• Title/Summary/Keyword: Market Development

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Strategies to develop GIS industry with increasing demands for geographic information (지리정보수요변화에 따른 GIS산업 발전전략에 관한 연구)

  • 최병남;정윤희;양광식
    • Spatial Information Research
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    • v.11 no.4
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    • pp.439-452
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    • 2003
  • Geographic Information System(GIS) market in Korea was made based on "the First Master Plan for the korean National GIS" Recently the private GIS market is growing rapidly for LBS, Telematics, Web Geographic Information Service. So, the purpose of this study is to make the development strategies reflected ′moving the core of GIS market′ from public to private sector. By using the Model of Added Value chain, the business model which reflect features of geographical information best, we analyzed markets and classified them into four fields along the uses and degrees of added value. The features of markets in each field are researched and the ways of development about each fields are established. And the business model for geoaphic information circulation is made for development of GIS. market. To realize the development strategies in each field, this study proposes the national roles.

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STRATEGIC ANALYSIS OF SINGAPORE CONSTRUCTION MARKET-A CHINESE CONTRACTOR'S PERSPECTIVES

  • Liu Yanzhe;David A. S. Chew;Ma Yanzhi
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.787-799
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    • 2007
  • The Singapore construction market has just recovered from the decline of the last seven years. Past annual construction volume remains around S$10 to 12 billion and the market is saturated with local and international contractors. This study examined the competitiveness of the construction market from the perspective of a Chinese contractor. The case company in this study is China Construction (SP) Development Co Pte Ltd. The purpose of this study is to use strategic research and management methods to analyze the case company's internal and external environment and development strategies, so as to bring about the approaches and measures to achieve its strategic targets.

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A Study on the Market Analysis & Demand Forecasting of $CO_2$ Reduction and Sequestration Technologies (온실가스 저감 및 처리기술의 시장 분석 및 수요예측 연구)

  • Lee Deok-Ki;Choi Sang-Jin;Park Soo-Uk
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2005.05a
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    • pp.217-233
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    • 2005
  • As the Kyoto Protocol will come into effect starting February 2005, 55 member countries of the Conference of Parties of the Framework Convention on Climate Change (FCCC) will be under obligation to reduce the emissions of Carbon Dioxide $(CO_2)$ by 5.2 Percent from the 1990 levels before the year 2012. Hence the development of technology to prepare for this has been accelerated in Korea. The effect of technology varies with market size of technology, and it is necessary to control technology development period, according to the size and trend of technology market. Moreover it is essential that market analysis be finished before technology development, because market on the $(CO_2)$ Reduction and Sequestration Technology expands internationally. For that reason, it is needed to analyze domestic market and to consider technology development strategy according to analysis results. In this paper, we analyzed the domestic industry and forecasted the market size, both related to the Reduction and Sequestration Technology on $(CO_2)$ emission, which is the major component of global Green House Gas(GHG).

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A Comparative Analysis of the Institution and Market of Health Functional Food Between Korea and Japan

  • Seo, Soyoung;You, Jihye;Moon, Junghoon
    • Agribusiness and Information Management
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    • v.9 no.2
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    • pp.12-21
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    • 2017
  • The aim of this study was to forecast the future Health Functional Food (HFF) market trends of Korea by studied about policies and market situation in Japan. The HFF is a food that is given an additional health function. In contrast with traditional foods, the HFF has unique characteristics in that it can be produced under the political regulations. The market size of the HFF was growing gradually due to the increased of an aging population and consumer need for high quality and diversified foods. The reason why the HFF market in Japan grew up earlier than other countries, Japan was the first country that institutionalized the HFF policies. Therefore, in this paper, by examining the policies and the market situation of Japan through literatures, we forecasted upcoming political and market situational changes of Korea's HFF market. We noticed that consumers needs about the HFFs which diversified, confidently ensured safety and ingredients will increase. In this regard, the government will reorganize legislation in order to increase the confidence of the safety of HFFs. In addition, the market size of domestic HFFs which are produced by major food companies will grow.

Development of a New Direct Marketing Channel in the Chinese Rural Market: The Case of Hongfu Fertilizer Company

  • Li, Dao-sheng;Hong, Jinhwan
    • Asia Marketing Journal
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    • v.15 no.2
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    • pp.29-47
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    • 2013
  • Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

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The Development of Fish Market Theory and Market Trends in Japan;- Market Trends in the Production - (일본의 수산물시장론의 전개과정과 시장동향;-산지시장 동향을 중심으로 -)

  • 장영수
    • The Journal of Fisheries Business Administration
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    • v.25 no.1
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    • pp.85-109
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    • 1994
  • Recently, it has become a matter of importance concerning a distribution system of the fisheries products in our day, Especially, this paper disregards the fact of changes in demand and distribution system for fisheries products under the period of the high economic growth in Japan. The commercial capital of fisheries products has been modernized by the development of the public market place. The distribution system of fisheries products will rather play an important role than now. In this state, this study is to introduce the development of fish market theroy and attempts to explan the market trends in the production in Japan.

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The Assessment of the Monetary Market of Russia at the Present Stage of Development

  • Vyborova, Elena Nikolaevna
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.1
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    • pp.33-49
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    • 2017
  • This article can see the analysis of the monetary market of Russia at the present stage, its main segments. An assessment is given to the regulation of mechanism by liquidity, the transactions of the Bank of Russia on the provision of liquidity and on absorption of liquidity, the transaction of fixed action and the transaction in the public market are analyzed. To determine the tendency of development of the monetary market and its segments. In the work using the methods of multivariate statistics, the tools of financial mathematics. To be analyzed the amount of data from the 2015 -2016 year, the 2013 year. (daily data). Hypothesis 1. The dynamics of the money market of Russia at the present stage of development of domestic economy is rather stable. Hypothesis 2.The many transactions of regulation to decrease the liquidity of by monetary movement, the control function. Also in the article consider the contour of the financial transaction. This article reveals the theoretical bases of analysis of profitability of credit operations.

Models of State Clusterisation Management, Marketing and Labour Market Management in Conditions of Globalization, Risk of Bankruptcy and Services Market Development

  • Prokopenko, Oleksii;Martyn, Olga;Bilyk, Olha;Vivcharuk, Olga;Zos-Kior, Mykola;Hnatenko, Iryna
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.228-234
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    • 2021
  • The article defines the problems of forming the models of government regulation of clustering, marketing management and labor market in the context of globalization, business bankruptcy risk and services market development. The clustering models based on the optimal partner network cooperation were proposed in order to ensure the strategic development of territories, to attract budget leading enterprises and to support small businesses. A descriptive model of government regulation of clustering, marketing management and labor market in the context of globalization, business bankruptcy risk and Covid-19 was determined.

The credit market of Russia: the assessment of condition, the development of tendency

  • Vyborova, E.N.
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.2
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    • pp.12-37
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    • 2017
  • The analysis of results of the market of loans granted to legal entities, the physical persons are provided in the work. The assessment of condition of industry segments of the market of the credits of legal entities is carried. The results of assessment of the market of the credits of physical persons by types of the granted loans are provided. The correlation and regression analysis on the industry segments of crediting of legal entities is carried out. The dynamics of development of debt on the industry segments of crediting is determined. The results show that: Hypothesis 1. The amount of the issued credits to the legal entities steadily in-creases on all industries of economy. Communication between the industry segments of market very high. Hypothesis 2. Crediting of physical persons is characterized by relative stability. The structure of overdue debt repeats the structure of the issued credits to the physical persons.

Splitting Algorithm Using Total Information Gain for a Market Segmentation Problem

  • Kim, Jae-Kyeong;Kim, Chang-Kwon;Kim, Soung-Hie
    • Journal of the Korean Operations Research and Management Science Society
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    • v.18 no.2
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    • pp.183-203
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    • 1993
  • One of the most difficult and time-consuming stages in the development of the knowledge-based system is a knowledge acquisition. A splitting algorithm is developed to infer a rule-tree which can be converted to a rule-typed knowledge. A market segmentation may be performed in order to establish market strategy suitable to each market segment. As the sales data of a product market is probabilistic and noisy, it becomes necessary to prune the rule-tree-at an acceptable level while generating a rule-tree. A splitting algorithm is developed using the pruning measure based on a total amount of information gain and the measure of existing algorithms. A user can easily adjust the size of the resulting rule-tree according to his(her) preferences and problem domains. The algorithm is applied to a market segmentation problem of a medium-large computer market. The algorithm is illustrated step by step with a sales data of a computer market and is analyzed.

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