• Title/Summary/Keyword: MTE

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Investigating the Role of Memorable Tourism Experience towards Revisit Intention and Electronic Word of Mouth: A Study on Beach Tourists

  • Van Vien VU;Van Hao HOANG;Lan Huong VU
    • Journal of Distribution Science
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    • v.22 no.2
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    • pp.83-93
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    • 2024
  • Purpose: Although many studies have addressed destination marketing concepts, the relationship between beach tourists' memorable tourism experience (MTE), revisit intention and electronic word of mouth (eWOM) remains unknown. To address this issue, the authors established a model to investigate the effects of MTE's dimensions on revisit intention and eWOM. Research design, data and methodology: Drawing on 581 questionnaires from domestic beach tourists in Vietnam, a quantitative study approach was administered to empirically analyze a partial least squares path model in PLS-SEM. Results: The findings revealed that four dimensions of MTE including hedonism, local culture, meaningfulness and involvement have positive influence on beach tourists' revisit intention. Besides, meaningfulness and knowledge directly affect eWOM. It is worth noting that beach tourists' revisit intention significantly and directly influence their eWOM. The findings also confirm the indirect effects of hedonism, local culture, meaningfulness and involvement on eWOM through the mediating role of revisit intention. Conclusions: This study will be important to determine beach tourists' behavior through each dimension of MTE. This study also emphasizes on the direct effect of beach tourists' revisit intention on eWOM, as well as confirms its mediating role in the relation between MTE and eWOM. The findings will assist policymakers and destination marketers with strategies and effective future actions.

The Impacts of Uses of Childcare Facilities on Mothers' Labor Supply under a Rationing Mechanism (보육시설이용이 기혼여성 취업에 미치는 영향 - 어린이집 입소 순위를 중심으로 -)

  • Lim, Eunjae;Yoon, Jayoung
    • Journal of Labour Economics
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    • v.43 no.1
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    • pp.59-91
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    • 2020
  • The recent reform of child care policy is to give priority to double-income households in the use of childcare facilities. This study analyzed the effect of the use of childcare facilities on the employment of married women under the on-going reform. Using the data from the 19th and 21st wave of the Korean Labor and Income Study, the marginal treatment effect (MTE) analysis method was used to eliminate the selection bias in which the sub-population targeted for policy is determined according to the priority when childcare demand exceeds supply. The study finds that the employment effect of married women who use childcare facilities does not differ statistically from the employment effect of married women who do not use childcare facilities.

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The Effect of the Characteristics of Tours and Activities in Online Travel Agencies on Memorable Tourism Experiences, Satisfaction, and Loyalty: Based on the S-O-R Framework (온라인 여행사 여행체험활동 특성이 기억할만한 관광경험, 만족도 및 충성도에 미치는 영향: S-O-R 프레임워크를 기반으로)

  • Jin, Chengjun;Yang, Sung Byung
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.263-288
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    • 2022
  • Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

The Effect of Memorable Tourism Experience(MTE) on Destination Satisfaction and Loyalty (기억할만한 관광경험(MTE) 측정척도 기반의 관광지만족도 및 충성도 연구)

  • Yoon, Yooshik;Yoo, Hana Hyunkyung;Kim, Miseong;Song, Raeheun
    • Korea Science and Art Forum
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    • v.28
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    • pp.175-184
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    • 2017
  • This study aims to investigate the relations between the components of memorable tourism experience(MTE) and satisfaction, as well as loyalty. Research method and results of this study are as follows. Using the advance research of memorable tourism experience theory, the measurement scales were developed for the survey. Data were collected from the major cities in Dajeon, Korea between Jun. 1~Jul, 10, 2016. Of the 295 surveys collected, the researchers retained 274 usable responses. Data were used to examine the relations among characteristics of memorable tourism experience, satisfaction, and loyalty. The results indicated that the components of memorable tourism experience comprise nine factors. Moreover, part of the factors revealed to have significant positive effects on the satisfaction and loyalty. The results of this study provide implications for determining how tourism operators should prioritize their business resources in developing tourism programs.

Inversion of Small Loop EM Data by Main-Target Emphasizing Approach (주 대상체 강조법에 의한 소형루프 전자탐사 자료의 역산)

  • Cho, In-Ky;Kang, Mi-Kyung;Kim, Ki-Ju
    • Geophysics and Geophysical Exploration
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    • v.9 no.4
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    • pp.299-303
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    • 2006
  • Geologic noise, especially located at shallow depth, can be a great obstacle in the interpretation of geophysical data. Thus, it is important to suppress geologic noise in order to accurately detect major anomalous bodies in the survey area. In the inversion of geophysical data, model parameters at shallow depth, which have small size and low contrast of physical property, can be regarded as one of geologic noise. The least-squares method with smoothness constraint has been widely used in the inversion of geophysical data. The method imposes a big penalty on the large model parameter, while a small penalty on the small model parameter. Therefore, it is not easy to suppress small anomalous boies. In this study, we developed a new inversion scheme which can effectively suppress geologic noise by imposing a big penalty on the slowly varying model parameter and a small penalty on the largely varying model parameter. We call the method MTE (main-target emphasizing) inversion. Applying the method to the inversion of 2.5D small loop EM data, we can ensure that it is effective in suppressing small anomalous boies and emphasizing major anomalous bodies in the survey area.

Comparative Analysis of Routing Protocols for Wireless Sensor Networks (무선 센서 네트워크의 라우팅 프로토콜 비교 분석)

  • Gautam, Navin;Pyun, Jae-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.10a
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    • pp.373-376
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    • 2008
  • Wireless sensor networks consist of thousands of sensor nodes that have low power, low footprint and low computational capacities. So the burning issues in the design and deployment of these sensor nodes in the practical application areas include the energy conservation and network lifetime. Efficient routing schemes can help reduce the energy consumption and thus increase the network lifetime. This paper deals with the comparative analysis of popular routing protocols such as LEACH, LEACH-C, MTE, and PEGASIS. The protocols are compared by using performance me tries such as system lifetime, the time for first node death, and total system energy.

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미래를 생각하고 세계로 도약하는 프론티어 정신의 선두주자 "MteQ"

  • 한국항공우주산업진흥협회
    • Aerospace Industry
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    • v.80
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    • pp.18-21
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    • 2003
  • 엠텍이라는 회사명은 글자대로 하자면 Military Technology의 약자이지만 M자속에는 ''''크게 발전한다''''라는 의미가 있어 원대한 포부를 가지고 힘차게 나아가겠다는 의지를 표현한 것이라고 한다. 경기도 용인에 자리잡고 있는 엠텍(주)는 지난 2001년 대우통신의 특수사업 부문을 인수해 출범했다. 국내 유수의 투자기업인 KTB네트워크, 한미창업투자, 신보캐피탈 및 하나은행 등으로부터의 자본 투자유치에 성공한 엠텍은 대우통신으로부터 매각인수 당시 조건으로 내세운 직원 고용승계를 통해 전직원이 재임용됨으로써 성공적인 구조조정을 이루었다는 평가를 받고 있다. 이를 통해 현재 사업정상화 및 업무효율에서 뛰어난 성과를 보이고 있으며, ''''87년 설립된 대우통신때부터 꾸준히 쌓아온 연구결과와 기술을 바탕으로 현재에 이르러서 세계 유수의 기업들과의 어깨를 나란히 하고 있다.

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Multilayer transparent electrodes for flexible and inverted-geometry OLEDs

  • Yoo, Seung-Hyup;Yun, Chang-Hun;Park, Jae-Woo;Cho, Hyun-Su
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.1019-1021
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    • 2008
  • Multilayer transparent electrodes (MTE) based on an ultrathin metal layer assisted by additional dielectric or semiconducting layers are investigated as electrodes in OLEDs including an inverted geometry. A special attention is paid to their tuning capability in injection behavior and to their potential for ultra-flexible electrodes.

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High efficiency organic light emitting-diodes (OLEDs) using multilayer transparent electrodes

  • Yun, Chang-Hun;Cho, Hyun-Su;Yoo, Seung-Hyup
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.823-825
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    • 2009
  • We present multilayer transparent electrodes (MTEs) that resulted in organic light-emitting diodes (OLEDs) with the 90 % higher forward luminous efficiency and 30% higher external quantum efficiency (EQE) than conventional ITO based devices respectively. Optimization method of such MTE structure is investigated in consideration of both injection and optical structure.

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DEVELOPMENT OF A LOCAL MEAN TEMPERATURE EQUATION FOR GPS-BASED PRECIPITABLE WATER VAPOR OVER THE KOREAN PENINSULA (GPS 가강수량 결정을 위한 한국형 평균온도식 개발)

  • Ha, Ji-Hyun;Park, Kwan-Dong;Heo, Bok-Haeng
    • Journal of Astronomy and Space Sciences
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    • v.23 no.4
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    • pp.373-384
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    • 2006
  • The Bevis' mean temperature equation (MTE) is generally used in estimating Precipitable Water Vapor (PWV) based on GPS measurements. Because the equation was derived from Worth American meteorological data, however, it may induce errors in PWV if the equation is applied to Korea which has different climate conditions. In this study, we developed a new MTE using local meteorological data. We compared PWVs from the new equation with those from the Bevis and two other local equations. The PWV differences from the four equations increase as a function of surface temperatures at the observation site, reaching up to $1{\sim}3mm$.