• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.48 no.2
• /
• pp.147-155
• /
• 2022

From March to August 2021, a total of 66 lip makeup products were collected from Seoul to measure the contents of lead, arsenic, cadmium, antimony, and nickel, and compared by product type (lip gloss, lip balm and lip tint), production area (domestic and imported), and user (for adults and children). The average metal contents were as follows; 0.284 ㎍/g for lead, 0.020 ㎍/g for arsenic, 0.003 ㎍/g for cadmium, 0.004 ㎍/g for antimony and 0.415 ㎍/g for nickel. The results of lip cosmetics were below the recommended maximums in regulations on safety standards for cosmetics of Ministry of Food and Drug Safety.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.99-118
• /
• 2019

This study confirmed the followings based on analysis of language messages in 718 advertisement in , AMOREPACIFIC's beauty magazine, published from 1958 to 2018 by product categories, era, in terms of purchase information, persuasive expression, word type. First, the number of pieces among 1980s to 1990s advertisement were the largest and, in terms of product categories, there were the greatest number of pieces in skincare, makeup and mens products. Second, headline and bodycopy had a different aspect in persuasive expression. "focused on image-making" was mainly used for head lines. Specifically, "situational image" was generally dominant. While the "user image" was higher before 1990's, "brand image" was as recent times. "Informal" was mostly applied for bodycopies, especially, "general information" and "differentiated information" was used the most. It is important to know what kind of information the brand established in each brand should be embodied rather than simply dividing the appeal method into "rational appeal" and "emotional appeal."Third, persuasive expression has different aspects in headlines and body copies. "focused on image-making" was mainly used as headlines. Specifically, "situational image" is dominant. Also, "user image" was high before 1990s but "brand image" got higher in recent times. "Informal" was mostly used as body copies, especially "general information" and "differentiated information" were the most frequently selected. Therefore, it is important to apprehend which information to specify established images by brands, rather than to divide "rational appeals" and "emotional appeals". Lastly, categorizing word type into brand names and headlines, foreign language was the most dominant in brand names and Chinese characters in headline. Remarkably, brand names in native language temporarily high in 70's and 80's, which could be interpreted to be resulted from the government policy promoting native language brands in those times. In addition, foreign language was frequently used in cosmetics and Chinese characters in men's product. It could be explained that colors or seasons in cosmetic products were expressed in foreign language in most case. On the other hand, the inclination of men's product consumers, where they pursue prestige or confidence in Chinese character, was actively reflected to language messages.