• Title/Summary/Keyword: MOBILE

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GripLaunch: a Novel Sensor-Based Mobile User Interface with Touch Sensing Housing

  • Chang, Wook;Park, Joon-Ah;Lee, Hyun-Jeong;Cho, Joon-Kee;Soh, Byung-Seok;Shim, Jung-Hyun;Yang, Gyung-Hye;Cho, Sung-Jung
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.6 no.4
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    • pp.304-313
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    • 2006
  • This paper describes a novel way of applying capacitive sensing technology to a mobile user interface. The key idea is to use grip-pattern, which is naturally produced when a user tries to use the mobile device, as a clue to determine an application to be launched. To this end, a capacitive touch sensing system is carefully designed and installed underneath the housing of the mobile device to capture the information of the user's grip-pattern. The captured data is then recognized by dedicated recognition algorithms. The feasibility of the proposed user interface system is thoroughly evaluated with various recognition tests.

Performance Modeling of Resource Reservation Cost in Wireless/Mobile Networks (무선 이동 망 환경에서 자원 예약 비용 성능 모델링)

  • Won, Jeong-Jae;Lee, Hyong-Woo;Cho, Choong-Ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.4C
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    • pp.433-441
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    • 2003
  • We propose a new resource reservation scheme called MC-HMRSVP(Mobile clustering based-Hierarchical mobile ReSource reserVation Protcol) that is an extension of HMRSVP[3,4]. MC-HMRSVP always establishes a virtual cluster called Mobile Cluster, which includes its immediately adjacent MA(Mobile Agent) for passive reservation as well as the current MA for active reservation to which MH(Mobile Host) belongs. Our scheme also establishes the MC regardless of intra/inter region movement by GMA(Gateway Mobile Agent) function when a MH moves. To provide a general formulation on analyzing the performance in terms of reservation cost, we also model the resource reservation cost by using a simple recursive equation. Then, we show that our scheme decreases the reservation cost in comparison with the existing HMRSVP extentions.

A Design for Mobile Contents Converting Using XML Parser Extraction (XML Parser추출에 의한 모바일 컨텐츠 변환 설계)

  • 김영선;장덕철
    • Journal of Korea Multimedia Society
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    • v.6 no.2
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    • pp.267-275
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    • 2003
  • The development of the mobile communication has been enlarged gradually and has been changed voice centered services into data centered ones supporting Internet to provide various kinds of mobile internet services. Researches for data transmission have been achieved actively lot the effective approachment of web in the mobile terminal. The users using mobile communication are increasing for its easy handcarried and movement and the information in internet based upon wire communication has been changed into mobile communication fast. The development of mobile internet requires various mobile contents using mobile internet at any time and at any place due to rapid enhance of network capacity and mobile internet according to network expansion. To accept these needs, there are many difficult problems that contents must be remade according to various terminal features and the develoument costs much. To solve these problems, this paper has the pun)me that contents of Web documents are changed and processed through XML palter and design new mobile contents system, providing mobile services rapidly and obtaining the charge reduction result with the enhance of contents development to the shortening of a development Period.

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A Study on Strategic Marketing Plans for the Effective Expansion of Mobile Game Industry (모바일 게임 산업의 효과적 전략적 마케팅 전략 방안에 관한 연구)

  • Kang, Tae-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.297-309
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    • 2021
  • Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

An Empirical Study on the Subscribers' Usage and Attitude in the Korean Mobile Service Market (최근 국내 이동통신서비스 이용행태 분석)

  • Yu, J.E.;Lee, S.J.
    • Electronics and Telecommunications Trends
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    • v.37 no.3
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    • pp.74-84
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    • 2022
  • The Korean mobile service market has persistently grown with the number of subscribers and volume of mobile traffic. It shows the slow diffusion of 5G subscribers, and rapid growth of both the MVNO(Mobile Virtual Network Operator) market and unlocked mobile phones. Therefore, this study derives the direction of telcos' strategies and policy implications by empirically analyzing the usage and attitude of LTE and 5G subscribers. Our major findings are as follows: First, our current mobile service subscription market constitutes most long-term customers for their incumbent carriers only by device change from lock-in with bundle services. Mobile tariffs, data speed, and benefits of bundle services are important factors affecting choices and customers' satisfaction with a provider and intentions of churning to another. Second, demand and satisfaction for using 5G are less because speeds and service tariffs act as pain points for 5G services. Third, the users' high preferences for MVNOs and unlocked mobile phones are linked to their subscription to MVNOs' low-cost plans with unlocked mobile phones on online channels. These streams lead to a big change in the market competition that MNO(Mobile Network Operator)s' market shares are expected to decrease and MVNOs' shares will be increased by two times, in the near future. Therefore, MNOs need to change their distribution strategies from offline to online channels and try to resolve the stereotype, "mobile tariffs are expensive," by enhancing their service values. Finally, as consumers prefer one-stop service in the same channel regardless of the distribution channel, policies should focus on the consumers' needs for convenience rather than on the channel separation for perfectly unlocked mobile phones.

Factors Influencing the Success of Mobile Payment in Developing Countries: A Comparative Analysis of Nigeria and Kenya Mobile Payment Users

  • Bitrus, Stephen-Aruwan;Lee, Chol-Ho;Rho, Jae-Jeung;Erdenebold, Tumennast
    • Asia-Pacific Journal of Business
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    • v.12 no.3
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    • pp.1-36
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    • 2021
  • Purpose - This empirical study, aims to identify the determinants of adoption and acceptance of mobile payment as to understand why it is successful in some countries in Sub-Saharan Africa but failing in others. A comparative study of a successful mobile payment service and a purported failed one was done as to have some insights to the factors affecting acceptance of the technology. Design/methodology/approach - The strength of three notable theories: theory of diffusion of innovation (DOI), the extended unified theory of user acceptance of information technology (UTAUT2) and self-efficacy theory were use. The self-efficacy of government support inclusion as, a moderating variable in the form of infrastructure, securing transaction and price value revealed the relevance of government in the success of mobile payment service. By means of a field survey of 705 subjects in two separate regions of Africa (East and West), the data was collected and use to test the research model. Findings - The study result shows the importance of the moderating factor of government support to the success of mobile payment of any nation. The result also shows the importance of the perception of relative advantage, compatibility, complexity, social influence as already revealed by other studies. Research implications or Originality - Mobile payment success in some part of Sub-Saharan Africa is well known but also suggested to fail in some Sub-Saharan African countries. Buttressing the need for understanding of the factors affecting mobile payment acceptance. This article empirically examined the factors influencing the success of mobile payment, and we implicated that if the implementation of mobile payment is to be successful for mobile commerce in any nation, adoption, acceptance and use by its citizen is imperative.

The Effect of Mobile EMR's Technological Characters on System Qualities and User Satisfaction (모바일 전자의무기록(EMR)의 기술적 특성이 시스템 품질과 사용자 만족에 미치는 영향)

  • Lee, In Tae
    • Korea Journal of Hospital Management
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    • v.19 no.3
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    • pp.43-52
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    • 2014
  • We empirically show that the effect of mobile EMR's technological characters on system qualities and user satisfaction. For the study, the relationship among technological characters of mobile, EMR's system quality, EMR's information quality, and user satisfaction were modelled and validated with hypotheses. An empirical test was performed for a path model using structural equation modeling on samples of 148 nurses in hospitals from various size and region. This study find that, for the overall sample, there are positive relationships among the technological characters of mobile, EMR's system quality, EMR's information quality, and user satisfaction. And the results support that mobile is an effective method for EMR. Findings of this study have several theoretical and practical implications as follows : First, this study empirically tested the relationship among technological characters of mobile, EMR's system quality, EMR's information quality. Second, the study shows that the technological characters of mobile should be considered for advance of EMR system's quality in mobile environment. And lastly, this study can practically suggest mobile healthcare information system for process effectiveness.

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A Study on Overlay based Mobile IPv6 Implementation and Performance Measuring in IEEE 802.16/WiBro Environment (WiBro 환경에서 Overlay 기반의 Mobile IPv6 이동성 구현 및 성능 시험에 관한 연구)

  • Lee, Jae-Ho;Ryu, Hyung-Keun;Lee, Jae-Jun;Kang, Sun-Moo;Lee, Jai-Yong
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.6B
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    • pp.334-341
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    • 2007
  • A Mobile IP is considered for the efficient mobility function in IEEE 802.16/WiBro environment. However, during the deployment of WiBro, only some of the ACRs(Access Control Router) can support the Mobile IP function. Therefore, a WiBro network can not support the mobility function for the mobile node. In this paper, we implement an overlay-based Mobile IP function and measure the performance through a field trial. Moreover, we evaluate the possibility of commercial deployment and suggest areas that need to be improved.

The Impacts of Economic, Social, and Personal Benefits on Intention to Repurchase a Mobile Gift : Focusing on Exchange and Motivation Theories (경제적, 사회적, 개인적 효익이 모바일 선물 재구매 의도에 미치는 영향 : 교환이론과 동기이론을 중심으로)

  • Kim, Sun-Kyu;Jo, In-Jea;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.1-21
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    • 2015
  • Recently, many companies have launched a new business model related to the mobile gift service in order to achieve or sustain a competitive advantage in the fast-growing mobile market. Due to the well combination of mobile technology advantages and offline gift-giving motivations, a mobile gift service has been proliferating over recent years. Although the motivation of mobile gift purchasing behavior can be different from that of offline gift purchasing behavior, there is still a lack of research on what factors are influencing and how they are impacting mobile gift purchasing behavior under diverse gift-giving settings. Therefore, based on both exchange and motivation theories as well as literature review, this study identified three influencing factors-economic (immediate rewards, convenience), social (friendship needs, reputation), and personal (enjoyment, self-satisfaction) benefits-and validated their impacts on intention to repurchase a mobile gift. Moreover, the moderating roles of intimacy and gift price in the relationships between benefits and mobile gift repurchasing intention were examined. The results provide many implications for marketing managers on how to enhance consumers' intention to repurchase, which in turn leads to sales and increased profit.

Highly Secure Mobile Devices Assisted with Trusted Cloud Computing Environments

  • Oh, Doohwan;Kim, Ilkyu;Kim, Keunsoo;Lee, Sang-Min;Ro, Won Woo
    • ETRI Journal
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    • v.37 no.2
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    • pp.348-358
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    • 2015
  • Mobile devices have been widespread and become very popular with connectivity to the Internet, and a lot of desktop PC applications are now aggressively ported to them. Unfortunately, mobile devices are often vulnerable to malicious attacks due to their common usage and connectivity to the Internet. Therefore, the demands on the development of mobile security systems increase in accordance with advances in mobile computing. However, it is very hard to run a security program on a mobile device all of the time due the device's limited computational power and battery life. To overcome these problems, we propose a novel mobile security scheme that migrates heavy computations on mobile devices to cloud servers. An efficient data transmission scheme for reducing data traffic between devices and servers over networks is introduced. We have evaluated the proposed scheme with a mobile device in a cloud environment, whereby it achieved a maximum speedup of 13.4 compared to a traditional algorithm.