• Title/Summary/Keyword: MOBILE

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Investigating the Value of Information in Mobile Commerce: A Text Mining Approach

  • Wang, Ying;Aguirre-Urreta, Miguel;Song, Jaeki
    • Asia pacific journal of information systems
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    • v.26 no.4
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    • pp.577-592
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    • 2016
  • The proliferation of mobile applications and the unique characteristics of the mobile environment have attracted significant research interest in understanding customers' purchasing behaviors in mobile commerce. In this study, we extend customer value theory by combining the predictors of product performance with customer value framework to investigate how in-store information creates value for customers and influences mobile application downloads. Using a data set collected from the Google Application Store, we find that customers value both text and non-text information when they make downloading decisions. We apply latent semantic analysis techniques to analyze customer reviews and product descriptions in the mobile application store and determine the embedded valuable information. Results show that, for mobile applications, price, number of raters, and helpful information in customer reviews and product descriptions significantly affect the number of downloads. Conversely, average rating does not work in the mobile environment. This study contributes to the literature by revealing the role of in-store information in mobile application downloads and by providing application developers with useful guidance about increasing application downloads by improving in-store information management.

(Performance Evaluation of Proxy-based Mobile Agent Model for Hierarchical Management Domains) (계층형 관리 도메인을 위한 프록시 기반의 이동 에이전트 모델의 성능 평가)

  • 박상윤
    • Journal of the Korea Computer Industry Society
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    • v.3 no.8
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    • pp.1049-1062
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    • 2002
  • As the distributed resources in the networks have become increasingly popular, the accesses to these resources having been activated. Especially, the accesses to the distributed resources using the mobile agent technologies provide the mechanisms supporting mobility with mobile users as well as the dynamic accesses to the resources in the fixed networks. Proxy-based mobile agent model is defined as mobile agent network model which allocates the hierarchical domains to the distributed resources changed dynamically, assigns one proxy server for each domain, and promotes the management and the cooperation of the mobile agents. In this paper, we introduce the architecture and the execution scenario for proxy-based mobile agent model which is suitable for the hierarchical management domains. In simulation, we evaluate the proxy server's route optimization functionality and the performance reducing execution time of the mobile agents.

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Map Browser Client for LBS using WIPI platform (WIPI platform기반 LBS 맵 브라우저 클라이언트)

  • 고상보;좌정우
    • Proceedings of the Korea Contents Association Conference
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    • 2004.05a
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    • pp.522-528
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    • 2004
  • Mobile internet service based on CDMA network evolution and multifunction mobile terminal is popular in Korea. Mobile internet service is classified as the information service using browser and mobile multimedia service using download platform. Killer applications based on multifunction mobile terminals have been developed for new business in mobile internet services. One of killer applications is location based seurvice (LBS) using mobile location information. In this paper, we develop mobile map browser using WIPI platform that is the main function in LBS. Mobile map browser interworking with GIS server provides the map information. The developed mobile map browser can be working on PDA and telematics terminals when WIPI is porting on these devices.

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Determinants Impacting on Dependency of Mobile Instant Messenger, Barrier of Living, and Intention to take Digital Break: The Moderating Effect of Perceived Risk (모바일 인스턴트 메신저 의존, 생활 장애 및 디지털휴식의도에 영향을 미치는 요인: 지각된 위험의 조절효과에 관한 연구)

  • Park, Hyunsun;Kim, Sanghyun
    • The Journal of Information Systems
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    • v.23 no.3
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    • pp.25-46
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    • 2014
  • As the use of smartphone has rapidly spread into the current society, the mobile instant messenger applications such as Kakaotalk, Tiktok, and Line have become an indispensable part of our daily lives. While, the mobile instant messenger has brought us many positive changes, social problems stemming from the dependency on the mobile instant messenger has been occurred. The dependency of the mobile instant messenger can negatively affect daily lives and lead to stress or addiction. Therefore, it is very important to examine how we can prevent such dependency and addiction. In this respect, the purpose of this study is to investigate determinants impacting on the mobile instant messenger dependency, barrier of living, and intention to digital break. The statistical analysis of survey results shows that enjoyment, identity, relationship commitment, critical mass and ease of use are significantly related to mobile instant messenger dependency, while media richness is not significantly related. Mobile instant messenger dependency have a positive effect on barrier of living, which then has a positive effect on digital break. Lastly, the moderating effect of perceived risk is significant. This research suggests theoretical and business implications to prevent mobile instant messenger dependency.

Analysis Method and Response Guide of Mobile Malwares (모바일 악성코드 분석 방법과 대응 방안)

  • Kim, Ik-Su;Jung, Jin-Hyuk;Lee, Hyeong-Chan;Yi, Jeong-Hyun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.4B
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    • pp.599-609
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    • 2010
  • Korean government has recently abrogated WIPI policy to open domestic mobile phone market to the world, which may result in the influx of foreign smart phones. This circumstance has given users more wide range of choices to buy a product and also has brought benefit to buy mobile phone cheaply. On the other hands, this change might have brought potential danger of mobile malware incidents which have only occurred in foreign countries. There are standardized analysis methods and response guides for computer malwares, not but for mobile malwares in our country. In this paper, we introduce existing mobile malwares and available tools for their analysis. Considering domestic circumstances which might not be properly protected against mobile malwares, we propose analysis methods and response guide of mobile malwares.

An Efficient Location Management Scheme in the Network Mobility (Network Mobility 환경에서의 효율적인 위치관리 기법)

  • Kim Hye-Young;Song Uy-Seang;Gil Joon-Min;Hwang Chong-Sun
    • Journal of KIISE:Information Networking
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    • v.32 no.2
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    • pp.190-202
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    • 2005
  • Mobile nodes are change their point of attachment dynamically such as networks deployed in aircraft, boats, trains, and cars. These mobile nodes move together and share the same nobility properties. Therefore, this paper addresses an efficient location management scheme based on collaboration of mobile nodes to a mobile network. We propose a scheme that combines multicast routing with Mobile IPv6 to support mobile network in the internet. This paper also tests the usefulness of our proposed method using analytical models and compares the results with our scheme and HMIPv6(Hierarchical Mobile IPv6) and Network Mobility(NEMO).

Study on the Effect of the Usability and Usefulness of Mobile Application Programs on Buying Intention

  • Oh, Young-Sam
    • Journal of Distribution Science
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    • v.11 no.11
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    • pp.41-47
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    • 2013
  • Purpose -This paper aims to understand how easy and convenient it is for consumers to use mobile services. A mobile service combines hardware and software with information technology. To specifically meet the needs of users of mobile applications, the context of usability was identified in consumer mobile services. Research Design, Data, and Methodology - For usability measurement and evaluation, appliances and software were the main target: this applied to an expanding range, such as a Personal Digital Assistant (PDA), mobile phones, and wired and wireless integrated services. This study extended the Technology Acceptance Model (TAM) by examining the roles of two characteristics of mobile applications'usage: usability and usefulness. Results - The study tested the research model using a structural equation modeling (SEM) technique. Results showed no significant differences between the two models. Usability comprised learnability, efficiency, memorability, errors, and satisfaction: the motivation for using a mobile application was understood as being the usefulness and easy-of-use of the mobile application. This empirical study validated the proposed research model and hypotheses, and found that the hypotheses could be supported. Finally, the phenomena derived from the causal relationships in usability were identified, and their implications considered.

Problems of the Current Mobile Voting and System Requirements for the Solutions (모바일 투표의 문제점과 해결을 위한 시스템 요구 사항 - 2012년 민주통합당 경선 사례)

  • Choi, Jong Myung;Koh, Hyung Dae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.21-29
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    • 2012
  • Mobile voting can reduce the costs spent in elections, and it can encourage people to participate in the elections more actively because it allows them to vote anytime at anywhere. The trial of mobile voting in 2012 by Democratic United Party in Korea, showed the possibilities of mobile democracy but it also showed very critical problems such as illegal voting by proxy, source code open, open to nationwide for local parliamentary candidate ballot, privacy and hacking. In this paper, we analyze the result of the mobile ballot trial, and introduce the problems that has been revealed. After that we propose some system requirements for the new mobile voting system to prevent the problems according to the stages of voting: system development, voting stage, and counting and validating stage. At each stage, there are several requirements to be met for reliable mobile voting. Our research contribute to mobile democracy and implementation of mobile voting systems in that we analyzed the real case and raised issues for the real problems.

A Localized Mobility Support Scheme for Mobile Nudes in IPv6 Networks (IPv6 네트워크에서 이동 단말의 지역적 이동성 제공 방안)

  • 전홍선;우미애
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.8B
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    • pp.762-770
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    • 2004
  • With rapid advances in wireless communication technologies and with the advent of the smaller and high-performance mobile handsets nowadays, many researches are actively performed for providing seamless communications while mobile nodes are roaming around. As real-time application programs are more prevalent, it is very important to manage mobility of mobile nodes efficiently. In this paper, we propose a localized mobility support scheme that is based on the Mobile IPv6 by IETF. The proposed scheme enhances functionalities in mobile nodes and only uses signaling messages of Mobile IPv6. The performance of the proposed scheme is evaluated through analytical model and simulations. According to the results of the evaluation, the proposed scheme provides better performance than Mobile IPv6 in terms of packet losses and TCP throughput by localizing the binding update messages inside the foreign domain during handoffs and reducing binding update time.

The Effect of Perceived Risk on the Intention to Adopt Mobile Banking Services (인지된 위험이 모바일 뱅킹 수용 의도에 미치는 영향)

  • Yang, Ji-Yun;An, Jung-Ho;Park, Cheol-U
    • Journal of Technology Innovation
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    • v.14 no.3
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    • pp.183-208
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    • 2006
  • Mobile banking is one of the most representative services applied to the mobile technology. However, there are few recent studies about the user acceptance of mobile banking, and prior studies only have been related to the positive effects of the service acceptances such as e-commerce and Internet banking service. The purpose of this research is to grasp the particular risk essentials in mobile banking which customers perceive, and the risk degree of user recognition which affect customer intention to adopt mobile banking through the exploratory research. The perceived risk is segmented into the performance risk, financial risk, time risk, social risk (or psychological risk), and privacy risk based on Cunningham's research (1967) and other recent studies. In the Unified Theory of Acceptance and Use of Technology (UTAUT), we have attempted to determine how different perceived risks have influence on the mobile banking adoption intentions of both the mobile banking users and potential users. The results indicate that performance expectancy, effort expectancy, and social influence have positive influences on the intention to use mobile banking service while perceived risk has a negative influence on the intention to use and performance expectancy.

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