• 사물인터넷융복합논문지
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• 제8권4호
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• pp.85-96
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• 2022

본 연구 목적은 디지털 경제 시대에 요구되는 경영전략과 조직문화가 경영성과에 어떠한 영향이 있는지를 규명하였다. 디지털 선도국가로 접근하는데 필요한 경영전략과 조직문화에 대한 기초 자료를 제공하였다. 자료수집은 2022년 3월 1일부터 5월 30일까지 J도에 소재하며 디지털 경제에 관련된 산업을 하고 있는 기업을 대상으로 설문조사를 실시하였다. 설문조사는 온라인 비대면 조사를 진행하였고, 총 225개의 기업이 조사에 참여하였다. 통계분석은 빈도분석, 탐색적 요인분석 및 신뢰도 분석, 군집분석, 독립표본 t-test, 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 조직문화는 혁신지향, 관계지향, 과업지향, 위계지향에서 선호도에 따라 높은 집단과 낮은 집단으로 분류되었다. 둘째, 조직문화 4가지 유형은 선호도에 따라 공격형 전략, 분석형 전략, 방어형 전략, 차별화 전략, 원가우위 전략, 재무성과, 비재무성과에서 차이가 나타났다. 셋째, 재무성과에 미치는 경영전략은 분석형 전략, 차별화 전략, 공격형 전략, 원가우위 전략으로 나타났다. 넷째, 비재무성과에 미치는 경영전략은 차별화 전략, 방어형 전략, 분석형 전략, 공격형 전략, 원가우위 전략, 집중화 전략으로 나타났다. 다섯째, 재무성과에 미치는 조직문화는 과업지향으로 나타났다. 여섯째, 비재무성과에 미치는 조직문화는 혁신지향, 관계지향으로 나타났다. 이러한 연구를 통하여 국내 시장에서는 경기가 활성화 되고, 글로벌 시장에서는 새롭게 도약할 수 있는 성장 생태계가 조성되길 기대한다.

• 한국프랜차이즈경영연구
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• 제1권1호
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• pp.19-42
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• 2010

유통시장 전면 개방 이후 외국유통업체 및 국내 대기업의 유통산업 진입, 정보화 사회에 따른 인터넷 통신판매 급증, 소득수준의 향상으로 인한 고급화 및 규격화 추구, 젊은 층을 중심으로 편리성을 중시하는 소비패턴 변화 등의 이유로 재래시장은 소비자에게 점점 더 외면 받고 있는 실정이다. 따라서 본 연구에서는 새로운 유통환경변화 속에서 재래시장의 침체 원인 및 문제점을 파악하고, 해외 재래시장 및 국내 재래시장의 활성화 사례 분석을 통해 국내 재래시장의 활성화 방안을 모색해보고자 한다. 사례분석 결과 활성화에 성공한 시장의 경우 초기에 활성화에 강한 의지를 갖고 있던 리더십 있는 소수의 상인에 의해 시작된 사례가 많다는 것이다. 특히 하드웨어적인 측면의 시장 활성화보다는 경영의 효율화나 마케팅력 강화와 같은 소프트웨어 측면의 활성화대책이 상대적으로 효과가 높다는 것이다. 또한 신용거래의 정착에 필수적인 신용카드 이용확대를 위한 노력이 중요한데, 신용카드가맹점의 확대를 위해서는 신용카드 장점과 기대효과에 대한 상인들의 인식제고가 필요하다. 이러한 연구결과는 재래시장에 많은 소비자들이 스스로 방문하여 쇼핑의 즐거움과 편의성, 그리고 시간적, 금전적, 심리적 가치를 창출할 수 있는 장소가 될 수 있도록 시장 생태계를 조성하는 방안을 제시하는데 의의가 있다.

• Asia Marketing Journal
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• 제15권1호
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• 재무관리연구
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• 제23권2호
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• pp.171-187
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• 2006

본 연구에서는 미국 뉴욕증권거래소에 상장된 중국의 7개 기업들의 원주와 ADR간의 정보전이효과 분석을 위해 AR(1)-GJR모형에 외생변수를 첨가하여, 중국 A주 시장이 개방된 2002년 12월 이후부터 시가와 종가 자료를 사용하여 실증분석 하였다. 실증분석을 통하여 얻은 결과는 다음과 같다. 첫째, 본국시장주도가설이 성립하는 것으로 나타났다. 원주의 일중수익률은 밤중수익률 보다 높은 변동성을 나타내고 있으며, ADR의 경우에는 반대로 밤중수익률이 일중수익률보다 더 큰 변동성을 나타내고 있다. 둘째, 일반적으로 기존의 연구들에서는 변동성 전이효과가 수익률 전이효과보다 크게 나타나는데 본 연구에서는 수익률전이효과가 변동성 전이효과 보다 크게 나타나고 있다. 셋째, 상해석화(SHI) 한 기업만이 유의수준은 낮지만 중국 원주와 미국 ADR간에 상호 영향을 주는 피드백효과가 나타나고 있다.

• 한국실내디자인학회논문집
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• 제38호
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• pp.134-142
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• 2003

The residential apartments have become a choice of a popular housing space since the first establishment of Mapo apartment in 1962. Therefore, the residential market experienced a bloom where residential apartments were sold as they were built simultaneously. However, this phenomenon was turned around and unsold lots appeared after the period of IMF and as the construction companies put out more various apartments by differing the characters and the strategies in building apartments. As a result, the leadership of residential market moved from the suppliers to consumers, in consequence, the wants of the consumers became more demanding. The consumer can freely control the number of rooms with a variable wall system or a bigger sized apartment with two entrances to the living room as well as having a bathroom with a master bedroom in a small-sized apartment. Many conceptual trials like this were taken to improve the residential environment and to give a change to the unit plan of the public housing. From these changes, one can observe a general trend that is taking place in current residential housing. Consequently, this study is on the type classification of unit plans in public housing built after 1999 and dwelled from 2001. The objectives of this study are to confirm the characteristics of the unit plans applied in recent public housing and provide basic materials that can be incorporated to residential space plan from now and hereafter.

• 품질경영학회지
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• 제40권2호
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• pp.94-105
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• 2012

The purpose of this study is to identify and classify main research streams and trends on papers published in Journal of the Korean Society for Quality Management (JOKSFQM) during a five year period, from 2007 to 2011. 228 papers published during the period were collected for the study and analyzed to classify dimensions of research in terms of research themes, methods, and industries, etc. The results of the study showed that the 28 of 36 themes, which are presented by the Korean Society for Quality Management (KSFQM), are related to quality issues and new six themes are studied. The total of 34 themes is classified into seven research categories based on previous studies as follows: 32 % of process areas, 30.3% of leadership, 7.5% of customer and market focus, 5.6% of organizational performance, 6.6% of strategic planning, 1.3% of workforce, and 15.8% of other areas. The results indicate that quality related research need to reflect new demands of rapidly changing business market environment, such as innovation, ethic, and/or social responsibility, etc.

• 패션비즈니스
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• 제16권1호
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• pp.26-40
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• 2012

The purpose of this study is to examine the fashion lifestyle variable of global consumers and to compare among US, Chinese and EU consumers. The data were collected in US(n=749), China(n=702) and EU(n=1083) from 2008 to 2010. For analysis, factor analysis, reliability analysis, K-means cluster analysis and chi-square analysis of SPSS 18.0 are used. The research results are as follow: First, it is shown that significant lifestyle factors of global fashion consumers are "adventure seeking", "fashion-oriented", "conspicuous consumption", "leadership", "brand-oriented", and "DIY". As a result of the cluster analysis of lifestyle types, four cross-national market segments are identified. These segments can be labeled as follows: "conservative fashion-oriented group", "passive consumer group", "neutral consumer group", "active fashion-oriented group". Second, findings also reveal that fashion lifestyle segments had meaningful differences between nationality and by year. Third, the US consumers tended to have conservative fashion-oriented lifestyle in 2008, however global consumers were changed to have active fashion lifestyle in 2010. This research will be useful to global brands in planning marketing strategies by offering specific information for global consumer fashion lifestyle.

• 웰빙융합연구
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• 제2권1호
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• pp.9-19
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• 2019

The uniqueness of labour as a factor of production is that labour services cannot be separated from the employee. However, since the object of sale is only the services of the employee, not an employee himself, the labour conditions, determined by the labour and collective agreements or other agreements concluded at other levels and within the current legislation, are equally important. Speaking as a subject of labour, a person can realize his or her labour potential by the way of self-employment, that means to act as an independent producer seller of their products. Another way of labour potential realization is hiring, that means offering of the services as a hired employee to the employer, who is the subject of ownership. In this case there is an exchange under the principle: qualification and working time of the worker - for wages and profits. Each enterprise is confronted with a set of goals, among them - economic and social leadership. For their achievement the company uses all the available arsenal of resources - material, land, financial, labour. This indicates the equivalence of all types of resources in achieving the goal. But this is not quite true, because every resource can be included in production only through the activity of labour and people. And this activity depends on the attitude of the company to its employees, the degree of their motivation and stimulation.

• 전자통신동향분석
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• 제36권4호
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• pp.48-60
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• 2021

Following the global air-traffic market growth outlook, urgency of technical development is needed in responding to changes in the international air-traffic management paradigm and to prepare technology securing and spreading strategies, which are consistent with systematic aviation weather service policies and evolution direction. Although air traffic has decreased significantly due to COVID-19, normalcy is expected from 2024, as announced by IATA. According to the future air transportation market outlook and development trends of related technologies, Korea has established and implementing the next-generation air transportation system construction plan(NARAE) to secure international competitiveness and leadership in the future. Therefore, this paper describes the technical, economic background and requirements of numerical model-based aviation weather R&D projects for successful implementation of domestic NARAE plans and providing aviation safety and air traffic service efficiency. Furthermore, we proposed numerical-model-based technology development content, strategies and detailed load-map.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.252-258
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• 2022

Globalization, development of the information society, intensification of migration processes, and internationalization of education in recent years have significantly affected the international labour market and increased competition between professionals in various fields. Academic, research and teaching staff are currently facing rapid changes and growing demand for quality educational services. Under such conditions, educational institutions around the world pay particular attention to improving the quality of the educational process in order for their graduates to be able to compete in the international labour market. The study of the experience of teachers' professional training in advanced countries opens new opportunities for improving the system of pedagogical training in Ukraine in order to adapt it to the requirements of the European educational space. The progressive achievements of countries demonstrating a high level of teachers' professional training in accordance with international standards, having rich historical educational traditions are of considerable scientific interest; consequently, this contributes to their leadership in science and education at the regional and global levels. The purpose of the present academic paper lies in analysing the latest trends in exploring teaching experience in the European countries and performance review of passing by students and teachers of the program on studying of pedagogical practice and experience of teaching in the countries of Europe. Methodology. Analytical and empirical (questionnaire) methods were used in the research process. Results. According to the obtained results of the research, the advantages, the most common areas of educational programs and the wishes of the participants regarding the practical implementation of the experience were identified.