• Korean Management Science Review
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• v.23 no.2
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• pp.41-57
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• 2006

The purposes of this research are to identify causalities among flow and customer loyalty In Chinese online games, and to identify the factors by which flow are influenced. This research tests the model with Chinese on-line game users and compare this result with Korea and Japanese results which were conducted by Lee's research. These implications are thought to be helpful for Korean online game companies to understand the Chinese online game user and to develop the penetration strategies. The results indicated that significant Path coefficients to flow were the convenience of operator, the provision of information, the reality of design. The results indicated that significant path coefficients to customer loyalty were the involvement of virtual community and flow. The involvement of virtual community to flow was not significant but to customer loyalty was significant. The provision of information was negatively influenced on flow. The result of comparison indicated that the path coefficients were different among nations. Korea online game companies need to develop the indigenized online game and to Provide the information to their Chinese partner correctly and quickly.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.18 no.3
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• pp.55-69
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• 2010

The role of airports in the metropolitan area in Korea is very important which is located on the center of Northeast Asia considered as the highest potential growth continent in the world air transport market. This study includes comparison on service quality between Gimpo Airport and Incheon Airport which are indicated as multi-airport system in the metropolitan area appraised by passengers from Korea, Japan and China, and analysis on primary factors of airport service which affect the customer satisfaction and loyalty. The service quality appraised in the order of Chinese, Korean, and Japanese and the analysis result indicated that the service quality factors which influence on customer satisfaction and loyalty were all different among passengers from three countries. Information service was the priority factor for customer satisfaction to Chinese and Korean, but Japanese considered that personal service was the most important factor. This research paper tried to provide many current issues and guides to operational strategy including plan for the specialized routes of multi-airport system in domestic metropolitan area.

• Journal of Computing Science and Engineering
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• v.2 no.3
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• pp.274-300
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• 2008

Software testing cost can be reduced if the process of testing is automated. However, the test data generation task is still performed mostly by hand although numerous theoretical works have been proposed to automate the process of generating test data and even commercial test data generators appeared on the market. Despite prolific research reports, few attempts have been made to evaluate and characterize those techniques. Therefore, a lot of works have been proposed to automate the process of generating test data. However, there is no overall evaluation and comparison of these techniques. Evaluation and comparison of existing techniques are useful for choosing appropriate approaches for particular applications, and also provide insights into the strengths and weaknesses of current methods. This paper conducts experiments on four representative test data generation techniques and discusses the experimental results. The results of the experiments show that the genetic algorithm (GA)-based test data generation performs the best. However, there are still some weaknesses in the GA-based method. Therefore, we modify the standard GA-based method to cope with these weaknesses. The experiments are carried out to compare the standard GA-based method and two modified versions of the GA-based method.

• Journal of Distribution Science
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• v.18 no.5
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• pp.35-47
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• 2020

Purpose: In the highly competitive franchise market, the perceived entrepreneurial passion and emotions of customers are very important, because it impacts on the success of companies. Thus, the purpose of this paper is to suggest how the impact of the franchise entrepreneurial passion and positive emotions on the brand trust and loyalty of customers. Research design, data and methodology: This study analyzes data was collected through questionnaires on customer(n=480) who had visited franchise restaurants. Analysis of used collected data was based on the mix method using quantitative and qualitative comparative analysis. Results: The quantitative analysis results showed inventing passion, developing passion, positive emotions that perceived by customers have a positive impact on brand trust. On the other hand, founding passion did not have an impact on loyalty in quantitative analysis. but when combined with developing passion in qualitative comparison analysis, but when combined with developing passion in qualitative comparison, that became the sufficient condition of high loyalty of customers. Conclusions: The franchisor of the Korean franchise industry is indiscriminately overusing the founding franchisees, causing social problems. In this situation, founding passion can have a negative impact on customers. Therefore, the franchisors must have management capabilities by strictly managing the founding rules of the franchisee and disclosing the corporate vision.

• Journal of Fashion Business
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• v.11 no.6
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• pp.1-10
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• 2007

The purpose of this study was to provide a blouse pattern of high school girls' uniform for production of good silhouette and fitness blouse as well as functionality. In this study, we compared blouse patterns of high school girls' uniform made in the three brands of higher market share being compared. The blouse was the most common design of high school girls' uniforms being sold. In addition, we compared characteristics of appearance and functionality of blouse patterns by the wearing test. Based on the results of pattern comparison and wearing test of the blouses, the new blouse pattern for high school girls' uniform was developed. The results of the wearing test for appearance showed that the developed blouse obtained statistically higher ratings than the existing brands in almost items. The results of the wearing test for functionality of the developed blouse showed that items related with sleeve cap were evaluated a rating below 3. In order to improve functionality, the developed blouse pattern was changed that the sleeve cap was lowered by 0.5cm and the sleeve breadth increased by 1cm. The drafting of the new blouse pattern was developed.

• Journal of the Korean Society of Food Culture
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• v.27 no.3
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• pp.274-284
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• 2012

This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

• Management & Information Systems Review
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• v.19
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• pp.223-241
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• 2006

This study has two purposes. One is to systematize a number of referents and to examine the types of comparisons. The other is to examine categories of comparative standards such as inputs in equity theory. In pay comparison process, referents and inputs are very important elements. The first factor analysis is related to referents, which include 18 variables in 6 categories were subjected to factor analysis. 3 factors emerge with an eigenvalue of 1.0 or greater. Factor I, economic need, includes referents in personal worth and system referent. Factor II, market comparison, includes internal and external referents except one variable(external-peer). Between internal and external referents is not distinguished. This result is corresponded with Hills'(1980) and Hong's(1995) findings. FactorIII is named 'historical/social comparisons'. 14 inputs are subjected to the second factor analysis. 3 factors emerge with an eigenvalue of 1.0 or greater. The 5 variables loading on factor I, equity standard, are responsibility, competency, effort, outcome, and skill. FactorII, equality standard, includes age, gender, and education. FactorIII, seniority standard, includes career and company tenure. All the factors are positively associated with each other. Especially, personal worth is associated with equity standard(r=0.50466). Internal and external referents are associated with any comparative standard.

• Journal of Ecology and Environment
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• v.43 no.1
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• pp.61-72
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• 2019

Background: Organic carbon stored in coastal wetlands, which comprises the major part of oceanic "blue carbon," is a subject of growing interest and concern. In this study, organic carbon storage in coastal wetlands and its economic value were estimated using the raw data of 25 studies related to soil carbon storage. Data were collected from three tidal flats (one protected and two developed areas) and two estuarine salt marshes (one protected and one restored area). Bulk density, soil organic matter content, and standing biomass of vegetation were all considered, with Monte Carlo simulation applied to estimate the uncertainty. Results: Mean carbon storage in two salt marshes ranged between 14.6 and $25.5kg\;C\;m^{-2}$. Mean carbon storage in tidal flats ranged from 18.2 to $28.6kg\;C\;m^{-2}$, with variability possibly related to soil texture. The economic value of stored carbon was estimated by comparison with the price of carbon in the emission trading market. The value of US $ $6600\;ha^{-1}$ is ~ 45% of previously estimated ecosystem services from fishery production and water purification functions in coastal areas. Conclusions: Although our study sites do not cover all types of large marine ecosystem, this study highlights the substantial contribution of coastal wetlands as carbon sinks and the importance of conserving these habitats to maximize their ecosystem services.

• Journal of Korea Trade
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• v.26 no.7
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• pp.43-58
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• 2022

Purpose - Based on the telecommunication service trade data of China, Japan, and South Korea from 2009 to 2019, this paper compares and analyzes the international competitiveness of the three countries' telecommunication service trade, and finds the existing problems in China through the comparison, so as to make reasonable planning and industrial development strategy, and find away to catch up. Design/methodology - The comparative analysis method was used to compare and analyze the international competitiveness of telecommunication service trade among China, Japan, and South Korea from the three aspects of market share, trade surplus, and export proportion represented by MS, TC, G-L, RCA, and CA. Findings - The international competitiveness of telecommunication service trade among China, Japan, and South Korea does not have competitive advantages. China is larger than Japan and South Korea, but only close to average globally, and its share of trade in telecommunications services is lower than Japan and South Korea's. Originality/value - This paper tries to explore international competitiveness in the field of telecommunication service trade, and through the comparison of five indicators to find problems in China, so as to put forward countermeasures to improve the international competitiveness of China's telecommunication service trade, and lay a foundation for subsequent research on the source factors of international competitiveness.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.95-108
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• 2022

Purpose - This study attempts a multifaceted analysis utilizing the Chinese test takers' results of the Economy & Business Aptitude Test. Since Chinese students study socialist theories of economics along with market-based ones, comparing Chinese university students' basic knowledge of economics and business and its application to those of Korean test takers is also very meaningful from the perspective of economics education research. Research design, data, and methodology - This study investigates the results on the test of economy and business understanding between Korea and China. For comparison of the result, we conducted MK-TEST for two universities in China. Result - This study finds that the average correct answer rate of Korea is higher than one of China according to the overall results. The average difference rate is about 15% between Korea and China. More concretely, the correct answer rate of business area is higher than one of economy area, identifying them by subject area. Conclusion - According to the results, this study can infer that there are no or little differences in the ability of examinee to solve applied questions between Korea and China and the differences of the scope and emphasis point in an academic curriculum between both countries might bring these kinds of results. Finally, Chinese students shows higher correct answer rate to the questions about the economy issues and policies related to China than one of Korea examinee.