• Title/Summary/Keyword: Management Strategies

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Niche Market Strategies of Local Players in the European Steel Industry (유럽 철강산업 Local Player의 틈새시장 공격전략)

  • 정경희
    • Korean Management Science Review
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    • v.20 no.2
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    • pp.45-59
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    • 2003
  • This study considers the local players in the European steel industry, whose the amounts of crude production are more or less 5 million tons per annum. They do not belong to the Pan-EU mega-group of steel mills with more than 15 million tons of crude production yearly. However, these mid-sized steel mills in European countries have been originated from the strong foundation of steel, scientifically and technically, as well as the centennial history. They concentrate on the niche market adjacent to the local area, which takes advantage of the geographical location. The companies considered here are VoestAlpine in Austria, Salzgitter in Germany, Rautaruukki in finland, and SSAB in Sweden. Their corporate strategies are compared on the basis of product mix and sales structure. And, the deep analysis for each company is performed, such as business strategies with the sales volumes, market strategies. competitiveness improvement planning. and R&D policies with the technology management. These analysis results can be benchmarked as the cases of best practices for domestic steel mills, especially mid & small sized companies, that develop business and market strategies for the sustainable growth and profitability.

Anticipated Benefits of electronic Commerce and Competitive Strategies (전자상거래를 통한 국내 인터넷 쇼핑몰 업체들의 기대 이득과 경쟁전략)

  • 장시영;이정섭
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.31-47
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    • 2000
  • The widespread diffusion of Internet has enables companies to conduct business in quite a different way. marketing on the Internet becomes more important as firms adopt electronic commerce as a means to implement competitive strategies. One hundred and four BC shopping mall companies responded to an e-mail and web server survey about the anticipated benefits of electronic commerce and related strategies. The survey also asked about improvements in value chain activities and impediments to the implementation of electronic commerce in Korea. The results indicated that Korean shopping mall companies followed differentiation strategy significantly more than the other two strategies. In addition, six benefits factors were drawn from this study - information, productivity, cost savings, customers, management information, and applications. Productivity factor was related to cost leadership strategy, and customers factor was related with cost leadership, differentiation and focus strategies. Several benefits factors were also correlated with value chain activity improvements. The results of this study were compared with those of research conducted in the United States.

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Study on the Policy Strategies for Establishment of Environment-Friendly Railroad System (환경친화적 철도시스템 구축을 위한 정책 방안에 대한 소론)

  • Jeong, U-Seong;Jo, Yeong-Min;Hwang, Sin-Hui;Kim, Hui-Man
    • Proceedings of the KSR Conference
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    • 2006.11b
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    • pp.1172-1177
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    • 2006
  • Effective management strategies of railroad environment should be prepared by the systematic management with the environment core technologies from the initial stage of the railroad environment to provide energy-efficient, safe, sound, and environment-friendly railroad service. In addition, the need for the development of railroad environment policy, like the improvement strategies and development strategies of railroad environment, is strongly required to actively prepare for the strengthening of environment regulations and supervision on the railroad environment problems. In this research, we studied the correlations between railroad environment policies and management strategies, and defined the component of environment policies. Moreover, we tried to present the direction of environment policies and mid-/long-term development plans that suit for the characteristics of Korean railroad through investigating the environmental policies of advanced countries.

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A Study on the Managerial Satisfaction of Housewives' by the Time Planning and Time Management Strategies (주부의 시간계획 및 관리전략에 따른 관리만족도에 관한연구)

  • 홍성희
    • Journal of the Korean Home Economics Association
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    • v.32 no.1
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    • pp.47-58
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    • 1994
  • The purpose of this study were to investigate the independant influence of variable related to the managerial satisfaction and casual relation between variables. For this purposes the data were collected through the questionnaire whose respondent were 448 housewives. The major results of this study were as follows; 1. The variables influenced independently to the managerial satisfaction were wife's age income perceived time pressure time planning time management strategies. 2. Among all varialbles affecting the managerial satisfaction income time planning and time management strategies had direct effect. And household size employment status and educational level had indirect effect.

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Strategies for Robust Design with Multiple Responses

  • Hwang Inkeuk;Chung Lakchae
    • Journal of Korean Society for Quality Management
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    • v.25 no.2
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    • pp.28-46
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    • 1997
  • This paper considers robust design strategies for off-line quality control, with the use of experimental design and response surface methodology, in situations where all products have multiple quality characteristics. These strategies can be developed using the desirability concept of desirability functions to determine the settings of the design factors, not only to get the average performances on target but also to minimize variability around the target values.

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Comparisions of the congestion management methods by the equilibrium strategies in game theory (게임이론의 균형점 해석에 의한 혼잡처리 방식의 비교)

  • Choi, Seok-Keun;Cho, Cheol-Hee;Lee, Kwang-Ho
    • Proceedings of the KIEE Conference
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    • 2003.07a
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    • pp.670-672
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    • 2003
  • The market participants make plans of bidding and transaction strategies to maximize their own profits in competitive electricity market. Also, It is concerned with transmission congestion in power market. Two methods are generally used for congestion management;nodal pricing and uplift. The participants will have different strategies for their profits in the two methods. This paper analyzes their equilibrium strategies by using the supply function model and congestion methods.

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Impact on Internalization of Management Strategy in Public Organization (경영전략 내재화가 공공기관의 발전에 미치는 영향)

  • Lee, Hyang-Soo;Lee, Seong-Hoon
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.1-10
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    • 2016
  • New systems and management strategies have been successfully settled in order to be linked to enhancing organizational performance internalization process. The most successful methods for internalization are training and communication strategies. However, the organization must be supported by trust and cooperation cultures for successful education and communication. In this study, we measured the degree of internalization of organized vision, and core values. And then, a successful convergence business strategy internalization plan was presented. Strengthening training plan, communication strategies and management strategies must be internalized in parallel with seeking a change of organizational culture. First, iterative learning is very effective in order to strengthen education and management strategies through talking frequently. Second, chief executive officer should pay attention to communication with employees for the internalization. Finally, in order to change the organizational culture, organizational leaders will establish strategic plan to build open and collaborative culture among colleagues and quantitative and qualitative expansion of the human network.

A Study on the Allocation of Housewive's Time for Housework and Leisure (주부의 가사노동 및 여가시간 배분에 관한 체계론적 분석)

  • 홍성희
    • Journal of Families and Better Life
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    • v.11 no.2
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    • pp.55-68
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    • 1993
  • The purpose of this study were to investigate the allocation of time for housework and leisure and the causal relations between management satisfaction and all variables affecting it. for this purposes the data were collected through the questionnaire whose respondnet were 448 housewives. The major results of this study were as follows; 1`) The housework time was affected by the number of family member the age of wife and income. And leisure time was affected by the work status and age of wife educational level and income. The satisfaction level of management were affected by the wife's work status and educational level and income. 2) The relation between housework time and time management strategies was negative And the relations between satisfaction level of management and time planning time management strategies were positive. 3) Among all variables affcting the satisfaction level of management the educational level income time planning time management strategies and leisure time had direct effect And the work status had indirect effect.

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A Study on the Environmental Sustainable Management (ESM) in Organic Products Retailing Markets (유기농식품 소매유통시장의 환경지속성경영 연구)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.18 no.1
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    • pp.21-40
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    • 2010
  • This work is described as an fresh effort to study environmental sustainable management in organic products retailing markets. Sustainable management means creating value for business, nature and society. The main point of this thesis is about the concept, the content and the target of environmental sustainable management, and the technical method and basis to achieve it. Also this thesis shows the strategy of sustainable management as well as the realization of sustainable development by carrying out organic agricultural production. The main content of sustainable management is that: - Rationalize the utilization of resource and energy. - Maximize economic benefit. - Minimize harm to humans and the environment. Examines business strategies that have successfully targeted markets, such as advertising, labeling, gaining consumer trust, partnerships, and diversifying operations. These included management skills, and marketing organic and other sustainably grown products to determine strategies for developing new markets for these products. Suggests that consumers are becoming more aware of the importance of environmentally sound methods for growing food, the health benefits of wholesome food, and are willing to pay more for these products.

Application of Fuzzy Theory and Analytic Hierarchy Process to Evaluate Marketing Strategies

  • Yu, C.S.;Tzeng, G.H.;Li, H. L.
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 1998.06a
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    • pp.352-357
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    • 1998
  • Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

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