• Journal of Fashion Business
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• v.16 no.3
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• pp.45-62
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• 2012

This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was logical-mathematical talent among 8 talent types. There were statistically significant relationships between the talent types(specially, bodily-kinesthetic talent and interpersonal talent) and the purchasing criteria of beauty-service products on the correlation analysis. And the effects of 8 talent types on the purchasing frequency of 4 beauty-service products were significant on the regression analysis, specifically, the results showed that the most significant among 8 talent factors was the interpersonal talent, next, the bodily-kinesthetic was. Thus, the more purchasing frequency of beauty-services products, the higher interpersonal talent were, and the better affinity with others were. As a results, the interpersonal talent factor and bodily-kinesthetic talent factor among 8 talent factors were ultimately affecting the appearance management behaviour. The higher the score, it was concluded that the subject was more active in beauty-related behavior. Conclusively, the appearance is a form of personal asset for one's self-fulfillment, and strong and beautiful appearance is a medium to improve self-esteem and dominance. It is possessing a significant influence in personal satisfaction, self-identity, and social success.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.811-822
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• 2020

This study investigates the gender differences in determinants of customers' satisfaction when purchasing online beauty and cosmetics products in Vietnamese market. To do so, we construct a data set via online survey of 419 Vietnamese customers including both males and females, and examine such sample using t-tests and multiple regressions. Our regression model is constructed based on our five-construct model including online shopping experience, customer service, external incentives, security and privacy, and personal characteristics. The t-tests results reveal that the mean difference of customer satisfaction (negative coefficient) between the two groups of customers (females and males) is statistically significant. This suggests that the purchasing satisfaction of male customers is significantly higher than that of their female counterparts. Similarly, we also find that male customers are more satisfied with their online shopping experience, customer service and external incentives offered by the online sellers than female peers. Furthermore, regression results for full sample show that, on average, the online shopping experience, customer service and external incentives are significantly and positively related to customer satisfaction. Yet, such positive effect of customer service on customer satisfaction is more likely for males while females' satisfaction is more positively influenced by security and privacy.

• Journal of Environmental Science International
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• v.18 no.3
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• pp.345-353
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• 2009

The purpose of this study is to examine the health of beauty salon workers through the utilization of questionnaires concerning the extent of exposure to organic solvents found in the air of some beauty salons and any resultant symptoms in employees. The subjects were 36 employees from 10 beauty salons who agreed to participate in this study. The degree of exposure to organic solvents in the air of beauty salons was measured from September 1, 2008 to September 30, 2008. A survey of symptoms that occurred due to exposure to these solvents was also performed. The results were as follows: questionnaires were collected and analyzed from a total of 36 subjects. Of these, 28(77.8%) were female and 8(22.2%) were male. The mean age was 29.08. The mean working period was 7.13 years. Sixteen subjects attended programs at universities while 11 went to beauty schools for vocational education. When testing the concentration of organic solvents in the air of beauty salons, the highest value found was Isopropyl alcohol 511.85 ppb followed by butyl acetate, toluene, acetone, xylene, ethyl benzene, styrene, and chlorobenzene. A logistic regression analysis was performed as follows: the point of each factor was the dependent variable while sex, age, drinking, smoking, educational level, work experience, hairdresser's license, and organic solvents were the independent variables. Statistically significant difference (p<0.05) was shown in the hairdresser's license among Factor 1 and in Xylene among Factor 2; however, difference was not shown in the other variables.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.535-542
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• 2015

This study performs statistical analysis through a questionnaire in order to examine effects of shapes of beards on a formation of male image in male/female workers in their 30s-40s. The findings suggest that sensitive image response factor depending on the shapes of beards functions as an important one in the modifications of attraction, character and image. Although there is a difference between male and female, in the preference for beards' shapes effective in the change of image, no difference is found in sensitive responses of them according to quantities of beards. This study has an implication for quantifying sensitive responses to the formation effect of male image depending on the shapes of them. It provides a guideline for total image making to males who want to change their external image formation according to shape changes of beards in the future, and is simultaneously expected to be used as basic and applied materials in the beauty industry for males.

• Journal of the Korea Furniture Society
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• v.25 no.2
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• pp.129-138
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• 2014

Beauty of the proportion of the furniture of the Joseon Dynasty, have been studied by many researchers along with the ideological background. Furniture Joseon, can know that it has emphasized the beauty by placing the base with simplicity and to base the natural view. However, efforts are missing try to find a logical answer about what is configured by any principle view of nature we are talking about. Therefore, in the present study, we study the beauty of proportion to the center of the hall furniture Korea dynasty, and it was studied perspective of view of nature of the times. Around the neck of the Joseon Dynasty furniture, it is going to become an opportunity to say fundamentally the culture of their own ingenious with uniqueness by reviewing the discrimination of the cultural identity. That illuminates the housing culture through the characteristics of furniture and space, to pursue the unity is going to be able to find a lot of information from a wider point of view. In this paper we present a visual furniture material for efficient survey through use of research results, it is expected that it is used as related documents that can be usefully employed in the development process of the furniture design.

• Proceedings of the Costume Culture Conference
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• 2005.10a
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• pp.61-63
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• 2005

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.29-35
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• 2022

This study is to investigate the factors in which self-leadership and self-efficacy influence learning outcomes for beauty college students. The subjects of the study were 115 male and female college students in the first and second grades attending beauty colleges in the D region from November 22nd to December 1st, 2021, of which 100 copies were finally SPSS.WIN 24.0 program was used. First, it was verified that the self-leadership of beauty students had a direct effect on learning outcomes. Second, it was investigated that self-leadership and self-efficacy, which influence the learning outcomes of beauty students, had a very important effect. Third, it was found that the self-efficacy of beauty college students had a significant influence on learning outcomes.

• Journal of The Geomorphological Association of Korea
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• v.18 no.3
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• pp.93-105
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• 2011

'This study aims to make a choice of 'the new ten beauty spots in Daegu city' based on the analysis of survey of 390 persons selected randomly. The main results are as follows. First, there is no distinctive regional character in making a choice of 'the new ten beauty spots in Daegu city'. Second, 'Gong-Ryeong-jeok-Seol(公嶺積雪) and Buk-Byeok-Hyang-Rim(北壁香林)' among 'Daegusibyeong(大丘十詠)' written by geo-jeong Seo in the Chosun(朝鮮) dynasty are included into 'The new ten beauty spots in Daegu city'. Third, The most picturesque place is Mt. Palgong in Daegu city. Fourth, most people estimate a historical nature as the most important factor in making a choice of 'The new ten beauty spots in Daegu city', but it has not been found such tendency in the selected places as 'The new ten beauty spots in Daegu city'. Fifth, both male and female have chosen Mt. Biseul, Duryu tower, Mt. Palgong and Daegu stadium as 'The new ten beauty spots in Daegu city'. Sixth, natives of Daegu as well as non-natives of Daegu tend to highly prefer Duryu tower, Mt. Biseul and Mt. Palgong.

• Cartoon and Animation Studies
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• s.19
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• pp.37-50
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• 2010

The purpose of this paper is to explore the hegemonic masculinity in Disney animated feature films in terms of Antonio Gramsci's hegemony and R. W. Connell's hegemonic masculinity. According to Gramsci, hegemony refers to the predominance of a dominant group over other groups. By the same token, Connell uses the term hegemony as the configuration of gender practice which embodies the domination of men and the subordination of women. He describes four masculinities to explore male hierarchy in male groups: hegemonic masculinity, subordinated masculinity, complicit masculinity, and marginalized masculinity. Through Connell's terms, this study investigates masculinities in Disney films, especially Beauty and the Beast (1991) in relation to hegemonic masculinity. As a result, Disney describes repeatedly hegemonic masculinity as hard body defined by Susan Jeffords and supports tacitly the domination of a specific male group.