• 제목/요약/키워드: Malls

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Price Discount and Membership Features on Trust in Luxury Online Shopping Malls

  • CHO, Yunseo;BANG, Jounghae;LEE, Jumin
    • 유통과학연구
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    • 제18권11호
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    • pp.31-39
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    • 2020
  • Purpose: This study attempts to explain why online luxury shopping malls have implemented a difficult registration process and membership fees. These features weaken online shopping convenience, one of the major reasons why people shop online instead of offline. Therefore, this study scrutinizes the effects of membership features on trust, focusing on the moderating effects of registration difficulty and membership fees. Research design, data and methodology: A survey method with a total of 296 survey data was used. A 2 × 2 × 2 factorial design was employed. The three independent variables are price discount rate (20% vs. 70%), registration difficulty (low vs. high), and membership fees (yes vs. no). Results: The results reveal that a price discount rate has a negative effect on trust, whereas membership fees and registration difficulty moderate its negative effect on trust. Conclusions: A high price discount rate lowers trust for online luxury shopping malls. Meanwhile, registration difficulty and membership fees can be used to prevent consumers from losing trust caused by the high price discount rate. Therefore, registration difficulty and membership fees are signals implying that not everyone can use these private online shopping malls, which provide low prices for luxury items.

인터넷 쇼핑몰 유형별 패션 소비자의 서비스 회복 공정성 지각, 구매 만족도, 긍정적 구전의도 및 재구매의도에 관한 연구 (A Study on the Service Recovery Justice Perception, Purchase Satisfaction, Positive Word-of-Mouth Intention, and Repurchase Intention of Fashion Consumers according to the Types of Internet Shopping Malls)

  • 이은진
    • 한국의류학회지
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    • 제35권7호
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    • pp.787-800
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    • 2011
  • This study investigated service recovery justice perception, purchase satisfaction, positive word-of- mouth (WOM) intention, and repurchase intention of fashion consumers according to the types of internet shopping malls. A survey was conducted from December 20 in 2010 to January 28 in 2011, and 324 respondents who had complaint with internet shopping malls were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis. The results of this study were as follows. First, in case of integrated internet shopping malls, the procedure justice influenced the purchase satisfaction and the interaction justice influenced the positive WOM intention. In addition, the distribution justice influenced the repurchase intention of fashion consumers. In the case of an open market, the interaction justice influenced the purchase satisfaction and the distribution justice influenced the positive WOM intention. In case of specialized internet shopping malls, the distribution justice influenced the purchase satisfaction and the interaction justice influenced the repurchase intention. Second, there was a difference in the procedure justice, positive WOM intention, and repurchase intention according to gender.

일본인 천연염색전문 쇼핑몰 현황 및 상품 분석 (Analysis of the Conditions and Products of Natural Dyeing Shopping Malls in Japan)

  • 이미숙
    • 한국의류학회지
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    • 제35권3호
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    • pp.254-266
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    • 2011
  • This study analyzes the state and products of shopping malls that sell naturally dyed products in Japan. In this study, 37 natural dyeing shopping malls were selected. The results of this study are as follows. There are many natural dying internet shopping malls located in the areas of Tokyo, Kyoto, and Okayama. The most frequent dyes were indigo, followed by akane, persimmon, mud, vegetation, and tea. The highest ordered product categories were accessories, followed by adult clothes, and interior decoration products. The most frequent products were adult hats, followed by towels (handkerchiefs), scarves, T-shirts, and bags. For the price of products, 3,000-4,000${\yen}$ was the highest for T-shirts, with 2,000-3,000${\yen}$ and 4,000-S,000${\yen}$ for newborn baby and child clothing, 5,000-10,000${\yen}$ for hats and bags, 3,000-4,000${\yen}$ for scarves, and 1,000-2,000${\yen}$ for towels (handkerchief). Concerning product information, most of the shopping malls offer the product size and the product explanations, but over half of them did not show the properties or directions for handling the product.

An Exploratory Study on the Shopper Experience of Shopping Malls Using Photo Elicitation Interviews

  • Lee, Jongbae;Kim, Soyoung;Lee, MiYoung
    • 패션비즈니스
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    • 제21권6호
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    • pp.122-138
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    • 2017
  • Shopping malls in Korea have grown in size and number, and their one-stop convenience has expanded to include various retail stores, service outlets, and entertainment providers. This study closely examines the shoppers' experience in a shopping mall. Using the photo elicitation interview (PEI) method, this study aims to provide deeper understanding of the subjective perceptions and context of shopping mall users. Ten shopping mall users participated in this study. They visited a shopping mall and took photos from their points of view about the shopping experience, and later participated in a personal interview. Convenience, excitement, relaxation, and socialization are the major themes of a pleasant shopping mall experience. Crowdedness and ineffective store design are the major themes of an unpleasant shopping mall experience. Core contents of each pleasant and unpleasant theme are presented. Given the current retail environment where shopping malls are continuously expanding, understanding the behavior and perception of consumers related to shopping malls is important in designing and providing a compelling experience in shopping malls.

플러스 사이즈 여성을 위한 온라인쇼핑몰의 의류치수 사용실태 및 청바지 사이즈스펙에 대한 비교 연구 (A Comparative Study on the Apparel Sizing System and Size-Specifications of Jeans - Focusing on Online Shopping Malls for Plus Size Women -)

  • 정화연;류경옥
    • 한국의상디자인학회지
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    • 제25권3호
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    • pp.17-29
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    • 2023
  • This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

온라인 쇼핑몰의 활성화 요인에 관한 연구 : 정보 시스템 관점에서

  • 박민재;김영걸
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1998년도 추계학술대회 논문집
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    • pp.52-55
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    • 1998
  • New electronic commercial paradign is now diffusing based on the rapid growth of computer network infrastructure and, therefore, online shopping malls are aggressively expanding all over the world. In this paper, we identify facilitating factors that affect active utilization of online shopping mall considering customers' needs and convenience such as service availability, information relevance to customers' needs. and system convinience. Empirical data analysis was performed for nine Korean online shopping malls. Results suggest that current shopping malls should concentrate on delivering relevant information to the customers needs and developing convenient shopping mall systems.

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의류 인터넷 쇼핑몰에서 대학생들이 지각한 서비스 품질요인에 관한 연구 (A Study on university students' perceived Service Quality Factors on the Internet Apparel shopping Malls)

  • 박종순;이종만
    • 디지털산업정보학회논문지
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    • 제5권2호
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    • pp.185-197
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    • 2009
  • The Purpose of this study was to investigate of university students' perceived Service Qualities on the internet fashion and apparel shopping malls. This survey was carried out with real customers. Data were obtained from 197 internet fashion shopping mall consumer(university students) who have bought fashion products. Questionnaires related to service quality, perceived service value and loyalty. This study was investigated with focused on customer of university students itself. To find relationships among variables, exploratory factor analysis and multiple regression was carried out with collected data. The resulted were as follows: 1. The service quality dimension of fashion internet shopping malls were external quality of web, reliability quality and emotional quality. 2. The all of service quality dimensions of internet fashion and apparel shopping malls had an effect on university students perceived value and loyalty.

온라인 쇼핑몰에서 보상의 의미와 감동 효과 -손편지와 사은품- (Meaning and Delightful Effect of Rewards in Online Shopping Malls -A Hand-written Letter and a Free Gift-)

  • 박경애
    • 한국의류학회지
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    • 제40권5호
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    • pp.867-878
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    • 2016
  • This study examined the effects on customer delight, satisfaction, and repurchase intention for two reward types by online shopping malls, a hand-written letter and a free gift. Two scenarios to manipulate the rewards provided by online shopping malls were developed. Study 1 revealed that the effects of a hand-written letter on delight and satisfaction were higher than those of a free gift; in addition, delight was more important than satisfaction for repurchase intention. Study 2 examined product quality that is the core function of online purchases by developing 4 scenarios that considered product quality and rewards. The result showed that high product quality caused delight and satisfaction while rewards did not. When product quality was considered, satisfaction influenced repurchase intention more than delight. The study implies that the core function of product quality is more important than rewards for customer delight, satisfaction, and repurchase in online shopping malls.

The influences of the characteristics of internet shopping malls and the traits and purchase intent of users involved in E-commerce

  • Shim, Gyu-Yeol;Kim, Yong-Man
    • 유통과학연구
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    • 제10권8호
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    • pp.35-43
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    • 2012
  • This study is designed to collaboratively investigate the influences of the characteristics of Internet shopping malls and the shopping traits of their users involved in e-commerce on shopping intention. With this in mind, the researchers take a look at the influences of such features of shopping malls on the web as the quality of the system, customer-support service, shopping-mall perception and security, the users' propensity to pursue pleasure and pragmatic interest on shopping intention. The study shows that all the variables suggested here have an influence on the purchase intent of Internet shopping-mall users. That is, this study cannot analyze how the purchase intent of the customers with regard to the features of Internet shopping malls has changed. Therefore it is necessary to conduct procedural researches taking longitudinal studies into consideration.

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인터넷쇼핑몰 이용에 영향을 미치는 요인에 관한 연구 (Determinants of using internet shopping malls)

  • 신기영;추교완;박동진
    • 한국정보시스템학회지:정보시스템연구
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    • 제10권1호
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    • pp.279-301
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    • 2001
  • This study was examined empirically the relationship between exogenous and endogenous variables to use internet shopping malls. Exogenous variables in our model are retrieval simpleness, quality of order treatment, web reputation, update and system quality and endogenous variables are perceived usefulness, perceived ease of use and intention of using internet shopping malls. The results of the path analysis are shown as follows. All exogenous variables have a direct effect on perceived ease of use while both retrieval simpleness and update has a direct effect on perceived usefulness. The perceived ease of use has a direct effect on the intention of using internet shopping malls and has a indirect effect on the intention through perceived usefulness. Especially, web reputation among the exogenous variables has the strongest impact on the perceived ease of use and retrieval has the strongest impact on the perceived usefulness.

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