• 만화애니메이션 연구
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• 통권19호
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• pp.37-50
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• 2010

본 연구의 목적은 그람시(Antonio Gramsci)가 언급한 대로 지배적 이념이 한 사회에 종속된 이들의 삶에 습관처럼 자리 잡고 있다는 헤게모니(hegemony) 개념을 통해서 디즈니 애니메이션에 나타난 남성성의 유형을 찾는데 있다. 그리고 코넬(R. W. Connell)은 그람시의 개념을 남성성과 연결시켜 헤게모니적 남성성(hegemonic masculinity)으로 발전시켰다. 헤게모니적 남성성은 한 국가나 사회에서 다른 남성과 여성을 종속하고 지배하려는 경향을 의미하는 것으로, 본 연구에서는 디즈니 애니메이션에 재현된 다양한 남성성을 구분하고, 특히 헤게모니적 남성성에 대한 이론적 접근을 다루고 있다. 한편 코넬의 네 가지 남성성의 분류는 남성 그룹이라는 범주에서 지배 그룹과 피지배 그룹으로 분리되어 있으며, 보다 세부적으로 헤게모니적 남성성, 종속적 남성성, 공모적 남성성, 그리고 주변화된 남성성으로 구분할 수 있다. 이러한 이론적 틀을 가지고 <미녀와 야수 Beauty and the Beast>(1991)에 나타난 지배적 남성성과 피지배적 남성성의 관계를 살펴본 결과, 개스턴(Gaston)과 야수는 헤게모니적 남성성을 소유하고 있으며, 그들 주변에 있는 남성들은 모두 공모적 남성성을 지니고 있다. 한편, 모리스(Maurice)는 지배 집단으로부터 거세된 종속적 남성성에 들어가게 되며, 야수는 헤게모니적 남성성과 주변화된 남성성 모두를 지닌 양가적 인물로 그려지고 있다. 이처럼 디즈니 속에 나타난 남성성은 헤게모니적 남성성을 기반으로 소프트바디에 의한 하드바디의 번복을 더디게 만들고 오히려 하드바디의 체제를 더욱 공고히 구축하고 있다.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.34-47
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• 2004

The objective of this study is to investigate the perception of males about make-up and the make-up process, analyze principal factors affecting their decision when purchasing cosmetics and, ultimately, to provide basic data for further survey and research into features of cosmetics and their satisfaction. The subjects of the study a.e male adults living in Jeonju, Iksan and Gunsan cities of Jeonbuk province. Surveyors made direct interviews with the subjects from October 21 to 30, 2003 and collected 174 questionnaires from them, which were subsequently put to the final analysis. The demographic characters of the surveyed showed that 60.9% of them were in the age ranging 30 to 39, 75.3% married, 69.5% undergraduates or graduates, 39.1% self-employed, 25.9% earning more than 3.01 million Won monthly and 43.7% spending less than 10,000 Won a month for cosmetics. Their make-up and purchasing pattern of cosmetics featured that 54.0% of the surveyed use cosmetics for skin care, 54.0% for cleanness and health, 84.5% for foundation(lotion or skin lotion) only, and 60.9% once a day. Out of the surveyed males, 79.3% haven't experienced any adverse side effects after make-up. Of those who experienced, 80.5% named disagreement of cosmetics with skin for the reason. As for kind or symptom of the side effects, 38.8% set forth itching. Among those who had aftermath or intoxication from make-up, 52.8% said they could recover naturally. According to the survey, 57.5% felt somewhat awkward after make-up, but not quite bad though. Thirty-seven point nine percent of the males surveyed replied they cared little about the purpose of male-oriented cosmetics. Quality was raised by 31.0% as the foremost issue to improve. Television turned out to be the main source for 56.9% of the surveyed to get information about cosmetics. For 56.35%, general discount shops are preferred to buy cosmetics and 24.7% of them take ones recommended by salespeople. When buying cosmetics, 47.1% considered color and fragrance most seriously.

• 한국패션뷰티학회지
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• 제6권2호
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• pp.87-90
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• 2008

Background: It has been debated that serum lipid levels of patients with xanthelasma are higher than those of normal persons. In Korean literature, there are two reports of this. Objective: Our purpose was to review the findings in patients with xanthelasma and compare the patients to normal persons in respect of serum lipid levels. Methods: Fifty-one patients with xanthelasma were reviewed. Results: Mean age was 51 years in man and 51 years in woman. The ratio of male to female patients was 1:2.7. Significant difference of serum HDL-cholesterol level was found between patients with normal lipid level and normolipidemic control subjects. Conclusion: Xanthelasma palpebrarum occurs frequently in middle-aged women and HDL-cholesterol level of patients with xanthelasma was lower than normolipidemic control subjects.

• 웰빙융합연구
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• 제6권1호
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• pp.33-36
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• 2023

Purpose: This study analyzed the perfume buying behavior of 561 men in their 20s and 30s. Research design, data and methodology: The demographic characteristics of the study subjects were analyzed frequently, the use of perfumes and chi-square tests were performed to identify differences in purchasing behavior, and the Likert 5-point scale was used to measure the importance of the reasons for choosing perfumes. Results: The most commonly used perfume product was Eau de Toilette, which had statistically significant differences with age and education (p<.05). Perfumes were most commonly purchased at health and beauty stores, with statistically significant differences by age, marital status, and education (p<.05). Conclusions: The study subjects have a high purchasing power for perfume products and are proficient in using smart devices, so they have a high level of information through beauty platforms, so they need to promote online products by introducing live commerce, etc.

• 한국융합학회논문지
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• 제12권10호
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• pp.287-294
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• 2021

본 연구는 온라인과 오프라인을 넘나드는 미용산업의 옴니채널이 소비자 행동에 미치는 영향을 알아보기 위한 미용 마케팅 비즈니스 융합연구이다. 대상은 서울거주 20-30대 남녀의 자기응답식 설문지 299부로 SPSS21.0프로그램을 활용하여 빈도분석, 탐색적 요인분석과 상관관계분석 및 다중회귀분석을 사용하였다. 연구결과 옴니채널은 소비자행동과 상관관계를 보이며 옴니채널의 하위요인은 노출성, 혜택성, 후기성, 예약성, 편의성으로 나눌수 있었다. 노출도를 제외한 옴니채널의 모든 하위요인은 소비자 행동 중 고객만족에 정(+)의 영향을 미치며 모든 옴니채널의 하위요인은 소비자행동 중 재이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 고객만족은 재이용의도에 정(+)의 영향을 미치는 것으로 나타나 미용산업 옴니채널의 적극적인 활용이 미용산업활성화에 긍정적 영향을 줄 수 있을것으로 예상되는 바 마케팅전략에 대한 연구와 미용산업맞춤 플랫폼에 대한 연구가 필요함을 시사한다.

• 한국의류산업학회지
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• 제24권6호
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• pp.789-800
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• 2022

This study investigates the effect of recovery elasticity of beauty college students on university life adaptation during COVID-19. Further, the mediating effect of grit in relation to recovery elasticity and university life adaptation is analyzed. Survey data of 223 students (female: 192; male: 31) were collected for multiple and intermediate regression analyses using SPSS 24.0. The results reveal a static correlation between the lower factors of resilience, glittery, and adaptation to college life and that the resilience of junior college students in the beauty department had a static effect on grit and their adaptation to college life. Passion, a subordinate factor of grit, is mediated by the effect of grit on the relationship between resilience and adaptation to university life. However, perseverance, another subordinate factor of grit, did not have any such mediating effect. These results confirm the importance of grit, particularly passion, for resilience and adaptation to college life. It was confirmed that resilience was due to college life adaptation of beauty department students, and it was confirmed that passion, a sub-factor of grit, also had a mediating effect. Therefore, it is judged that resilience induces physical and mental adaptation, interpersonal adaptation, and academic adaptation necessary for college life, and works in many ways to improve the quality of life of beauty department junior college students. Instructors should consider developing educational programs for improving recovery elasticity and grit to help students better adapt to university life.

• International Journal of Costume and Fashion
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• 제4권
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• pp.63-80
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• 2004

Elegance in dress has been mentioned as an important term for explaining a beauty of dress and a fashion image through the times in the history of dress. Nevertheless, it has been spoken indeterminately without analyzing the accurate meaning. In addition, almost all the scattered discourses of it were very limited to womenswear. The purpose of this study is to provide a framework for a better understanding of the concept of elegance and its aesthetic characteristics expressed visually on dress from the holistic viewpoint, focusing on male elegance in dress. To obtain the purpose, the documentary study and the practical analysis were carried out. Elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding. It is expressed visually through not only the carefully contrived dress but also a sort of aura of dressed body with skillful ease. Its aesthetic values consist of luxury, nobility, refinement, femininity, harmony. Though male elegant styles had already existed throughout the history of dress, it was Mannerism in the 16th century which expressed ‘studied elegance’ for the first time. On the grounds of both the classification of periodic styles and the periodic values, they can be defined and categorized into Mannerism Elegance, Salon Elegance, Modern Elegance Since Dandyism, Aestheticism Elegance. In the late 20th century they can be recognised as Classic Dandyism Elegance, Soft Casual Elegance, Elaborate Heroic Elegance. Although male elegance in dress has been visualized in different ways depending on periodic values, it has essentially been a refined beauty of high class which was valued until recent years. Its common plastic features appear as soft shapes, subtle colors and delicate fabrics modulated with exquisiteness and well-adorned appearance, graceful behavior make elegant styles completed. All of elegant styles have m common with refinement, harmony as main aesthetic values.

• 한국의류학회지
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• 제30권4호
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• pp.567-581
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• 2006

The purpose of this research is to provide the basic data for the development of make-up color application system, based of Korean's skin tone and the preference in make-up color to enhance the effectiveness of the education of beauty in universities. The research was conducted by the previous studies, the analyses of sale's rate of hue-cosmetics, the analytic experiment of color of cosmetics by using Spectrum Color Analyzer and other experimental researches. This research, based on the results of three preliminary researches, shows the result of evaluation from perceivers which has been come out from the experiment of having one model in her twenties being changed with twenty-two different conditions of make-up. Here follows the result of the research. Firstly, there was difference on perceiving images in terms of the gender of perceivers and especially male-group tend to have clearly perceived the gap between elegance-greyish purple, orange-natural, red-classic on monochrome make-up and contrast make-up. Secondly, in terms of lip-colors, salmon pink and pink was regarded positively to both female and male subjects and to male subjects, greyish purple was thought to be better on darker skin-tone and to female subjects, better on lighter skin-tone. Thirdly, on image make-up, romantic gives intelligent image regardless of skin-tone and gender, especially gives more positive looks to male subjects. Natural and classic elements were perceived more positively on darker skin-tone and had bigger perceiving gap in female subjects. Fourthly, in preference rate, male subjects normally preferred the look with make-up than female subjects did and salmon pink and pink lip color was preferred on the darker skin-tone.

• 한국의상디자인학회지
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• 제15권2호
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• pp.91-107
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• 2013

Aesthetic values reflecting the phases of the time are well represented in the clothing styles in paintings. Especially, modern German romantic artists' ideologies on the essence of nature and life are reflected in the figures of paintings. This paper aims at finding out how the sublime beauty of German romantic clothing styles is represented in the paintings of Caspar David Friedrich. The research is summarized as follows. First, the German romanticism led the modern romanticism and was especially enthusiastic about the sublime beauty of arts. Second, the sublime means the exaltation of passionately soaring souls and has the mysterious transcendence that unpleasant feeling is elevated to pleasant feeling inside men who are so feeble compared with vast nature. Third, the male and female clothing styles in his paintings represent the religious, contemplative, paradoxical, transcendental, liberating sublime beauties of the German romanticism. Accordingly, a study on the sublime beauty of the German romantic clothing styles will renew the interpretation and aesthetic values of early modern clothing.

• 패션비즈니스
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• 제11권6호
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• pp.11-23
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• 2007

This study has investigated the stream of consciousness and the actual conditions of tattoo. A survey of 466 people has found that female prefer tattoo, and a group of age between 21 and 41 and professionals are more interested in it. Both past and present of attitude consciousness about tattoo understand it dynamic and severe. However, it is considered as a feminine these days, whereas it had been understood as a masculine image in the past, which means a decrease of symbolism by gender. Also, in comparison with the past, the current thoughts on tattoo are getting hopeful and affirmative that we could know the attitude about tattoo changes. A survey of 106 tattooists shows that most people get a temporary tattoo, and permanent, semi-permanent tattoo came next. The most preferred area were eyebrows, are, shoulder, forearm, back of hand and waist, and a main reason of getting tattoo were for beauty and ostentation. For the level of satisfaction, 70.7% of the people polled said they were satisfied with it, and male preferred a pattern of animal, geometric and plant while female preferred a pattern of plant, animal, and geometric in order. So far, by the lack of basic information and data, efficiency value of tattoo is in negative view. Thus, it would be required to enhance a level of understanding tattoo focusing on the positive side like a new life style, sense of value, sensation and emotion of contemporary people, and generalize it by providing various technical information and knowledge of beauty image effect accompanied with tattoo.