• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.481-485
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• 2023

Thousands of festivals are held all around the country each year but most of them do not show any distinctive characteristics as they are all alike. It is the aim of this study to select a core element of each festival that suit the need of its characteristics which will lead to the continuity and success. This endeavor will also play an important role in setting up a brand identity. Delphi technique will be adopted to suggest a core program element of MEDI FESTA to be the representing festival of Daegu.