• Fashion, Industry and Education
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• v.14 no.1
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• pp.31-39
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• 2016

With the emergence of online communities, the role of online communities in establishing brand equity has been greatly emphasized. In order to enhance our understanding of commitment in online brand communities, the present study attempts to investigate how three dimensions of community commitment (continuance, affective, and normative commitment) influence each component of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) in the context of company-initiated online brand community. An online survey was conducted with a sample of online brand community members. The results found differential impacts of three types of community commitment on brand equity components, emphasizing the role of continuance and affective commitment. Continuance community commitment positively influenced brand awareness and brand association. Affective community commitment positively affected perceived quality, while among the three, only continuance and affective community commitment influenced the enhancement of brand loyalty. The results suggest that brand marketers need to focus on continuance and affective commitment factors in their online communities to effectively enhance brand equity possessed by consumers. Theoretical and managerial implications are provided.

• International Journal of Quality Innovation
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• v.6 no.2
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• pp.59-89
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• 2005

Manufacturing Resources Planning (MRPII) is one kind of manufacturing information system that can help manufacturing companies gain competitive advantages. It is estimated that more than one hundred MRPII systems are available in the market, many of them are mature enough to solve most operational issues in accordance with users' requirements. More often than not, many of these systems provide more functions than a company expects. Manufacturing companies worldwide have attempted to implement these MRPII systems, however, many companies experienced failure (Turbide, 1996) due to managerial rather than technical issues. The authors propose an approach utilising a roadmap to integrate BPR and the MRPII implementation in order to overcome this difficulty. A detail road map is developed to guide this implementation, which is designed using a hierarchical analysis technique known as Integrated DEFinition Method (IDEF). IDEF is a systematic manufacturing management and integration-modeling tool. The proposed approach is implemented and illustrated using a reference company and the results indicated that 66% reduction in errors for maintaining the bills of materials system; 99% reduction in time to carry out material requirement planning; and 70% reduction in time previously taken for non-productive discussions.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.243-253
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• 2011

The outdoor sportswear market in Korea has received increased attention due to the interest in health and leisure activities promoted through the well-being trend. This study examines the merchandising process for outdoor sportswear brands and focuses on textile planning in order to identity the opportunities for Korean textile companies. Data were collected through an interview method of nine outdoor leading brands (six national brands and three license brands). The interviewees were merchandisers with two to nine years of career experience in the company. The majority of interviewed brands implemented a merchandising plan twice a year. Basic goods took 80% and reorder or spot goods took 10-20% of the total quantity, which possessed a substantial possibility to substitute imported textiles for Korean ones. After the 2008 global economic crisis, outdoor brands have increased the quantity of Korean textiles up to 70% of the total amount of sales because of low price per quality, lead-time accuracy, convenience for handling, and communication. The most important factors when selecting materials were functionality, quality, design, price, and lead-time for orders. The managerial implications for Korean textile companies were also discussed.

• Journal of Korean Society for Quality Management
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• v.47 no.1
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• pp.109-124
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• 2019

Purpose: The purpose of study is to understand the effect of Airline industry employee's workaholism on Work Family conflict and Satisfaction of Life. Methods: The research method of this paper is to analyze data which was collected from 328 female cabin crew at airline located in Jeju Air. Results: The results of this study are summarized be summarized as follows: First, Work Obsession as the subordinate variables of workaholism positively affect Work Family conflict, but Work Enjoyment and Commitment of Work negatively affect work family conflict. Second, The results showed that had the higher level of Work to Family conflict than that of Family to Work conflict. Both directions had a negative impact on life satisfaction. Conclusion: Work Enjoyment and Work Commitment of variable workaholic had the higher level of Work to Family conflict than that of Family to Work conflict. So, it is important to make efforts to promote Work Enjoyment and Work Commitment of workaholic with resolving Work Family conflict in married managerial women by families and corporations.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.10
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• pp.61-71
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• 2022

Organizations pursue innovation to improve performance and gain competitive advantage, and knowledge workers represent an integral part of creating knowledge and helping organizations in their innovation efforts. The current paper seeks to examine the impact of the work environment on knowledge workers' creativity. Building on The Investment Theory of Creativity, The Componential Theory of Creativity, the Job Demand-Resource model, and the Resource Based View, we develop and test a model suggesting a relationship between work environment-social support, sufficient resources, organizational freedom, and organizational regulations-and the quantity and quality of the creative performance of knowledge workers. Using a sample of 167 engineers in Saudi Arabia, an emerging but wealthy country with huge innovation inspirations, the results of our Ordinary Least Squares (OLS) regression analysis indicate that all four elements of the work environment included in our study positively impact the quantity and quality of knowledge workers' creative performance. Our paper provides important contributions to the literature on the work environment, creativity, and knowledge management, with an emphasis on creativity in developing countries. Our study highlights the importance of creating a supportive and encouraging work environment for knowledge workers to foster their creativity. The study offers several theoretical and managerial implications, along with suggestions for future research.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.73-84
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• 2020

Existing studies disagree over the core predictors of firm-level financial choices in developing countries. The general practice only validates the traditional capital structure model, which leads to inconsistency and a lack of novelty. This study removed overfitting issues among existing factors and presented the most reliable and advanced capital structure model in Pakistani firms. The panel data include 368 Pakistani companies from 19 non-financial sectors over the period 2004 to 2017. We apply Akaike and Bayesian Information Criteria to remove overfitting issues among inconsistent proxies in the capital structure model. The fixed effects regression is used for basic results and the Generalized Method of Moments is applied to control the endogeneity. Besides the conventional proxies, we report that credit rating, distance from bankruptcy, managerial concentration, and institutional quality are the most advanced capital structure determinants in Pakistan. These predictors remain significant across firm size and growth levels. Also, the findings confirm that new predictors are reliable to define capital structure dynamics and improve the speed of adjustment in overall and sub-sample analysis. The major findings suggest that managers and policymakers should consider these advanced predictors to design their financial settings in firms.

• Journal of Distribution Science
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• v.20 no.9
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• pp.109-126
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• 2022

Purpose: The role of salespersons' emotions in effective selling behavior garners attention among scholars and practitioners. Previous studies have investigated the effects of emotional intelligence and emotional labor on sales success separately. However, to understand the whole process, the relationships among salespersons' cognition, emotions, and behaviors should be considered simultaneously. Accordingly, we uniquely examined how salespersons' emotional intelligence (emotional antecedent) and customer orientation (cognitive antecedent) influence their emotional labor (deep acting vs. surface acting), adaptive selling behavior, and the selling results in the retail environment. Research design, data, and methodology: To improve methodological rigor, we used the dyadic approach. We measured 182 salespersons' emotional intelligence, customer orientation, and emotional labor, and 364 customers assessed the salespersons' adaptive selling behavior and selling results in the insurance and duty-free department retailing sectors. Result: The findings suggest that salespersons' customer orientation and emotional intelligence relate to deep-acting of emotional labor, affecting their adaptive selling behavior and relationship quality with customers. Conclusions: As for managerial implications, sales managers may well consider emotional intelligence levels when selecting salespersons in the retail industry. Additionally, practical training programs are required to cultivate customer orientation, emotional intelligence, and deep acting while performing emotional labor.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.345-354
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• 2022

The importance of the public sector's role in fostering a positive business climate has prompted public sector organizations to consistently enhance their performance. The study aims to develop service orientation dimensions for public sectors and examine the relationship between service orientation and organizational performance. A field survey was employed in this study. Six hundred questionnaires were distributed, and four hundred and eighty-eight were returned and analyzed. Factor analysis and multiple regression analysis were used in the dataset. This study identifies five dimensions of organizational service orientation in public sector service organizations: technology-service standard-communication, service vision, service delivery, service training and powering, and servant leadership. The result also concludes that service orientation influences organizational performance, such as corporate growth, service quality image, IT effectiveness, service innovation, and public complaint. This study's findings imply that public sector organizations should rectify service orientation factors to increase corporate growth, service quality image, IT effectiveness, service innovation, and public complaint reduction. Managerial guidelines are presented for developing a service orientation.

• Journal of Industrial Technology
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• v.28 no.A
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• pp.51-61
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• 2008

In these days, domestic manufacturers are faced with managerial difficulties such as the increasing competition in their industry and the increasing power of customers. In this situation, they have to satisfy their customers with high quality of their products and meeting due date of their orders. Production of the order within due date is an important factor for improving enterprise competitiveness. The causes of occurrence of tardiness may be wrong product scheduling, unexpected events in field and so on, a way to minimize tardiness is use of alternative machines, overwork, outsourcing and etc.. In this study, we deal with a scheduling problem that can minimize tardiness using alternative machines. This paper provides a mathematical program and a heuristic method for job shop scheduling for minimizing tardiness with alternative machines. And a proposed heuristic method is verified comparing with optimal solution obtained by ILOG CPLEX.

• Journal of Korean Academy of Nursing
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• v.21 no.2
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• pp.186-194
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• 1991

Nursing, a profession, continues its efforts founard professionalization. Attention to efficiency and effectiveness of its organizational system must be balances with that of maintaining quality of care. The wise use of personnel is of particular concern. The structure of nursing's administrative organization is very important, because most nursing services are delivered through an organization. Professional bureaucracy is recommended for the structure and managerial strategy of nursing's administrative organization, Specifically, considerable decision -making in their work should be transferred to the staff nurses who provicle professional nursing services in direct interaction with the public. The co -ordinative parameters of the system should be based on professional nursing knowledge. The premise required by this commitment would be built on the identification of nursing knowledge and intellectual and behavioral standard of nursing practice.