• 제목/요약/키워드: Management Stages

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모바일 식품구매 서비스 고객여정의 경험만족도에 관한 실증연구 (The Empirical Research on the User Satisfaction of Mobile Grocery Shopping Customer Journey)

  • 이한진;권소연;민대환
    • Journal of Information Technology Applications and Management
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    • 제28권4호
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    • pp.59-78
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    • 2021
  • Mobile Grocery Shopping (MGS) has become the New Normal as the COVID-19 pandemic has changed the way consumers shop. Drawing on the framework of Customer Journey Map (CJM), this study explores consumers' MGS by identifying specific stages of Customer Journey and comparing consumers' satisfaction between PC-based online and mobile shopping experiences at each stage throughout the journey. This study collected 562 responses from subjects who have mobile and PC-based grocery shopping experiences at the major domestic e-Commerce platforms. Independent t-test analysis showed that differences in satisfaction between mobile and online shopping experiences exist in 5 main stages and 16 sub-stages of CJM. The results of service and technological innovation mentioned in the actual industry report were seen as empirical results leading to continued use of MGS as well as customer satisfaction. The findings of this study contribute to the research stream on Customer Journey by adopting the structure of CJM and analyzing specific stages of the journey in the context of MGS. Managerial implications for mobile-based business practitioners are also discussed.

위암검진행태 단계의 관련요인 : PAPM을 적용하여 (Using the PAPM to Examine Factors Associated with Stages of Adoption for Stomach Cancer Screening)

  • 계수연;최귀선;성나영;곽민선;박수호;방진영;박소미;함명일;박은철
    • 보건교육건강증진학회지
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    • 제23권4호
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    • pp.29-45
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    • 2006
  • Objectives: The aim of this study was to determine the distribution of stages of adoption in stomach cancer screening and elucidate differences among stages. Methods: A randomly selected sample of 712 Korean males and females aged 40 years or over were interviewed. Stomach cancer screening intention and behavior, sociodemographic characteristics, beliefs, self-efficacy and reinforcing characteristics were assessed. Results: The majority of participants were not on-schedule screening(unaware 3.2%, unengaged 20.8%, deciding about acting 24.0%, decided not to act 9.6%, decided to act 14.5%, acting 9.7%, maintenance 18.3%). Perceived susceptibility, perceived barriers, self-efficacy, other cancer screening experiences were significantly associated with higher compared to lower Precaution Adoption Process Model(PAPM) stages. Conclusions: This study appears to be applicable of the Precaution Adoption Process Model to understanding stomach cancer screening behavior. Our results suggest that it is needed to develop the tailored message for adherence of stomach cancer screening.

취약지역 빈곤아동의 인구사회학적 특성별 건강행동 변화단계의 분포 (The Stages of Change Distribution for Health Behaviors among Low Income Children in Underserved Area)

  • 김혜경;현성민;권은주;김희철
    • 보건교육건강증진학회지
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    • 제25권3호
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    • pp.59-75
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    • 2008
  • Objectives: The purpose of this study was to identify the stages of change distributions for nine major health behaviors among poor children in underserved area, and to provide basic information for developing specific objectives and strategies for health education program. Methods: The health behavior data were obtained with a self-administered questionnaire and analysed for 3,081 poor children in 106 local children's centers nationwide. Stages of change classification were based on self-reported responses to five statements. The health behaviors included were balanced diet, safety behavior (helmet and protective device use while riding), regular exercise, smoking, alcohol use, drug use, sleep pattern, weight management and stress management. Results: Poor children were more likely in precontemplation and less frequently in action and maintenance stages for a safety behavior. 33.1% of respondents were precontemplators, 29.9% contemplators, and 6.5% in preparation stage. Only 4.3% and 9.6% were in action and maintenance stages, respectively. Gender differences were apparent. Boys were more likely to be precontemplators for nine health behaviors. Children from the lowest socioeconomic status and disrupted family were more likely to be in precontemplation for weight management and exercise behaviors. Children living with both parents were more likely to be in the action and maintenance stages for nine health behaviors. Stages of change for balanced diet and smoking were significantly related with those for other eight health behaviors. And the stage of exercise adoption was found to be significantly related with those for other seven health behaviors. Conclusion: Safety education must receive high priority in health education program for low income children. Balanced diet smoking cessation and regular exercise could be a possible gateway behavior toward healthier lifestyle practices.

정보기술의 발전단계에 관한 연구 (A study on the evolution stages of information technology)

  • 오재인
    • 경영과학
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    • 제13권2호
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    • pp.193-203
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    • 1996
  • There is no generally accepted definition of information technology (IT) although this is an important issue in the management information systems (MIS) area. In an effort to address this issue, the evolution of IT is reviewed from a historical perspective. A historical review on IT suggests that its evolution be broken down into three stages in a systematic way. Further, the identification of mainstream research interests at each stage makes a contribution in part to defining IT. Two approaches to defining IT are identified, and limitations of each approach are discussed. Finally, a better way to address these limitations is suggested.

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E-business Strategies for Management stages on the Website

  • Cho, Sok-Hwan
    • 정보학연구
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    • 제9권1호
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    • pp.41-53
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    • 2006
  • E-business managers must make a profit on the goods and services they sell. But e-business retailers are still searching for strategies that work. To test current practices, we became 'phantom shoppers' and bought a randomly chosen set of CDs from a variety of E-business manager. Our findings suggest that order management and logistics skills are pivotal for selling profitably on the Website. In this article, we show how e-business managers can deploy resources creatively to attract the right shoppers, convert these shoppers into buyers, and improve the chances of repeat purchase while maintaining profit margins.

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TQM 발전단계에 따른 추구전략 (The Intended Strategy of TQM by Developing Stages)

  • 정규석
    • 품질경영학회지
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    • 제26권4호
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    • pp.1-28
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    • 1998
  • TQM is a kind of generic strategy. Especially it is a competitive strategy which is concerned with the determination of competitive advantages. Strategic a, pp.oach is very important for the successful implementation of TQM. Unfitness between the company's strategy and the TQM program has been a major barrier preventing the effective implementation. In spite of its importance, little is known for TQM's strategic characteristics. TQM's strategic characteristics are different by its evolution stages. Therefore the generic strategic types that TQM seeks can be changed while TQM programs are progressing over its stages. This paper identifies the intended strategic type of TQM by its stages, which will greatly help to prepare the good implementation program of TQM.

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Companies Life Cycle Stages and Capital Structure in Emerging Markets: Evidence from Iran

  • Salehi, Mahdi;Rostami, Vahab;Salmanian, Lida
    • 유통과학연구
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    • 제11권2호
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    • pp.5-10
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    • 2013
  • Purpose - The current research examines the effect of life cycle stages on capital structure of listed companies in Tehran Stock Exchange. Research design, data, methodology - By aid of 685 year-company data, which collected from financial statements of companies during 2006-2012, first, the companies, are classified into three groups including companies in growth, maturity and decline stages. After removing the companies, which were not in accordance with life cycle model, 86 companies were selected to test two main hypotheses of the research. Results - The results show that the capital structure of the sample companies is different in various life cycle stages. More investigation by LSD test also revealed that the total debt to total assets ratio means of the companies in growth stages were significantly different from those companies in maturity stages and those in growth stages had high level of debt to assets ratio. Conclusions - The result showed the average amount of the working capital for companies in three stages are significantly different and due to high level of operation of the companies in maturity and decline stages, these companies held high amount of working capital than those in the growth stages.

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암환자의 질병단계와 진료단계의 상황변화에 따른 서비스요인에 관한 연구 (Analysis of Service Factors in Relation to Disease and Treatment Stages of Cancer Patients)

  • 윤인희;김승범
    • 한국병원경영학회지
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    • 제17권4호
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    • pp.133-166
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    • 2012
  • Hospitals tend to provide uniformed service to patients despite their various demands stemming from the severity of disease stages or the uncertainties in information of treatment stages. To identify service factors and provide effective contextually aware service models that patients demand depending on their evolving circumstances, the study conducted a survey on service quality based on importance and satisfaction of cancer patients. The study surveyed 286 patients and caregivers on importance and satisfaction through a questionnaire comprising of 17 questions at the outpatient clinic of cancer centers of university hospitals in 5 cities. Based on the risks of the disease and uncertainties in information of treatment stages, the cancer patients were grouped into diagnosis stage; low-risk treatment stage; high-risk treatment stage; stabilization stage. Depending on the patient's situation, the importance and satisfaction of service factors were ranked. These factors were categorized into 4 groups from a managerial perspective into 'keep it up area', 'focus here area', 'low priority area', 'overdone area'. This study provides an effective medical service model that can accommodate patients based on management areas of cancer patients.

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빅데이터 분류 기법에 따른 벤처 기업의 성장 단계별 차이 분석 (The Difference Analysis between Maturity Stages of Venture Firms by Classification Techniques of Big Data)

  • 정병호
    • 디지털산업정보학회논문지
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    • 제15권4호
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    • pp.197-212
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    • 2019
  • The purpose of this study is to identify the maturity stages of venture firms through classification analysis, which is widely used as a big data technique. Venture companies should develop a competitive advantage in the market. And the maturity stage of a company can be classified into five stages. I will analyze a difference in the growth stage of venture firms between the survey response and the statistical classification methods. The firm growth level distinguished five stages and was divided into the period of start-up and declines. A classification method of big data uses popularly k-mean cluster analysis, hierarchical cluster analysis, artificial neural network, and decision tree analysis. I used variables that asset increase, capital increase, sales increase, operating profit increase, R&D investment increase, operation period and retirement number. The research results, each big data analysis technique showed a large difference of samples sized in the group. In particular, the decision tree and neural networks' methods were classified as three groups rather than five groups. The groups size of all classification analysis was all different by the big data analysis methods. Furthermore, according to the variables' selection and the sample size may be dissimilar results. Also, each classed group showed a number of competitive differences. The research implication is that an analysts need to interpret statistics through management theory in order to interpret classification of big data results correctly. In addition, the choice of classification analysis should be determined by considering not only management theory but also practical experience. Finally, the growth of venture firms needs to be examined by time-series analysis and closely monitored by individual firms. And, future research will need to include significant variables of the company's maturity stages.

민간 건축 CM사업 시공이전단계의 CM서비스 활용도 분석에 관한 연구 (Level of Use of Construction Management Services in Private Building Projects during Pre-construction Stages)

  • 조홍근;김한수
    • 한국건설관리학회논문집
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    • 제11권5호
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    • pp.15-23
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    • 2010
  • 민간 건축사업은 국내 CM시장에서 중요한 비중을 차지하고 있으며, 시공이전단계 CM서비스는 성공적인 건설사업의 수행을 위해 매우 중요한 사안으로 인식되고 있다. 본 연구의 목적은 민간 건축 CM사업의 사례 분석을 통해 시공 이전단계 CM서비스 활용도를 분석하고 주요 특징을 도출하는데 있다. 시공이전단계를 설계이전단계, 설계단계, 입찰 계약단계로 구분하여 총 91개 CM서비스 항목에 대한 활용도를 분석한 결과를 토대로 주요 특징을 도출하였으며 공정관리와 사업비관리 서비스에 대한 수요나 활용도가 민간 건축 CM사업의 시공이전단계에서 높은 것으로 나타났다. 민간 건축사업 시공이전단계 특정한 민간 건축 CM사업의 시공이전단계 CM서비스 활용도를 이해하는 것은 발주자의 수요(needs)를 이해함과 동시에 CM기업이 어떠한 핵심적인 서비스를 강화해야하는 지에 대한 전략을 수립하는데 있어서 매우 중요한 과제이다.