• 품질경영학회지
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• 제35권1호
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• pp.81-96
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• 2007

In this study, we conduct an empirical study to investigate the impact of the interdependence and trust between supplier and buyer on both their collaboration and supplier performance in automobile industry supply chain. The result shows that there is a positive relationship between the supplier's dependence and trust on the buyer and their collaboration. Moreover, it shows that supplier's dependence and trust on the buyer affects supplier performance through collaboration as a mediating effect. Therefore it is very important to notice that supplier and buyer in automobile industry should try to have a good collaborative relationship together in order to improve supplier performance.

• 품질경영학회지
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• 제52권2호
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• pp.341-356
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• 2024

Purpose: This study investigates the role of authenticity in the effect of CSV activities of sports firms on corporate trust based on the attribution theory. Although many studies have been conducted on CSV, studies on the sports firms' CSV activities and their authenticity are insufficient. Methods: This study surveyed consumers who have experienced CSV activities of sports firms. The data were analyzed using structural equation model and hierarchical regression analysis. Results: The results showed that sports firms' CSV activities significantly affected corporate trust and authenticity played an important role in regulating the impact of CSV activities on corporate trust. The more authenticity was recognized by customers, the higher the performance of sports firms' CSV activities. Conclusion: These results imply that it is important to establish authentic CSV strategy, as performance of CSV activities is mainly determined by authenticity.

• 디지털융복합연구
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• 제10권2호
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• pp.83-92
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• 2012

본 연구는 컨설턴트의 주도성과 배려가 신뢰유형에 따라 혁신성과에 미치는 영향을 분석하였다. 분석결과 첫째, 컨설턴트의 주도성이 인지기반 신뢰에 긍정적인 영향을 미치는 것으로 나타났으며, 컨설턴트의 배려 또한 정서기반 신뢰에 긍정적인 영향을 미치고 있는 것으로 나타났다. 둘째, 인지된 신뢰는 혁신성과에도 긍정적인 관계를 보여주고 있어, 컨설팅 서비스에서 신뢰의 매개역할을 확인할 수 있었다. 본 연구는 신뢰의 형성요인을 컨설팅 수행과정에서 감성 요인을 신뢰형성의 주요 변인으로 추가하여 실증분석함으로서 정시기반 신뢰의 효과를 살펴보았다는데 그 의의가 있다.

• 산업융합연구
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• 제2권1호
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• pp.139-158
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• 2004

The purpose of this study is to examine antecedents and outcomes of trust toward supervisor in organization. The model is developed by reviewing previous research providing various perspectives. Antecedents consisted of three trustworthy behaviors - ability, benevolence, integrity - and three transformational leader behaviors - performance management, motivation, team-orientation -, and job satisfaction and organizational commitment is used outcome variables of trust. Data was collected from 206 employees in 6 organizations in broadcasting industry, using self-report questionnaire. Study finding is as following. First, trust in model was composed by 2 type - affect-based trust and cognition-based trust -, not divided in empirical analysis. Second, regression analysis for trust carry out independently, jointly with trustworthy behaviors and leadership behaviors. In antecedents of trust trustworthy behaviors, ability and benevolence has positive effects to trust, integrity has negative relationship with trust. It was high correlation between trustworthy behavior and leadership behavior. Especially, it has highly correlate(correlation efficient 0.69) between ability and team-orientation that influences trust strongly. Third, trust was not significant relationship with individual variables such as age, period with supervisor. Only, it found significant gap in variables and found out different relationship between variables among organizations distinctly. Fourth, job satisfaction and organizational commitment was positive influenced by trust and found out strong relationship between trust and organizational commitment.

• 한국경영과학회지
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• 제37권1호
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• pp.61-71
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• 2012

Other-regarding preferences (such as trust, reciprocity and altruism) between companies, between consumers and retailers, and between employers and employees are integral elements in determining economic performance. Social trust which is a core element of social capital, especially, is known to reduce transaction costs, help solve collective action problems, and contribute to economic, social, and political development. Therefore, social trust has been given a great deal of attention across an array of academic disciplines for its role in promoting cooperation among individuals and groups, and for its positive influence on economic performance. Most studies describe Korea as a low-trust society than Japan or China. To identify the causes of social trust, this paper focuses on differences of social values (perception on competition and wealth accumulation) in 4 countries (Japan, China, Korea, and United States). Based on World Values Survey data, this paper analyzes effects of the social values on social trust. Social trust was measured by degree to which a respondent thinks that most people can be trusted. Perception on competition was measured by the degree to which a respondent thinks that competition is harmful, and perception on wealth accumulation was done by the degree to which a respondent thinks that wealth can grow so there is enough for everyone. The results showed that social trust was affected by perception on competition and wealth accumulation. A respondent showed higher level of social trust when he (or she) perceived positively competition and wealth accumulation. For enhancing social trust in a country, it is not easy to reduce income inequality and corruption which were reported as causes of social trust by previous studies. Compared to them, social values can be changed more easily by various concrete measures like education and mass-media. Differently from previous studies this paper stresses the concrete measures to enhance social trust in a country.

• 유통과학연구
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• 제12권12호
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• pp.119-130
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• 2014

Purpose - Franchise industries are significant both socially and economically. However, with increasing interest, there are manifold problems. It is necessary to seek measures for mature operation constantly despite unprepared franchisors, negative perceptions of the media and society toward franchise, and rapid changes in business start-up trends and propensity to consume that make business start-ups difficult. The paper aims to explain the effects of relational commitment and performance on the franchisor's management characteristics and justice in the food service franchise system. Research design, data, and methodology - This is an exploratory survey examining franchising in Korea. Based on a literature synthesis, we extract five constructs: managerial characteristics, support, fairness, trust, and satisfaction. We hypothesize that these factors influence the trust, satisfaction, and performance of franchisees. To examine these hypotheses empirically, we conducted a survey on the database of the Franchising Council of Korea. The study employs data from May to September 2014. In total, 135 completed questionnaires were received, of which 128 were usable. The data was analyzed with SPSS/PC 22.0. First, to test unidimensionality and nomological validity of the measures of each construct, we employed a scale refinement procedure. The result of a reliability test with Cronbach's α and factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of the correlation and regression analysis. By analyzing the data, we can confirm most hypotheses. Results - Frist, franchisor characteristics have a positive effect on trust and satisfaction. Second, franchisor fairness has an effect on trust and satisfaction. Third, franchisor support has an effect on satisfaction. Further, the franchisee trust has an effect on satisfaction. Fourth, the satisfaction of a franchisee with a franchisor affects the performance of a franchisee. Finally, there is a possibility that not only franchisee performance but also increasing the credibility and improving the image of the franchisor through communication between franchisor and franchisee can improve franchisees' performance and satisfaction by motivating the franchisee for sustainable growth. Franchisers should endeavor for franchisees to obtain stable revenue with continuous and practical support. They should recognize that they can expand their business by supporting their franchisees. Franchisors should not only instantly respond to franchisees' troubles with interactive communications but also raise the ability of supervisors for better support. Franchisors should share their visions and goals with their franchisees and provide systematic and continuous support based on trust and clear company management. Franchisees should understand franchisors' position as well as participate in establishing the basic franchise system. Contributions - The paper contributes to understanding franchising in Korea. It offers insights and assistance to franchisors hoping to start franchises. This paper explores measurement issues related to franchisee performance by estimating its determinant factors (managerial characteristics, support, fairness, trust, and satisfaction). This study provides franchisors and practitioners planning to extend their franchising business with some practical knowledge.

• 품질경영학회지
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• 제42권3호
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• pp.445-458
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• 2014

Purpose: Present study was designed to examine the casual relationships among web service quality, customer satisfaction, initial trust and off-line visit intention in hospital website. Research object was limited to web service quality of general hospital. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, Questionnaire had obtained validity through literature survey, exploratory survey and pretest and sample 320 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and Structural equation model was employed as analysis method. Results: Result of this study shows as follows. Factors of web service quality have an effect on customer satisfaction and initial trust, both of customer satisfaction and initial trust have an effect on off-line visit intention. Also customer satisfaction affects initial trust. Especially, customer satisfaction and initial trust were empirically confirmed as the important factors preceding off-line vis it intention. Conclusion: Therefore, present study shows that customer satisfaction and initial trust are important factors that medium and small size hospitals have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.

• 벤처창업연구
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• 제8권1호
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• pp.161-169
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• 2013

본 연구는 기업간 연구개발 협력 활동이 증가되면서, 연구개발 협력의 성과 결정요인을 살펴보고자 하였다. 이를 위하여, 조직간 신뢰, 몰입과 기업역량을 중심으로 선행연구와 기존 문헌을 토대로 기업간 신뢰는 개방성, 경영능력, 배려의 3가지 세부 변수를 도출하였고, 기업역량은 R&D 역량, 재무역량, 경영역량, 흡수역량의 4가지 세부변수로 구성하였다. 몰입은 하나의 변수로 구성하였다. 또한 종속변수를 매출액과 영업이익으로 구분하여 연구개발 협력의 성과가 차별적으로 나타나는지를 살펴보았다. 본 연구의 실증분석 결과는 다음과 같다. 먼저, 기업역량 변수들은 연구개발 협력 성과에 유의적인 결과를 보이고 있었다. 두번째로 기업간 신뢰와 몰입은 연구개발 협력 성과에 유의적이지 않게 나타났다. 세 번째로 종속변수의 차이에 따른 성과 결정요인의 차이는 검증되지 않았다.

• 디지털융복합연구
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• 제9권3호
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• pp.145-163
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• 2011

본 연구는 R&D 조직문화와 조직성과 간의 관련성을 실증분석하고 신뢰가 R&D 조직문화와 조직성과 간의 관계에서 매개역할을 하는지 살펴보았다. 분석 결과 첫째, R&D 조직문화가 조직성과 변수인 기술혁신, 조직몰입, 직무만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, R&D 조직문화와 조직성과 변수와의 관계에서 신뢰의 부분매개효과가 검증되었다. 따라서 조직의 성과달성을 위해 개별조직의 특성에 맞는 창의적인 문화구축과 조직 내 신뢰형성의 중요성을 인식하고 이를 통해 조직구성원의 태도개선과 조직성과 향상에 실제적 관리지침을 마련하여야 할 것이다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권8호
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• pp.3766-3788
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• 2017

A blockchain is an underlying technology and basic infrastructure of the Bitcoin system. At present, blockchains and their applications are developing rapidly. However, the basic research of blockchain technology is still in the early stages. The efficiency and reliability of blockchain communication is one of the research problems that urgently need to be studied and addressed. Existing algorithms may be less feasible for blockchain-based communication because they only consider a single communication factor (node communication capability or node trust degree) and only focus on a single communication performance parameter(communication time or communication reliability). In this paper, to shorten the validation time of blockchain transactions and improve the reliability of blockchain-based communication, we first establish a multi-link concurrent communication model based on trust degree, and then we propose a novel integrated factor communication tree algorithm (IFT). This algorithm comprehensively considers the node communication link number and the node trust degree and selects several nodes with powerful communication capacity and high trust as the communication sources to improve the concurrency and communication efficiency. Simulation results indicate that the IFT algorithm outperforms existing algorithms. A blockchain communication routing scheme based on the IFT algorithm can increase communication efficiency by ensuring communication reliability.