• Journal of Distribution Science
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• v.20 no.5
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• pp.97-104
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• 2022

Purpose: This study intends to analyze the effect of competitor pressure and customer pressure on social media technology use and the value of the business network and their implications for marketing performance. Research design, and methodology: A constructed questionnaire was conducted with 90 respondents of MSME's Business Actors in South Sulawesi Partial Least Square (PLS) analysis was applied to analyze and verify all the data. Results: Competitor pressure has a significant effect on social media technology, Competitor pressure has a positive and significant impact on business network accentuation. Customer pressure has a positive and significant impact on social media technology. Customer pressure has a positive and significant impact on business network accentuation. Social media technology utilization has a significant impact on Business Network Accentuation. Social media technology utilization has a significant effect on Marketing Performance. Business Network has a significant effect on Marketing Performance. Conclusions: It is an important thing for MSMEs to increase the use of social media technology to meet the demands of consumers and pressure from competitors. The use of social media technology must be implemented effectively and efficiently so that it can be utilized as an effective tool for distributing the value that own by a company to improve the company's marketing performance.

• Journal of information and communication convergence engineering
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• v.18 no.1
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• pp.39-48
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• 2020

Information-security management systems (ISMSs) are becoming very important, even for micro, small, and medium enterprises (MSMEs). However, implementing an ISMS is not an easy task. Many obstacles must be overcome, e.g., complexity, document tracking, competency management, and even changing cultures. The objective of our study is to provide ISMS application tools, based on ISO 27001:2013 ISM frameworks. The application was developed on the Odoo Open Enterprise Resource Planning platform. To validate its feasibility for future improvement, the application was implemented by an MSME company. For this implementation, information-security-related users gave their feedback through a questionnaire. The distributed feedback questionnaire consists of nine assessment parameters, covering topics from the application's technical aspects to users' experiences. Based on the questionnaire feedback, all users of the application were satisfied with its performance.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.9
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• pp.747-753
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• 2020

This study aims to interpret the meaning of a successful entrepreneur from the perspective of women entrepreneurs in Malang, Indonesia. This research offers a phenomenological approach using purposive sampling. Data was collected by in-depth interviews using structured questionnaire with registered women entrepreneurs in Malang obtained from MSMEs (micro small and medium-sized enterprises) entrepreneurs. The 'continually developing' is one of the meanings of a successful entrepreneur. This study also found that success is when what women do can be useful to others. Besides, the meaning of success has two criteria, i.e., when they can meet their needs (individual satisfaction) and social performance as a goal to be achieved by entrepreneurs. The motivation of women entrepreneurs to establish their venture was not only financial returns, but also personal satisfaction, which was also the indicator of entrepreneurial success for women. This study has several limitations. First, our sample size is too small and consists of entrepreneurs that have an average age above 40 years. Hopefully, further research will be able to generalize our findings to a broader sample in various industries outside the city of Malang. As our research shows, the criteria and meaning of success may be different for a larger sample of entrepreneurs.