• 감성과학
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• 제11권4호
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• pp.531-540
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• 2008

본 연구는 중국 여대생의 라이프스타일과 기초 화장품 용기디자인의 상관관계를 밝히는 것을 목적으로 진행하였다. 연구결과 중국 여대생 라이프스타일은 크게 4가지로 분류될 수 있으며 군집1은 용기 가운데의 폭이 넓은 형태로 단골점포 신뢰의 독립적 성향과 관련성이 있다. 군집2는 상단부로 올라갈수록 좁아지는 용기형태를 선호하며 적극적 투자, 외국어 중시, 인터넷 쇼핑을 선호하는 성향이 관련 있는 것으로 나타났다. 군집3은 전체적으로 부드러운 곡선의 유기적인 형태를 선호하며 큰 점포 신뢰, 점포구경취향, 자기취향에 맞는 제품을 추구의 성향과 관련 있는 것으로 나타났다. 군집4는 상단부가 넓고 하단부가 내려갈수록 날씬해지지만 하단부에서 다시 넓은 형태를 선호하며 가정의지, 브랜드와 디자인 중시하는 성향이 관련 있는 것으로 나타났다. 위의 내용을 정리해보면 소비자들은 그들의 라이프스타일 특성에 따라 선호하는 화장품 용기 디자인이 다양하고 소비자들은 용기 형태에 따라 서로 다른 감성이미지를 느끼고 있다는 것을 알 수 있다. 따라서 화장품 용기디자인에 있어서 이러한 세분화된 소비자의 특성에 대한 연구, 세분화된 제품 형태에 대한 연구 들이 서로 상관요소의 관계 안에서 이루어져야 하며 소비자 시장의 마케팅 전략에 있어서도 보다 세분화된 분석방법들이 요구되는 것을 알 수 있다.

• Strategy21
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• 통권34호
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• pp.93-127
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• 2014

During the four years following the sinking of the Cheonan frigate in 2010, the South Korean public opinion has seen changes in four basic ways. First, public polls with respect to the cause of the sinking show that 70% of the people consider North Korea as the culprit, while 20% maintain that it was not an act carried out by North Korea. Second, the opinions relative to the cause of the incident seem to vary according to age difference, generational difference, and educational difference. From 2011, people in their 20s showed 10% increase in regarding North Korea as the responsible party. People in their 30s and 40s still have a tendency not to believe the result of the investigation carried out by the combined military and civilian group. Third, the most prominent issue that arose aftermath of the Cheonan incident is the fact that political inclination and policy preference are influencing the scientific determination of the cause. In other words, scientific and logical approach is lacking in the process of determining the factual basis for the cause. This process is compromised by the inability of the parties concerned in sorting out what is objective and what is personal opinion. This confused state of affairs makes it difficult to carry on a healthy, productive debate. Fourth, rumors, propaganda, and disinformation generated by pro-North Korea Labor Party groups in the internet and SNS are causing considerable impact in forming the public opinion. Proposed Strategy 1. The administration can ascertain public trust by accurately determining the nature of the provocation based on accurate information in the early stages of the incident. 2. Education in scientific, logical, rational methodologyis needed at home, school, and workplace in order toenhance the people's ability to seek factual truths. 3. In secondary education, the values of freedom, human rights, democracy, and market economy must be reinforced. 4. It is necessary for the educational system to teach the facts of North Korea just as they are. 5. Fundamental strength of free democratic system must be reinforced. The conservative, mainstream powers must recognize the importance of self-sacrifice and societal duties. The progressive political parties must sever themselves from those groups that take instructions from North Korea's Labor Party. The progressives must pursue values that are based on fundamental human rights for all. 6. Korean unification led by South Korea is the genuine means to achieve peace in a nuclear-free Korean peninsula. The administration must recognize that this unification initiative is the beginning of the common peace and prosperity in the Far East Asia, and must actively pursue international cooperation in this regard.

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.149-163
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• 2004

The purpose of this study is to present a plan to activate the production and consumption of environmently friendly agricultural products through an analysis on the understanding degree, the level and inclination of consumption, the satisfaction degree of consumption, and the comprehension degree of production and circulation process of the environmently friendly agricultural products. 1 reviewed the literature and did survey In this study. The results are as follows : (1) As a result of an analysis on the understanding degree of the environmently friendly agricultural products, it is shown to get 6.37 points out of 10 and also, there is a difference between age, educational background, and income level. (2) In the case of research on the method to distinguish the environmently friendly agricultural products from others, it is proved that consumers have a strong faith on quality guarantee marks and there is a difference between gender, income level, and consumption period. (3) It is also shown that consumers purchase environmently friendly agricultural products for the family member's health in the survey on the motivation for purchasing them. And also, there is a difference between men and women. (4) The result of the survey on the consumption scale of the environmently friendly agricultural products shows that 94 people(60.3％) spend more than 50％ of their gloss foodstuffs cost purchasing them and 20 people(12.8％) spend 30-50％. (5) In the survey on the amount and the frequency of the purchasing items of the envirounently friendly agricultural products, respondents count livestock products mostly in amount while point out main cereals and a kinds of soy and pastes in frequency. (6) Consumers ask that the price of environmently friendly agricultural products is a little expensive or reasonable and there is no differences between individual groups. (7) In the case of the purchase of foreign environmently friendly agricultural products, there are more people who want to purchase domestic ones than those who want foreign ones. Therefore, it is shown that environmently friendly agricultural products have a counterpower after the market-open to import. (8) As a result of the analysis on the quality of environmently friendly agricultural products, it is proved that they have better quality than general agricultural products and also, it is found out that women feel larger differences than men in quality. (9) In the analysis on the satisfaction degree of the environmently friendly agricultural products, it is proved that respondents trust the safety and nutrition of them whereas they are not satisfied with the external shape of them. (10) It is analyzed that tile conversion of consumer's consciousness is the most critical factor for development of environmently friendly agriculture. (11) The factors to activate the consumption of environmently friendly agricultural products are proved in order of the enlargement of direct transaction, the conversion of consumer's consciousness, the easiness of purchase, activating consumers'unions, and publicity.

• 디자인학연구
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• 16호
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• pp.1-14
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• 1996

최근 기업에서의 마케팅 전략은 다변화하고 있으며 이런 가운데 신제품 개발 유형이 다양화되고 있다. 그 유형은 신 개념 제품개발, 혁신적 제품개발, 신 브랜드 제품개발, 기존제품 개량, 모델 체인지 개발 등을 들 수 잇다. 여기서 신제품 개발 디자인 프로세스의 과학적 접근방법의 발달로 인해 각 유형별 제품개발에 있어서 디자인 전개방법은 유사하게 진행되지만 유형에 따라 디자인 접근 또는 전략적 측면에서 다각화된 디자인 전개방법이 요구되고 있다. 그리고 성숙기에 접어든 기존 상품을 시대적 환경변화에 따라 대처하는 제품개량을 통하여 기존제품에 라이프 사이클을 연장하려면, 기업의 대내외적 환경변화에 부합되는 소비자 요구, 가치관, 기호성향에 대응할 수 있는 개선된 디자인 활용이 점점 더 중요해지고 있다. 그러나 디자인 전개기법을 활용하여 디자인된 대안이 사용자의 요구, 평가, 검증을 하는데 있어 명확한 디자인을 결정하기란 매우 어려운 실정이다. 이와 같이 문제를 인식하고 시장에서 성공한 기존상품개량에 경영적 마케팅전략을 수용하여 소비자 라이프 스타일 변화에 적극적으로 대응할 수 있는 리뉴얼 디자인 전개방법을 제시하고, 대내외부 고객의 요구를 수용하여 디자인 대안의 평가, 검증, 확인을 통한 고객만족을 통해 리뉴얼 디자인 전략을 수행할 수 있는 것이 바로 리뉴얼 디자인 전개방법이라 할 수 있다. 따라서 본 연구는 기존상품의 리뉴얼 디자인 전개과정을 통하여 급변하는 시대적 환경변화에 신속히 대응하고, 사용자의 욕구를 만족시키는 상품을 개발함과 동시에 오랫동안 지속시킬 수 있는 전략을 수반할 수 있는 리뉴얼 디자인 전개방법을 제시하는 것을 목표로 하였다.