• Title/Summary/Keyword: Mail-order business

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A Design of Call Routing Agent for Multi-Channel (멀티채널 환경에서의 콜 에이전트 설계 및 구현)

  • Jun, Byung-Uk
    • Journal of Internet Computing and Services
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    • v.9 no.2
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    • pp.139-145
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    • 2008
  • CRM(Customer Relationship Management) improves the competitiveness of small companies to large enterprises. E-mail, SMS (Short Message Service), telephony service, DM (Direct Mail) are used for customer response in many companies. In order to improve company's profit, business diversification is in progress with protecting the succession of existing customers, and the only of new customers. Futhermore, BPR (Business Process Re-engineering) and BPM (Business Process Management) of the CRM can be easily found in many companies, because it is the first contact point to the company at the customer's view. This paper discusses the development of CRM, and proposes a call object routing agent that is the main engine of the CRM. Result of performance evaluation of proposed method show that the system is effective and powerful enough to use at the multi-channel environment.

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Spatial Structure of Farm-Direct Produce Business by Mail-Order -A Case Study of Sobaeksan Ganodermal Lucidum and Poun Jujube- (통신판매에 의한 산지직송의 공간구조 -소백산 영지버섯과 보은 대추를 사례로-)

  • 서주선;한재성
    • Journal of the Korean Geographical Society
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    • v.34 no.1
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    • pp.99-118
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    • 1999
  • This paper aim to grasp the order region distribution of the goods, which are the sobaeksan ganodenma lucldum on the mail-order through post office and the poum jujube on the mail-order through agncultural Co- operalive and the regional connection made by distributing the goods between production region and sale region The amount of sales for sobaeksan ganodenma lucidum, with little regional difference in the producing volume, is not affected by the basic fare of a long-distance call in the spaual sale. It also shows that the amounl of poun jujude with regional difference of production volume is restricted by distance.

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A Study of Direct and Contingency Factors Affecting Customer Switching Intension of E-mail Services in Portal Sites (포털사이트에서 이메일 서비스의 전환의도에 영향를 미치는 직접적 요인과 상황적 요인에 관한 연구)

  • Kim, Gi-Mun;Lee, Jung-Woo;Nam, Sang-Min;Lee, Ho-Geun
    • Information Systems Review
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    • v.7 no.1
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    • pp.115-136
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    • 2005
  • Recently Internet portals contend with each other to expand their customer base by providing customers with a much amount of e-mail storage. But This strategy may not be successful because of customers' switching cost following site moving. Therefore, in order to reveal whether their strategy makes sense, this study investigates the direct and contingency factors affecting customer switching intension of e-mail services in portal sites. The research results show that attractiveness of alternatives, switching cost, and customer satisfaction have a significantly direct impact on customer switching intension of e-mail services. Also, attractiveness of alternatives alone has an moderated effect on customer switching intension but switching cost does not. Thus, Internet portals may reap the harvest from their recent aggressive action.

A Study on Managerial Strategies of Electronic Mail(E-Mail) Messages as Records (전자우편문서의 기록관리적 접근전략에 관한 연구)

  • Seo, Eun-Gyoung
    • Journal of Korean Society of Archives and Records Management
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    • v.4 no.1
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    • pp.1-21
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    • 2004
  • Records may furnish proof of a particular action, contain information that protects the rights of individuals or government, and document decisions made during the course of government business. As business in and between government agencies will increasingly be conducted through electronic messaging service, the need to manage e-mail messages and systems is the same as for other record management systems concerning the creation of, retention of, and access to public records. Therefore government agencies that use electronic mail(e-mail) have an obligation to make employee aware that e-mail messages, like paper records, must be managed according to established record management procedures. The purpose of this paper is to suggest guidelines and/or strategies on managing e-mail messages as records for agencies which must take steps in order to make, capture, maintain, dispose, store, protect, and provide access to e-mail messages. This paper discusses on the definition of e-mail messages, principles on managing e-mail message, and how to manage e-mail messages as records.

A Study on the Opt-in Marketing

  • OH, Won-Kyo;LEE, Won-Jun
    • The Journal of Industrial Distribution & Business
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    • v.11 no.2
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    • pp.49-59
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    • 2020
  • Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

A Study on the Automated Design of Business Card for Personal Information Leakage Prevention Using IT-based Convergent Service

  • Park, Jong-Youel
    • International Journal of Internet, Broadcasting and Communication
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    • v.10 no.4
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    • pp.25-30
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    • 2018
  • When producing a business card, there is always a risk for exposing personal information as the information from the business card application is saved in the computer of the printing agency. The information that goes into the business card application file, such as name, mobile phone number, and e-mail address is not encrypted, which makes it easy to access. This study was conducted in order to find a way to automatize the business card application process by encrypting the information entered into the business card application file, simplifying the business card application process, minimizing the workload and by directly linking to the print shop to remove the print file after completing the printing of the business card.

A Vehicle Control Technology in Postal Business (우편사업에서의 차량관제 기술)

  • 김동호;김진석
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2000.10a
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    • pp.378-381
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    • 2000
  • A lot of convenient services have been recently developed under favor of rapid development of information technology and Internet The vehicle control technology which services the real-tine tracking of the location and status of the vehicles has been studied mainly by some pioneers such as research institute and company. Now the vehicle control technology is in a practical stage. The postal business is now going to change the processing architecture so that they are trying to archive two goals : (1) more efficient postal management, (2) more fast and safe delivery for mail. However there are not only many items which should be considered in order to do, but also problems which stem from the innate characteristics of postal business. In this paper, we introduce the current postal business architecture as well as the vehicle control technology. We also suggest not only the effectiveness of the vehicle technology in postal business, but also some important face what one should be taken into account about it.

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The Distribution System and the Spatial Characteristics of Sales for the Internet Shopping Mall : In the Case of a Company Based on an Off-Line Presence (인터넷 쇼핑몰의 유통체계와 상품판매의 공간적 특성 : 오프라인을 기반으로한 업체를 사례로)

  • Yi, Yun-Young
    • Journal of the Korean association of regional geographers
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    • v.10 no.1
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    • pp.158-176
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    • 2004
  • The purpose of this paper is to clarify the distribution system and the spatial characteristics of sales for the internet shopping mall on the basis of its off-line presence. The distribution system of this internet shopping mall is divided into the goods selection process and the product delivery process to consumers according to the function and role of the distribution center which is performed by cooperative companies. The internet shopping mall uses a different distribution system from the off-line department store, outsourcing the delivery process to door-to-door delivery companies in order to reduce costs and to increase the speed of delivery. Sales in the internet shopping mall are concentrated in the delivery unit area where the main office is located. Accordingly, in the case of the internet shopping mall based on an off-line presence, the mail-order business does not fully overcome the limitations arising from space. Also, the main factors influencing the value of sales, according to the area, are the number of women aged 20 to 49 and the distances involved.

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Job Requirements of Top Management in Korean Hospitals (병원관리자의 직무관련 자질에 관한 연구)

  • 김재수
    • Health Policy and Management
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    • v.7 no.2
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    • pp.147-176
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    • 1997
  • This research identifies the most important domains in health care administration from now to the year 2005 and differentiates job skill, konwledge, and ability requirements necessary for successful management. Fellows of the Korean Hospital Association from about thirteen percents of the country responded to mail inquiry. Five of eleven domains, in order of ranked importance, were health care delivery concepts, leadership characteristics, quality management, cost/finance and human resources management. Results indicated that while a business orientation is needed for organizational survival, and equal emphasis on person-oriented skills, knowledge, and abilities is required.

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A Study on the Effective Countermeasure of SPAM : Focused on Policy Suggestion (불법스팸 방지를 위한 개선방안 : 정책적 제안을 중심으로)

  • Sohn, Jong-Mo;Lim, Hyo-Chang
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.37-47
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    • 2021
  • Today, people share information and communicate with others using various information and communication media such as e-mail, smartphones, SNS, etc. However, it is being used in malicious attacks to send a large amount of illegal spam or to use it for fraud by using illegally collected personal information and devices that are vulnerable to security. Illegal spam, smishing, and fraudulent mail(SCAM) cause a lot of direct and indirect damage to companies and users, including not only social costs such as mental fatigue, but also unnecessary consumption of IT infrastructure resources and economic losses. Although there are regulations related to spam, violators of the law are still on the rise by circumventing the law, and victims are constantly occurring, so it is necessary to review what the problem is. This study examined domestic and foreign spam-related regulations and spam-related response activities, identified problems, and suggested improvement countermeasures. Through this study, it was intended to suggest directions for improving spam-related systems in order to block illegal spam and prevent fraudulent damage.