• 제목/요약/키워드: Main Dimensions

검색결과 571건 처리시간 0.029초

항만물류 서비스품질 차원이 고객만족도에 미치는 영향 - 인천항 컨테이너 터미널을 중심으로 - (The Relative Effects of Three Dimensions of Port Logistics Service Quality on Customer Satisfaction)

  • 김병일
    • 한국항만경제학회지
    • /
    • 제22권1호
    • /
    • pp.125-149
    • /
    • 2006
  • The main purpose of this study is to develop new measurement device of the quality of terminal service, applying the existing research output of service marketing to the specific industrial aspect of container terminal. Especially we tried to help marketing managers present the points of effective marketing strategy with each dimension of service quality. To achieve this aim, we defined the service quality demensions of container port as the following three ones; the internal, the external, and the interactive qualities. The applied measuring instruments could be divided into three dimensions by carrying out factor analysis. Additionally, by analyzing the relative effects of the three dimensions of service quality on customer satisfaction, we found that the relative importance are as follows; interaction quality>internal quality> external quality. We confirmed that the three dimensions of service quality could affect customer loyalty and information, through customer satisfaction.

  • PDF

20대 여성의 의복 스타일과 메이크업 유형에 따른 인상 효과 (The Impression Effect on Clothing Styles and Make-up Types of Woman in Her Twenties)

  • 김재숙;송민정
    • 복식문화연구
    • /
    • 제15권5호
    • /
    • pp.863-874
    • /
    • 2007
  • The propose of the study was to evaluate impression effects and likeness of clothing styles and make-up types. The stimuli were composed of 4 clothing styles(base, natural, romantic, classic) and 4 make-up types(no make-up, natural, romantic, classic). The subjects were 512 male and female university students in Daejeon and Chungnam province. The study consisted of a survey and quasi- experiment. The experimental materials used for this study were 16 stimuli, 32 hi-polar adjectives, and likeness scale were composed of 7-point Likert type scales. As a result, the clothing styles and make-up types effected on the 4 impressional dimensions: grace, evaluation, salience, and dynamism. The clothing styles effected on grace, salience and dynamism dimension and the effect of dynamism dimension was the most powerful among the dimensions. The make-up types effected on all of the 4 impression dimensions and the effect of salience dimension was the most powerful among the dimensions. The interaction effects existed between the clothing styles and make-up types in salience dimension. The likeness showed significant difference only on the make-up types. The effect of grace dimension was the most powerful among the dimensions. The main reason that make-up effect appears greatly could be analyzed into that clothes color is controlled by white. The results suggest the necessity of succession study about the effect of clothes color.

  • PDF

패션 점포의 서비스 품질 차원이 소비자 만족에 미치는 영향 (The Effect of Service Quality on Consumer Satisfaction of Fashion Retail Stores)

  • 황선진;황경순;이종남
    • 한국의류학회지
    • /
    • 제24권3호
    • /
    • pp.323-334
    • /
    • 2000
  • The purpose of this study was to develop service quality dimensions for fashion retail stores and to identify significant service quality dimensions influencing customers satisfaction for each fashion retail store. 687 young adults completed written questionnaires consisting of items related to service quality. For analysis of data, confirmatory factor analysis, one-way ANOVA, scheffe test, and stepwise regression analysis were applied. The results were as follows: 1. The service quality dimensions of fashion retail stores were tangibles, reliability, responsiveness, assurance, empathy, fashionability and variety, price, convenience, merchandise quality and credit card usability. Among those 10 main dimensions of service quality were grouped as experience attributes and search attributes. 2. In examination of the highest valuable service quality dimension based on the types of stores, imported fashion stores were evaluated the highest in terms of all factors except price, tangibles and credit card usability. 3. To predict consumer satisfaction, service quality dimensions such as reliability, responsiveness, assurance, empathy, fashionability/variety, price, convenience, merchandise quality and credit card usability should be considered.

  • PDF

의류(衣類)쇼핑가치(價値)와 쇼 윈도우 디스플레이 유형(類型)에 따른 소비자(消費者) 태도(態度) (Influence of Window Display and Clothing Shopping Value on Consumer Attitude)

  • 권혜숙;신은경
    • 패션비즈니스
    • /
    • 제11권5호
    • /
    • pp.64-78
    • /
    • 2007
  • The main findings are as follows: First, both male and female group, image display was showed higher scores than the product display in the dimensions of 'interest' and 'impression, and the product display presented higher scores than the image display in the dimensions of 'information'. Second, in the dimensions of 'interest', more interest was demonstrated in image display for both male and female consumer group irrelevant to clothing shopping values. The pleasure pursuit consumer group of male and female presented more interest toward the both types of window display. Third, in the dimensions of 'information', the product display had more effect for both sex groups and the pleasure pursuit consumer group was seeking more information than the others groups through the window display. Fourth, in the dimensions of 'impression', the image display formed stronger impression and image for both male and female consumer group and the pleasure pursuit group showed higher score of impression formation than the other two groups.

IT기반 커뮤니케이션 요인이 서비스재이용의도에 미치는 영향분석 : 정비서비스를 중심으로 (The Analysis of Impact of IT-Based Communication Level on Customer's Intention of Service Reuse : Auto Repair Service)

  • 한복우;김철수
    • 한국IT서비스학회지
    • /
    • 제13권3호
    • /
    • pp.333-342
    • /
    • 2014
  • As for the dimensions of service quality, reliability, responsiveness, assurance, empathy, and tangibles are the main factors that determine the company's service quality. To improve quality of service, companies emphasize the balance among the dimensions of service quality. These emphases improve definitely customer satisfaction and intention of reusing service, while communication at customer encounters give direct affects in customer satisfaction and intention of reusing service. This study shows how communications at customer encounters affect intention of reusing service and be affected by the dimensions of service quality. It especially analyzes how IT-based communications, one of physical one, such as phones, emails, messengers, and SNSs affect and be affected. In addition, it analyzes car repair service. This research uses a factor of communications at service encounter as for intermediate parameter and analyzes how it relates to dimensions of service quality and intention of reusing service. With following research model, it will analyze how IT-based communication affects intention of reusing service and be also affected by dimensions of service quality.

내용분석을 통한 아동상담자의 주요 윤리적 딜레마 상황과 대처 행위 (Main Ethical Dilemmas and Coping Behaviors of Child-counselors : A Content Analysis)

  • 유재령;김광웅
    • 아동학회지
    • /
    • 제27권2호
    • /
    • pp.127-151
    • /
    • 2006
  • This study examined ethical dilemmas experienced by child-counselors and coping behaviors they practiced in context. The analysis was performed for 30 child-counselors in Seoul and Kyunggi-do, Participants were asked to describe a self-report in an interview with the main researcher. Data were categorized, quantified and examined in terms of five ethical dimensions derived from antecedent research. The five ethical dimensions are "confidentiality and protection of privacy", "professional competence", "informed consent", "informing clients of the nature of treatment modality", and "adequacy and effectiveness of treatment". This study contributes basic data for the development of an inventory for the measurement of ethical practice for child counselors.

  • PDF

소비자의 다차원가격 평가노력에 대한 제품관여도와 브랜드선호도의 영향 (Effect of Product Involvement and Brand Preference on Consumers' Evaluation Effort for Multi-Dimensional Prices)

  • 김재영
    • 유통과학연구
    • /
    • 제13권4호
    • /
    • pp.55-64
    • /
    • 2015
  • Purpose - Multi-dimensional prices comprise multiple components such as monthly payments and a number of payments rather than a single lump-sum amount. According to previous studies, an increase in the number of price dimensions leads to a massive amount of cognitive stress resulting in incorrect calculation, and deterioration in the consistency of the price judgment. However, an increase only in the level of complexity of calculating multi-dimensional prices does not always result in a corresponding decrease in the accuracy of price evaluation. Since diverse variables could affect consumers' purchase-decision-making process, the results of price evaluation would be different. In this study, an empirical analysis was performed to determine how the accuracy of price evaluation varies depending on the extent of the complexity of price dimensions using product involvement and brand preference as moderating variables. Research design, data, and methodology - A survey was conducted on 260 students, and 252 effective responses were used for analysis. The data was analyzed using t-test, one-way ANOVA, and two-way ANOVA. In this study, six hypotheses were developed to examine the effect of product involvement and brand preference on consumers' evaluation effort of multi-dimensional prices. Results - As the number of price dimensions increased, accuracy of price evaluation appeared to be low in high involvement, as expected. However, it showed no differences in price evaluation effort when the level of complexity of calculating multi-dimensional prices is low. When a small number of price dimensions are presented in both cases of high and low involvement, accuracy of price evaluation is much higher in a weak brand preference. On the contrary, a strong brand preference enhances an accuracy of price evaluation only in case of low involvement when the number of price dimensions is increased. An interaction effect of product involvement and brand preference on consumers' evaluation of multi-dimensional prices did not exist irrespective of the level of complexity of calculating prices being high or low. Conclusions - When the number of price dimensions is small, consumers' effort for price evaluation shows almost no difference without the moderating effect of involvement, and a weak brand preference leads to a higher accuracy of price evaluation in an effort to make the best selection. No interaction effect of product involvement and brand preference was found except for a main effect of brand preference. When a price is composed of multiple dimensions rendering it more difficult to calculate the final price, the effort for price evaluation was expected to decrease only slightly in case of combination of high involvement and strong brand preference. This is because people have a higher purchase intentions and trust for that particular brand. However, the accuracy of price evaluation was much lower in cases of high involvement, and there was no interaction effect between product involvement and brand preference except for a main effect of involvement and brand preference, respectively.

액화가스운반선 주요치수에 대한 기준 개정 필요성에 관한 연구 (A Study on the Necessity to Revise the Standards for the Main Dimensions of Liquefied Gas Carriers)

  • 윤귀호
    • 해양환경안전학회지
    • /
    • 제26권7호
    • /
    • pp.810-819
    • /
    • 2020
  • 최근 환경 문제를 포함하여 여러 이유로 액화가스에 대한 수요가 증가하고 있다. 이로 인하여 선박을 통한 액화가스의 운송이 증대하고 있고, 이를 수용할 터미널 건설도 다수 이루어지고 있다. 터미널을 건설하는데 있어 그 규모의 결정은 대상선박이 명확히 결정되어 있을 경우 그에 따른다. 그렇지 않다면 터미널이 수용하고자 하는 선박 규모를 결정하고, 관련한 규정이나 기준에 제시되어 있는 선박 치수를 활용한다. 이와 관련하여 최근 액화가스터미널 건설을 위해 항만 건설시 설계기준으로 가장 많이 적용하는 항만 및 어항 설계기준 및 해설(2017)을 활용하여 대상선박의 규모를 파악하는 과정에서 대형화된 선박의 기준이 마련되어 있지 않고, 제시되어 있는 선박의 주요치수가 실질적으로 운항하고 있는 선박과 상당히 상이하다는 점이 발견되었다. 이러한 문제점으로 인하여 터미널을 건설하는데 있어 대상선박 및 터미널의 규모 결정, 터미널의 안전성 평가 등에 있어 이해 당사자 간의 많은 이견이 있을 수 있기에 현행 액화가스운반선의 주요치수에 대한 기준을 현재 운항하고 있는 선박들의 현황 분석을 통하여 개정안을 제시하였다. 제시된 개정안은 향후 선박 및 터미널 규모 결정에 보다 적절하고 현실적인 기준으로 활용되고, 불필요한 터미널 건설비용 증가를 막을 수 있을 것으로 기대된다.

아동의 성역할 태도와 사회적 능력간의 관계 (The Relationship between Children's Gender role Attitude and Social Competency)

  • 이경희
    • 대한가정학회지
    • /
    • 제35권1호
    • /
    • pp.47-58
    • /
    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

  • PDF