• Title/Summary/Keyword: Managerial Quality

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Effect of Service Quality Perception of Direct Purchase Shopping to Trust, Satisfaction, and Customer Loyalty (해외직접구매 사이트에 대한 서비스품질 지각이 소비자의 신뢰와 만족도 및 충성도에 미치는 영향)

  • Kim, Kyung Min;Park, Minjung
    • Journal of the Korean Society of Costume
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    • v.67 no.2
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    • pp.116-130
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    • 2017
  • Consumers who purchase products from foreign countries and deliver them back to Korea are increasing. According to the Korea Fashion & Textile News (2015), overseas direct shopping reported 39% increase compared to 2013. Furthermore, clothes accounted for 19% of product category. Therefore, the service quality of overseas purchase sites is becoming more important, but studies have been limited. this research focuses on investigating the effects of consumers' shopping orientation on service quality and the effects of service quality on trust, satisfaction, and consumer loyalty. The survey was administered to consumers who had experiences in purchasing through overseas direct purchase websites. The results showed that the perception of service quality differed depending on the respondent's shopping orientation. Among the four shopping orientation groups(shopping confidence, shopping enjoyment, trend pursuit, and shopping follower groups), the shopping confidence group showed the highest mean for all service quality factors. All the groups showed the highest scores on product and trust among the factors of service quality. Next, the results revealed that service quality positively influenced consumers' trust on websites that provide overseas direct purchase services, which further improved customer loyalty. Therefore, the study gives managerial suggestions to online retailers that provide oversea shopping service. They need to provide higher site efficiency, security, product reliability, and responsiveness to cultivate international customers' trust and satisfaction. In particular, it will be important for them to offer accurate, reliable product information and various languages for overseas customers.

Analysis of the Work of the Head Nurse and a Work Model for the Head Nurse in University Hospitals in Korea (대학종합병원 수간호사의 업무분석과 모형연구)

  • 김인숙
    • Journal of Korean Academy of Nursing
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    • v.19 no.2
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    • pp.212-222
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    • 1989
  • When the head nurse who is pivotal in the nursing service administration of the hospital performs efficiently as a first-line manager, the effectiveness of the nursing unit, which includes the quality of nursing care, the jab satisfaction of staff members, and the cohesiveness of staff members is increased. With this point of view in mind, the researcher carried out a study to determine the actual work (the content of the work, the work process, the role of the head nurse, the activity media, and the purpose of the work) of the head nurse in a university hospital in Korea. In addition, this study was also carried out for the purpose of preparing an ideal model for the work of the head nurse. The research subjects were 39 head nurses. This included all the head nurses in two university hospitals except those who were working in outpatient care, operating rooms, central supply, nursing administration, in-service education and emergency care. Data were collected from September 24th to October 21th, 1987 and April 4th to 12th, 1988. A work activity record on which the head nurse recorded directly in a chronological narrative form, was used as the research instrument. The 234 work activity records, 39 head nurse's continuous recording over 6 days(from Monday to Saturday) were collected and analysed. The results were as follows ; 1. With regard to the work content for the total daily work of the head nurse, 45.2% of the activities were managerial activities but 58.1% of the head nurse' s time was spent in direct patient care. 2. With regard to the work process of the head nurse, specifically the location, the size and membership of groups contacted, the results were as follows : 1) Of the total daily work activities 92.4% were carried out in the nursing unit and this occupied 84.5% of total daily work time. Direct patient care was generally performed on the nursing unit and managerial work was performed in other areas. 2) Of the total daily work activities, 73% was with one or more persons and 51.2% of total daily work time was spent in groups. 3) A total of 51 persons, working in different capacities were contacted. These included 21 persons giving patient care, 19 persons working in nursing unit management, and 7 persons working in human resource management. 3. With regard to the head nurse's role in work activity, 53.3% of total daily work activities involved the informational role, 26.9%, the interpersonal role and 19.9%, the decisional role. With regard to time, 57.7% was spent in the informational role, 23.9%, in the interpersonal role and 18.3%, in the decisional role. When the head nurse performed managerial work, she gave nearly equal emphasis to all three roles when she gave direct patient care the informational role was increased. 4. With regard to the activity media, the number of unscheduled activities accounted for 27.1% of the activities, scheduled activities, 24.3%, desk work activity, 22.1%, rounds, 12.5% and telephone calls, made or received, 14.0%. In daily total work time managerial work related to desk work and scheduled activities were high, ranging from 29.8% to 29.9% but for direct patient care time, scheduled activities and unscheduled activities were high, ranging from 23.6% to 35.3%. 5. With regard to the purpose of the work performed, 54.4% of the total daily work was concerned with the team and 41.4% was concerned with the agency. The managerial work was concerned mainly with the team and the direct patient care was concerned mainly with the patient. When the frequency of an activity and time were compared no significant difference was found between the days for which the work was recorded for any of the variables : the work content, the work process, the work role, the activity media and purpose of the work. On the basis of this study the following are proposed as an ideal model for head nurse work in Korea : The managerial work should be increased to 70%. The decisional role activities should be increased to 40%. Twenty percent of the work activity should be allocated to agency, community and profession. It is believed that this model for the head nurse's work can contribute to guidelines for job description development. Finally, educational programs, organizational and structural devices, and administrative support are needed for the proper function of the head nurse in this proposed model.

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The Effect of Country of Origin and Apparel Brand Equity on Consumers' Willingness to Purchase Apparel -Comparison of Korean and U.S. Consumers- (원산지와 의류 상표자산가치가 소비자의 의류구매의도에 미치는 영향 -한국과 미국의 소비자를 중심으로-)

  • 이정욱
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.663-674
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    • 2000
  • The purpose of this study was (1) to examine the preference for apparel brands and country of origin, (2) to evaluate the brand equity for domestic and imported apparels as perceived by Korean and American consumers, and (3) to analyze the effects of country of origin and brand equity on consumers' apparel purchase behavior. The sample included 151 Korean and 114 American consumers. The data were collected from respondents by using the mall-intercept method. In addition, the path analysis based on multiple regression analysis was applied to analyze the data. The major findings in this study were as followings; (1) Both of all Korean and US consumers preferred domestic apparel brands to imported brands but the latter preferred apparels made in home country to the former comparatively, (2) Korean consumers evaluated more favorably the brand equity for imported apparels than that for domestic apparels, but American consumers were quite the reverse, (3) To Korean consumers, the direct variable to influence the purchase intention of apparels was the perceived quality and indirect variables were the brand equity and country of origin. On the other hand, to American consumers, the perceived quality and the brand equity for domestics apparel had directly influence on the purchase intention and the brand equity for imported apparels did indirectly. Finally, implications for managerial and marketing strategies were discussed in regard to building an international apparel brand equity and improving exports with high quality apparels.

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Study on a Clinical Collaborative Communication System in Healthcare Organizations -Focused on Patient Education (보건의료 조직의 협업적 의료 커뮤니케이션 시스템에 대한 연구 - 환자교육을 중심으로)

  • Park, Hwagyoo
    • The Journal of Korean Association of Computer Education
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    • v.16 no.2
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    • pp.79-90
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    • 2013
  • Communication errors have severe consequences clinical quality and disputes in medical organizations. Thus, clinical communication has become a major practice recently, since clinical and managerial effectiveness can also be enhanced by improving the quality of the physician, medical staff, and laboratories interactions. Both medium and large-sized hospitals are increasingly adopting the philosophy to shorten clinical service time while enhancing higher medical service quality and lower healthcare service costs. From this motivation, this paper studies on the clinical collaborative communication concept and investigates approaches to the philosophy for implementation. The system has been theorized to improve communication and enhancing medical outcome qualities. In addition, to validate the system, the author analyzes the efficiency and effectiveness in S hospital, using statistical survey works.

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A Unitary Resource Allocation Model for Software Product Quality Project (소프트웨어 제품 품질을 위한 단일 자원 할당 모델)

  • 윤민석;김신중
    • Journal of the Korea Society of Computer and Information
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    • v.3 no.2
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    • pp.7-18
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    • 1998
  • In this paper, we develop three context-dependent resource allocation models to maximize user satisfaction in terms of software quality. Those models are formulated on the grounds that human resources are dominant In a software development project while taking into account managerial quality constraints of the system. The satisfaction function on exerted resources plays a key linking pin between the two sides, and its functioning forms bring about different solution methods. In addition to a basic linear model, an extension model is formulated so that it may be applicable to the situation of multiple-goal settings. Finally, non-linear model is given the solving optimization algorithm developed and proved in this paper.

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Male Consumer's Perceptions of Fashion Brands' Advertising Investment and Brand Equity (패션 브랜드의 광고 투자에 대한 남성 소비자의 인식과 브랜드 자산과의 관계)

  • Kim, Tae Youn
    • The Korean Fashion and Textile Research Journal
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    • v.22 no.2
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    • pp.192-201
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    • 2020
  • This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

Customer Satisfaction towards ATM Services: A Case of Vietcombank Vinh Long, Vietnam

  • Giao, Ha Nam Khanh
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.141-148
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    • 2019
  • This research proposes a model of SERVQUAL scale calibration and uses the SERVPERF model to study the relationship between quality of ATM service and customer satisfaction. The research uses the combination of qualitative and quantitative methodology with the Cronbach's alpha reliability analysis, Exploratory Factor Analysis (EFA) method; Confirmation Factor Analysis (CFA) and Structural Equation Modeling (SEM) through SPSS and AMOS 20.0 data analysis software. The survey was conducted with 800 questionnaires with the convenient sampling method. The number of remaining sample for analysis was 779 responses of individual customers using ATM card services of Bank for Foreign Trade of Vietnam (Vietcombank) Vinh Long. The results show that the satisfaction of customers using ATM cards of Vietcombank Vinh Long is influenced by 4 factors with the order of importance as follows: (1) Price; (2) Network; (3) Reliability; (4) Empathy. Thereby, the author suggests some managerial implications to Vietcombank Vinh Long management to enhance the ATM service quality, then improve customer satisfaction. This research still has some limitations: (1) The study does not investigate other influencing factors, (2) The convenient sampling method has not been generalized well, (3) The research is only conducted for Vietcombank.

A Study on the Application of Information Technology in Quality Management (품질경영에 있어서 정보기술 활용에 관한 연구)

  • 장명복
    • Journal of the Korea Society of Computer and Information
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    • v.5 no.3
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    • pp.183-191
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    • 2000
  • The Korean manufacturing companies have endeavored to reinforce the competitive power and improve the productivity in the managerial environment that rapidly changes. Enterprises should not only carry out business management activities strategically but also recognize the importance on the strategic use of information technology in order to overcome competition and survive under the situation of such keen competition as nowadays. Quality Management(QM) starts from the fact that all the members of an organization to understand and satisfy customers' needs. Therefore, the main purpose of QM lies in the satisfaction of customers' needs, systematic cooperation among departments and the improvement of total business processes. This study was derived from the literature review in relation to improvement of QM. In conclusion. the proper use of Information Technology will significantly increase the performance of QM activities in a company.

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Necessity of the Slow City Management and Distributional Values by Generations

  • Yooncheong CHO
    • Journal of Distribution Science
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    • v.21 no.7
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    • pp.21-31
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    • 2023
  • Purpose: The purpose of this study is to investigate how to perceive the role of the slow city and provide policy and managerial implications on the necessity of the slow city management and distributional values based on perspectives of millennials and generation Z. This study examined i) how do millennials and generation Z perceive economic, environment, cultural, community, and quality of life factors on attitude toward the slow city? ii) how does attitude affect overall satisfaction and intention to recommend the slow city to other cities' residents? iii) how do millennials perspectives on proposed factors differ from generation Z? Research design, data and methodology: This study conducted an online survey and applied t-test, factor, ANOVA, and regression analysis. Results: This study found that effects of economic and quality of life factors on attitude toward the slow city showed significance in cases of millennials and generation Z, while effects of environment factor on overall attitude showed significance in the case of generation Z. Conclusions: Governments should foster how millennials and generation Z understand the meanings of the slow city to form a better attitude in a society and put efforts to build a better image and management of the slow city.

Logistics Service Quality, Customer Satisfaction, and Loyalty During the COVID-19 Pandemic in Vietnam

  • NGUYEN, Xuan Hung;TRAN, Thuy Duong;VU, Phan Hoai Diem;DINH, Yen Chi;DUONG, Thi Mai Huong;THAN, Thi Ngoc Hien;NGUYEN, Trung Hieu
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.299-307
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    • 2022
  • The goal of the study is to examine and assess how the factors of logistics service quality provided by logistics service providers influence customer loyalty and satisfaction in Vietnam. This study employs samples of the Kansei technique. The article's data was gathered through an online survey of 388 distinct Vietnamese customers who used logistics services before and during the Covid-19 outbreak. After the data was obtained, it was evaluated using SmartPLS 3.0's Cronbach's Alpha test and structural equation model (SEM). Staff service quality, operational service quality, and technical service quality are the three factors that determine the quality of logistics services in the study. Out of the 10 proposed hypotheses, research findings show that five are acceptable. The Covid-19 Pandemic in Vietnam had a significant impact on all dimensions, but it had no effect on how satisfied customers were with the logistics service providers. Nevertheless, loyalty is considerably influenced by only one factor, which is customer satisfaction, and customer trust moderates the relationship between these two factors. As a consequence of that, several managerial implications have been proposed to help logistics service providers improve their services to attract and keep Vietnamese customers using their service in the long term.