• Title/Summary/Keyword: Main Hall

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Color Strategies for SPA Brand Identity -Focused on 2013 S/S- (SPA 브랜드 아이덴티티를 위한 컬러 활용 전략 -2013년 S/S 시즌을 중심으로-)

  • Park, SYoojeong;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.672-682
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    • 2015
  • SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

Research for the Design Archetype of Dancheong -Through the Main Hall(Daewoong-jeon) of Mihwangsa Temple- (단청디자인 원형에 대한 연구 -미황사 대웅전을 중심으로-)

  • Oh, Chi-Gyu
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.142-152
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    • 2011
  • The 21st century is an age of design. The design has been developed and changed globally. At the same time, each country tries to find the archetype of its own design which represents its own identity. The object of this research is to show the identity of Korean design through the analysis of dancheong, Korean traditional decorative coloring on wooden buildings and artifacts for the purpose of style. Dancheong is an important clue through which alows us to understand Korean modelling. For the purpose, dancheong of Daewoong-jeon of Mihwang-sa, Haenam, Jeollanam-do, was analyzed. This study shows that, first, dancheong has a cultural value in terms of visual as well as space, symbolic, and figurative aspect. Second, dancheong at Mihwang-sa is an essence of the visual expression which shows the aesthetics of the age. Third, dancheong does not belong to any specific religions or beliefs but shows Korean's design archetype. This study shows that dancheong exists as an archetype of our beauty and it also links national identity.

A Study on the Decoration of Stone Base at Sachuwang-sa Temple (사천왕사 초석의 장식에 관한 연구)

  • Kim, Sang-Tae
    • Korean Institute of Interior Design Journal
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    • v.16 no.1 s.60
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    • pp.3-10
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    • 2007
  • In the 7th century, Sachunwang-sa temple had two extra building-sites behind the Main hall. These two building-sites were found to be in peculiar form different from any another existing stone bases. The stone bases of northern put of these building-sites were decorated to molding as the protruding comers of eaves, which was pierced into a circular hole, and was carved into a form of Gomeck-ii(the stone bases lot supporting the wall). The northern building of sachunwang-sa temple was found to be used as the altar following munduru(文豆婁) method, through the observations of the archives of Samkukyusa(三國遺事) and the Abhiseka stura(skt. 灌頂經). The molding as the protruding cornets of eaves of stone bases was shaped as the roof of a building and the carving of Gomeck-ii gives a proof of the existence of the wall between columns in the altar. The hole of the stone bases protected the wooden cylinder of munduru from the exterior world. The author concludes, through this research, that the altar of Schunwang-sa temple was used lot the religious service during the war for worthship and protecting from the enemies. Also he concludes that these buildings must have been in wooden pagodas constructed upon a square plan, that is with both front and side width equal, haying a quite small scaled and low floored building with its first floor closed on all sides, being different item the usual form.

Design for Carbon Neutral Arboretum in Gwangju Metropolitan City (광주광역시 탄소중립 수목원 설계)

  • Kim, Hoon Hee
    • KIEAE Journal
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    • v.9 no.3
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    • pp.61-68
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    • 2009
  • Gwangju Metropolitan Government & Ministry of Environment have signed a model city in response to Climate Change agreement. The agreement calls for Gwangju to cut greenhouse gas emissions 10% below 2005 levels by 2015. Gwangju has seen this agreement as an opportunity to cut pollution and conserve the environment as well as to reinvigorate local economy. According to policy of Gwangju, Gwangju held design competition for Gwangju City Arboretum on march, 2009. The purpose of design competition was to give a wide publicity to Gwangju as Hub City of Asian Culture and construct carbon-neutral arboretum in accordance with the policy of 'Low-Carbon and Green Growth'. First of all, a design concept of arboretum is 'winding, round, overlay 'to reflect the landscape of Nam-do which is surrounded by mountains and river flows through the village. Second, the arboretum has five different places with these themes - Forest of Festivals, Health, Nature, Nostalgia, Education and Future. Each place has a symbolic theme park and different flow planning respectively. Third, the most critical point is that the arboretum is a carbon-neutral park. Gwangju arboretum will soon be developed in metropolitan sanitary landfill and constructed as the O2 arboretum based on low carbon strategy. Fourth, the O2 arboretum suggests specialized issue : 'Energy Saving', 'Recycling System', 'Green Network', 'Water System(rainwater maintenance and wetland development)'. Besides, main buildings(greenhouse, visitor center, Nam-do experience exhibition hall, and forest museum) is designed in consideration of harmony with topography character, surroundings. Also, planting will be a multilayer plant based on native landscape trees in consideration of function and the growth characteristics.

A study on the usage of the Buddhist sanctum in Ancient and Medieval Times -Focused on the study of the literature- (고대 및 중세 불전(佛殿)의 이용방식에 관한 연구(硏究) -문헌연구를 중심으로-)

  • Yi, Jeong-Goog
    • Journal of architectural history
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    • v.12 no.2 s.34
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    • pp.7-20
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    • 2003
  • The main buildings of the important Buddhist temples - the pagoda, the Buddhist sanctum, the lecture hall - was surrounded by the cloister until Koryo Dynasty. And the Buddhist sanctum was located the center. It meant that the Buddhist sanctum was important building. It is very important thing that we understand the usage of the interior space because the architectural space consists of the unified space by the organic function of the interior space and the exterior space. But there is not so much the study on the interior space of the Buddhist sanctum. So, the purpose of this study is to understand of the interior space of the Buddhist sanctum in Ancient and Medieval Times. Till now, it was impossible that the Buddhist monk or the General public entered the Buddhist sanctum in Ancient and Medieval Times because they regarded the Buddhist sanctum as the place of sacrosanctity and the floor was finished by bricks. But, we saw that they could enter the Buddhist sanctum. Of course the floor of the Buddhist sanctum was finished by bricks, but they spread mats on the floor, took off his shoes in the interior space and used the furniture for sitting on. The plan of the Buddhist sanctum was designed by the process of the ceremony and the way of the enshrinement of the Buddhist statues because it is the place to enshrine the Buddhist statues. They performed the ceremony like as pray, worship, offer food to Buddha, HaengDo - an act to turn round an object of worship - and so on in the interior space of the Buddhist sanctum.

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Characterization and Analysis of Painted Pigments for the Clay Statues in Donggwanwangmyo Shrine, Seoul (서울 동관왕묘 소조상 채색안료의 정밀분석 및 동정)

  • Lee, Chan-Hee;Yi, Jeong-Eun;Han, Na-Ra
    • Journal of Conservation Science
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    • v.28 no.2
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    • pp.101-112
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    • 2012
  • The Donggwanwangmyo Shrine was built in the period of Joseon Dynasty in 1602. There are Clay Statues (Gwanwo, Jangbi, Woojanggun, Juchang, Jojaryoung and so on) enshrined in the inside of the main hall. Original color of these Clay Statues are deteriorated by inorganic pollutant like dust. And the origanal forms were damaged during several process of restorations and repaintings. This study carried out XRD, SEM-EDS, P-XRF and chromaticity measurement for characterization of pigments which painted on Clay Statues. As a result, cinnabar, hematite and red lead were used to paint in pigments for the red and brown colors. Light red pigment was made by gypsum with these minerals that make colors. Graphite and gold were used to color of black and gold pigment, respectively. Green pigment is identified of malachite, atacamite and glauconite. Blue pigment which is clearly painted on Clay Statues is interpreted a morden industrial pigment that were painted at repair work. White pigments are detected calcite, gypsum and silver white. Orpiment and litharge were used to color of yellow and light yellow pigment.

Tree-ring Dating of The Palsangjeon Wooden Pagoda at The Beopjusa Temple in Boeun, South Korea

  • Jeong, Hyun-Min;Kim, Yojung;Kim, Ji-Young;Seo, Jeong-Wook
    • Journal of the Korean Wood Science and Technology
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    • v.44 no.4
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    • pp.515-525
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    • 2016
  • The Palsangjeon Pagoda is a five-story wooden building in the Beopjusa Temple area in the Songnisan national park in Chungcheongbuk-do, Korea. According to historical records, it was constructed in either AD 1605 or AD 1626. To specify the construction year more precisely, we took 41 wood samples for tree-ring analysis during repair actions in 2013; 28 from red pine (Pinus densiflora S. et Z.), 12 from oak (Quercus spp.), and 1 from fir (Abies spp.). The tree-ring boundaries became clearly visible by smoothing their cross-sectional surface and the tree-ring widths were measured under a stereo microscope. All tree-ring series were compared with each other to establish mean chronologies, which we then compared with local master chronologies established using tree rings collected from wooden elements of the Daeungjeon Hall which is the main building in the Beopjusa Temple area. As a result, it was verified that the red pines were felled in AD 1624 and in AD 1851. Moreover, it was verified that the oaks were also felled in AD 1624 based on cross-dating with the red pine chronology. We concluded that the Palsangjeon Wooden Pagoda was constructed in AD 1626, as mentioned in the historical record (Daeungdaekwangmyeongjeonbulsangki, 1630) and the letters on a purlin on the $4^{th}$ story, using oak and red pine felled in AD 1624 and repaired later on using red pine felled in AD 1851.

Radiocarbon Dating of a Wooden Board from Jeongsusa Temple Using Wiggle Matching of Quinquennial Tree-Ring Samples (5년 간격 연륜의 위글매치를 이용한 정수사 법당 목부재의 방사성탄소연대 측정)

  • Nam, Tae-Kwang;Park, Jung-Hun;Hong, Wan;Park, Won-Kyu
    • Journal of Conservation Science
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    • v.28 no.1
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    • pp.1-5
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    • 2012
  • This paper reports the application of radiocarbon wiggle-matching for Korean wooden artifacts such as buildings and Buddhist statues for precise dating. Nine quinquennial (every five-year) samples of 41 years (AD 1250-1290) for AMS radiocarbon measurements were prepared from a wooden board used for the Main Hall at Jeongsusa (temple) in Kangwhado, Korea, which was dendrochronologically dated. The 95.4% confidence interval of radiocarbon dating prior to wiggle matching was 113.3 year in average. When wiggle-matching technique was applied, it became 20 years, 5.7 times smaller than that produced without wiggle matching. The results indicated that wiggle-matching technique using the calibration curve for northern hemisphere (IntCal04) can produce precise dates for Korean wooden artifacts, at least, for the $13^{th}$ century.

A Study of Fashion Model Image According to Fashion Trend since 1960 (60년대 이후 패션 트렌드를 중심으로 본 패션 모델이미지)

  • Sung, Kwang-Sook
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.1 s.1
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    • pp.21-33
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    • 2004
  • The main focus of this study is to provide the interrelation about the defining fashion model image by the fashion trend since 1960. This is expressed as follows, First, in the 60s'; 1) Image of innocent dolly style, Jean Shrimpton 2) Image of sexual style, Celia Hammond 3) Image of art style with charicteristic mask, Peggy Moffitt 4) Image of immature boyish style, Twiggy. Second, in the 70s'; 1) Image of natural and intelligent style, Larun Hutton 2) Image of exotic style with black beauty, Imman 3) Image of graceful and sexal style, Veruschka 4) Image of glamour and sexual style, Jerry Hall. Third, in the 80s'; 1) Image of unisexual style with power, Grace Jones 2) Image of graceful and noble style, In`es de la Fressange 3) Image of healthy and sexy style, Christie Brinkley 4) Image of sexy style with good sense, super model. And fourth, in the 90s' and now; 1) Image of glamour sexual style with self-consciousness, Claudia Shiffer 2) Image of graceful style with dignity, Christy Turlington 3) Image of asexual and androginous style, Stella Tennant), 4)Image of Twiggy style with immature and slender, Kate Moss 5) Image of new glamour style, Giseel Bundchen 6) Image of new style with unique beauty, Amber Vaiietta 7)Image of exotic style, Devon Aoki 8) Extraordinary, image of various style. The result of thir study, fashion models image have played a role in transmitting the style of fashion trend in their relevancy. Anyway it can be said that fashion models imply figurative meanings of the fashion trend.

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Study on Foodservice Management of Dietitian in the Elementary School in Taejon and Chung Nam (대전 , 충남지역 초등학교 영양사의 업무 실태 조사)

  • Gu, Nan-Suk;Park, Ji-Yeon;Park, Jong-Im
    • Journal of the Korean Dietetic Association
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    • v.5 no.2
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    • pp.117-127
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    • 1999
  • This study was carried out to provide the improvable way of foodservice management to dietitian in the elementary schools. For this purpose the serving pattern of food, menu planning, nutrition education, leftover management and difficulties in foodservice were investigated. The survey was conducted through questionnaires, which were collected from 249 dietitions randomly selected in Taejon and Chung Nam. Data were analyzed by SAS program. The main results of this study are as follows. The children in Taejon took foods in the class room(65.7%) and those in Chung Nam in the dinning hall(89.9%)(p<0.01). In menu planning the balance of nutrition(42.6%) was mainly considered and then food preference(19.7%), variety of menus(16.1%), food cost(16.1%), composition of food color, taste and texture(3.2%), skills of food making(1.6%) and the number of students(0.8%). They referred cooking magazines(47.7%), the previous menu(42.2%), children's opinion(7.2%) for planning menu. The insufficiency of implements and devices for food(24.1%) and lack of season's food(20.4%) were indicated as difficulties in their job. 34.5% of dietitians used a standard menu, 79.5% investigated food preference of children, 74.3% evaluated taste of foods before serving, and 80.7% regularly checked leftover. The major reason for leftover was careless of the teacher in charge in Taejon and bad taste of foods nutrition in Chung Nam(p<0.001). 98.5% of them answered that they had the responsibility for nutrition education in elementary school. They had a hard time in relationship with the staffs in school(40.6%) and employees for food(39.8%), and lack of market information(38.2%). To efficiency of dietitian's work can be enhanced by reflecting the results of children's food preference and leftover, by using standard cooking method and proper cooking utensil, and by performing nutrition education for children by themselves.

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