• 동의신경정신과학회지
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• 제26권2호
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• pp.89-102
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• 2015

Objectives: To examine the medical effectiveness of meditation programs ($\alpha$ version) by psychological types. Methods: MBTI, which was created by Katharine Cook Briggs and Isabel Briggs Myers, was used as the Psychological Type test and to investigate psychological temperament and functions and psychological preferences. Heart rate variability was used to test the effectiveness of meditation by investigating time domains (mean HR, SDNN, PSI) and frequence domain parameters (TP, LF, HF, LF or HF norm, Ln (TP or VLF or LF or HF). Results: 1. The autonomic nervous system became active, and both time domains and frequency domains showed positive responses to meditation in heart rate variability tests, without distinction of Psychological Types. 2. In Psychological Types using sensing over intuition for perception, there were positive responses as well as an increase of the parasympathetic nervous system's activeness to meditation for heart rate variability tests, depending on psychological temperaments and psychological functions. 3. In heart rate variability tests by preferences, there was no difference. Extroversion and Introversion types, Sensing over Intuition Types, Thinking over Feeling Types, Judging over Perception Types had an increase of activeness of the parasympathetic nervous system. Therefore, meditation has a positive physical and psychological relaxing effect. Conclusions: A complex meditation program has a positive effect on overall meditation. Especially in the MBTI test, sensing was superior to intuition when people recognized objects. The Sensing, Thinking and Judging type was more advantageous than Intuition, Feeling and Perception, respectively. In the future, a well-designed control study is needed, to develop a suitable meditation for each personality type.

• 산업경영시스템학회지
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• 제36권2호
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• pp.63-73
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• 2013

Nowadays, the human resources of an organization are very important in order to survive in competitive business environment. This study investigates the influence of four decision-making styles in Myer-Briggs Type Indicator (MBTI) and working conditions on organizational effectiveness. Job satisfaction and immersion have been regarded as key conceptions of organizational effectiveness. The result of this study has shown that organizational effectiveness are influenced by personality types and working conditions. Based on the result, an enterprise must provide working conditions which are conducive and suitable for all decision-making styles. For ST-type, the composition of good relationship with superiors, clear organization's visions and goals and rewarding compensation on original idea contribution need to be provided. On the other hand, autonomic authority and job assistance in co-worker are more suitable for NT-type. Finally, in the case of SF-type, the organization must give job assistance in co-worker.

• 한국주거학회논문집
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• 제20권3호
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• pp.113-121
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• 2009

The purpose of this study is to determine color preferences in housing spaces according to different types of personalities and color preference according to classifying dwellers various characteristics by MBTI to obtain basic information for the color plan that satisfies their desires. The results of this study are as follows. Firstly, in terms of the color distribution of living spaces, for the ceiling and general walls, results showed that N (white) systems and YR of bright tones were mostly distributed. For the color of the floor, results showed that the calm tone of YR was mostly distributed. Secondly, for the favored colors of finishing materials in each space, the greatest distribution of preference color was found to be the N (white) group (series) in the case of ceilings, For general walls, the bright tone of the N (white) group was the most common in living rooms, and the bright tone of RP was used mostly in couples' rooms and girls' rooms. The bright tone of B and PB were found mostly in boys' bedrooms. In the case of the floor color, results showed the largest distribution was the calm tone of YR. For point walls, the preference was for various kinds of bright and brilliant colors. Thirdly, we could determine that extroverts (E) strongly disliked black and grey, while introverts (I) strongly disliked red as well as black and grey. Those who favored colors of closing materials were the sensible types (S) where colors were concentrated in common color groups. On the other hand, intuition types (N) preferred color groups of various kinds, not only the typically preferred colors.

• 한국보건간호학회지
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• 제15권2호
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• pp.301-313
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• 2001

This study was to explore the relationship between nurses' personality type and their job satisfaction level. The subjects of the study were the 364 nurses who were serving at the general surgical department, psychiatric department, pediatric department and emergency room. The hospitals for which they were working were four university hospitals in Daegu and Busan, and six other university hospitals in Seoul were selected as sample hospitals. For data collection, questionnaires were self-reported to the subjects, under their agreement, from May to June, 2000. The following two instruments were used in the study: One was MBTI Test whose Korean version designed and verified to reliability and validity by Kim Jung Taek and Shim Hae Sook(1990): the other was the Nursing Job Satisfaction Instrument, 'The Index of Work Satisfaction' developed by Slavitt, et al.., (1978). The data were analyzed by frequency, t-test, one-way variance analysis, scheffe's post hoc contrast, and Pearson correlation coefficient with SPSS Win 10.0 program. The results this study were as follows ; 1. As a result of testing nurse's personality type by function at each career, it's found that the most personality type was expressed by the ST-type$(37.3\%)$ at 1-5 years, the SF-type$(29.4\%)$ at 6-10 years, the ST-type$(43.3\%)$ at more than 11 years. 2. As a result of testing the disparity in job satisfaction according to career, it appeared that the 6-10 years group showed higher job satisfaction, followed by the 6-10 years$(119.6\%),\;1-5 years(118.6\%)\;and\;more\;than\; 11 years(117.7\%)$ groups. 3. As a result of testing job satisfaction level according to nurse's personality type by function at each career, it's found that the most job satisfaction was expressed by the SF-type(F=8.50, p=0.00l) at 1-5 years. the ST-type(F=30.61, p=0.001) at 6-10 years. the SF-type(F=4.98, p=0.003) at more than 11 years groups. 4. As a result of testing a significant correlation between nurse's personality type by function and job satisfaction level. the SF(r=0.279, p=0.001) and ST(r=0.222, p=0.001) types showed significant positive correlation. and the NF(r=-0.201, p=0.001) and NT(r=-0.402, p=0.001) types revealed significant negative correlation. The nursing management is likely to be done more effectively, if managers in charge of nursing administration carefully reflect nurses' personal opinions in posting and personnel management, keeping in mind that there is a specific personality type that serves to raise job satisfaction at a specific career.

• Asia Marketing Journal
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• 제9권1호
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• pp.23-41
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• 2007

최근까지 유머광고 효과에 대한 연구는 주로 유머광고와 비유머광고의 비교 차원을 벗어나지 못하고 유머광고 전체를 동일한 개념으로 일반화시킨 연구들이 제한적으로 이루어져 왔다. 유머광고도 표현유형에 따라 광고효과의 차이가 가능하다는 것이 본 연구의 출발점이다. 따라서 본 연구에서는 먼저 유머광고 표현유형에 대한 개념을 명확히 하여 이의 유형별 측정도구를 제시하고 유머광고 표현유형이 광고효과에 미치는 영향과 MBTI 성격기질에 따른 유머광고 표현유형별 광고효과에 대한 관계를 실험연구를 통하여 분석하였다. 유머광고 표현유형을 각성형 유머광고, 부조화형 유머광고, 우월성형 유머광고의 세 종류로 범주화하여, 이러한 유형들이 소비자의 인지적(광고회상도), 정서적(광고호감도, 광고선호도, 제품선호도) 행동적 반응(구매의도)에 미치는 광고효과를 측정하였다. 실험에 사용된 세 가지 광고는 유머의 표현유형을 바탕으로 제작되었다. 유머광고의 표현유형에 따라 실험에 참가한 사람들의 인지적, 정서적, 행동적 반응이 서로 다른 것으로 나타났다. 일반적으로 각성형 유머광고가 다른 두 유형의 유머광고보다 위의 세 가지 측면의 효과에서 우월한 것으로 나타났다. 유머광고의 부정적인 측면으로 지적되어 온 회상력의 문제점을 유머광고 표현유형의 한 기법인, 각성이론형 유머광고로 보완하여 제작한다면 향후 소비자들에게 광고효과를 보다 더 강화하는 전략적인 측면에서 유용한 도구가 될 것이다. 또한 심리학 유형이론으로부터 만들어진 SP(감각인식형), SJ(감각판단형), NT(직관사고형), NF(직관감정형)로 분류되는 MBTI 성격기질을 조절변수로 사용한 결과, 유머광고의 표현유형과 조절변수 사이에서 광고호감도와 광고선호도의 효과 측면에서 유의한 상호작용이 발생하는 것으로 나타났다. 그러나 광고회상도, 제품선호도, 구매의도 등에서 상호작용효과는 나타나지 않았다. 성격기질에 대한 주효과는 모두 유의하게 나타났다.본 연구는 다음과 같은 이론적, 실무적 주요 시사점을 제공한다. 첫째, 유머광고 표현유형에 의한 광고효과의 분명한 차이를 밝힘에 따라, 향후 유머광고 효과를 연구하는 연구자들에게 유머광고 표현유형에 따른 광고효과의 차이를 파악할 수 있는 이론적 배경을 제시했다는 점에서 의의를 찾을 수 있다. 둘째, 기존 실험실 연구의 대부분은 스토리구성 없는 장면위주로 실험 설계된 인쇄 유머광고를 사용하거나, 예전에 방영된 TV 광고물을 그대로 실험연구에 적용시켜 각종 외생변수들의 통제가 미흡하여 타당성에 문제가 발생하였다. 본 연구에서는 유머광고 표현유형의 근거가 되는 각성 이론, 부조화 이론, 우월성 이론에 따라 이야기를 구성하고, 컴퓨터 애니메이션을 이용한 실험광고를 제작하여 실증연구를 실시함으로써 연구결과의 일반화 가능성을 높였다는 점에서 미래연구에 실제적인 지침을 제공하였다. 셋째, 본 연구에서 타당도와 신뢰도가 높은 유머광고 표현유형의 측정도구를 개발하였다. 광고제작자들이 이 척도를 이용함으로써 유머광고를 제작하는데 직감이나 영감보다는 이론적인 가이드라인에 의존할 수 있게 되어 유머광고를 전략적으로 사용할 수 있게 하는 제작방향을 구체적으로 제시하였다. 마지막으로, 심리특성을 반영하는 성격변수인 개인의 MBTI 성격기질을 파악한다고 할지라도 이를 직접적으로 마케팅 상황에 활용하기 어렵다는 한계로 인하여 성격기질을 이용하는 연구가 제한적이었다. 이 연구는 성격기질이 유머광고 표현유형별 광고효과를 조절하는 변수임을 확인하였다. 따라서 성격기질에 따른 광고호감도나 광고선호도 차이 등을 설명할 수 있게 되어 유머광고에 노출된 소비자 반응을 더 정확하게 예측할 수 있게된다.