• Title/Summary/Keyword: Market Share

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A Network-Based Model for Estimating the Market Share of a High-Speed Rail System in the Korean NW-SE Corridor (네트워크 기반모델을 이용한 서울-부산간 고속철도 개통 후의 교통수단별 시장점유율 예측)

  • Gang-Len Chang
    • Proceedings of the KOR-KST Conference
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    • 2003.02a
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    • pp.127-150
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    • 2003
  • This research presents a novel application of static traffic assignment methods, but with a variable time value, for estimating the market share of a high-speed rail (HSR) in the NW-SE corridor of Korea which is currently served by the airline (AR), conventional rail (CR), and highway (HWY) modes. The proposed model employs the time-space network structure to capture the interrelations among all competing transportation modes, and to reflect their supply- and demand-sides constraints as well as interactions through properly formulated link-node structures. The embedded cost function for each network link offers the flexibility for incorporating all associated factors, such as travel time and fare, in the model computation, and enables the use of a distribution rather than a constant to represent the time-value variation among all transportation mode users. To realistically capture the tripmakers' value-of-time (VOT) along the target area, a novel method for VOT calibration has been developed with aggregate demand information and key system performance data from the target area. Under the assumption that intercity tripmakers often have nearly "perfect" travel information, one can solve the market share of each mode after operations of HSR for each O-D pair under the time-dependent demand with state-of-the-art traffic assignment. Aside from estimating new market share, this paper also investigated the impacts of HSR on other existing transportation modes.

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Building a Market Share Model of Alternative Fuel Vehicles: From Generic System Archetypes to System Dynamics Modeling (시스템 원형을 활용한 시스템 다이내믹스 모형 구축: 대체연료차량 시장 모형의 예)

  • Kwon, Tae-Hyeong
    • Korean System Dynamics Review
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    • v.9 no.2
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    • pp.27-43
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    • 2008
  • This study investigates market barriers in increasing the market share of Alternative Fuel Vehicles (AFVs). In particular, this study first conceptualizes the AFVs market model with the aid of generic system archetypes suggested by Wolstenholme. Among four generic system archetypes suggested by Wolstenholme, the market structure of AFVs can be explained by the 'relative achievement' archetype. Starting from the generic system archetype, this study extends the model boundary step by step to take account of various model assumptions necessary to simulate the model numerically. If there is a significant network effect on vehicle operating costs, it is difficult to achieve the shift to AFVs even in the long term without a policy intervention because the car market is locked into the current structure. There are several possible policy options to break the 'locked-in' structure of the car market, such as subsidies on vehicles, subsidies on fuels, and a niche management policy.

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The Analysis of Effect of New Mobile Number System in Korean Mobile Market (이동통신시장 번호제도 개편 효과 분석)

  • Park Myung Ho;Oh Wankeun;Lee Choong Seop
    • Journal of Korea Technology Innovation Society
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    • v.7 no.3
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    • pp.555-580
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    • 2004
  • We analyzed the effect of 6-month lagged number portability policy and introduction of common number among carriers on Korean mobile market. Our result shows that the policy change contributed to both the increase in number of mobile subscribers and decrease in dominant carrier's market share. We found that unified prefix among mobile operators is more effective than the lagged number portability policy. The carriers' profit, however, decreased a lot due to excessive marketing expenditure. We also estimated market shares of carriers up to year 2005 when full number portability policy is adopted. The results show that dominant carrier's monopolistic power will be recovered by the end of 2005 implying government's number policy itself cannot guarantee the effective competition in Korean mobile market.

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Changes of Export Structure and Crowding-out Effects of China on Korean and Japanese Exports in Southeast Asia: Analysis by Production Phase (동남아에 대한 한·중·일의 생산공정별 수출구조와 경쟁관계: 중국의 한·일수출 구축효과를 중심으로)

  • Kim, Wanjoong
    • The Southeast Asian review
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    • v.20 no.3
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    • pp.65-100
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    • 2010
  • One of main findings of the competitiveness relation is rapid increase of Chinese influence on the southeast Asian market. While Japanese market share is decreasing, Chinese market share is continuously increasing in the market. It is the same regardless of types of production phases. Analysis based on gravity model shows that in general Chinese exports is crowding out Korean and Japanese export to the market. The magnitude of the effects on Korean exports is larger than on Japanese exports. Also, It is found that the directions of the effect of Chinese exports on Korean and Japanese exports are different by production phrases. For all processed goods, increase of Chinese exports decreases both Korean and Japanese exports to the market. However, for some final goods such as transport equipment and food & beverages for household, Chinese exports is increasing Korean and Japanese exports to the market.

Export Behavior Analysis of Busan Port using Constant Market Share Analysis (CMS 분석을 이용한 부산항 수출행태분석)

  • Mo, Soowon
    • Journal of Korea Port Economic Association
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    • v.29 no.2
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    • pp.239-253
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    • 2013
  • Changes of a port's market share in the exports of domestic ports result from many interrelated factors. Therefore, the analysis of the export performance of a port should be put in perspective by analysing long periods to identify trends. This paper aims to show the development of competitiveness, product and geographical structure of the Busan Port's merchandise exports from 1995 to 2012 using constant-market shares (CMS) analysis. This article is relevant for Busan port because its export market shares have been showing disappointing path. The dynamic consideration of the CMS analysis, which the static indicators have been replaced by time series, helps to track all changes in the export structure and competitiveness of the Busan port over time. The long-term trend of the indicators suggests that it may be very hard for the Busan port to maintain its market share in the global environment. The advantage in competitiveness of the Busan port has vanished and the product and geographical structure effects show negative trends after 1995, pointing to vulnerability in the Busan port's exports.

A Study on the Competitive Position of Korean Forest Products and Strategic Exportable Goods (FTA 체결에 대비한 임산물 경쟁력 수준과 수출전략품목 분석)

  • Jang, Woo Whan;Kwon, Yong Duck
    • Journal of Korean Society of Forest Science
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    • v.94 no.1 s.158
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    • pp.50-57
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    • 2005
  • This paper examines the relative competitive position of korean forest products market over period of 1999 to 2003 and selects strategic exported goods from its position provide against concluding FTA agreement with China, Japan and ASEAN. The portfolio approach is used to develope competitiveness-market share matrix. The position of major export countries on the competitiveness-market share matrix will be in one of nine cells, with differing implications for their role in korean forest products market. Based the competitiveness-market share matrix, Major export countries are divided into first cell type, third cell type and ninth cell type and the items of ninth cell type are chosen as strategic exportable goods.

Analysis of Trade Specialization on Korean Film in International Market (한국 영화의 무역경쟁력 분석)

  • Lee, Chan-Do
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.327-344
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    • 2010
  • This study intends to analyze the trade competitiveness of Korean films in international markets. Under environmental of film industry, Korean films could be doing better. But the Key success factors Korean films in the foreign markets are the improvement of contents Quality and the diversification of trade market. Namely, Our films is mainly exporting Japanese market and the import depends upon American films. In case the trade specialization index(TSI), The international competitiveness of Korean films shows lower import specialization, by virtue of export increasing of Japan, Europe and other markets in 2000's. On the other hand, The Export Market Share has shown similar pattern to main markets except Japanese market, and the import was almost similar to trend in foreign markets except American films. Consequently the present film strategies and polices that delight limited markets will not be compete in global markets, Korean films or contents is merely called by that name.

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The Status Quo and Development of Korea Fashion Brands in Shanghai Market

  • Min, Li;Sisi, Qian;Wenying, Cui
    • The International Journal of Costume Culture
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    • v.12 no.1
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    • pp.101-105
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    • 2009
  • With the acceleration of globalization, China accounts for a larger part in the world economy. The Korea fashion brands that have entered into China are becoming more diverse and various and China has become a major market of Korea fashion brands. More than 100 Korea fashion brands rushed into Shanghai, gaining a lot of attention. Korea fashion brands have market strategies such as differentiation strategy, high price and diversification. Korea fashion brands have gained a large market share in China owing to their diversity of products and successful marketing strategy. In order to get more profit, they should make more efforts to increase their brands' awareness, getting more potential consumers.

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A Study on Business Strategy of Korean Enterprises facing Global Brands in Korean Cosmetic Market (국내 화장품시장에서 글로벌기업에 대한 국내기업의 대응전략에 관한 연구)

  • 염대성
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.154-160
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    • 2002
  • Global cosmetic corporations take about 40% of Korean cosmetic market in a short period, and will expand their share rate. Furthermore, Korean main cosmetic market channel has been changed from cosmetic shop to diverse channels in accordance with Korean consumer's trends. Therefore, Korean cosmetic corporations must response to the global competitors and the changed market factors simultaneously with an effective business strategy. This paper suggests the effective business strategy to keep and raise the market share against the global cosmetic corporations, and response to the changed market situation.

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Trends in markets for home meal replacamnets (가정간편식의 시장 동향 분석)

  • Kim, Young-Wan
    • Food Science and Industry
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    • v.50 no.1
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    • pp.57-66
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    • 2017
  • Home meal replacements (HMR) are kinds of convenient foods as cooked or semi-cooked foods, which are produced outside of home, to eat directly or after simple cooking in substitution for traditional home meals. Recently the market size for HMR is expanding rapidly around the world due to the changes of global consumer trends, growth of single-person household, increase in economic participation of women, aging population, and so on. The Europe takes over 52.4% of the global market share for HMR in global HMR market, and North America, Asia-Pacific, and Africa-Middle East are following. The most popular HMR products in US and Europe are frozen foods, whereas the market share of chilled products in Asia including Japan, South Korea, and Vietnam are much higher than that in US and Europe. Currently, the trends in HMR is focus on the expansion of the list of products that replace for meals with simple cooking, but it is expected that nutrition-enforced HMR product for aged persons or patients who live alone are requested for the further growth of the HMR market.