• Title/Summary/Keyword: Market Dominance

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Web3 Business Model Innovation Approach and Cases of Korean Game Giants

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.241-252
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    • 2024
  • We analyze the types of Web3 business model innovation (BMI) of the six major Korean game companies by market size. As a result of the analysis, Nexon is watched as the adapter. It introduces blockchain (BC) layer 2, 'Polygon' to the extended ecosystem such as the creator's secondary creation, item utility, and compensation experience using the existing core intellectual property (IP). KakaoGames and Neowiz are watched as the adventurers. KakaoGames introduces BC layer 2, 'Polygon' and 'Near Protocol' to various experiments using tokenomics models in casual games and massively multiplayer online role-playing games (MMORPGs) using several existing popular IPs. Neowiz also introduces BC layer 2, 'Polygon' and 'Avalanche' to the IntellaX platform using existing game IPs. As the reinventor, Netmable positions as a game publisher that releases third-party games based on multi-chain infrastructure such as Klaytn, BNB Chain, Near Protocol, Aptos Foundation, and introduces BC to new core IPs. Finally, there are Wemade and Com2us as the mavericks. They aim to be the Web3 platform operators that create a BC layer 1 ecosystem and provide services that encompass BC games, GameFi, and non-fungible tokens (NFTs). Here are the implications of the four types of BMI. In terms of infrastructure, Nexon, KakaoGames, and Neowiz try to introduce a part of cross-chain, whereas Netmable tries to move toward a complete multi-chain strategy, and Wemade and Com2us also try to consider multi-chain, even if they have the full BC introduction. In terms of defending against market decline, Nexon and Netmable have a different position. Nexon which has a greater market dominance, only tries to continuously experiment, but Netmable is aggressively focusing on monetizing new products. Attacks on growth aspirations also show two different positions. KakaoGames and Neowiz only try to aggressively explore, while WeMade and Com2us try to set new standards for industrial innovation.

A Comparative Study on Welfare-Dictatorship Exchange in the East Germany and the North Korea (복지와 독재의 교환에 관한 동독과 북한의 비교연구)

  • Hwang, Gyu Seong
    • 한국사회정책
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    • v.23 no.2
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    • pp.113-139
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    • 2016
  • This article tries to compare exchange relations between welfare and dictatorship in the East Germany and the North Korea. Unlike capitalist welfare aiming at correcting market results socialist welfare has been proposed to satisfy people's basic needs, but it had operated as instrument of dictatorship. Relation between welfare and dictatorship could be distinguished as hard exchange and soft one in line with social construction of welfare. Welfare-dictatorship relation in East Germany had developed from its formation(1949-1970s), crisis(1980s) and dissolution(1989-1990). There had established hard exchange relation in which the legitimacy of dominance had debted to welfare as social rights. While crisis of the exchange relation had been modest in a form of insufficient supply of consumption goods, it was one of the elements of collapse of dictatorship, leading to the unification with West Germany. The journey of the exchange relation in North Korea can be characterized by its formation(1948-1980), crisis(1990s-2000s), and transformation(2010s). Unlike East Germany, welfare was socially constructed as gift form the ruler to the ruled, which made the combination of welfare and dictatorship loosely coupled. Although economic crisis was severe compared to East German one the rulers have succeeded maintaining dictatorial dominance by creating dual exchange relation. They separated core group and subordinated one supporting the former at the expense of the latter. They blocked out most of the people from soft exchange relation making bad use of muddling-through life style dependent on market activities. This strategy led to a 'dictatorship neutral welfare extinction'. Taking the high degree of institutionalization of newly establishing welfare-dictatorship relation into account, lives of most people are hardly expected to be improved by gift by their rulers even if North Korean economy will recover in the future.

A Study on the News Coverage of Three Major Newspapers about the Press Reform in Korea (언론개혁에 대한 <조.중.동>의 보도양식 연구)

  • Kim, Yon-Jong
    • Korean journal of communication and information
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    • v.27
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    • pp.35-62
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    • 2004
  • This study examined how the three major newspapers covered the press reform movement in Korea. Despite that the NGOs and Korean government keep trying to reform the market and structure of the newspapers, the targeted newspapers argue that they are unjustly accused of the dominance of the press market made by the readers' choice. Using frame analysis and discourse analysis, this study analyzed the news coverage on the press reform for 6 months and revealed that these major newspapers presumed to be targeted were totally challenging against the press reform by means of flaming of news and using news discourse. The ways of challenge were, firstly they appealed to the readers that the press reform is the press suppress so that they have to fight against this unacceptable pressure. And secondly, they report the news selectively for their own interests by elaborating, magnifying, or reducing the facts. Thirdly, they attack the government policies and major figures leading the press reform by letting the outside columnists favorable to their own standing point. And finally, they conduct the poll on and off and report what they want according to their self interests.

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Development of a Prototype Data Logger System to Operate under Extreme High Pressure

  • Yoo, Nam-Hyun;Rhee, Sang-Yong;Lee, Hyeong-Ok
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.14 no.2
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    • pp.113-121
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    • 2014
  • A subsea oil production system must be safely operated for 20-30 years after being installed. Because of the severe conditions of the subsea environment, such as extreme high pressure, low visibility, the possibility of unexpected impact by any object, and corrosion by seawater, subsea oil production systems should be monitored by subsea data logger systems and remotely operated vehicles to check for abnormal vibration and leakage to prevent a catastrophic accident. Because of the severity of subsea environmental conditions and the dominance of a few companies in the market, many people have thought that it would be difficult to develop a subsea data logger system. The primary objectives of the study described in this paper were to analyze existing subsea data logger systems to establish the requirements for a subsea data logger system, implement a prototype subsea data logger system, and conduct a test of the prototype subsea data logger system.

A Critical Review on the Social Services : Focusing to its effect of Commodification and Rationalization of Private Life (사적영역의 상업화·합리화로서 사회서비스 비판 : Andrѐ Gorz의 논의를 중심으로)

  • Jeong, Ji-ung;Lee, Jun-woo
    • Korean Journal of Social Welfare Studies
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    • v.41 no.1
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    • pp.227-249
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    • 2010
  • The purposes of this article are to criticize social services, and to consider alternative caring policies and social economic regime to cope with caring blank, in the view point of A. Gorz. According to Gorz, in the value of growth of capitalism, people who are in charge of household affairs and caring work make inroads into the wage market. At this point, as caring blank is occured, social services are emerged. These new aspects are 'Commodification and Rationalization of Private Life'. This article suggests alternative ideas to these aspects. First, universal care giver·breadwinner model, second, the dominance of eco-reason and shorter working hours.

A Study on Firms' Metaverse Use and Competitiveness (기업의 메타버스 활용과 경쟁력 요인에 대한 연구)

  • Park, Jeehye;Park, Sohyun;Lee, Changkeun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.441-447
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    • 2022
  • Despite many discussions on the metaverse, there has been little concrete evidence and predictions about how firms use the metaverse, what determines firm competitiveness, and who will lead the industry. This paper attempts to answer these questions by conducting and examining a custom-designed survey of employees serving in the metaverse business. The survey results indicate that firms do not have strategic models for metaverse business yet, but they will become more affordable and widely used in the next three to five years. It is expected that many firms would coexist in the contents area, while the influence of global companies and large domestic companies with market dominance will be significant in the platform and software area.

The Distribution of Cosmetics Products, Brand Trust and Promotion Impact on Purchase Decision during Live Streaming

  • Indah PUSPITARINI;Ricardo INDRA;La MANI;Feby LARASATI;Adzra Athira ARIEF
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.1-11
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    • 2024
  • Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had 427.2 million visits. Supported by the live streaming feature, Shopee has become the most widely used online shopping platform, with an 83.4% market share in 2022. Several factors, such as brand trust and promotions, have significantly influenced Shopee's dominance and consumer purchasing decisions. This research aims to investigate the effect of cosmetic product distribution, brand trust, and promotions on purchasing decisions, considering gender and age as control variables. Research design, data and methodology: A quantitative approach using a survey research method was employed with a sample of 150 respondents, who were followers of the Shopee ESQA Cosmetics account, obtained through the Yamane formula. Data was collected via an online questionnaire. The data analysis technique used in this study was PLS-SEM with Smart PLS software. The results of this research indicate a significant effect of the distribution of cosmetics products, brand trust, promotions, gender, and age as control variables on the purchase decision variable. Conclusions: The distribution of cosmetic products, brand trust and promotions have a positive and significant impact on purchase decisions during live streaming on Shopee, and control variables (gender and age 36-45) have a positive and significant influence on purchase decisions.

The Case Study on the Success Factors of Korean Car Sharing Business (한국 차량공유사업의 성공요인 사례분석)

  • Kim, Jiye;Han, Ingoo
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.1-25
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    • 2020
  • This study analyzed key success factors of Korean car-sharing enterprises, Socar and Greencar, and the responsive strategies of Korean car-manufacturing company, Hyundai Motor Group, in the face of emerging sharing economy under the specific economic and regulatory system in Korea. The outcomes of the analysis are as follows. 'Timely market entry' in early startup phase and 'use of external resources' in early growth phase were key success factors common to both Socar and Greencar. However, the differences in the eventual business directions of the two companies also resulted in different key success factors in the expansion phase of their business. For Socar which focused on maintaining its independence and the external growth of B2C business, customer relation marketing and sufficient capital raising were key success factors. For Greencar which became a part of a business group and focused on improving the efficiency of business operations, timely market entry (B2B market) was key success factor. The use of external resources and cooperation with large corporations emerged as key success factors common to both companies in the rapid growth phase. The responsive strategies of the Hyundai Motor Group were collaboration, investment and direct management of DeliveryCar. The short-term goal of the responsive strategy was the operation of test-bed in collaboration with car-sharing company while the mid/long term goal was planning new mobility services by utilizing collected data. Securing opportunities for early market dominance for autonomous car industry was also found to be an important goal.

Estimating the Elasticity of Crude Oil Demand in Korea (한국 원유수요의 탄력성 추정)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
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    • v.37 no.3
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    • pp.65-81
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    • 2018
  • This study estimated the long-run and the short-run price and income elasticity of crude oil demand by using the ARDL model in Korea. First, the long-run cointegration relationship existed between crude oil demand and price or income in the ARDL-bounds tests. Second, the long-run own price, the cross price elasticity and the income elasticity were both statistically significant elastic and sensitive in the ARDL. Third, there was autocorrelation of the residuals, but no misspecification errors and heteroscedasticity, and then the residuals showed a normal distribution. And the CUSUM & CUSUMSQ tests showed that the coefficients were stable. Fourth, the short-run own price, the cross price elasticity and the income elasticity were both statistically significant elastic and sensitive in the ARDL-RECM. The ECM with the short-run dynamics showed rapid adjustments in the long-run equilibrium of oil demand after the economic crisis. In the short-run, the sensitivity of crude oil demand to price and income changes has moved in the same direction as the long-run case. Korea, depending too much on foreign crude oil, is vulnerable to the shocks of oil prices, so rising oil prices can certainly have a negative impact on Korea's trade balance. And the elasticity of long-run oil prices may help to control and manage Korea's oil demand. The government needs to strengthen monitoring of the country's policies and market trends related to crude oil, establish strategies to customize national policies and market conditions, and strengthen active market dominance efforts through pioneering new market and diversification.

A Study on the effect of Spectrum difference between Cellular and PCS from Mobile Telecommunication Customer's perspective

  • Youn, Young-Seog;Cho, Byung-Sun;Ha, Young-Wook
    • Journal of Korea Technology Innovation Society
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    • v.9 no.4
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    • pp.627-653
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    • 2006
  • The purpose of this study lies in understanding how the spectrum assigned for each mobile operator affects the consumers of mobile service. For this purpose, we have observed the change of path coefficient in the structural equation, using control variables. However, the structure of the mobile service market in Korea has become fixed. Considering this tendency and the conclusion of this study, the 'lock-in effect' occurs seriously in the mobile service market in Korea. It can be explained by the fact that CS(Customer Satisfaction) of the cellular subscribers little affects customer loyalty but the market dominance of the cellular service in the actual market has continued for a long time. In this study, we figured out a strong prejudice about call quality, which is caused by spectrum difference among competitors. Cellular subscribers tends to believe that call quality of their cellular service is better than that of PCS. In addition, we found that PCS operators can catch customer's retention by investment into network in order to increase call quality.

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