• 제목/요약/키워드: Main Colors

검색결과 413건 처리시간 0.026초

20대 여성복 온라인 쇼핑몰의 브랜드 전략을 위한 메인 홈페이지 디자인 분석 (An analysis of design for a branding strategy of online shopping mall for women in their 20s focusing on the main homepage)

  • 정화연
    • 한국의상디자인학회지
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    • 제20권4호
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    • pp.131-146
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    • 2018
  • In this study, five women's fashion shopping mall companies were selected as the subjects based on the number of searches per month for analyzing website design of online shopping mall for women in their twenties. Design characteristics are divided into three aspects such as structural, visual, and customer service, and the results are as follow. First, from the structural perspective, the main navigation area and global navigation area of most shopping malls are arranged at the top center, and below them, the main image, the banner area, and the content area are arranged in order. Looking at the visual aspect, the logo is mostly written in a black text, the colors used on the main page were only one or two colors such as pink-based, gray-based, and red. Finally, from the customer service aspect, most shopping malls were encouraging buyers to place celebrity sponsorship, videos using products, self made products, and best products in the banner area. The results of this study are to present the direction of design for the founders who intend to operate the women' fashion shopping mall in future, and provide basic data for online shopping mall design research.

A Comparison Analysis of Color Characteristics and Images in Flight Attendant Uniforms of Korea, China and Japan

  • Shao, Chiqian;Lee, Misuk
    • 패션비즈니스
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    • 제17권6호
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    • pp.111-124
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    • 2013
  • The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

Development of Korean Style Loungewear (Part II)

  • Chae, Keum-Seok;Na, Yooshin
    • 한국의류학회지
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    • 제36권12호
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    • pp.1247-1256
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    • 2012
  • The paper details the development of a Korean style loungewear based on traditional Korean hanbok clothing. For this, we surveyed and collected data from 3,500 adults over 20 years of age. The questions were on their preferences of hanbok for both traditional and contemporary styles as well as loungewear. The survey showed that preferences for hanbok were high for both traditional and contemporary styles. The survey also suggests how a successful mass-produced Korean style loungewear should be designed to increase its popularity. It should feature comfortably simplified silhouettes, a selection of contemporary colors from Korean symbolic colors, modernized Korean textile surface designs, and easy-to-maintain healthy fabric. Based on these results, the development direction of Korean style loungewear was set and various loungewear samples were produced. Another group of survey participants were asked to try on samples and their preferences were surveyed. At the conclusion, a version that was most preferred among the participants was obtained. We suggest one-piece style and two-piece style designs with silhouettes based on the characteristics of traditional Korean costumes. The preferred fabric for loungewear was natural and soft cotton. We suggest the necessity and effectiveness of loungewear made with environment-friendly hanji-fabric. The main colors for loungewear were selected based on survey: blue, red, white, and saekdong (color stripes). We made color combinations with the main colors then applied the textile surface designs. The traditional Korean patterns of Hangeul (Korean letters), taegeuk (yin-yang), geometric figures, and samjogo (three-legged crow) were also chosen, and then loungewear using the textile designs was developed. The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.

컬러 랜드마크를 이용한 이동 로봇의 자가 측위 (Localization of Mobile robot using color landmark)

  • 김성찬;고수홍;김형석;김종만;이왕희
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2006년 학술대회 논문집 정보 및 제어부문
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    • pp.545-547
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    • 2006
  • This paper propose a localization method using color landmark that is applicable to mobile intelligent robot. The color landmarks are attached in the indoor ceiling. The world coordinate of robot is estimated by color patterns and the coordinates of landmarks. A landmark is composed of 4color and these 4 colors are sorted in a line. All of landmarks have a main color which indicates direction of robot. Other 3 colors are the combination of 5 kind of colors. The CCD camera is installed on the top of robot to observe the landmarks in the ceiling.

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1990년대의 히피패션에 관한 연구 (A Study on Happie Fashion in 1990′s)

  • 한미경;은영자
    • 복식문화연구
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    • 제9권2호
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    • pp.188-206
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    • 2001
  • In 1990's, many collections, showing trends of restoration, took the hippie fashion as their main theme. Therefore, this study investigates the aspects of the hippie trend focusing on style, materials, colors shown in Mlan Collection, New York Collection, London Collection, Paris Collection, Tokyo Woman's Collection, and street fashions. 1. In style, the collections and street fashions exhibited layered look. 2. In materials, natural fibers were preferred s in 1960's . 3. In colors, natural hues such as black, white, and brown were primarily used, whereas vivid colors were used as accent. 4. In patterns, floral patterns were most extensively used as the flower is the symbol of Hippie. Animal patterns were also used. 5. In accessories, the Indian bred, a symbolic accessory of Hippie, was used with various materials. The hippie fashion in 1990's appeared not s a total fashion, but as an ancillary associate has the role of accentuation like hair-style, make-up, acessaries, etc.

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조선왕조 시대의 복색 및 염료에 관한 연구 (A Study on the Colors and Dyes of Clothes in Yi-Dynasty)

  • 이명희
    • 대한가정학회지
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    • 제20권2호
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    • pp.37-43
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    • 1982
  • The white color is the main characteristics of the traditional color of clothes. From the historical point of view, the Korean's pattern of wearing Baik-Eui can be found its origin from many people of North-East Asia in ancient time. The beginning of wearing Baik-Eui in Korea was at the age of tribes, and it was delivered to middle age, later on, to modern age near the end of Yi Dynasty. The other charactics of the traditional colors. are summarized as follows: 1. Prefered light color to dark color and light blue was noble and worthy. 2. The kinds of color were not various. 3. Color was native and pure not including grey or other colors. From the economical point of vie, the first thing is that Baik Eui was primitive in ti's color Though some say that wearing Baik-Eui is considered as a kind of worship of the Sun, yet we can also find that the every reason of it is that we had little dyes at that time. Especially the reddish dyeing materials were in short supply, so that had been imported mainly from Japan.

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경극분장의 상징적 의미와 특성에 관한 연구 (A Study of the Symbolic Meanings and Characteristics of Makeup in Beijing Opera)

  • 문정은
    • 복식
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    • 제59권1호
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    • pp.29-46
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    • 2009
  • Aiming at finding symbolistic meanings and characteristics of makeup in Chinese Beijing Opera("BO"), this study formulated a theoretical framework mainly from literature in the Symbolism and symbolistically analyzed materials related to BO makeup from literature, internet web pages and illustrated news concerning performing arts. Main objects to analyze are the characteristics of four main roles in BO and the patterns, symbols, ornaments and traditions of Beijing Opera facial makeup("BOFM"). Four main roles are Sheng, Tan, Ching and Chou, categorized by gender, age, social position and personality. The result to analyze symbolistic meanings and characteristics of makeups for the roles in BO are as follows: the patterns and colors of BOFM function as explanations to help audiences understand each role's personality and dramatic situations as well as provide hints about the development and ending of an opera: that is, BO makeup is a communicative intermediary between audiences and actors in BO. It tends to follow the stereotypes, which conventionally dress and exaggerate the characters of roles, and copy the traditional Chinese perception about colors. Thus, by the metaphysical and typical expression of BOFM, Chinese people have not been pursuing the realism in opera but applying BO makeup to a mutual communication method between audiences and performing artists as to share their collective cultural heritages and spirits. Threfore, BO makeup has been an interacting language between the two entities and grown within the history of BO as a beauty art to highlight a BO by its unique systems, ornaments and beauty.

OPTICAL AND NIR PHOTOMETRY OF OPEN CLUSTER NGC 7790

  • LEE JUNG-DEOK;LEE SANG-GAK
    • 천문학회지
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    • 제32권2호
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    • pp.91-107
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    • 1999
  • We present BVRI CCD photometry and near-infrared K photometry of the intermediate-aged open cluster NGC 7790. The reddening, E(B - V) = 0.54 $\pm$ 0.05 and the distance modulus, (m - M)o = 12.45 $\pm$ 0.10 for the cluster were determined by zero-age-main-sequence fitting and theoretical isochrone fitting using not only (V, B - V), (V, V - 1), (V, V - R) but also (V, V - K) color-magnitude diagrams. The reddening corresponded approximately to the average value derived from previous studies, while the distance modulus was found to be almost midway between the CCD photometric results of Romeo et al. (1989) and those of Mateo & Madore (1988). We have used four colors to distinguish members from field stars. The expected colors were calculated using the derived distance modulus, and were then were compared with the observed colors (B - V), (V - 1), (V - R), and (V - K). Thus, a color excess E(B - V) for each star was determined which could give the minimum difference between the calculated and observed colors. Single and binary members of the cluster were determined on the basis of the E(B - V) distribution of stars.

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신나무, 오리나무 및 자초를 이용한 라미직물의 천연염색 (Natural Dyeing of Ramie Fabrics with Acer Ginnala, Alnus Japonica and Gromwell Extracts)

  • 김상률
    • 패션비즈니스
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    • 제18권4호
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    • pp.15-27
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    • 2014
  • A natural colorant was extracted from Acer ginnala, Alnus japonica and gromwell as extractants. Studies have been made on the effects of the kind of extracts and dyeing/mordanting conditions on colorimetric changes of ramie fabrics. The color of fabrics tended to become darker as the numbers of dyeing process and mordanting process increased using three kinds of extracts. As the numbers of dyeing and mordanting increased, the ramie fabrics gradually increased to show reddish and bluish signs using Acer ginnala, Alnus japonica, and gromwell extracts(500ml and 1,000ml). In the case of 1,500ml of gromwell extracts, the ramie fabrics showed the color with more redness and yellowness. Color difference (${\Delta}E$) of dyed and mordanted fabrics increased as the numbers of dyeing and mordanting processes increased. The apparent colors of ramie fabrics using Acer ginnala were Y and GY. The Alnus japonica extracts produced Y and GY colors on ramie fabrics. With varying amount of gromwell extracts, the colors of dyed and mordanted fabrics were R, YR, GY, G, PB, P and RP, however, the main color was PB. It was concluded that the extracts of Acer ginnala, Alnus japonica and gromwell can be used as a natural dye producing black colors.

장소지시단서로서 지하철 노선색 활용에 관한 연구 - 서울과 홍콩의 지하철환승역 사례를 중심으로 - (A Study on Environmental Applications of Subway Line Color as Place Indicating Cues - Focused on Subway Transfer Stations of Seoul and Hong Kong -)

  • 박혜경
    • 한국실내디자인학회논문집
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    • 제18권6호
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    • pp.229-238
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    • 2009
  • Currently, subway is becoming a major part of transportation and living environment in large cities such as Seoul or Hong Kong. As the numbers of subway lines and stations increase, visual cues indicating places are needed for users with various destinations, and environmental colors as well as line colors can be expected as effective informations for easy wayfinding. The purpose of this study is to understand the current color applications in terms of creating regional differentiation and informing subway lines in the transfer stations of Seoul and Hong Kong, by field investigation. The investigation has been proceed on 24 transfer stations from February to April, 2009 by taking photos and measuring environmental colors using Minolta spectrophotometer CM-2600d. As a result, regional differentiation in color application appeared generally low in both Seoul and Hong Kong but various 'hues' differing each station are used in Hong Kong, compared to limited use of 'hues' in Seoul, In terms of 'value', the rate of Seoul appeared lightly higher than that of Hong Kong, and the use of medium high rate of 'saturation' of main and secondary colors are shown as a remarkable character of Hong Kong.