanism in Internet business. We found the fact that even though Internet could make the business environment in which lots of buyers and suppliers participate, electronic market will evolve market mechanism. 1 analyzed two factors, which affected market evolution. First, When Asset specificity is low in electronic commerce, market structure should be preferred to hierarchical structure. Second, When transaction uncertainty is low in electronic commerce, market structure should be preferred In hierarchical structure. This research covers conceptual and empirical aspects on electronic market structure. Future research should be variously done about the influential factors of electronic market mechanism.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2012년도 추계 학술논문 발표대회
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• pp.277-278
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• 2012

After the introduction of CM(construction management) for improving productability in construction industry, the CM market was shown to actively grow shape until 2007 but suddenly appears passive movement of the market after in 2008. However, on one hand, the CM corporations has increased, because the construction supervision market come to the CM market area by reduction their work place. Because of this, it was discussed that will intensify competition between companies in the CM market. Therefore, this paper want to analyze to status of the CM market structure for studying about the CM industry status and change during last 3 years. As a result, by decreasing the Market concentration, the CM market competition rate did not too high with business despite that CM market downsize and has been increased the number of companies.

• Asia Marketing Journal
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• 제14권2호
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• pp.157-176
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• 2012

시장구조 분석에서 흔히 사용되는 상표전환 자료는 비내구재 분석에 적절한 방법이 될 수 있으나 자동차 같이 사용연한이 장시간인 내구재의 경우에는 소비자의 상표에 대한 선호도가 변할 수 있어 상표전환 자료의 사용에 문제가 있다. 따라서 경쟁을 잘 포착할 수 있는 다른 접근이 필요하다. 본 연구는 이에 대한 대안으로 상표간 경쟁 자료로써 고려상표군을 이용하여 자동차 시장의 구조를 Latent Class 군집분석을 활용한 탐색적 검증방법으로 분석하였다. 또한 소비자 행동분석에 근거하여 상표간 경쟁의 근간을 이루는 고려상표군 형성에 영향을 미치는 인자들을 밝히는데 중점을 두었다. 미국 자동차 시장을 대상으로 분석한 결과, 시장은 상표 원산지 효과에 의해 구분되었다. 즉, 미국 상표, 유럽 상표, 그리고 아시아 상표 등으로 시장이 구분되었다. 또한 각 시장구조 내 소비자들의 고려상표군 형성에 신뢰성/안전, 이미지/즐거움, 경제성 등의 편익과 성별, 소득 등 개인적 요인이 영향을 미치는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.337-343
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• 2021

The study's objective is to ascertain the state of the creative industry's market structure, the behavior of entrepreneurs ("conduct"), and the performance of the creative industry in Indonesia. Additionally, this study evaluates the relationship between structure, conduct, and performance within the context of the relationship between the three. This study analyzes longitudinal data from 2005 to 2015 for sub-sectors within the creative industry. The first step is to group statistical sub-sectors into creative-industry categories. The next step is to quantify and analyze the structure, behavior, and performance indicators of each creative industry subsector. Then, using a random effect panel data model, the relationship between structure and performance was estimated and examined. The findings of this study suggest that market share and concentration ratio calculations indicate that the creative industry in Indonesia has a monopolistic market structure. With this market framework, the creative industry's conduct can have an effect on prices. This is undoubtedly consistent with the features of the creative industry, which emphasize innovation as a means of adding value. The panel data estimation findings suggest the need for long-term efforts to maintain a market framework that enables businesses to compete fairly, innovate, and bring value.

• 마케팅과학연구
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• 제18권1호
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• pp.141-156
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• 2008

본 연구는 미국의 자동시장의 시장구조를 분석한 것이다. 자동차 시장의 구조분석는 제품의 특성이 냐내구재라는 점에서 의의가 있다. 그 동안 시장구조분석은 일반포장소비재를 중심으로 분석되어 왔으나 자동차의 시장구조분석는 자동차의 구매주기가 장기간이며, 다음 구매는 많은 소비자가 상위차급으로 이동한다는 점에서 기존의 분석에 사용되었던 상표전환자료를 사용하는데 한계가 있다. 이 때문에 본 연구에서는 구매고려상표군을 중심으로 우사성지수로 사용하여 시장구조분석을 하였다. 자료는 미국의 자동차구매에 관한 이차자료를 활용하였으며, 자료의 특성상 일부차종에 한정하여 사용하였다. 크게 세가지 형태-비용, 비용-형태, 비구조화의 가설적 시장을 비교분석하였으며, 결과적으로 형태-비용 구조가 가장 우수한 것으로 판단되었다.

• 한국건축시공학회지
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• 제13권2호
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• pp.193-201
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• 2013

최근 국내 CM(건설사업관리) 시장의 규모는 전년도 대비 미비한 성장 추세를 보이고 있다. 반면 CM시장에 참여하기 시작한 국내 기업들은 급격히 늘어나고 있어 본 연구에서는 CM시장의 경쟁 구조를 분석하기 위해 시장집중도 및 DEA 모형의 Malmquist 생산성을 분석하였다. 그 결과, CM시장은 소수 기업에 의해 독과 점유되고 있으나 점차 완화될 것으로 나타났으며, CM시장과 기업은 생산적이지 못하지만 점차 생산성 지수가 상향되고 있다고 나타났다. 이를 통해, 본 연구는 CM시장의 이해관계자들에게 CM시장의 경쟁 흐름을 이해할 수 있는 방향 지표를 제공함으로써 시사점을 제공하고자 하였다.

• 지역연구
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• 제31권1호
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• pp.43-63
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• 2015

본 연구는 시장구조와 연구개발활동 간의 관계를 실증적으로 분석한다. 특히, 연구개발활동의 성과가 특허 등을 통해 법적으로 보호받을 수 있기 전까지 지리적으로 인접한 경쟁기업들에 의해 모방이나 도용이 가능하다면, 이는 클럽재(club good)와 같아서 이의 시장구조를 정의함에 있어 지리적 범위가 국가 전체가 아닌 시군구로 한정될 필요가 있다. "중소기업기술통계조사"를 이용한 본 연구의 분석결과에 의하면, 지역-산업 내 경쟁이 아닌 독과점의 시장구조가 형성될 때 중소기업의 연구개발투자가 보다 활발히 이뤄진다. 하지만, 시장구조를 나타내는 변수를 시군구가 아닌 16개 광역시도, 6개 권역, 혹은 국가 전체에 걸쳐 정의하는 경우 이러한 시장구조와 연구개발활동 간의 관계가 약해지는 것으로 나타난다. 더불어, 연구개발투자를 이의 조달처에 따라 구분하는 경우 해당 기업의 내부 자금에 의한 연구개발투자에 한해 독과점 시장에서 연구개발투자가 보다 활발함을 볼 수 있다.

• 수산경영론집
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• 제28권2호
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• pp.67-85
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• 1997

The subject of this study is limited to the market of producting and the analyzed the change of the supply structures, but the wide range of the study also contains the relationship present movement of consumption and the supply stuctures. To put it concretely, the present movement of the structre and the development of the market of producting are examined with the fisheries processing firms. The factors which dominate the structure of fisheries processing are; first, fisheries products as raw materials of processing; second, man-power; third, processing facilities and techniques; forth, a market where the products will be consumed. In particular, the conditions of supply of raw materials which are major factor have been worse and worse due to exhaustion of marine resources and so the capacity of fisheries production has been reduced. Furthermore, the conditions of manpower also are in trouble. Under the conditons, raw materials are imported largely and many companies try to make overseas enpansion for cheap manpower and raw materials. Particulaly, the relationship between consumption market and the structure of processing in a place of producton is analyzed newly. I try to show new logic that demands of consumption market are reflected strongerly to production with the development of consumption market and the rights of decision on the choice of raw materials and a processing item have been handed over to consumption market. In a word, I try to examined closely the new supply structure of fisheries products and the structure of consumption market through the analysis of the structure of processing in a place of production.

• 한국시스템다이내믹스연구
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• 제6권2호
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• pp.95-116
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• 2005

The purpose of this study is to analyze the structure of renewable energy market in order to deploy more renewable energy in Korea on the basis of information asymmetry between suppliers and demanders. To attain this purpose we develop the model to analyze and simulate the renewable market using system dynamics. This model is developed not to forecast the accurate size of market but to learn more structure of market using our limited data, mental model and knowledge of market.