• 한국의류산업학회지
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• 제21권3호
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• pp.346-355
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• 2019

This study aimed to determine the factors of the make-up artist experience and establish their effects on brand loyalty through the mediation of trust and brand satisfaction. The step of first surveyed the make-up artist experience level through precedent research and made concept frame of study. The step of second checked up the effects of make-up artist experience through the desires for change. The step of third established to the effects of brand loyalty through make-up artist experience brand through mediation of make-up artist trust and brand satisfaction. The survey was carried out on 440 women aged 20 to 40 who experienced make-up services in Seoul, Gyeonggi-do, Sejong and Daejeon. The data were analyzed using SPSS 23.0, and AMOS 18.0 using frequency analysis, factor analysis, reliability analysis, structural model analysis and t-tests. 1)Make-up artist experiences were divided into informational/ relational experiences and emotional experiences. 2)Desires for change influenced positive effects about information/relational experience and emotional experience. 3)The information/relation experiences influenced positive effects about artist trust and brand satisfaction. 4)The emotional experiences influenced positive effects about make-up artist trust and brand satisfaction. 5) The make-up artist trust influenced positive effects about brand satisfaction. Trust in the make-up artist did not directly influence brand loyalty, but influenced it through satisfaction. 6)The brand satisfaction influenced positive effects about brand loyalty. This study identified the roles of make-up artist and the importance of the make-up experience.

• 한국의류산업학회지
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• 제8권1호
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• pp.55-63
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• 2006

The purpose of this study examines difference of cunsumer satisfaction by expected selection attribute of wedding dress and bride make-up. It is looking into influencing variables in consumer satisfaction, and is supplying real information to wedding market. The subjects of this study were 241 women getting married within one year of Daegu. The data were analyzed by using frequency, mean, the standard deviation, ANOVA, duncan test, correlation analysis, cross-analysis. Conclusion obtained from the results and discussions of the research are as follows: 1) In the attribution of expected selection according to occupation, blue-collar women are concerned about cost factor but they are low content with the perceptual satisfaction factor. 2) When selecting places for wedding dresses and wedding make-up, in the attribute of expected selection about the number of visiting the shop for wedding dresses and make-up, people who visit over 7 dress shops are highly interested in the appearance fancy degree, advertisements effect factors. But they are concerned with advertisements effect factor, cost factor in the perceptual satisfaction factor about wedding dress. Besides, the more they get chances to visit many dress shops, they are concerned with advertisements, cost factors, and satisfied with both the effect of advertisements and appearance factor degree in the attribution of expected selection about wedding make-up. 3) In the attribution of expected selection about the cost of wedding dresses and make-up, the lower the cost paid, people are interested in price factor. Furthermore, in the attribution of expected selection about the wedding dress and make-up cost, those who spent over 150 million Won are interested in quality, others influence factor, and the case of less than 120~150 million Won, people are highly interested in the appearance fancy degree, advertisements effect factor, and the women are satisfied with the advertisement effect factor in the perceptual satisfaction factor of wedding make-up.

• 한국의류학회지
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• 제28권7호
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• pp.892-903
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• 2004

The purpose of this study was to analyze the differences in make-up behavior according to clothing involvement, age, and face satisfaction. Subjects of is study were the females in Seoul and Kyonggi, who were 20s and 40 $.$ 50s. Questionnaire was used as major method of gathering data. The data were collected from Sep. to Oct. in 2003 and analyzed by using SPSS 10.0 with various techniques such as the factor analysis, mean, percentage, cluster analysis, ANOVA, Duncan test, 1-test, Cronbach＇s $\alpha$, and $\chi$$^2$-test. The results of this study were as follows: 1. The consumers were classified into four categories by clothing involvement; high clothing involvement group, low fashion involvement group, middle clothing involvement group, low clothing involvement group. 2. The differences in make-up behavior according to the clothing involvement showed that make-up behavior was getting more aggressive as clothing involvement was getting higher. And generally Korean females thought the make-up was important. 3. The differences in make-up behavior according to the age revealed that 20s＇ make-up behavior was fashion oriented more than 40ㆍ50s, and 40ㆍ50s＇ make-up behavior was that they were taking a serious viewer than 20s＇ in interpersonal relationship oriented make-up behavior. 4. The result of differences in make-up behavior according to the face satisfaction was that no noticeable difference was found depending on the face satisfaction. This study revealed that the differences in make-up behavior according to clothing involvement and age were found and suggested that the cosmetic market segmentation could depend on clothing involvement market and two age group market such as younger and elder than 40ㆍ50s.

• 한국산학기술학회논문지
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• 제12권4호
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• pp.1749-1755
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• 2011

본 논문은 D시 소재 P노인복지관을 방문하는 60세 이상의 노인여성을 대상으로 2010년 5월 28일부터 7월 16일 까지 8주간의 화장교육을 실시하여 화장교육이 노인여성의 생활만족도에 미치는 영향을 알아보고자 하였다. 조사 대상자는 전체 80명 중 연령과 화장관심도를 근거로 실험군 40명, 대조군 40명으로 나누고, 생활만족도를 사전 조사 후, 실험군에게 8주간 화장교육을 실시하고, 화장교육의 효과를 검증하기 위하여 다시 실험군과 대조군의 사후 검사를 실시하여 생활만족도를 비교하였다. 노인여성을 위한 8주간의 화장교육의 내용은 우아하고 자연스런 화장법, 10년 어려보이는 동안 화장법, 얼굴 수정 화장법, 계절(봄, 여름, 가을, 겨울)화장법, 한복에 어울리는 화장법, 파티 화장법으로 구성하였고, 이론수업과 함께 매시간 직접 자기 얼굴에 화장하도록 실습하였다. 교육 후 노인여성들의 화장교육에 대한 평가는 대체로 만족도가 높았으며 연구결과, 화장교육을 받은 실험군의 생활만족도는 유의하게 향상되어(p<0.05), 화장교육이 노년의 삶에 영향을 미치는 것으로 확인되었다.

• 한국의류산업학회지
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• 제7권6호
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• pp.633-640
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• 2005

The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

• 한국융합학회논문지
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• 제6권5호
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• pp.107-114
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• 2015

본 논문은 노인여성을 위한 화장교육프로그램이 화장만족도 및 자긍심에 미치는 영향을 알아보고자 D시의 P노인복지관을 이용하는 연령이 60세 이상 되는 노인여성을 대상으로 8주 동안 화장교육프로그램을 실시하였다. 조사 대상자는 전체 80명을 화장관심도와 연령을 근거로 실험군과 대조군으로 40명씩 나누고 중도 탈락자를 제외한 실험군 34명 대조군 36명인 70명이 최종 대상자가 되었다. 화장만족도와 자긍심의 사전 조사 후, 2010년 5월 28일부터 7월 16일까지 실험군에게 화장교육을 실시하였고, 실험군과 대조군의 사후 검사를 진행하여 사전 사후 화장만족도와 자긍심을 비교하였다. 화장교육의 내용은 고상하고 은은한 화장법외 7가지 화장법을 교육하였고, 이론 및 실습수업으로 직접 자기 얼굴에 화장하고 배운대로 실천하도록 하였다. 연구결과, 8주 동안의 화장교육프로그램은 노인 여성의 화장만족도 및 자긍심을 유의하게(p<0.05) 향상시킨 것으로 확인되었다. 이 연구를 통해 화장과 노인의 건강, 노인 복지 분야의 융합적 접근에 도움이 되기를 바란다.

• Human Ecology Research
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• 제56권1호
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• 한국의류학회지
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• 제28권2호
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• pp.332-343
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• 2004

This is a study on expression and the extent of using make-up according to the lifestyle of woman. The purpose of this study is to induce factors which decide the lifestyle of woman, group them, understand groups＇ demographic characteristic and study on make-up expression and the extent of using make-up according to the lifestyle of groups. This survey is conducted to 611 women and analyzed with SPSS package. The result of a study is as follows： 1. We classified them into 5 factors such as factors of make-up preference, arance-oriented, economy and information-oriented, daily make-up, and interest in make-up with the method of AIO analysis. Then I researched groups on the basis of the mean of those factors. As a result, it is classified as a make-up oriented group, a consciously daily make-up group, a unconcern of make-up group, and a reasonable make-up pursuit group. 2. The demographic characteristic according to the classified lifestyles showed the difference as a result of variance analysis of age, marital status, job, education, and monthly pay. 3. A result of variance analysis on the extent of satisfaction with their faces according to the lifestyle showed the difference of facial satisfaction with complexion, skin, eyes, nose and so on. 4. We analyzed a reason of make-up, a extent of make-up, image to express, the most concerning part for make-up, and the type of cosmetics which people use most in order to know the difference of make-up expression and the extent of using make-up. As a result, its variance showed the difference among groups.

• 한국생활과학회지
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• 제22권4호
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• pp.677-691
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• 2013

The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.

• 패션비즈니스
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• 제18권1호
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• pp.22-36
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• 2014

The purpose of this study is to examine the influence of expected values for appearance management on interest in make-up and cosmetics evaluation criteria. Questionnaires are being administered to 244 college students from the Deagu Metropolitan City and Kyungbook province. The frequency, factor analysis, reliability analysis, regression analysis, and t-test are used for data analysis. Expected values of appearance management are categorized into pleasure/satisfaction, other-expectancy, power value and conformity. Interest in make-up factors are found to be leadership in make-up, others-oriented, and appearance satisfactions. Cosmetics evaluation criteria are categorized into 4 factors such as skin suitability, pursuit of utility, non-essential attributes and symbolism. Pleasure/satisfaction, and conformity are the sub-variables of expected values for appearance management and have significant effects on leadership in make-up and others-oriented sub-variables for interest in make-up. Pleasure/satisfaction, and conformity, being the sub-variables of expected values for appearance management, have significant effects on skin suitability, the sub-variables of cosmetics evaluation criteria. And conformity has significant effects on symbolism, the sub-variables of cosmetics evaluation criteria. This indicates that women show high conformity for expected values of appearance management, leadership in make-up and others-oriented sub-variables for interest in make-up, and skin suitability of cosmetics evaluation criteria.