• Asia-Pacific Journal of Business
• /
• v.3 no.1
• /
• pp.10-16
• /
• 2012

India is having a high growth rate of Mobile subscribers which has opened up a new marketing channel of communication with customers. There is a need to study the factors affecting Mobile user's attitude towards Mobile marketing and the relationship between these factors. To study the mobile users attitude towards mobile marketing 489 mobile users opinion is taken on 12 statements for a period of 5 months. Using factor analysis method these 12 statements are grouped into 5 groups they are Mobile advertisement, Mobile Usability, Mobile Promotions, Mobiles shopping and Mobile Marketing. Confirmatory Factor Analysis (CFA) was performed to confirm the findings. SPSS Statistics 17.0 is used to conduct factor analysis and the validity of the model. Once the model was validated, SPSS Amos 18.0 was used to fit a model based on Structure Equation Model to analyze the factors affecting Mobile user's attitude and the relationship between these factors. The present study revealed that Mobile Advertisement and Mobile Sales Promotion are having positive effect on Mobile Marketing where as Mobile Shopping and Mobile Phone Usability is having negative effect on Mobile Marketing. The impact of indicators like Mobile Phone user's permission and personalization of Mobile Phone communication on Mobile Marketing are also discussed in this article.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.5 no.1
• /
• pp.83-104
• /
• 2011

Mobile grid is a combination of grid computing and mobile computing to build grid systems in a wireless mobile environment. The development of network technology is assisting in realizing mobile grid. Mobile grid based on established grid infrastructures needs effective resource management and reliable job scheduling because mobile grid utilizes not only static grid resources but also dynamic grid resources with mobility. However, mobile devices are considered as unavailable resources in traditional grids. Mobile resources should be integrated into existing grid sites. Therefore, this paper presents a mobile grid middleware interconnecting existing grid infrastructures with mobile resources and a mobile service agent installed on the mobile resources. This paper also proposes a mobile resource reliability-based job scheduling model in order to overcome the unreliability of wireless mobile devices and guarantee stable and reliable job processing. In the proposed job scheduling model, the mobile service agent calculates the mobile resource reliability of each resource by using diverse reliability metrics and predicts it. The mobile grid middleware allocated jobs to mobile resources by predicted mobile resource reliability. We implemented a simulation model that simplifies various functions of the proposed job scheduling model by using the DEVS (Discrete Event System Specification) which is the formalism for modeling and analyzing a general system. We also conducted diverse experiments for performance evaluation. Experimental results demonstrate that the proposed model can assist in improving the performance of mobile grid in comparison with existing job scheduling models.

• Annual Conference of KIPS
• /
• 2003.05b
• /
• pp.1305-1308
• /
• 2003

Mobile Network은 일정한 규모 이상의 이동성을 지원하는 네트워치를 말한다. Mobile IP는 표준 IP에 이동성을 지원하기 위한 기법이다. Mobile IPv4에서는 Mobile Network을 가상적인 하나의 Mobile Node처럼 취급하여 지원이 가능하다. 하지만, Mobile IPv6에서는 몇몇의 문제점으로 인하여 Mobile IPv4에서와 같은 접근이 어렵다. 이 논문에서는 Mobile IPv6환경에서 Mobile Network을 지원할 수 있는 기법을 제안하고 분석하였다.

• Journal of Information Processing Systems
• /
• v.3 no.2
• /
• pp.54-63
• /
• 2007

The high-speed mobile Internet has recently been expanded, many attractive services are provided. However, these services require some form of security-related technology. This paper outlines Japanese mobile services and exposits some mobile security topics including mobile spam, mobile malware, mobile DRM system, mobile WiMAX security, and mobile key management.

• Journal of Information Technology Applications and Management
• /
• v.27 no.5
• /
• pp.49-68
• /
• 2020

The Push-Pull-Mooring (PPM) model employ to explore the factors that affect the switching intention of mobile game players by analyzing the online survey data of 240 mobile game players in China. From the perspective of PPM model, Dissatisfaction with the current mobile game can promote players to leave the current mobile game, and other more attractive mobile games can pull players out of the current mobile game. As a mooring factor, habit can affect players' switching decisions. Players who have formed strong habits in current mobile games are more likely to resist or ignore the attractiveness of other mobile games and stay in the current mobile games rather than migrate to other mobile games. Another result shows that the more dissatisfied with the current mobile game, the higher the quality of alternative (relative challenge) mobile game, and the lower the investment size in the current mobile game, the more reluctant the players are to continue to maintain the relationship with the current mobile game. The higher the player's commitment to the current mobile game, the more likely it is to maintain the relationship with the current mobile game. The empirical results show that the framework of this study is highly consistent with the results of PPM model, and confirming that they can well apply to mobile game situations.

• International Journal of Contents
• /
• v.6 no.3
• /
• pp.59-64
• /
• 2010

The world mobile service is growing sharply and became bigger market than wired. So it is very needed to find the political way to promote mobile industry. The United States government recently decided to introduce new mobile policies for promoting mobile industry. Until now the telecommunications policies of the United States have affected policy developments for many countries including Korea. In this context, we studied the validity of introducing new mobile policies of the United States in Korea. We found that new mobile policies can cause the change of mobile market environment; mobile market power will be dispersed from network to content, application and devise, and new mobile market environment where consumers freely select and use network as well as content, application and devise will be made. Also we found empirically that if new policies are introduced in Korea, mobile industry will be promoted as Korean consumers use mobile services and goods quite actively in new mobile market. We think our results provide reasonable evidence to introduce new mobile policies in Korea.

• Journal of the Korea Society for Simulation
• /
• v.12 no.2
• /
• pp.55-62
• /
• 2003

The explosive Increase of wireless networks and the advancement of mobile devices lead to the expansion of mobile environment. In accordance with the development of mobile environment, the need to use mobile database is increased sharply, and also it accompanies the related problems. The current mobile database system is based on the centralized method from which a synchronized server manages multiple mobile database management system to synchronize. From this mobile system architecture, several kinds of problems can be detected such as the management of synchronization issues between mobile databases and the transaction management issues. Furthermore, the current mobile database management system does not consider any solution on the fault tolerance. To solve those problems, this paper proposes the mobile agent-based mobile database management system. The proposed system provide high confidence and efficiency by enhancing the network efficiency and fault tolerance through the mobile grouping.

• Asia pacific journal of information systems
• /
• v.12 no.3
• /
• pp.89-113
• /
• 2002

As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

• Korean Management Science Review
• /
• v.20 no.2
• /
• pp.61-80
• /
• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.

• The Journal of Information Systems
• /
• v.20 no.4
• /
• pp.103-117
• /
• 2011

The rapid pace of adoption of mobile handsets has created new mobile financial services. The success of mobile financial information systems will depend on consumer self-efficacy and a sound business model. Self-efficacy has been described as the belief that one is capable of performing in a certain manner to attain certain goals. This is directly related to consumer behavior, but it also affects consumer behaviors indirectly through its impact on goals. And self-efficacy influences the challenges that people take on as well as how high they set their goals. The objective of the study to investigates the effect of self-efficacy on mobile financial information systems. In order to do that, self-efficacy, mobile financial information systems reliability, mobile financial information systems use intensity are conceptualized by survey questionnaire. Our empirical analysis based on 462 survey data shows that self-efficacy effects on mobile financial information systems quality. In addition we also found that self-efficacy effects on mobile financial systems reliability and usage intention. And we found that mobile financial information systems reliability effects on mobile financial systems use intention. And we also found that mobile financial information systems usage intention effects mobile financial systems quality.