• 한국의류산업학회지
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• 제25권4호
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• 산업경영시스템학회지
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• 제46권2호
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• pp.13-21
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• 2023

In the recent era of the fourth industrial revolution, many industries aim to maximize the efficiency of products and services by introducing cutting-edge technologies such as artificial intelligence and big data. In this situation, organizational culture is changing a lot due to the influx of the MZ generation with strong individualistic tendencies and the decreased face-to-face communication between members. However, active communication with colleagues is still essential to maximize performance, and the margins created by simplifying work processes and automating processes must be used for creating work performance. This requires cooperation and commitment through the job immersion of members who have an active attitude. This study analyzed how the organization's autonomous work environment and trust among members, which are creative work performance conditions, affect job immersion using raw data from the Occupational Safety and Health Research Institute. As a result, it was found that both the organization's autonomous working environment and trust among members significantly effected the members' job immersion. in order to achieve productivity and value improvement in companies, efforts are needed to increase workers' job immersion by building an autonomous working environment and trust among members. The results of this study are expected to contribute significantly to the search for ways to increase workers' job commitment to improve organizational productivity.

• 한국의상디자인학회지
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• 제25권2호
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• 한국의상디자인학회지
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• 제26권1호
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.

• 서비스연구
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• 제13권2호
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• pp.130-145
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• 2023

금융의 디지털 전환(Digital Transformation)은 가속화되고 있으며, 디지털 뱅킹은 이미 은행의 주요한 채널로 자리 잡았다. 은행은 전통적으로 '고객 관계 관리(CRM)'를 중요시해왔으며, 장기거래, 일정 잔액 이상의 계좌 보유, 대출 보유 등 은행에 기여도가 높은 주거래 고객, 즉 '충성고객'을 유지하고자 노력해 왔다. 이러한 상황에서 본 연구는 국내 제1금융권 디지털 뱅킹 정기예금 소비자 데이터를 기반으로 그들의 행동 실태를 탐색적으로 분석하였다(표본수 1,145개). 연구의 주요 결과를 요약하면 다음과 같다. 먼저, 세대별 디지털 뱅킹 정기예금 가입 형태를 분석한 결과 20~30대(MZ세대)는 다른 세대보다 상대적으로 휴무일에 디지털 뱅킹을 더 많이 사용하는 것으로 나타났다. 이어, 은행의 기존 충성고객과 일반고객의 디지털 뱅킹 정기예금 가입의 행동 실태를 분석한 결과 예금가입 금액과 기간 모두 유의한 차이가 있는 것으로 나타났다. 은행의 기존 충성고객은 디지털 뱅킹에서도 거래은행에 기여도가 높은 소비자 행동을 하는 것으로 관측되었다. 또한, 금융소비자의 목표설정인 예금가입기간에 대해 고객유형과 가입일자의 상호작용을 분석한 결과 유의한 효과가 있는 것으로 나타났다. 본 연구는 은행의 지점 수는 계속 줄어들고, 디지털 뱅킹의 점유율은 계속 증가하는 상황에서 디지털 뱅킹의 소비자 행동 실태를 실증적으로 분석하였다. 소비자 행동이론의 주요 개념인 충성고객(Loyal Customer), 목표 추구(Goal Pursuit), 습관(Habit)을 디지털 뱅킹 정기예금 사례로 확인하였으며, 연구의 결과를 토대로 기존 시중은행과 인터넷전문은행의 고객관리 전략에 대한 실무적 지침을 제공한다는 점에서 의의가 있다.

• 벤처창업연구
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• 제16권4호
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• pp.85-99
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• 2021

지속적인 취업난으로 인해 일자리 수는 점진적으로 감소하고 있으며, 이에 창업이 그 대안으로 나타나고 있다. 정부에서는 창업친화적 문화를 구축하기 위해 다양한 창업지원프로그램을 운영하고 있음에도 불구하고 청년창업자는 죽음의 계곡을 견디지 못하고 사라지고 있다. 따라서 본 연구에서는 창업을 지속적으로 영위하기에 필수적인 창업만족도와 사회적 인식으로 작용할 수 있는 삶의 만족도를 분석하여 시사점을 제공하고자 한다. 본 연구는 한국고용정보원이 제공하고 있는 '대졸자직업이동경로조사(이하 GOMS)' 설문 참여자 비임금근로자 중 창업자 573명을 대상으로 진행했다. 창업가역량과 창업만족도, 삶의 만족도의 관계 그리고 직무적합도의 조절효과를 분석하기 위해 SPSS 23.0 프로그램을 사용하여 분석을 진행하였다. 연구결과를 요약하면 다음과 같다. 첫째, 창업가역량은 창업만족도와 삶의 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 창업가역량과 창업만족도 간의 관계에 있어 직무적합도는 조절역할을 하는 것으로 나타났다. 셋째, 창업만족도는 창업가역량과 삶의 만족도 간의 관계에 있어 부분매개역할을 하는 것으로 나타났다. 넷째, 창업유형(단독/동업)에 따른 집단 간 차이를 분석한 결과, 동업한 집단이 창업만족도와 삶의 만족도가 더 높은 것으로 나타났다. 본 연구의 주요 시사점으로는 첫째, 연구대상인 대학졸업자들의 창업만족도와 삶의 만족도를 높이기 위해서 대학 차원에서 학생들의 창업가역량을 진단하고 높여줄 수 있는 프로그램 설계가 필요할 것이다. 둘째, 창업가역량은 창업자가 갖추어야 할 기본적인 내재적 요인이며, 창업자는 물론이고 창업지원기관의 지원프로그램 창업자 선발시 중요한 평가요소로서 작용되어야 한다. 셋째, 공동창업에 있어 발생될 문제(직책, 임금, 경영권, 수익금배분, 결재방식 등)에 대하여 객관적인 자료로 문서화함으로서 상호간 신뢰를 지속할 필요가 있다. 넷째, MZ세대의 도전 정신과 창의력으로 무장한 세대가 실패를 하더라도 지속적으로 도전할 수 있는 환경을 구축할 필요가 있다.

• 한국학교보건학회지
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• 제36권2호
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• pp.40-51
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• 2023

Purpose: The study aimed to identify the stress levels and their solutions in MZ(Millennials + generation Z) nursing students by using photovoice through the medium of photography. Methods: The study was conducted from November to December 2022 among freshmen to senior nursing students at a major university. Participants were recruited by telephone, email, and social media. Originally, four participants were recruited for each year of nursing school, but it resulted in a total of 19 participants: three freshmen students, nine sophomore students, four junior students, and three senior students. The participants were asked to take pictures of things in their surroundings that bothered them and things that helped them overcome the bothering things and to have group discussions in groups of 4-5 to analyze the results. Results: The results of the study revealed the following themes: 'Difficulties and worries as a nursing student', 'Striving to go beyond yourself', 'Unhealthy factors', 'Ways to relieve stress', and 'Meaning of stress'. For each of the themes, there were five subcategories under 'difficulties and worries as a nursing student', four under 'fighting with oneself', seven under 'ways to relieve stress', five under 'unhealthy factors', and two under 'meaning of stress', resulting in 21 subcategories. Conclusion: Based on the results of the study, firstly, there is a need to educate university students about the factors that contribute to unhealthy behaviors and how to deal with stress in a healthy way. Secondly, it is necessary to provide programs that allow students to have various experiences.

• 한국수산과학회지
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• 제56권6호
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• pp.781-789
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• 2023

We investigated the sensory and quality characteristics of gambas al ajillo retort foods with nondigestible maltodextrin (trial gambas) compared with commercially available frozen gambas al ajillo (control). Trial gambas demonstrated approximate compositions of 75.8% moisture, 11.3% protein, 5.8% lipid, 1.7% ash, and 5.4% carbohydrates, indicating lower lipid and carbohydrate contents but higher moisture, protein, and ash levels than that of the control. Sensory assessments conclusively established the superior overall acceptability of trial gambas over the control. Trial gambas exhibited a total amino acid content of 9.62 g/ 100 g, surpassing the 5.39 g of the control. The major amino acids, such as lysine, leucine, arginine, aspartic acid, and glutamic acid, contributed significantly to its enhanced nutritional profile. Mineral analysis revealed higher calcium, phosphorus, magnesium, and iron levels in trial gambas and lower potassium levels than that in the control. Fatty acid profiling identified 18:1n-9 (67.8%) and 16:0 (11.9%) as the predominant fatty acids, in concordance with the control. This study substantiates trial gambas with the health-oriented preferences of the MZ generation while presenting superior sensory and quality attributes compared with the control.

• 대한환경공학회지
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• 제28권4호
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• pp.438-446
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• 2006

팔당호 경안천 하류 정체수역에서 퇴적물 인 용출 저감을 위한 capping 소재를 개발하고자 실험실 규모의 batch test를 수행하였다. 조사지역 퇴적물 평균 입도는 7.7 ${\phi}$로 매우 세립하고, 유기탄소 함량은 2.4%로 매우 높게 나타났다. 최적의 capping 소재 선정을 위한 인 용출 실험을 위해 150 L 반응기 5개에 모래층, powder-gypsum($CaSO_4{\cdot}2H_2O$), granule-gypsum, 복합층(gypsum+sand)로 capping을 한 경우와 control을 45일간 비교 평가하였다. 모래로 capping할 경우, 퇴적물로부터 용출되는 인을 약 50% 차단 가능한 것으로 나타났다. 그러나 모래층 1 cm로는 $CH_4$ gas 발생으로 인한 퇴적물의 재부유와 유기물 분해에 의한 수층 용존산소 감소(3 mg/L 이하)를 초래하는 것으로 나타났다. 따라서 모래로 capping을 할 경우에는 모래층이 더 높아져야 할 것으로 판단된다. powder-Gypsum과 granule-Gypsum은 80% 이상의 인 용출 저감 효과를 보였으나 수층 ${SO_4}^{2-}$ 농도가 증가되어 상수원보호구역에 적용하기 어려운 것으로 나타났다. 따라서 ${SO_4}^{2-}$의 용해도를 감소시키기 위해 Fe-Gypsum, $SiO_2$-gypsum 소재를 개발하였다. powder-Gypsum은 물과 결합시 경화되어 퇴적물 층위에 공극이 전혀 없는 차단막을 만들기 때문에 gypsum 층에 crack이 생길 경우, $CH_4$ gas 발생으로 인한 인 용출이 한꺼번에 일어날 수 있다. 복합층(granule-Gypsum+sand(1 cm))으로 capping을 할 경우, 인 용출 차단 효과가 높을 뿐만 아니라, ${SO_4}^{2-}$ 농도 역시 powder-Gypsum, granule-Gypsum 보다 수층으로 용출이 적어 상수원보호구역에 적합한 것으로 나타났다. Gypsum으로 capping을 할 경우, 빠른 초기속성작용(early diagenesis)과 ${SO_4}^{2-}$ 농도가 퇴적물에 충분히 공급되어 SRB(sulfate reducing bacteria)의 활성이 높아져 methanogensis의 진행을 저하시킬 수 있는 것으로 나타났다.