• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.626-631
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• 2007

신도시개발 사업은 다양한 공종들이 복합적으로 진행되는 사업으로서 그 규모와 파급효과가 매우 큰 사업이다. 최근 국내 신도시개발 시장은 그 규모가 점차 줄어드는 반면 해외 신도시개발 시장은 투자개발형 사업을 위주로 크게 증가하고 있는 실정이며 이러한 상황 속에서 국내 신도시개발 공기업은 지난 30여 년간 국내에서 쌓은 충분한 경험을 바탕으로 해외 신도시시장에 진출할 필요성이 있다. 이에 본 연구에서는 포커스그룹 인터뷰를 통하여 국내 공기업의 해외 신도시시장 진출과정에서 고려되어야할 핵심요소들을 도출하였으며 중요도성과분석과 내용분석을 통한 설문분석을 바탕으로 신도시개발 공기업의 현황을 파악하고 해외사업진출 가능성을 파악하였다.

• 한국의상디자인학회지
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• 제14권3호
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• pp.161-176
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• 2012

This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

• 한국식생활문화학회지
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• 제23권3호
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• pp.377-387
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• 2008

The objective of this study was to use cluster analysis to determine differences in eating-out behavior among grouped clusters of female consumers after each cluster was divided based on lifestyle patterns. The data were collected by interview survey from a biased sample of 1,300 females, ranging from ages 20 to 59, and living in residential districts of Seoul. Reliability analysis, factor analysis, cluster analysis, cross-tabulation analysis, and analysis of variance (ANOVA) were applied to the data. Four lifestyle factors were extracted by lower-division and classified as follows: health condition, consuming, food, and housing lifestyles. Based on these four factors, the female consumers were grouped as three clusters: the consuming-individuality type, rational-pursuit type, and conservative-stability type. The eating-out behavior of each cluster was significantly different in terms of frequency of eating-out, eating-out expenditures, restaurant selection criteria, food preferences, and the purpose for eating-out. Since this study surveyed females from ages 20 to 59, age and demographics were the differential factors in determining the various lifestyle types. Thus, to target the consumers who form a target market, the food industry should consider market segmentation that combines demographic factors such as age, income, and marital status.

• 산경연구논집
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• 제9권11호
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• pp.17-24
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• 2018

Purpose - The portability, functionality, and convenience of smart phones are constantly updated. With the rapid popularization of users of mobile terminals, Xiaomi is also developing rapidly. In February 2015, the users of Xiaomi exceeded 100 million people. As a transnational industry, Xiaomi has developed rapidly in not only China but also Korea. However, through the literature review, there is no radmissible study on the Xiaomi mobile telephones in the Korean market, so it is necessary to study the Xiaomi mobile phones in Korean market. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Results - First, the innovative diffusion temperament and the compatibility of Xiaomi have positive impacts on achievement expectations and effort expectations. Second, the innovative diffusion temperament and the complexity of Xiaomi have negative impacts on achievement expectations and effort expectations. Third, the innovative diffusion characteristics and the relative superiority of Xiaomi have positive impacts on achievement expectations and effort expectations. Conclusions - Through the analysis of the prior study, the innovation acceptance characteristics consist of compatibility, complexity, relative superiority, observation possibility, and the attempt possibility; the technical acceptance characteristics consist of achievement expectations, effort expectations, social influence, promotion condition, the study conducts relevant research on the continued use intention and analyze the hypothesis of research model.

• 대한안전경영과학회지
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• 제5권4호
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• pp.97-106
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• 2003

At present, tendency of ERP(Enterprise Resource Planning) enterprises is that many ERP enterprises from abroad are rushing into capture of small and medium enterprises at home actively. SAP Korea and Korean Oracle have already showed their new product targeting domestic market of small or medium standing enterprise, and more, even MS(Micro Soft) also rushes into this market in earnest. The domestic business circle of ERP should prepare countermeasure by raising the perfection of product and having good command of minute marketing strategy to survive from aggressive strategy of SMB market. In addition, about the computerization of main affairs of business, ordering developing process was general that developing staffs analysed the affairs of each department that needed computerization and construct according to the operation process by using different tools, but condition is changing that businesses themselves are purchasing business application package from expert soft program enterprise and construct. Therefore, in this study, I try to grasp the problem of management, and define a new process that can help for more efficient management by making it an object producing and management module of enterprise 'K' that is one of domestic small and medium enterprise and that is operating ERP at present. As well, through the analysis of affair related producing, we are aiming to prepare for establishment of target, its range, and making the standard of result evaluation.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.783-793
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• 2020

This research investigates the explanatory factors governing the dividend payout to shareholders of blue-chip companies listed on Bursa Malaysia. In spite of continuous attention offered by empirical research on dividend payout of publicly-listed companies, paradoxically only few studies exclusively examined the explanatory factors from the perspective of blue-chip companies. Recognizing the capability of blue-chip companies to serve as a stalwart indicator of stock market condition as well as a consistent income source to shareholders, more research should be carried out for better inference on the companies' dividend payout decision. This research is using 522 observations from a sample of 18 Malaysian blue-chip companies over a 29-year period (1990 to 2019) and utilizes a panel data regression analysis for the estimation of the impact of eight factors, namely, systematic risk, leverage, free cash flow, lagged dividends, market-to-book value, profit growth, total asset turnover, and company size. Measuring dividend payout using two specifications (dividend/earnings and dividend/total assets), this research reveals that systematic risk and free cash flow have a significant and negative impact on dividend payout. Meanwhile, past year dividends, market-to-book value, profit growth, total asset turnover and company size have a significant and positive impact on dividend payout.

• 한국디지털건축인테리어학회논문집
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• 제10권2호
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• pp.13-20
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• 2010

Uncertainty in housing price fluctuation has great impact on the overall economy due to importance of housing market as both place of residence and investment target. Therefore, estimating housing market condition is a highly important task in terms of setting national policy. Primary indicator of the housing market is a ratio between rent and transaction price of housing. The research explores dynamic relationships between Rent-Transaction price ratio, housing transaction price and jeonse rental price, using Vector Autoregressive Model, in order to demonstrate significance of shifting rent-transaction price that is subject to changes in housing transaction and housing rental market. The research applied housing transaction price index and housing rental price index as an indicator to measure transaction and rental price of housing. The price index and data for price ratio was derived from statistical data of the Kookmin Bank. The time-series data contains monthly data ranging between January 1999 and November 2009; the data was log transformed to convert to level variable. The analysis result suggests that the rising ratio between rent-transaction price of housing should be interpreted as a precursor for rise of housing transaction price, rather than judging as a mere indicator of a current trend.

• 정보학연구
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• 제5권3호
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• pp.157-168
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• 2002

본 연구에서는 우리 나라 컨벤션현황을 고찰하고 컨벤션마케팅의 전략수립에 관해서 컨벤션마케팅 전략계획수립을 살펴보았다. 컨벤션마케팅 전략계획수립은 컨벤션마케팅 활동의 효율성을 달성하기 위해서 컨벤션마케팅의 의사결정방향을 설정하는 것으로서 먼저 컨벤션 시장분석 및 시장세분화를 통해서 표적시장을 설정하고 이를 달성하기 위해서 예산편성 및 컨벤션마케팅 전략을 선정하는 것으로 구성된다. 이러한 컨벤션마케팅 계획에 의거하여 컨벤션 산업은 서비스산업이기 때문에 표적시장에 도달하기 위해서 제품, 가격, 유통, 촉진 뿐 만 아니라 참여자, 물리적 증거, 서비스 조립과정을 포함한 7P를 전략변수로 설정하여야 할 것으로 사료된다.

• ETRI Journal
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• 제30권4호
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• pp.587-596
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• 2008

Facility-based competition (FBC) in the telecommunications market is considered to have lower static efficiency in the short term and higher dynamic efficiency in the long term. Under service-based competition (SBC), the entrant can reduce its setup costs by leasing network facilities from the incumbent, which makes the entrant viable, pushes the market price down and promotes static efficiency. This paper attempts to measure static efficiency by comparing the profits of the incumbent and entrant in terms of consumer surplus and social welfare under each competition type by extending the Stackelberg model. The results, assuming a linear demand function and variation in regulatory level, show that FBC results in higher social welfare than SBC on the whole. However, SBC accompanied by strong regulation is also shown to have the potential to be superior over FBC. It is also revealed that FBC exhibits a higher producer surplus (particularly, the incumbent's producer surplus) and is, therefore, more desirable in terms of dynamic efficiency. When the entrant's cost is high in FBC, social welfare is shown to be lowered, implying that cost competitiveness is a necessary condition for social welfare.

• 농업과학연구
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• 제24권2호
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• pp.138-144
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• 1997

Korean agricultural and rural economics has been gotten more difficult through the introduction of economics system under the control of IMF before problems from open market system under WTO get to be settled. Export should be promoted to get the advantage of open market system and to get over today's economic crisis from shortage of foreign currency. Fortunately, Korea adjoins Japan that is largest importing country of agricultural products in a world, therefore Korean Agricultural products has advantage in export to Japan through open market system. Puyo tomato, specialized agricultural products in Chungman province, has been exported 42.2M/T to Japan from 1994 year to 1996 year. But such exported amount was so small that is less than a 1% of total tomato product in Puyo area. Reasons why export volume to Japan was so small were non standard commodities, non performance of export contract, unfavorable price condition, etc.. But it was major reason that missed optimal exporting period. Therefore this study is aimed at finding optimal period exporting Puyo mini tomato to Japan. According to result of analysis based on monthly price and carried quality data of major tomato market between Korea and Japan, it has more comparative advantage that we export tomato during Period of Dec-Feb. rather than March-May which is currently major exporting period.