• 제목/요약/키워드: Market Environment Analysis

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유기농 커피 선택 동기요인을 통한 커피전문점 고객 시장세분화에 관한 연구 (Segmentation of Coffee Shop Customers based on Organic Coffee Choice Motives)

  • 조미희;이경희
    • 동아시아식생활학회지
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    • 제24권6호
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    • pp.915-923
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    • 2014
  • This study investigated organic coffee choice motives from a coffee shop market segmentation perspective in order to understand the potential importance they may have upon attitudes and behavioral intentions to buy organic coffee. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five organic coffee choice motives: 'Sensory', 'Environment', 'Trust', 'Health' and 'Price'. Based upon these five choice motives, cluster analyses classified all respondents into three homogeneous subgroups: 'Highly motivated', 'Moderately motivated' and 'Unmotivated'. Analysis of variance tests indicated that attitudes and intentions to purchase organic coffee were significantly different among the three clusters. In particular, two cluster groups representing 'Highly motivated' and 'Moderately motivated' were found to offer the most utility for further organic coffee market segmentation research. Especially, due to perceptions about high price premium of organic coffee, the 'Moderately motivated' group had higher positive attitudes, although, their intentions to buy organic coffee were not higher than those of the 'Unmotivated' cluster. Findings support previous research propositions that high price could be the strongest barrier for people to purchase organic products including the organic coffee business context. This will assist to market and promote pricing strategies for caf$\acute{e}$s and restaurants to optimize organic coffee sales revenue. Implications for all cluster groups regarding unique socio-demographic characteristics and behavioral intentions are discussed. Organic coffee marketers can apply these findings towards the development of effective target market strategies.

중환자실 시설기준 작성을 위한 기본시설 수준 설정 연구 - 국내·외 시설기준 및 국내 종합병원 병상규모 별 시설 현황분석을 기초로 하여 (A Study to define the range of sample size for setting Intensive Care Unit(ICU) facility guidelines - Focused on analysis of guidelines and present of ICUs facilities by general hospitals size)

  • 윤형진;조준영
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제23권3호
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    • pp.47-56
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    • 2017
  • Purpose : This study is a basic research to establish guidelines for healthcare facility in Korean healthcare market. As a first step, it is a main purpose for making beginning point of ICU guideline to set a basic level of ICU facility size and quality by analysis current ICU facilities and existed domestic guidelines : law, criteria of healthcare insurance review and assessment service, credit of Korea institute for healthcare accreditation. Methods : First of all, the all requirements of existed guidelines are put together and summarized. The summary is compared with that of US, UK, and Australia to know its quality difference with international market. In addition, all hospitals in Korean market are classified based on total bed number and ICU bed number to know the most occupied facility size range in the market. Second of all, by comparing 15 ICUs' current setting of the public general hospital, a general condition of ICU facility would be extracted based on function, floor area per bed, services Results : 72.8% of hospitals in Korea are belonging below 500 beds hospital. Among them 200-299 beds hospitals occupied 35.3% and are shown as the most occupied hospital size. As 15 public general hospitals are analyzed, it is clear that the more bed size and services the more ICU area per bed. As a result it is sure that the 300~500 bed may be a clear line as a general ICU condition whose function and bed number relatively consistent in the range. Implications : to keep the qualified medical environment and contemporary hospital trend, the guideline as a minimum requirement keep naturally out from current healthcare settings and should reflect their limit to reconcile with the new trend in the market.

수입국 환경이 수산물 수출에 미치는 영향 분석 (The Impact of Import Country Environments on Korean Fishery Exports)

  • 김진백
    • 수산경영론집
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    • 제55권2호
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    • pp.1-16
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    • 2024
  • This study analyzes the impact of import country environments on Korean fishery exports. To achieve the research objective, focusing on trade facilitation and import market aspects, the import country environment was modeled and analyzed by panel gravity analysis technique. In the basic export model considering only the trade facilitation aspect, agriculture and institutional factors had a significant impact on Korean fishery exports. However, when considering both trade facilitation and import market aspects, it was found that import market aspect had a greater influence on Korean fishery exports than trade facilitation aspect. Specifically, the import market factor that had the most positive impact on Korean fishery exports was the GDP of the import country. GDP, representing the economic scale of the country, indicates consumer purchasing power through per capita GDP. Hence, a higher GDP level implies a higher consumer purchasing power, suggesting a higher potential consumption of fishery products. The second positive factor influencing Korean fishery exports was food imports in the import country. Therefore, to expand Korean fishery exports, it is essential to target countries with high levels of GDP and food imports. Conversely, factors negatively affecting Korean fishery exports were merchandise imports and population in the import country. Therefore, countries with high levels of these negative factors should be managed as demarketing targets. Additionally, trade facilitation variables, which have relatively smaller influence, such as transparency and institutions, also significantly impact Korean fishery exports. While transparency has a positive effect, institution has a negative effect. Thus, to expand Korean fishery exports, strategies should focus on countries with high transparency and less stringent institutional regulations.

Contingency Model to Increase the Uptake of Higher Education Graduates in the Job Market

  • TRISNANINGSIH, Sri;SUTRISNO, Sutrisno;PERMATASARI, Yani;HENDRA, Failasuf Herman;SULISTYOWATI, Erna
    • The Journal of Asian Finance, Economics and Business
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    • 제7권4호
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    • pp.197-203
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    • 2020
  • This study investigates graduate competencies that can improve the uptake of higher education graduate outcomes in the working environment in Indonesia. This research was conducted by collecting data through sending questionnaires directly by the research team, via courier, or via postal service to respondents. A survey with questionnaire is carried out on April 2019, and the data from 117 respondents was analyzed. The sample population was all private higher education in the area of the I-XIV Higher Education Service Institution in Indonesia. This study employs factor analysis and structural equation modelling. The results show that the Graduates' competencies had a significant direct effect on the uptake of higher education graduates in the job market. The indirect effect of a Diploma Supplement and networking as mediation has a level of influence that is higher than the direct effect of graduate competence on the uptake of higher education graduate outcomes in the job market. The findings suggest that the Diploma Supplement and networking can increase the uptake of higher education graduates in Indonesia as expected by stakeholders and be able to compete in the global or international scale of environmental working. The professionalism of lecturers has a significant influence on the quality of learning.

아케이드게임 규제 패러다임 전환에 대한 연구 (A Study on the Shifting of Regulation Paradigm for Arcade Game)

  • 김민규
    • 한국게임학회 논문지
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    • 제12권4호
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    • pp.53-64
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    • 2012
  • 본 논문은 2006년 이후 수년째 산업 기반마저 위태로울 정도로 침체된 국내 아케이드게임에 대해 새로운 규제 패러다임의 필요성에 대한 연구이다. 아케이드 플랫폼은 일체형 특성과 PC기반으로 전환은 아케이드게임에서 사행성 문제가 더 심각할 수 있는 기술적 환경을 제공한다. 아케이드게임 초기부터 문제되는 사행 도구화의 문제를 해결하기 위해서도 기존의 게임물과 사행성에 초점을 맞춘 규제 패러다임은 전환의 필요성이 제기된다. 국내와 유사한 경험을 갖고 새롭게 아케이드게임시장을 선도하고 있는 중국의 사례를 통해, 게임장과 사행행위를 핵심으로 하는 규제 패러다임의 전환에 대한 검토가 필요할 때이다.

Does Earnings Quality Affect Companies' Performance? New Evidence from the Jordanian Market

  • SALEH, Isam;ABU AFIFA, Malik;ALSUFY, Fares
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.33-43
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    • 2020
  • This study aims to investigate the importance of earnings quality as a determinant of companies' performance. It provides some empirical evidences from an emerging market, specifically from the Jordanian market. This study developed an econometric model for the effect of earnings quality on the companies' performance using empirical evidence. The study employs a panel data analysis method by using a sample of all Jordanian industrial public shareholding companies listed on Amman Stock Exchange (ASE) during 2010-2018. The results reveal that Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS) as proxies of company's performance are affected by the earnings quality. This provides the importance of positive earnings quality that eventually influences the companies' performance. The results of this study suggest that the higher control level on the managers' behavior and its outcome will have an effect on earnings quality, and thus the company's performance increases. As well as, high relevance of accounting information will improve earnings quality, and thus earnings quality with the interaction factors of the company's environment work on improving performance. As a conclusion, this study can work as a reference to assist standard setters, security analysts, regulators and other accounting-information users in appraising relation between the earnings quality and companies' performance.

본사 자원과 메커니즘의 유사성과 격차가 합작투자기업의 학습효과에 미치는 영향 (The Effect of Resource, Mechanism Relatedness and Gap on International Knowledge Transfer)

  • 조형기
    • 지식경영연구
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    • 제11권4호
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    • pp.41-66
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    • 2010
  • This research examines the effect of the relatedness and the gap between Resources and mechanisms on effectiveness of inter-organizational knowledge transfer. According to the literature, there has been a competing theory between two claims; one is that inter-organizational knowledge transfer will be more effective due to the reduction of the transaction cost as the relatedness increases. And the other is that the mutual complementarity of different organizational characteristics will increase synergy. In total, the relatedness and the gap of the Resource and mechanism makes the inverted U-shaped relationship with the inter-organizational knowledge transfer. As the result of empirical analysis about 109 Korean-based Joint Ventures entered country, it shows that the relatedness of parent company's production Resources, learning mechanisms, and coordination mechanisms made the inverted U-shaped relations with the inter-organizational knowledge transfer and the gap of production Resources and adjustment mechanism formed the same relationship. However, the U-shaped relationship has been established in the relatedness of market Resources, but the gap of market Resources and the learning mechanism was not statistically significant. Through this study, I can draw a best conclusion that the inter-organizational knowledge transfer will be more effective when the relatedness and the gap of management resources and mechanisms is in optimal level. However, when it comes to market Resources, it can be inferred that the result could be the opposite because the partner country's market environment would be different.

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Strategic Alliance within the Sugar Industry of Pakistan: A Resource Dependence Perspective

  • AMAN, Rameesha;KHAN, Abdul Rehman
    • Asian Journal of Business Environment
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    • 제11권4호
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    • pp.31-38
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    • 2021
  • Purpose: This paper uses the resource-dependency theory to present the case of the Pakistan sugar industry to highlight how the industry uses a strategic alliance to gain a powerful bargaining position over its critical dependencies. The case of the Pakistan sugar industry is well-known and it is common knowledge that the alliance or the cartel within it is responsible for frequent price hikes and sugar supply shortages in the country. Research design, data and methodology: We use a case study, qualitative document analysis design to trace how the alliance overcomes its various dependencies, and in doing so, how does it harm various stakeholder interests. Results: This paper finds that the sugar industry alliance maintains its bargaining power by manipulating sugar supply through horizontal alliances, political affiliations, underselling and under-reporting sugar stocks, purchasing sugarcane from the black market, and by gaining billions of rupees in export subsidies by hoarding stock and using its political connections. Conclusion: The paper concludes by providing a summary of the measures which the government has taken to curb this anticompetitive conduct; the most important of which is the removal of protectionist measures for sugar trade and allowing market forces to control the demand and supply of sugar in the local market.

한국 에너지기술혁신체제 분석 및 개선방안 연구 (An Analysis on the Advancement of Korean Energy Technology Innovation System)

  • 박중구;윤성필;박성환
    • 에너지공학
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    • 제22권3호
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    • pp.312-325
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    • 2013
  • 본 논문은 한국 에너지기술혁신체계 내에 존재하고 있는 고착(lock-in; Unruh, 2000, 2002) 요인을 분석하고 이를 해소할 수 있는 개선방향을 살펴보기로 한다. 고착요인은 한국 에너지산업을 형성해온 구조적 요인들로서, 시장 정부 산업내 부가가치창출망(value chain) 수요 등에서 대내외 환경변화에 대한 대응을 어렵게 하고 있는 요소들이다. 분석의 방법론은 case study적 자료분석을 택하기로 한다. 고착요인 중 정부측면에서 정책간 연계성의 미흡과 갈등, 에너지 시장측면에서는 독과점적 시장구조와 지배력, 산업내 부가가치창출망에서 망 자체의 미흡과 부가가치창출구조의 취약성, 수요측면에서 에너지 효율성의 저하 등이 분석되었다. 이에 따라 한국 에너지기술혁신체계의 개선을 이루기 위해서는 정부정책의 종합연계성 확보, 시장경쟁 촉진, 부가가치창출을 위한 산업조직 조정, 에너지효율성 제고 등이 정책적 시사점으로 제기되었다.

트렌드 변화에 따른 패션이미지 분석 -2000년${\sim}$2006년 국내 여성복을 중심으로- (The Analysis on Fashion Image through Change in Trend - Focusing on Domestic Women's Wear between $2000{\sim}2006$ -)

  • 박윤아
    • 한국의상디자인학회지
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    • 제10권1호
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    • pp.145-159
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    • 2008
  • This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

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