• 유통과학연구
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• 제21권5호
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• pp.63-73
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• 2023

Purpose: This study proposes a model for future research agendas on knowledge management activities as a source of increasing sustainable competitive advantage. Based on the literature, the role of knowledge management in sustainable competitive advantage does not necessarily have a significant effect but involves other variables. For this reason, future research proposals on the role of knowledge management on sustainable competitive advantage and other relevant variables need to be carried out. Research design, data, and methodology: This research uses a literature study. The model development stage is (1) relevant research studies, (2) identification of relevant theories and related variables, (3) developing and making a hypothesis (4) proposed model. Results: From the literature study, it was found that knowledge management plays a role in increasing managerial competence, market orientation, and innovation. Furthermore, managerial competence, market orientation, and innovation significantly affect sustainable competitive advantage. However, other studies have found a different relationship. Conclusions: This study proposes a research model on the role of knowledge management, managerial competence, market orientation, and innovation to improve sustainable competitive advantage. The study results can be used for further research based on the proposed model and as a reference for company owners and management to increase competitive advantage.

• 아태비즈니스연구
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• 제11권3호
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• pp.307-344
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• 2020

Purpose - The purpose of this study is to examine effects of productization and organizational competences on export performance of electromagnetic shielding companies and to analyze moderating effects of overseas market adaptation competences. For this, hypotheses were established by reviewing previous studies and an empirical analysis was conducted for testing. Design/methodology/approach - For this study, a survey was conducted for workers at electromagnetic shielding companies and 250 valid responses out of 300 questionnaires were aquired. A frequency analysis of related variables was conducted. Through an exploratory factor analysis, validity and reliability tests of measuring tools were conducted and a descriptive statistics was analyzed for collected data result and hypotheses testing. Findings - A correlation analysis was conducted to examine relationships among variables. Construct, convergent and discriminant validities were analyzed after a confirmatory factor analysis and a multi-group confirmatory factor analysis. Finally, with a verified model, the hypotheses and the moderating effects were tested. The results are as follows: First, the productization competence has a positive effect on export performance; Second, the organizational competence has a positive effect on export performance. Especially, the organizational competence has more effect on export performance than the productization competence. Although a development of new technology and product is important in terms of performance, along with these competences, a way of acquiring new skills and knowledge, and internalization and adaptation in organizations have more effect on export performance. Third, overseas market adaptation competence moderates effects of organizational and productization competences. Research implications or Originality - It is necessary to seek out opportunities for workers to participate in actively, such as conferences and seminars, to strengthen organizational competence. It is strongly believed that a constant development of high quality product will contribute to export performance. Lastly, in a policy level, supports on SMEs by governments are to be strengthened by providing with finance and human resource.

• 유통과학연구
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• 제14권10호
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• pp.81-91
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• 2016

Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

• 정보관리연구
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• 제35권4호
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• pp.17-33
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• 2004

최근 지식과 정보의 창출, 확산 및 활용을 기반으로 하는 지식기반 경제로의 이행이 가속화되고 있다. 이러한 변화 하에서 기술시장 지식정보는 연구개발, 신규투자, 기술도입, 수출시장 모색, 시장 개척, 미래 발전전략 수립 등에 있어서 가장 중요한 요소가 되고 있다. 본 고는 이상적인 기술시장 지식정보 시스템을 구축하기 위해 국내 기술 시장 지식정보와 관련된 유사 사이트의 현황과 문제점을 분석하고, 그 결과를 수합하여 개발방향을 제시하였다. 이 시스템에서는 사용자가 직접 정보분석 시스템에 참여하여 데이터를 분석하여 필요한 데이터를 얻을 수 있도록 하였다. 또한, 다양한 분야의 전문가들이 개별기술 및 아이템의 기술 시장 지식정보에 대해 심층적이고 신속히 정보를 제공함으로써, 국제사회의 급속한 환경변화와 그에 따른 불확실성의 증대에 적극적으로 대처하여, 국가 기술경쟁력 강화에 이바지할 수 있도록 하였다.

• Asia pacific journal of information systems
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• 제17권2호
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• pp.1-28
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• 2007

The success of new product development is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, market orientation, and competitive environment as the key success factors of new product development. Recently, the role of IT infrastructure in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT infrastructure are lacking. The purpose of this study is to empirically exam the impacts of IT infrastructure on new product competitive advantage. In this study, IT infrastructure is conceptualized as the flexibility of IT infrastructure. Based on previous research, a conceptual model is established by incorporating the direct impact of IT infrastructure flexibility and its indirect impact through the key success factors on new product development. To empirically test the research model, data are surveyed from a pair of IS department and Marketing department of 92 consumer goods manufacturers. By employing PLS technique, the measurement reliability and reliability of research variables are tested and the path analysis is conducted to do the hypothesis testing. The path analysis shows that IT infrastructure flexibility has no direct effect on new product advantage, However, the indirect effect of IT infrastructure is found, which is mediated by marketing capability, manufacturing technical capability, cross-functional integration, and market orientation respectively. Hence, The flexible IT infrastructure increases cross-functional integration (H1), market orientation (H3), marketing capability (H5), and manufacturing technical capability (H6). All success factors of new product development excepts for competitive environment have a positive association with new product competitive advantages (from H10 to H14). Finally, the path from IT infrastructure flexibility to cross-functional integration, to market orientation, to market knowledge capability, and to new product advantage is found as the strongest path. These results indicate that the flexible IT infrastructure enhances information sharing with multiple departments and collaboration within a distributed innovation environment. The collaboration among departments positively affects the level of customer and competitor intelligence. The ability to obtain knowledge about customers and competitors makes firms to adapt to a changing environment quickly and to respond to customers' demands adequately. The flexible IT infrastructure also enhances the capability of organization to more rapidly respond to the changes in product design resulting in faster product development and reduced costs. In addition to, it enhances marketing capability by the two-way communications with customers and the analyses of various kinds of customer data. In brief, the finding of this study suggests that the flexible IT infrastructure allows many firms to pursue sustained new product competitive advantages. This study advances research on IT infrastructure in two important aspects. First, by Integrating marketing research and IS research, this study develops a conceptual model on the role of IT infrastructure in enhancing new product advantage. Second, it empirically finds the indirect impacts of IT infrastructure on new product advantage, which confirms the potential for the IS field to contribute to new product development research. The limitations of this study are also discussed to provide research directions for future research.

• 디지털융복합연구
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• 제19권4호
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• pp.57-71
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• 2021

세계 경제가 글로벌화 됨에 따라 개인이나 국가의 경쟁력 제고를 위한 인재 양성 요구가 높아지고 있다. 해외 유학은 양질의 교육에 접근하고 현지 시장, 국제 시장을 더 가까이에서 접할 수 있는 교육 방법 중 하나로 여겨지고 있다. 이러한 사회적 분위기에서 본 연구는 유학생들을 대상으로 글로벌 역량과 예술적 역량 요인들을 정의하고, 이 역량들이 창업의도에 미치는 영향과 영향관계에서의 네트워킹 행동의 매개효과, 사회적 지지의 조절 효과에 대해 규명하고자 하였다. 본 연구의 분석 결과는 다음과 같다. 첫번째, 지식, 기술, 태도 등 글로벌 역량의 3가지 하위요인들은 네트워킹 행동에 정(+)의 영향을 미친다. 두번째, 표현, 창조성, 미디어 등 예술적 역량의 3가지 하위요인도 네트워킹 행동에 정(+)의 영향을 미치고 있었다. 세번째, 네트워킹 행동은 창업 의도에 정(+)의 영향을 미치는 것으로 나타났다. 네번째, 사회적 지지는 네트워킹 행동과 창업 의도 사이에서 조절효과를 가지는 것으로 나타났다. 다섯번째, 네트워킹 행동은 글로벌 역량과 창업 의도 사이에서 대한 매개효과가 있었다. 본 연구는 새로운 교육 환경과 사회문화 환경에 적응하고 있는 유학생들을 대상으로 연구함으로써 유학생들의 네트워킹 행동이 창업의도에 긍정적인 역할을 한다는 점을 검증한 데 의의가 있다고 할 수 있다.

• Asian Journal of Business Environment
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• 제7권2호
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• pp.17-20
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• 2017

Purpose - This paper will go deep into the analysis of Korean Cultural industry development, and the result of the analysis shows that the cultural value of cultural product, competitive product lines and mature Market Mechanism are core competences of Korean Cultural industry. Research design, data, and methodology - This is a case study in the era of knowledge based economy, Cultural industry has become a new increasing point of economic development. Cultural industry, commonly regarded as an industry with high-ended value, is occupying more important role in economic development and social welfare promotion process. Results - Moreover the increasingly important role of cultural industry will hopefully help to promote industrial upgrading process and finally become a driving force for economic growth and technological innovation. During the process of cultural development, improving core competence of Cultural industry is a key consideration to help the development of Cultural industry in a positive way. Conclusions - From the study above, we find that in order to ensure sustainable development of Cultural industry, emphasis should be put on finding and improving core competence. Core competence of Korean Cultural industry is important and inspiring to the development of Chinese Cultural industry and regional integration in the East Asian area.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.737-743
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• 2005

Since the designation of the South Korean Construction industry as an open market industry by the World Trade Organization (WTO) in 1994, South Korea's construction firms were exposed to competition from firms of other advanced countries. Increased competition in the industry raised quality of production and lowered the cost of construction projects. Therefore, many big construction projects were planned and constructed with foreign construction partners during the last decade. Also, from those projects the South Korea Construction industry accumulated experience in and knowledge of both project management and construction management perspectives. However, in the process of conducting those big projects, many problems - specifically responsibility and the limit of competence - occurred between foreign construction partners. Hence, this study attempts to improve its role model that is for local and foreign companies to enter into Joint Ventures in the South Korea construction industry.

• Journal of East Asia Management
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• 제1권1호
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• pp.29-49
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• 2020

In an intensively competitive global market, small-and medium-sized firms are puzzled about how to develop sustainable competitive advantages against global rivalries, thus leading satisfactory economic performance. However, despite the roles and contributions of such small-and medium-sized firms in the local community and national economies in Japan, little guidance has been offered to the practical issues related to their strategic behaviors toward global management. To fill this notable knowledge gap, this study aims to investigate the conditions in which how Japanese small-and medium-sized could dominates global market, which is one of key challenges in the literature of small business and entrepreneurship. To obtain better insights to this research area, this study undertakes an in-depth interview survey with I.S.T (Industrial Summit Technology) Corporation that shows off the highest global market share (40 per cent) with seamless polyimide tube product widely used in office automation equipment (e.g., copiers and printers). This method of survey is designed to deeply understand historical considerations about how I.S.T Corporation could dominate in the global market of such seamless polyimide tube product. Based on findings drawn from an interview, this study identifies five major factors enabling I.S.T Corporation to be a competitive global hidden company: vision sharing through founder's entrepreneurship, core competence, strategic network, risk management, and employee engagement. Specifically, to become a global hidden champion, sharing the vision motivating employees to partake in shaping company's future will be the first step on the road to global success through founder's entrepreneurship. However, in order to achieve such a vision, the importance of company's core competence cannot be overemphasized, which differentiates your customer solution with those of competitors. As such, a group of experts will be naturally formed and demonstrates your expertise in the global market, thereby building sustainable competitiveness. On the other hand, to maintain sustainable competitiveness, it is necessary to make up for the weaknesses small-and medium-sized firms suffer from competitive resources while strengthening their own strengths through strategic networks with external organizations. Here, every company has to understand the critical role of risk management, which is essential in this process of being global company so as not to lose your own strengths. Last but not least, do not forget the significant effects of employee engagement in firm performance. To enhance employees' engagement, a company has to create an ideal organization culture which fits into company's history and personality. In doing so, such organization culture can allow the vision and strategy to be implemented into detailed business tactics while facilitating employees to challenge the status quo by experimenting with creative ideas.

• 벤처창업연구
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• 제10권4호
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• pp.113-131
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• 2015

본 연구는 지식경영역량의 신제품 개발 과정에서의 역할을 설명하고, 지식습득역량에서 지식적용역량으로 연결되는 과정을 통해 선두이점과 신제품품질의 우월성, 그리고 신제품 성과 간에 관계를 규명하기 위한 연구이다. 지금까지 지식기반 연구는 지식의 정의, 지식의 유형 구분, 지식과 정보 간의 차이 등에 대한 연구로 국한되어왔다. 본 연구는 기업의 신제품 지식경영활동 중 발생하는 지식습득과 지식적용역량을 전략적 변수로서 간주하여, 지식경영역량의 선행변수와 결과변수를 조사하였다. 지식기반이론과 source-position-performance(SPP)구조를 바탕으로, 가치창출에 원천으로서 지식의 유형은 지식경영역량의 개발에 중요한 역할을 하며, 이러한 지식경영역량은 포지션상의 우위를 가져와 신제품 성과에 영향을 미칠 수 있음을 제시하였다. 이를 검증하기 위해 국내 하이테크 산업에 속하는 기업들 중 신제품 프로젝트에 참여한 제품 개발팀의 과장급 이상 종사원을 대상으로 설문조사를 실시하였다. 구조방정식모형을 사용하여 가설을 검증한 결과 7개의 가설 중 신제품 지식의 복잡성과 지식적용역량의 관계(H1b)를 제외한 모든 가설이 통계적으로 유의한 결과를 보였다. 본 연구의 공헌은 SPP 구조를 기반으로 하여 지식의 유형과 포지션상 우위를 연결하는 매개변수로서 지식경영역량을 소개하였고, 실증 분석을 통해 신제품 혁신 이론에 지식경영역량이 중요한 역할을 한다는 것을 보였다는 것이다. 또한 신제품 개발 성과를 향상하기 위해서는 신제품 개발 팀장들의 역할 즉, 팀 구성원들의 개별 지식 접근능력을 기르고, 그것을 적용하기 위한 능력을 개발하는 것이 중요하다는 것을 제시하였다는 점은 실무적으로 의의가 있다.