• 아태비즈니스연구
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• 제10권3호
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• pp.143-151
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• 2019

Whether export-market prioritization is effective on financial performance is a controversial issue. Nevertheless, few studies have addressed this issue. The present study attempted to explicate the effects of exporters' market prioritization on their superior financial performance. Based prominently on the market-segmentation theory and the relationship-marketing theory, the current study developed propositions of whether export-market prioritization is economically reasonable. It is posited that export-market prioritization postively influences buyer satisfaction in a primary market; that export-market prioritization negatively affects on buyer satisfaction in a secondary market; that export market prioritization reduces costs in relation to export marketing and sales; that buyer satisfaction positively influences buyer loyalty for both buyers in primary markets and ones in secondary markets; that buyer loyalty positively influences share of wallet for both buyers in primary markets and ones in secondary markets; and that share of wallet positively influences sales per buyer for both buyers in primary markets and ones in secondary markets. Thus, exporters should identify suitable export-market segments and prioritize export markets. The present study suggested that exporters monitor market profitability, assess the quality of buyer information, and conduct selective organizational alignment in order to develop a prioritization strategy.

• 한국병원경영학회지
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• 제5권1호
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• pp.24-39
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• 2000

This paper aims to analyze the effects that marketing mix variables have on the marketing performance of pharmaceutical manufacturers. It examines how product characteristics, price, marketing channel and promotion effort influence the sales and market share of anti-ulcer drugs in the markets for clinics and hospitals separately. Empirical results from 29 products of anti-ulcer drugs show that sales in hospitals are affected by the profit per prescription to the physician, brand name drugs relative to generics, and the age of ingredients since its introduction to the markets. Profit per prescription to the hospital, relative price, age of ingredients and promotion effort have positive effects on the market share.

• 통상정보연구
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• 제10권1호
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• pp.259-277
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• 2008

This paper empirically analyzes the influence of export insurance on export promotion using panel data for the Korean case during the sample period from 2003 to 2006. We use the Korean export's share in trading partners' imports as a weight for the weighted least square (WLS) estimation to measure the effect of export insurance on the export promotion. Our main finding is that export insurance subsidy seems to enhance the export performance when the Korean export takes greater share in other countries' markets. On the other hand, under weaker monopoly power of the Korean export, export risk and trading partners' GDP growth rate has more influence on the export promotion rather than export insurance subsidy. Our finding implies that policy makers and practitioners should discern the Korean exports' monopoly power differential across trading countries for better performing export insuarnce policy.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.319-326
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• 2022

This study investigates the specific and conclusive reasons why a company issues bonus shares, as well as the rationale and the best timing for bonus share issuance. The study examines Carlsberg's annual reports from 1988 to 2004 to evaluate the factors that influence bonus share payments and timing. Examine supporting evidence from other businesses as well. An analysis of Carlsberg Brewery Malaysia Berhad's bonus shares granted from its inception to 2004 found that the announcement of bonus shares would increase the company's share price. As a result, the findings suggest that bonus shares are issued to correct market asymmetry. This research supports the idea that issuing bonus shares would increase the stock price, resulting in increased liquidity. Hence, companies issue bonus shares to boost their liquidity and to convey private positive information to their shareholders. This research adds to the literature by focusing on the timing and key features of bonus share issuing. It implies that dividend policy should be customized to market imperfections. As a result, dividend policies would differ significantly between organizations based on the weights each of the imperfections has on the firm and shareholders.

• KDI Journal of Economic Policy
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• 제13권4호
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• pp.3-30
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• 1991

본고(本稿)에서는 한국의 대미(對美), 대일(對日), 대여지(對餘地) OECD에 대한 공산품 수출의 증가를 각 교역상대국(對餘地)(혹은 지역)의 수입규모(輸入規模)의 증가에 기인하는 것과 한국의 점유율(占有率)의 증가에 기인하는 것으로 분해하고, 한국의 대미수출(對美輸出) 자료(資料)를 사용한 회귀방정식(回歸方程式)의 추정을 통하여 점유율(占有率)의 결정요인들과 시간의 경과에 따른 그 영향의 변화를 살펴보았다. 점유율(占有率) 결정(決定)의 회귀식 추정에 따르면, 물적(物的) 및 인적자본집약도(人的資本集約度)의 영향이 유의한 것으로 나타났는데, 이 집약도(集約度)가 높은 산업일수록 수출의 점유율은 작았으나, 집약도(集約度)가 불리하게 작용하는 정도가 시간의 경과에 따라 점차 줄어들고 있는 것으로 나타났으며, 인적자본집약도(人的資本集約度)가 점유율 결정에 불리하게 작용하는 정도가 물적자본집약도(物的資本集約度)의 경우보다 훨씬 크게 추정되었다. 엔화(貨)의 평가절하(平價切下)는 한국의 점유율을 축소시키는 영향을 미치는데, 그 영향이 1980년대에 점점 커지는 것으로 나타났다. 또한 1970년대와 중화학공업정책의 경공업 수출에 대한 영향이 매우 부정적이었던 것으로 추정되었다. 이를 고려하건대, 수출구조(輸出構造)의 '고도화(高度化)'를 위한 정부의 대규모 시장개업은 현명하지 못한 일이고, 인적(人的) 물적자본(物的資本)의 축적이 원활히 진행되도록 보조하는 정책이 무엇보다 요구되는 정책이라고 하겠다.

• 한국항만경제학회지
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• 제33권3호
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• pp.91-104
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• 2017

본고는 광양항의 수출경쟁력을 분석하기 위해 변이할당분석, 국별비교우위(열위)지수, 불변시장점유율분석을 함께 이용한다. 먼저 광양항의 주요 수출품목인 HS 39, 72, 28, 29의 국별비교우위지수를 도출하여 광양항이 중국에 대해 HS 39, 28에서는 비교우위를, HS 72에서는 비교열위를, HS 29에 대해서는 불안정한 우위가 있다는 것과 4개 품목 모두에서 비교우위정도가 계속해서 감소하고 있다는 것을 보인다. 국별비교열위지수를 이용하여 중국이 수입시장에서 다른 품목들에 비해 4개 품목에 대해 비교우위를 가지나 비교우위정도가 점차 감소하고 있다는 것도 밝힌다. 불변시장점유율 분석을 통해 중국의 수입구조는 불리하게 작용하는데 반해 중국의 수입규모효과는 모두 유리하게 작용한다는 것과 경쟁력효과는 HS 39와 29에는 불리하게 작용하나 HS 28과 72에는 유리하게 작용함을 보인다. 변이할당분석을 통해 4개 품목 모두 항만의 혜택을 받지 못하며, HS 28은 산업구조효과와 지역경쟁력이 긍정적이나, HS 72는 지역의 경쟁력은 있으나 산업구조가 불리하며, HS 39는 산업구조는 유리하나 지역경쟁력이 떨어지고, HS 29는 불리한 산업구조는 물론 경쟁력도 약함을 밝힌다.

• 한국의류산업학회지
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• 제24권1호
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• pp.108-116
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• 2022

The children's clothing market continues to grow in Korea, despite the declining total fertility rate. This study aims to investigate the changes in Korean children's clothing market according to the launching time of brands. To this end, it analyzed 90 children's clothing brands in 2019. The results of this study are as follows. These children's clothing brands had been actively launched since 2000. Although the total fertility rate in Korea has dropped to approximately one percent, the number of children's clothing brands has increased significantly each year since 2005. Sixteen children's clothing brands were launched between 2005 and 2009, twenty-three were launched between 2010 and 2014, and thirty-five were launched between 2015 and 2019. Various brands are competing in Korean children's clothing market. Overseas brands have continued to expand their market share while the market share of domestic brands has decreased continuously. Clothing brands, including adult clothing brands other than children's clothing brands, are actively entering Korean children's clothing market. Many overseas, luxury, and sportswear brands have entered Korean children's clothing market. Many sportswear brands have launched children's clothing brands, with a significant increase since 2013. The results of this study show that Korean children's clothing market has changed from a local market to a global fashion market.

• 한국시스템다이내믹스연구
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• 제8권2호
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• pp.5-23
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• 2007

According to the system dynamics model of this study, if there is a significant network effect on vehicle operating costs, it is difficult to achieve the shift to AFV even in the long term without a policy intervention because the car market is locked in to the current structure. Network effect can be caused by an increasing return to scale in fuel supply sector as well as in maintenance service sector. It is also related to the fact that the reliability and awareness of consumers on new products increases with the growth of the market share of the new products. There are several possible policy options to break the 'locked in' structure of car market, such as subsidy on vehicle price (capital cost), subsidy on fuel (operating cost) and niche management policy. Combined policy options would be more effective than relying on a single policy option to increase the market share of AFV.

• 복식문화연구
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• 제12권1호
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• pp.104-120
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• 2004

Animation character market in Korea has been dominated by licensed characters (e.g., Walt Disney′s) of which market share is 80%. While market share for Korean characters such as "Mashimaro" and "Little Dinosaur Dooly" is increasing, the application of such characters to fashion products is still limited. For the development of the Korean character market, application of original animation characters should be applied to various fashion products. The main purpose of this study was to design toddler apparel line using "Little Dinosaur Dooly," one of the most popular domestic animation characters. The design focus is the green color of Dooly because the color is the distinctive concept of the brand. Results of the study indicated that developing toddler apparel line with a Korean animation character was a meaningful attempt, as imported licensed characters were dominant in domestic fashion market. The key differentiating factor was the use of green color. In addition, use of various supporting characters, namely Dooly′s friends, demonstrated potential line extension forming animation character groups similar to Warner Brothers′"Looney Tunes."

• Asia Marketing Journal
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• 제17권3호
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• pp.73-103
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• 2015

According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.