• Journal of Korean Academy of Nursing Administration
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• v.1 no.1
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• pp.22-34
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• 1995

Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis, $SPSS\;/PC^+$ and PC-MDS programs were used for descriptive statistics, multiple regression, and drawing perceptual maps. The image of hospital nursing services was measured developed by the author through literature review and content validation. Reliability coefficients was found to be statistically appropriate level of confidence(Cronbach's Alpha=.8617). The results were as follows : 3) The perceptual map shows that hospital A, B and C,D,E were divided into five groups(See Fig. 1). That is, hospital A, and B are located in a close position and hopital C & E are located at opposite position between X-axis, Hospital D was located in the middle area of the hospital C and:E. In conclusion, this research visiblely depicted perceptual maps using MDS of the consumer's image about hospital nursing services. Since hopital nursing services were differentiated by the image attributes in consumer's perception, the results of the study can help hospital managers plan marketing strategy according to their strong points or weak points. Because the necessity of marketing in recent health care was importantly recognized, this research which is adopting posititioning concept will contribute to the consumers and hospital organizations.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.1
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• pp.129-148
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• 2015

This study grasped the true nature of the inquiry domain by analysing the requests for collaborative reference service in the social science field using the co-word technique, and schematized the intellectual structure. First, this study extracted 748 uncontrolled keywords from inquiries for reference in the field of social science. Second, calculated similarity indices between the words on the basis of co-occurrence frequency, and performed not only clustering but also MDS mapping. Third, to grasp the difference in inquiries for reference by period, dividing the period into two parts, and performed comparative analysis. As a result, there formed 5 clusters and "Korea Education" showed an overwhelming size with 40.3% among those clusters. The result of the analysis through the period division showed there were many questions about "Education" during the first half, while a lot of inquiries with focus on "welfare and business information" during the second half.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.976-986
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• 2000

The purpose of this study is to clarify the relationship between the visual sensibility and the decorative design of clothing. 41 kinds of costume samples have been selected from photographs in fashion magazines under detail and trimming, and divided into three types according to line, shape, and form. I have measured these images by using Semantic Differential method. The obtained data were analyzed by factor analysis ANOVA, discriminant analysis, regression analysis and MDS. The results of analysis are as follow; 1. Factor analysis has extracted five factors which consist of decorative design sensibility. These factors are Attractiveness, Hardness and Softness, Rhythm, Decorativeness, Cuteness. 2. There were significant differences in visual evaluation of decorative design and demographics 3. The discrimination among formative designs was closely related to decorative image, especially between line and form. 4. The Image effect on Preference, Buying needs, Riches and Pleasant was consist of complicated sensibility. 5. Evaluative dimensions of decorative design were identified by Simple-Complicated, Cubic -Plane perceptive image differed in degree of similarity in spite of same formative design.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.204-210
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• 2001

The purpose of the study is to clarify red image in the modem fashion. 40 kinds of costume samples being visual power in red have been selected from photographs in fashion magazines and divided into tones: pale (Vp, Lgr, L), bright (P, B), vivid (S, B, Dp), dark (Gr, Dl, Dgr, Dk). The study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, discrimminant analysis, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted 5 factors of red image in the fashion. These factor are Attractiveness, Hardness and Softness, Emotion, Attention, Simplicity. 2. There were significant difference in visual evaluation of red tones. 3. The discrimination among 4 red tones was related to attention and weight of red. 4. Evaluative dimensions of red was classified as Soft-Hard, Lively-Decent. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.10
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• pp.1412-1423
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• 2002

The purpose of this study is to objectively explain the visual sensibility of clothing torture that satisfies the consumer's sensibility. The photo stimuli on clothing texture are divided into hard, soft transparent and brilliant. For the study of image 38 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 410 females in twenties. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. Data were analyzed by SPSS. The major findings of this research were as follows: 1. As a result of the factor analysis,5 factors of visual sensibility were consist of high qualities, touches, looks, lightness, and warmness or coolness.2. There were significant difference in visual sensibility based on classification of clothing texture.3. The clothing texture was classified as thin-full, flat-lumpy. 4. As a result of the regression analysis, preferences of consumers can be connected directly with buying behavior and satisfaction can be closely related with preferences and positive buying behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.865-876
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• 2002

The purpose of the study is to clarify yellow image and formative properties in modern fashion. For the study of formative properties 230 kinds of costume samples being visual power in yellow have been selected from photographs in fashion magazines and divided into tones: vivid(S, B, Dp), vague(L, Lgr, D), bright(Vp, P, B). For the study of image 30 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results of analysis are as follow: 1. Factor analysis has extracted 4 factors of yellow image in the fashion. These factor are Attractiveness, Cheerfulness, Hardness and Softness, Gorgeousness. 2. There were significant difference in visual evaluation of yellow tones. 3. Evaluative dimensions of yellow was classified as Soft-Hard, Gorgeous-Unpretentious. 4. The mage effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.913-924
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• 2001

The purpose of this study is to investigate the sensibility of body exposure in contemporary fashion. 31 kinds of costume samples have been selected from photographs in fashion magazines. Those were divided into part of exposed body, the way of exposure and kinds of exposure. I have measured them by using Semantic Differential method. The subjects were 120 male and 120 female in twenties. The obtained data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted four factors which consist of the sensibility of body exposure. These factors are Attraction, Activity, Boldness, Simplicity. 2. There were significant differences in design of body exposure and demographics. 3. Evaluative dimensions of the sensibility of body exposure were identified by Hard-Soft, Active-Elegant. 4. Preference was related to words which are buying desirable, attractive, simple, natural, active appealed by design of body exposure costume and buying desirable was related to words which are favorite, modest, beautiful, natural appealed by mood of exposure costume.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.6
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• pp.895-910
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• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 895~910 The purpose of study was to estimate the consistency between brand image and shopping bag image, and also to find out the important factors which constructed the brand image. This study was conducted by means of a questionnaire survey of female students of moi or universities in Seoul. Frequency, percentage, mean, factor analysis, 1-test, ANOVA, Fisher's LSD, Coster analysis, MDS are used for data analysis. The result are as follows: 1) Brand image was devised into three factors: personality/modernity, nobility and usability. 2) The rate of consistency of brand image and shopping bag image was high in the brands of Benetton, System, Cresson, Be-art, Tomboy, Guess, Esprit, Anacapri, Mercoledi, Youngwoo in descending order. 3) The most important factor which represent the brand image was the choice of color. 4) This study found that shopping bags can be advertising media because they think that shopping bags played an important role as a walking advertising media on the street.

• The Korean Journal of Applied Statistics
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• v.22 no.1
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• pp.107-114
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• 2009

The present study was carried out to summarize the effect of ginseng in the experimental diabetic rats by meta-analysis related studies. The association measure to test effect of ginseng was the mean difference(MD) between group of rats induced streptozotocin(STZ) and group of rats induced STZ treated with ginseng about the considered effect factors. The level of FI, glucose and TG were significantly reduced(< 0.01), and the level of glycogen was significantly increased by treatment with ginseng (< 0.01) After checking the indication of publication bias for the combined MDs by using the funnel plots, the anti-diabetic effects of ginseng is clearly presented in FI, glucose, TG and glycogen (< 0.05).

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.594-605
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• 2002

The purpose of this study is to investigate the visual sensibility of wedding dress. There are 28 kinds of costume samples from photographs in wedding dress magazines. They were divided into simple, accent and decorative design. The Semantic Differential method was used in this study to measure them. The semantic scale was composed of 20 pairs of adjective words. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follow; 1. Factor analysis has extracted five factors which consist of the visual sensibility of wedding dress. The factors are High quality, Cuteness, Femininity, Decoration and Modernness. 2. There were significant differences in the visual sensibility of wedding dress and demographics.3. The evaluative dimensions of the visual sensibility of wedding dress were identified by Cute-Adult and Simple-Decorative. 4. Preference was related to what are wearing-desirable, chic, cute, natural and beautiful, etc., and the wearing desire was related to what are favorite, lively, chic, special and gracious, etc. The noble sensibility was related to what are elegant, cute, feminine and chic, etc.